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10Edition

th

Cartazine

English

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usa

BR

gB

f

te wr f Crmu.

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3

E

pl

Nl

B

ch

d

h

fiNs

usa Kimberly-Clark

BR Votorantim Cimentos

s Edet, Volvo

fiN Finnair

gB The Pleisure Pub Company,InBev UK

f McDonalds, Pizza Pai

B FastHercoGroup, Provincie

West-Vlaanderen, Music 4 YouNl

Twentieth Century FoxNederland BV, ARS GrafischeProducties & Communicatie,Friesche Vlag, Bickery Food Group

pl Cadbury Wedel

ch Groupe Mutuel

d Panini Verlags GmbH, Pedigree,Bayer Industry Services

E Fundacin Mapfre

p Nestl

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ConC E p t

C a rd s

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Cartamundi Message Cards are pre-printed greetings cards for youto give to your customers. They can then use them to send personal

messages to their family, friends, nearest and dearest - for examplefor a birthday, New Year, Valentines Day, Mothers or Fathers Day,

Halloween or Christmas. You decide yourself on the shape and

printing on the cards. You can even give your cards extra impact byusing special effects such as glow in the dark.

These from me to you cards can also feature your logo discreetly,but otherwise are entirely unique.

Message Cards can also be combinedwith a full pack of cards (poker,Happy Families or bridge). WithHappy Families, there is a card thatyou can personalise so that each pack

of cards becomes a highly individualgift. And, of course, you can also per-sonalise the outer packing of the cards.

How do you win the hearts of consumers?

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6

!2003Mattel,In

c.

Frce

scre 10 fr

k fu.

The best thing about having a birthdayis organising the party - complete withinviting friends, receiving gifts andenjoying yummy goodies, of course!Thats certainly something theyunderstand at McDonalds in France.We already knew that kids love to cele-brate their birthday there. But this year,

they were spoilt even more. At over850 restaurants, birthday boys and girlswere given a large envelope filled withlittle surprises, including a great UNOset of cards. The cards featured colour-ful jungle figures: a toucan, a giraffe, ahippopotamus, a lion and our very ownRonald McDonald swinging froma vine!

Howdoyouremainto

p-of-mind

withchildren?

Client:Creata pourMcDonalds

Distribution: give-away inMcDonalds restaurantsQuantity: 200,000 sets

Period: 2006

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!

germy

Howdoyoustimulatesalesofyourpublication?

scre 10 fr

vew fure.

The name Toggolino conjures up asmile on the face of German young-

sters. This popular television pro-gramme for children also publishes amagazine with the same name. And

to boost sales, the publisher attacheda colourful set of cards to the front

cover. A whole range of well-known

figures, led by Bob the Builder and hiscrew, sent the popularity of both themagazine and the TV format soaring

even further.

Client: PaniniVerlags GmbH

Distribution: give-awayin the February issue ofToggolino magazine sold

in bookstores andnewsagents

Quantity: 82,000 setsPeriod: February 2006

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!

Brz

scre 10 fr

re cm.

At the beginning of 2006, Votorantim,which is one of the biggest producersof cement in Brazil, had separate setsof cards designed for a number of itsmany types of cement. These decksof cards were not aimed at developersor contractors, but at bricklayers.After all, these are the craftsmen that

everyone depends on. So they wererewarded with a deck of cards eachtime they recommended Votorantimcement. To build trust, you needstrong foundations!

Client: VotorantimCimentos

Distribution: in buildingcentres in

6 Brazilian statesQuantity: 247,000 sets

Period: January -February 2006

Howdoyou

reachyourtarget

audienceinan

indirectway?

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9

!

2006Fox

neer

Howcanyougetyourfilmtogenerateeven

fullerhouses?

scre 10 fr

bx ffce.

To give the launch of Ice Age 2, TheMeltdown (in the Netherlands), anextra push, Twentieth Century Fox

brought out an exclusive set of bridgecards. We can, of course, attribute

the fact that the 22,000 sets of cardsscored a bulls eye to the irresistiblestars of the film themselves: Manny

the mammoth, Diego the sabre-toothtiger, Sid the sloth and, of course,

the prehistoric squirrel Scrat, foreversearching for the giant oak tree of his

dreams!

Client: TwentiethCentury Fox

Nederland BVDistribution: give-awayat various Path cinema

locationsQuantity: 22,000 sets

Period: from 29th March006 (release of Ice Age 2)

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Beum

scre 10fr ere

ef-rm.

The FastHercoGroup, whichspecialises in transport and logistics,was looking for a logical answer tothe pithy question of what to giveour customers and staff to mark ourfifteenth anniversary? The solutionthat the company is unveiling inJune is not only creative, but also

particularly pertinent. The companyhas created the Fast Herco Game, aboard game based on logistics. Theaim of the game is exactly the sameas FastHercos corporate objectives:to achieve as good an operatingresult as possible. Happyanniversary!

Client: FastHercoGroupDistribution: give-away for staff and

customers to mark the groups15th anniversary

Quantity: 1,000 decksPeriod: June 2006

Whats anoriginalanniversary gift

for your customersand staff?

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!

p

scre 10

fr vby.

When you ask a Pole which chocolatehe or she thinks is the most delicious,there is every chance that the answerwill be Wedel. To mark Wedels 70thanniversary, the brand attracted moreattention for its Ptasie Mleczkochocolate creams. Chocolate-loverswere given a traditional deck of cards

as a gift each time they bought Wedelchocolate creams. The illustration ofpieces of Wedels scrumptiouschocolate on the back of the cardsmade sure that everyone maintainedtheir craving for chocolate.

Client: CadburyWedel

Distribution: give-awaywith the purchase of

Wedel chocolate creamsQuantity: 225,000 sets

Period: February - March2006

How do youget consumersto fancy yourproduct even

more?

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!

swzer

scre 10

fr c.

In March 2006, Swiss insurance com-pany Groupe Mutuel ran a large-scale

newspaper and television campaignwith an offer to persuade consumersto apply for a savings plan. They didthis by counting down the remaining

number of days left in the registrationperiod: another 16 days, another

15 days, etc. With each new policysigned, Groupe Mutuel gave away one

of the three most popular decks ofcards as a gift: Jass, Piquet or Tresette.

As a result, savings were all the rage inSwitzerland in the spring of 2006!

Client: GroupeMutuel

Distribution: give-awaywith each policy signedQuantity: 60,000 sets

(Piquet, Tresette) / 2,000Jass toolboxes

Period: March 2006

How do you encourageconsumers to save even more?

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Beum

scre 10 fr

fu euc.

From plagues to poetry, from Roald Dahlto caring for the environment, from theAztecs to love pangs and from Vulcans togypsies. Youll find as many topics in thelibrary as you will in real life! To encou-rage visiting the library among year threeprimary school children, the CultureDepartment for the Province of West

Flanders distributed a colourful and edu-cational Pirates game to schools, youthmovements and libraries. In addition tothe great-looking cards, the game alsofeatured tough pirate eye-patches andgenuine fake gold coins. Ahoy, Capn,shiver me timbers!

Client: Province ofWest FlandersDistribution: distributed in

West Flanders public libraries, schoolsand youth movementsQuantity: 1,000 decks

Period: end May - beginning June 2006

Howdoyouencourage

childrentovisit

thelibrarymore?

!

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!

neer

scre 10 fr

euc.

De Blauwe Planeet is the name of aspecial method of teaching geographyin primary schools in the Netherlands.To promote this educational project inMarch 2006, a set of cards with extra-large cards was provided to the schoolsalong with an integrated software pack-age. The cards explained about topo-

graphy, cities and culture of the coun-try, covering the widest possible rangeof topics, such as Schiphol airport,the ice age, drilling platforms, polders,sugar beet and apple sauce! To sum up:De Blauwe Planeet puts the world onthe map or De Blauwe Planeet playsits cards right.

Client:ARS Grafische

Producties &CommunicatieDistribution: sent out

with a mailing to Dutchprimary schools using DeBlauwe Planeet teaching

methodsQuantity: 8,000 sets

Period: end March 2006(week 13)

How do you makegeography cool?

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Frce

scre 10 fr

ee e.

From now until the beginning of nextyear, the 45 Pizza Pai restaurants in

France are running a large-scale cam-paign featuring three fantastic new setsof cards. At the start of the campaign,

children will receive one of the threesets as a gift each time they order a

kids menu. There are 20 cards in each

set. In the next phase, top-up packs of8 new cards will be given away. The

special effects on the cards make themreally worth collecting, with their

heat-sensitive ink, gold foil or glittereffect. Dazzling!

Client: KRBOpour Pizza Pai

Distribution: give-awayon purchase of a child

menu at the 45 Pizza Pairestaurants in France

Quantity: 75,000 sets,500,000 flowpacksPeriod: May 2006 -

February 2007

How do youget your customers toeat out in a restaurant

more regularly?

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F

scre 10 fr

eerme.

Anyone booking a long-haul flightthis spring with their children hadnothing to fear from hopelessly boredkids. To occupy them on the flight, allchildren were given a set of cards as agift so they could play memory gamessuch as Black Peter. The star of theset is a Kermit-like frog who teaches

the kids in a fun way about the mainicons of faraway lands: the Statue ofLiberty from New York, the kangarooand boomerang from Australia, thered double-decker bus from London.Whats that? Are we there already?

Client:Idkompaniet for

FinnairDistribution: give-away onFinnair long-haul flights

Quantity: 20,000 setsPeriod: 15th April 2006

- present time

Howdoyoumakea

long-haulflightseem

shortforchildren?

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!

Disney

neer

sce 10 f

b e.

To mark the 25th anniversary of theC1000 chain of supermarkets in theNetherlands, various suppliers tookthe initiative to run a campaign in

line with the festivities. For example,Friesche Vlag decided to give away

a memory game, using The LionKing or The Jungle Book as a gift

with the purchase of any two of thebrands dairy products. The campaign

featuring the two Disney box-officehits was such a success than all of thememory games had been given away

after just two days!

Client: Red KeyEuropean Services

BV for Friesche Vlag/C1000 supermarketsDistribution: one free setof cards when purchasing

any 2 Friesche Vlagproducts at C1000

supermarketsQuantity: 2 x 91,000 setsPeriod: end March 2006

(week 12)

Howdoyouboostyourownbrandwith

asupermarketcelebrating

itsanniversary?

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!

pru

scre 10 fr

be e b.

With World Cup football madness allaround us, Nestl Portugal knows howto keep a cool head. When Portugueseconsumers buy a Nestl ice-cream in acoffee shop or other retail outlet, theyreceive a pack of cards as a gift. Thesecards are part of a clever mini bridgegame. So the message was lap up the

ice-cream and collect the full set ofcards. This campaign was a nationalsuccess, with almost half a million setsof cards changing hands across thecounter! It wasnt that the World Cupwas being played in Germany, No! Itwas the picture of Portuguese footballgod Deco on the playing cards thatsent local youngsters heading for thefreezer cabinet in droves.

Client: PromovendaIda. for Nestl

Distribution: one freeflowpack with the purchase

of a Nestl ice-creamQuantity: 495,000

flowpacksPeriod: May - July 2006

Howcananationalfootballheroboostyoursalesfigures?

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!

germy

scre 10 fr

br ur.

In Germany, Pedigree distributed aHappy Families game World Cup for

dogs featuring breeds of dog to itsmajor retailers. The cards containedinteresting information and details

about the many breeds of dog, whileat the same time cashing in on the

World Cup: the various breeds of dog,

each with its own features, were divi-ded up to match the characteristics ofthe countries taking part in the World

Cup. A great gift for German dog-owners.

Client: Walter v.Hoerschelmann

GmbH forPedigree

Distribution: give-awaywith the purchase of

Pedigree products at best-selling retailers

Quantity: 600 setsPeriod: May 2006

Howdoyougiveyourbest-sellingretailers

addedimpetus?

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!

s

scre 10 frr fey

euc.

One of Spains biggest insurancecompanies, Seguros Mapfre, uses itsFundacin Mapfre to promote greaterawareness of road safety. In the springof 2006, the Foundation brought outa card game for children aged 6 to 12.The game featured 20 different trafficsituations. By having to make a choice

between two possible decisions in eachsituation, Spanish youngsters becameacquainted with the Highway Codeand were shown how to abide by therules of the road.

Howdoyou

teachchildren

to

abidebythe

HighwayCod

e

inafunway?

Client: Edicionesen Babia for la

Fundacin MapfreDistribution: give-way forpartners of the Seguridad

Vial Childrens ClubPartners and Mapfre

customersQuantity: 5,500 setsPeriod: March 2006

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!

swzer

Howdoyou

stimulatesales

ofyourprod

uct?

scre 10 fr

erwrk.

Client: Galaxifor Edet

Distribution: one free setof cards with the purchaseof two packs of Edet toiletpaper or paper kitchen

towelQuantity: 5,000 sets

Period: 1st April - 30thJune 2006

To give an extra boost to sales of paperkitchen towel and toiler paper in

Sweden, Edet ran a special campaign.Consumers are given a Sudoku card

game in exchange for the barcodesfrom two products. The fact thatSudoku is a particularly popularpuzzle game was something that

obviously did not escape Edets notice.Their sales figures shot up like an arrow!

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germy

scre 10 fr

e.

Looking for an original give-awayto hand out at trade shows, BayerIndustry Services came up with asimple set of cards. And because beingeye-catching was the main message,Bayer Industry Services opted for aspecial cut-out shape. Which is how asimple set of cards became a really nice

give-away.

Whatisa

simpleway

ofmaking

yourbrandeye

-catching?

Client: Plan ConceptGbR for Bayer

Industry ServicesDistribution: give-away asa PR tool at trade shows

Quantity: 600 setsPeriod: April 2006

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Ue Km

How do you tell your customersabout your extensive range?

scre 10 frv fu

bue.

Client: The PleisurePub Company

Distribution: give-awayin Pleisure pubs

Quantity: 30,000 setsPeriod: mid-February2006 - August 2007

The Pleisure Pub Company ownsabout a dozen special-feature pubs,

located throughout the UnitedKingdom. To make pub-goers aware ofthe companys speciality - i.e. its exten-

sive range of drinks - the companyhad a very modern and eye-catchingset of cards designed. These cards are

given away in Pleisure Pubs, both toregulars and to passing trade. Each

card in the set highlights a particulardrink. Vodka, whisky, Armagnac, rum

or gin? From now on, every visitorto a Pleisure Pub knows exactly what

they are drinking. Cheers!

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Ue se

hw yu ke w

cuure?

Howdoyoulinksellingwithculture?

Client: MassHispanic Marketing

for Kimberly-Clark

Distribution: give-awaywith the purchase of

Kimberly-Clark productsin Wal-Mart chain stores

Quantity: 30,000 memorygames, 135,000 question-

and-answer gamesPeriod: mid-April 2006

Kimberly-Clark came up with a cleverway of making their products moreattractive for a specific target market atWal-Mart supermarkets in the US. Inregions with the highest concentrationof Spanish speakers, various Kimberly-Clark brands gave away memorygames and question-and-answer cards

as gifts. These great-looking, colourfulcards illustrate all kinds of informationabout the Mayas, Incas and Aztecsgiving a concise summary of informa-tion in both English and Spanish. Thecards enabled mothers to learn somehandy phrases in English while enter-taining their children.

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!

neer

How do you makehot dogs even hotter?

scre 10 fr

re.

Client:Bickery Food

Group BVvoor MeicaDistribution: give-away

with cans of Meica frank-furters at wholesalers

Quantity: 22,000flowpacks

Period: from 10th April2006

What could taste better when yourewatching a thrilling football match onTV than a delicious hot dog? German

meat products brand Meica knowswhat gets fans going and gave away22,000 packs of face paint cards in

April of this year with the purchaseof 1 large or 3 standard cans of frank-

furters. So the atmosphere in Dutchliving rooms is ready to roar: enjoy-ing Meica hot dogs and supportingthe Dutch side with everyones facepainted in the national colours. Go

Holland go!

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swzer

scre 10 fr wer

cm.

Howdoyou

createalasti

ng

reminderof

a

sponsorship?

Client: SC Supportfor VolvoDistribution: give-away

for boats arriving in portsall over the world

Quantity: 5,000 setsPeriod: November 2005

- 17th June 2006

The starting gun was fired lastNovember in Sweden for the VolvoOcean Race. This is a race to sailround the world that arrives back inGothenburg, Sweden, on 17th June.While the crews were fighting outthe race on the turbulent seas, boatsarriving in marinas all over the world

were given a deck of cards, courtesy ofVolvo. And to keep the nautical themegoing, the car-maker came up with theidea of packing the cards in a water-proof bag. This idea definitely madethe campaign a watertight success!

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!

Beum

Howdo

youget

youngpeople

tochangetheir

tune?

scre 10fr muc

euc.

Client:Music 4 You

Distribution: sold tosecondary schools, along

with a textbook andCD-ROM

Quantity: 25,000 packsheets of cards (both domi-nos and Happy Families)

Period: September 2006

A love for music is something youwant to share with as many peopleas possible. This is why the creative

minds at Music 4 You created adominos and Happy Families game for

Belgian youngsters (featuring all sortsof instruments, from string and brass

instruments to percussion and key-

boards). A music book and DVD gowith the cards. So from the beginning

of the new school year, all Belgianchildren will soon be able to tell the

difference between a harpsichord anda mandolin!

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!

Ue Km

scre 10 fru mre

beer.

There has been a lot of talk aboutfilms recently in British bars. Andthe content of these discussions isof a surprisingly high standard too.The reason for this sudden upsurgein knowledge about films is the suc-cessful promotion run by InBev.Anyone ordering two Stellas is being

given a pack of 10 question-and-answer cards about films as a gift.Such as which dusty Western earnedGary Cooper his second Oscar? Orwhich member of the British RoyalFamily was the first to appear in afilm? Anyone who doesnt drinkStella Artois may be a long time incoming up with the answers...

Client: InBev UKDistribution: free of charge when buying

2 Stellas in a barQuantity: 616,000 flowpacksPeriod: June - December 2006

Howdoyoumake

anoccasional

pub-goerin

to

aregular?

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Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70e-mail: info.nordic@cartamundi.com

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Tel.: +36 1 318 94 30 - Fax: +36 1 318 09 18e-mail: info.hungary@cartamundi.com

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e-mail: info@cartamundi.co.ukwww.cartamundi.co.uk

FranCE - Cmu Fce ....

Les Mercuriales - 40, rue Jean Jaurs - F-93176 Bagnolet CedexTel.: +33 (0) 1 5582 19 20 - Fax: +33 (0) 1 4363 92 47e-mail: info.france@cartamundi.comwww.cartamundi.com

spain - Cmu E s.l.Gran Va Carlos III 84-3 - Edificio Trade - E-08028 BarcelonaTel.: +34 93 492 34 36 - Fax: +34 93 492 34 37e-mail: info.espana@cartamundi.comwww.cartamundi.com

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BraZil - C amz s.a.Pa Joo Duran Alonso 34, 6o andar - cj. 61Brooklin - Cep: 04571-070 - So Paulo