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TENTATIVE 2014 Annual SMA ConferenceSubject to change without prior notice.

WEDNESDAY, NOVEMBER 5, 2014

All Day

WEDNESDAY 8:30 AM - 5:30 PM

Session 1.1: 8th Annual SMA Structural Equation Modeling WorkshopBeauregard Room


Session 1.2: 2nd Annual SMA Quantitative and Qualitative Case Study Research WorkshopCabildo Room

Facilitators: Arch G. Woodside, Boston College, USACarol M. Megehee, Coastal Carolina University, USA


Session 1.3: SMA Doctoral ConsortiumBonnet Carre Room

Chairs: Christopher D. Hopkins, Clemson University, USACharles Ingene, University of Oklahoma, USA

Afternoon

WEDNESDAY 1:00 PM - 4:00 PM

SMA Officers' MeetingBoard Room

Chair: John D. Branch, University of Michigan, USA


SMA Conference Registration

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Royal Salon BCynthia Rodriguez Cano, Northwood University, USA


SMA Conference ExhibitorsRoyal Salon BCynthia Rodriguez Cano, Northwood University, USA


SMA Academic Placement ServicesFrench Market Room and ParlorDiane R. Edmondson, Middle Tennessee State University, USA


SMA Welcome ReceptionQueen Anne Ballroom

THURSDAY, NOVEMBER 6, 2014

All Day

THURSDAY 8:30 AM - 5:30 PM

Session 2.9: 26th Annual SMA Doctoral ConsortiumBonnet Carre Room

Chairs: Christopher D. Hopkins, Clemson University, USACharles Ingene, University of Oklahoma, USA


SMA Conference RegistrationRoyal Salon BCynthia Rodriguez Cano, Northwood University, USA


SMA Conference Exhibitors

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Royal Salon BCynthia Rodriguez Cano, Northwood University, USA


SMA Academic Placement ServicesFrench Market Room and ParlorDiane R. Edmondson, Middle Tennessee State University, USA

Morning

THURSDAY 8:30 AM - 10:00 AM

Session 2.1: Games, Teams and Ads…On My! Very Creative Approaches in TeachingBeauregard Room

Chair: Mario V. Gonzalez-Fuentes, Trinity University, USA

How to Win an Addy: Employing Fink's Taxonomy of Significant Learning in Advertising Pedagogy Theresa Billiot, Cameron University, USA Kevin J. Shanahan, Mississippi State University, USA

This Bud's for You: Using Budweiser Advertising to Teach Creativity Principles Claire Stammerjohan, University of Louisiana Monroe, USA

Enhancing Student Learning Using Gamification Methodologies Sonja Martin Poole, University of San Francisco, USA Elyria Kemp, University of New Orleans, USA Lauri Patterson, University of New Orleans, USA Kim H. Williams, University of New Orleans, USA

Innovation in Learning through Teamwork: The Case of the Independent Study Team Teresa Preston, University of Arkansas at Little Rock, USA


Session 2.2: Guys vs. Girls: Fitness, Liquor, Tattoos, and ShoppingCabildo Room

Chair: Session Chair: Ayesha Tariq, The University of Alabama, USA

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College Students on Pins and Needles: Gendered Differences of Tattoos and Piercings Elizabeth F. Purinton, Marist College, USA

Grocery Shopping: It's a Guy Thing Ayesha Tariq, The University of Alabama, USA Giles D'Souza, The University of Alabama, USA Arthur W. Allaway, The University of Alabama, USA

The Transformation of Fitness Activity Gender Roles and the Marketing of Fitness Centers Stephanie Wacker, Kansas State University, USA Esther Swilley, Kansas State University, USA

Gender Differences in Liquor Consumption Occasions Philip Hill, Kansas State University, USA Esther Swilley, Kansas State University, USA


Session 2.3: Shame on You! Consumer Ethics and Decision-MakingGallier Room

Chair: Jeff Langenderfer, Meredith College, USA

Shame, Guilt, Pride: Exploring the Role of Moral Emotions in Transitions to Pro-Environmental Behavior Kathleen A. Keeling, Manchester Business School, UK Peter J. McGoldrick, Manchester Business School, UK

Product Placement in Social Media via Celebrities: Exploring Consumer Attitudes and the Need for Government Regulation Christine M. Kowalczyk, East Carolina University, USA

Internet Panel Response Quality: An Online Replication of a Federal Trade Commission Deceptive Advertising Mall Intercept Study Jeff Langenderfer, Meredith College, USA Steven W. Kopp, University of Arkansas, USA Alla Akiyeva, Meredith College, USA


Session 2.4: Emerging Promotional IdeasUrsuline Room

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Chair: Eva M. Hyatt, Appalachian State University, USA

BEST PAPER IN PROMOTIONS TRACKFace Value Plausibility and Spending Behavior When Redeeming Social Coupons Chinintorn Nakhata, Clarion University of Pennsylvania, USA

Being the Brand: Sponsorship Tattoos as the New Market Medium Samantha Rains, Dominican University of California, USA Anjali S. Bal, Babson College, USA Kelly Weidner, Dominican University of California, USA Christopher E. Leeds, Dominican University of California, USA

Affective Arousal and Recall of Social Media Call-to-Action in Motion Picture Trailers George D. Deitz, The University of Memphis, USA Alexa K. Fox, The University of Memphis, USA

Understanding the Power of Storytelling in Consumer Health Promotion: A Comparative Analysis of Videos, Graphic Narratives, and Blogs Cuauhtemoc (Temo) Luna-Nevarez, Sacred Heart University, USA Elise (Pookie) Sautter, New Mexico State University, USA


Session 2.5: Social Media SentimentsPontalba Room

Chair: Julie Guidry Moulard, Louisiana Tech University, USA

Like the Brand, Join Its Brand Page Alexander Muk, Texas State University, USA Christina Chung, Ramapo College of New Jersey, USA En-Chi Chang, Perfect Translation & Compunet, Taiwan

Differential Effects of Twitter Sentiment on Retail Performance: Market Mavens, College Fashionistas, and the General Public Yuna Kim, California State University Fullerton, USA Carolyn Findley Musgrove, Indiana University Southeast, USA John S. Talbott, Jr., Indiana University, USA

What Makes A "Like?": The Impact of Identity Threat on Future Online Behavior Ryan Burrage, Mississippi State University, USA

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Kenneth W. Graham, Mississippi State University, USA Robert S. Moore, Mississippi State University, USA Melissa L. Moore, Mississippi State University, USA


Session 2.6:Panel SessionTeaching Sales Online: Going the DistanceCathedral Room

Chair: Robert Erffmeyer, University of Wisconsin-Eau Claire, USA

Panelists: Robert Erffmeyer, University of Wisconsin-Eau Claire, USAStephen B. Castleberry, University of Minnesota Duluth, USACindy B. Rippé, Tarleton State University, USAJohn Andy Wood, West Virginia University, USA


Session 2.7:Special SessionExpanding Nonprofit Marketing to a Minor in Nonprofit Leadership: An Experiment in Offering Marketing to Non-Business StudentsIberville Room

Charles S. Madden, Baylor University, USA


Session 2.8:

Panel SessionDeveloping Students' Client Interaction SkillsBienville Room

Chair: Renée Gravois, Sam Houston State University, USA

Panelists: Renée Gravois, Sam Houston State University, USATará Burnthorne Lopez, Southeastern Louisiana University, USATeri Root, Southeastern Louisiana University, USA

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Morning BreakRoyal Salon B


Session 3.1:

Panel SessionTechniques in Structural Equation ModelingBeauregard Room

Chair: G. David Shows, Appalachian State University, USA

Panelists: G. David Shows, Appalachian State University, USADennis A. Kopf, University of Wisconsin-Whitewater, USAMaxwell K. Hsu, University of Wisconsin-Whitewater, USA


Session 3.2: Cengage Pride/Ferrell Innovations in Teaching Competition ICabildo Room

Chair: Larry G. Neale, Queensland University of Technology, Australia

Judges: John D. Branch, University of Michigan, USASam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South AfricaBrian A. Vander Schee, Aurora University, USABarbara Ross Wooldridge, The University of Texas at Tyler, USA

Bringing the External Environment into the Classroom: Scanning in the Marketing Curriculum David Sleeth-Keppler, Humboldt State University, USA

Crossing the Atlantic: Integrating Virtual Cross-Cultural Experiences into Undergraduate Marketing Courses David Raska, Northern Kentucky University, USA Christina Donnelly, National University of Ireland in Maynooth, USA Bertie Greer, Northern Kentucky University, USA Denise J. Luethge, Northern Kentucky University, USA

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Promote Intrinsic Motivation to Learn through Multi-Channel Networking and Communication Weixing M. Ford, University of Houston, USA Jie Zheng, Tsinghua University, China

Popsicle Stick Poker Kevin J. Shanahan, Mississippi State University, USA


Session 3.3: Marketing Students: Who Are They, How Do We Recruit Them, and What Do We Teach Them?Gallier Room

Chair: Karen M. Hood, Eastern Kentucky University, USA

Social Media Usage by Institutions of Higher Learning: An Examination by Platform, Institution Type, and Size Komal Karani, Lamar University, USA Katherine A. Fraccastoro, Lamar University, USA

Closing the Gap: Raising Hispanic Achievement through Internet Marketing Monica Santaella, Louisiana State University, USA

Gender and Personality Characteristics of Accounting, Marketing, and Psychology Majors Noel Mark Noël, University of South Florida Sarasota-Manatee, USA Philip J. Trocchia, University of South Florida St. Petersburg, USA Michael G. Luckett, University of South Florida St. Petersburg, USA

Qualitative Research in Marketing for Undergraduate Business Majors Karen M. Hood, Eastern Kentucky University, USA


Session 3.4: Going MobileUrsuline Room

Chair: C. Michael Powell, University of North Georgia, USA

Mobile Shoppers Engagement Tendencies with Mobile Retailers Kathy Wachter, The University of Mississippi, USA

Food Truck Marketing: Factors that Impact Value Creation

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Sandipan Sen, Southeast Missouri State University, USA Katrina Savitskie, Savannah State University, USA Sampathkumar Ranganathan, University of Wisconsin-Green Bay, USA John R. (Rusty) Brooks, Jr., Houston Baptist University, USA

World Wide Wine: Wine Without Borders C. Michael Powell, University of North Georgia, USA Christopher Conca, University of Mount Olive, USA


Session 3.5: Brand Strategy on Social MediaPontalbo Room

Chair: Manisha Mathur, Lawrence Technological University, USA

A Conceptual Model of Virtual Leadership Capability: Toward Leveraging Embedded Brand Communities Samuel A. Spralls, III, Central Michigan University, USA

Social Media and Brand Equity: Leveraging the Power of Consumers Manisha Mathur, Lawrence Technological University, USA

Positive WOM and Negative Avoidance on Social Media: The Role of Actual and Ideal Self-Brand Congruence Yu-Shan Huang, Oklahoma State University, USA Yao-Chin Wang, Oklahoma State University, USA Pei-Jou Kuo, University of New Hampshire, USA

An Exploration of Brand Loyalty Within a Social Media Context Yuwen Shan, Clemson University, USA Michael J. Dorsch, Clemson University, USA Jesse N. Moore, Clemson University, USA


Session 3.6:Special SessionOperating a Very Large-Section, Hybrid Principles of Marketing Class at a Public UniversityCathedral Room

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Larry Marks, Kent State University, USA


Session 3.7: The Paradox: Examining the Service RecoveryIberville Room

Chair: Maria Kalamas, Kennesaw State University, USA

Best Paper in Services Marketing TrackRecoveries Involving Bundled Products and Services Patrick Fennell, Louisiana State University, USA Matthew M. Lastner, Louisiana State University, USA

A Conceptual Model of Consumer Expectation of Service Recovery Involving Counterfactual Thought Nusser Paajpoot, Central Connecticut State University, USA

The Impact of Incidental Similarity on Service Expectations and Recovery Kristina K. Lindsey, The University of Alabama, USA Thomas L. Baker, The University of Alabama, USA


Session 3.8: Advertising and Global Consumer CultureBienville Room

Chair: William T. Neese, Nicholls State University, USA

Best Paper in Cross-Cultural and Global Marketing TrackUsing Perceived Cultural Competence as an Effective Measure of Culturally Congruent Care Gary Daniel Futrell, Valdosta State University, USA

A Cross Cultural Analysis of Advertisements: Content Analysis of Print Advertisements of Local and Global Companies in B2B and B2C Contexts Across USA and India Arezoo Davari, University of North Texas, USA Pramod Iyer, University of North Texas, USA

The Dark Side of Independence and the Bright Side of Interdependence: Effects of Vertical Individualism-Collectivism on Consumer Ethics Alexander Jakubanecs, Norwegian School of Economics, Norway

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Afternoon

THURSDAY 12:00 PM - 2:00 PMLunch On Your Own

THURSDAY 12:00 PM - 2:00 PM

Session 4.8: Marketing Education Review Editorial Board MeetingBienville Room

Chair: Brian A. Vander Schee, Aurora University, USA


Session 4.1: Let's Talk Supply ChainBeauregard Room

Chair: Elyria Kemp, University of New Orleans, USA

Best Paper in Logistics and Supply Chain Management TrackA Diagnostic Model of Perceived Return Customer Orientation and Its Impact on Subsequent Consumer Behavior Robert S. Moore, Mississippi State University, USA Zackary Williams, Central Michigan University, USA Joel E. Collier, Mississippi State University, USA Melissa L. Moore, Mississippi State University, USA

Trouble in the Supply Chain: Examining the Effects of Coping Strategies on Emotional Health and Customer Relationship Quality for Small Business Owners Elyria Kemp, University of New Orleans, USA Joe Ricks, Xavier University of Louisiana, USA Mark Quinn, Xavier University of Louisiana, USA McDowell Porter, III, Louisiana State University, USA

Organizational Culture: Examining Chinese and American Supply Chain Relationships Caibing Wang, Kansas State University, USA Esther Swilley, Kansas State University, USA


Session 4.2: Cengage Pride/Ferrell Innovations in Teaching Competition II

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Cabildo Room


Judges: John D. Branch, University of Michigan, USASam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South AfricaBrian A. Vander Schee, Aurora University, USABarbara Ross Wooldridge, The University of Texas at Tyler, USA

Export Odyssey - Student Teams Generating Real World Export Sales Nicholas C. Williamson, University of North Carolina at Greensboro, USA

The Marketing and Entrepreneurship Challenge Carolyn Popp Garrity, Birmingham-Southern College, USA Mary P. Harrison, Birmingham-Southern College, USA Rick Lester, Birmingham-Southern College, USA

Losing Control of the Classroom…in a Good Way Rex McClure, Marshall University, USA

Developing the Perfect Pitch Dawn Edmiston, The College of William and Mary, USA


Session 4.3: Strategic Trends in Customers' Decisions and ResponsesGallier Room

Chair: Jie G. Fowler, Valdosta State University, USA

Best Paper in Marketing Strategy TrackCustomer Response to the Risks of Moral Hazard and Adverse Selection: Integrating Informal Leadership and Power Theory Jennifer J. Lee, Binghamton University, USA

Impact of Trust on Decisions Regarding Convenience and Shopping Products José R. Concha, Universidad Icesi, Colombia

Religion and Green Consumption - More Than What Meets the Eye Pramod Iyer, University of North Texas, USA Arezoo Davari, University of North Texas, USA

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Session 4.4: Consumer Perceptions toward Luxury BrandsUrsuline Room

Chair: Hisao Fujimoto, Osaka University of Economics, Japan

Exploring the Role of Relationship Context in Brand Preference of Luxury Consumption Shuoyang Zhang, University of St. Thomas, USA Hang Phan, University of St. Thomas, USA

Purchase Intention of Genuine Luxury Brands: The Role of Brand Experience and Counterfeiting Insensitivity Siham Mourad, CERAG, France Pierre Valette-Florence, IAE and CERAG, France

Peacock Presentations-of-Self Increase Charitable Giving Carol M. Megehee, Coastal Carolina University, USA Jieun Lee, Yonsei University, Republic of Korea Eunju Ko, Yonsei University, Republic of Korea

Exploring the Zen of the ZIN: An Inside Look at the Zumba Instructor Network Phillip M. Hartley, Georgia Gwinnett College, USA Reanna Berry, Georgia Gwinnett College, USA Luis Torres, Georgia Gwinnett College, USA


Session 4.5: The Online Consumer: Technology Acceptance and Online InfluencePontalba Room

Chair: Tracy Meyer, University of North Carolina at Wilmington, USA

Best Paper in Marketing Technology TrackThe Impact of Buzz on Internal IPO Valuation: Is It All Hype? Claire E. Crutchley, Auburn University, USA Astrid L. Keel, University of La Verne, USA Beverly Bain Marshall, Auburn University, USA

It's Not You, It's Me: A Motivated Behavior Model of Technology Acceptance and Use Kenneth W. Graham, Mississippi State University, USA

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SOSI: Measuring Consumers' Susceptibility to Online Social Influence Amaradri Mukherjee, University of Arkansas, USA Thomas D. Jensen, University of Arkansas, USA

Trial and Acceptance of Alternative Payment Infrastructures: Insights into Consumer Adoption Dana Harrison, East Tennessee State University, USA Joseph F. Hair, Jr., Kennesaw State University, USA Norman Shaw, Ryerson University, USA Donna Smith, Ryerson University, USA


Session 4.6: Meet the EditorsCathedral Room

Chair: O. C. Ferrell, University of New Mexico, USA

Panelists: Barry J. Babin, Louisiana Tech University, USAJournal of Business ResearchO. C. Ferrell, University of New Mexico, USAJournal of the Academy of Marketing ScienceCharles Ingene, University of Oklahoma, USAJournal of RetailingGreg W. Marshall, Rollins College, USAJournal of Marketing Theory and PracticeManjit S. Yadav, Texas A&M University, USAAMS Review


Session 4.7:Special SessionIntroduction to Service Learning through Marketing ResearchIberville Room

Cathy Kennemer, Rogers State University, USA


Afternoon Break

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Royal Salon B


Session 5.1: What's in Your Grocery Basket? Food Marketing and PolicyBeauregard Room

Chair: Laurel Aynne Cook, West Virginia University, USA

Health-Related Product Fluency and the Role of Deprivation Cassandra Davis, University of Arkansas, USA Laurel Aynne Cook, West Virginia University, USA

COOL Effects: How Does Country-of-Origin Labeling on Meat Products Affect Purchase Intentions? Christopher M. Berry, University of Arkansas, USA Amaradri Mukherjee, University of Arkansas, USA

California Proposition 37: Did Political Orientation and Economic Self-Interest Affect the Outcome? Howard C. Ling, University of North Carolina at Pembroke, USA


Session 5.2: AxcessCapon Distinguished Teaching CompetitionCabildo Room

Chair: Barbara Ross Wooldridge, The University of Texas at Tyler, USA

Judges: John D. Branch, University of Michigan, USADaniel Butler, Auburn University, USADoug Hoffman, Colorado State University, USAJohn F. (Jeff) Tanner, Jr., Baylor University, USABrian A. Vander Schee, Aurora University, USA

Finalist: Ronald J. Kuntze, University of Tampa, USALarry G. Neale, Queensland University of Technology, AustraliaD. Joel Whalen, DePaul University, USA


Session 5.3:

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Panel SessionAFLAC Incorporated: Selling a Promise to Pay Claims Fairly, Promptly, and DirectlyGallier Room

Panelists: Robert Newton Carter, Troy University, USACherie Fretwell, Troy University, USACarmen Clark Lewis, Troy University, USA


Session 5.4: Adopting Experiential Learning into the Marketing CurriculumUrsuline Room

Chair: Maria Kalamas, Kennesaw State University, USA

Active Experiential Learning through the Use of Internal Clients Pushkala Raman, Texas Woman's University, USA

Implementing Experiential Learning Theory in a Social Marketing Course Karen H. Smith, Texas State University, USA Sonja Martin Poole, University of San Francisco, USA

Experiential Learning to Enhance Marketing Education David H. Rylander, Texas Woman's University, USA

Flipped Classrooms: Equipping Students to Overcome Real-World Challenges Jamye Foster, The University of Southern Mississippi, USA Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA


Session 5.5: Can You Relate? Organizational ImpactPontalba Room

Chair: Emily Tanner, Oklahoma State University, USA

Keep It in the Family: A Look at Spillover Effects of Cause-Related Marketing Campaigns for Non-Focal Nonprofits Katharine Howie, The University of Mississippi, USA Parker Woodroof, The University of Memphis, USA

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Understanding the Battle to Win the War: Explorations into the Relationship Between NGOs and the Communities They Serve Emily Tanner, Oklahoma State University, USA

Holistic Learning is Great, But What About the Potential Liability the University Faces: An In-Depth Look into the Internship Activity Geoffrey Stewart, University of Louisiana Lafayette, USA Rajesh Srivastava, Middle Tennessee State University, USA Anne Keaty, University of Louisiana Lafayette, USA Gwen Fontenot, University of Louisiana Lafayette, USA


Session 5.6: How About Them Service Workers!Cathedral Room

Chair: Tracy Meyer, University of North Carolina at Wilmington, USA

The No Lose Proposition of Unsolicited Server Recommendations Donald C. Barnes, University of North Carolina at Wilmington, USA Tracy Meyer, University of North Carolina at Wilmington, USA Brian R. Kinard, University of North Carolina at Wilmington, USA

Service Encounters via Social Media: The Presence of Positive and Negative Signals Todd J. Bacile, Loyola University New Orleans, USA Charles F. Hofacker, Florida State University, USA Allyn White, Loyola University New Orleans, USA

Understanding Public Sector Services Quality Nese Nasif, The University of Texas-Pan American, USA Xiaojing Sheng, The University of Texas-Pan American, USA

The Effect of Service Worker Job Resourcefulness on Burnout, Intentions to Leave, and Job Satisfaction: A Preliminary Analysis Eric G. Harris, Pittsburg State University, USA


Session 5.7:Panel SessionTeaching Consumer Behavior in Today's Changing University Environment

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Iberville Room

Chair: Cheryl B. Ward, Middle Tennessee State University, USA

Panelists: Cheryl B. Ward, Middle Tennessee State University, USAJennifer Christie Siemens, Clemson University, USAAnastasia E. Thyroff, Clemson University, USAT. Andrew Poehlman, Clemson University, USANicole Bieak Kreidler, La Roche College, USAFelicia N. Morgan, University of West Florida, USA


Session 5.8: Special Session: Special SessionUsing PSPP Statistical Software in Marketing Research ClassesBienville Room

Jamie T. Pleasant, Clark Atlanta University, USA

FRIDAY, NOVEMBER 7, 2014

Morning

FRIDAY 8:30 AM - 12:00 PM

SMA Conference Registration Royal Salon B


SMA Conference ExhibitorsRoyal Salon B


SMA Academic Placement ServicesFrench Market Room and Parlor

FRIDAY 8:30 AM - 10:00 AM

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Session 6.1: Promotion and CommunicationBeauregard Room

Chair: Demetra Andrews, Indiana University Northwest, USA

How Do You Know Me? Determinants of Consumer Avoidance of Personalized Advertising on the Web Satomi Hasuoka, Keio University Tokyo, Japan Takashi Irei, Keio University Tokyo, Japan Takashi Naito, Keio University Tokyo, Japan Hideki Sumita, Keio University Tokyo, Japan Haruka Tsuchiya, Keio University Tokyo, Japan Akinori Ono, Keio University Tokyo, Japan

Can Threshold-Based Promotions Influence Product Evaluation? The Effect of Non-Monetary and Monetary Threshold-Based Promotions on Product Perceived Quality Chi Zhang, The University of Mississippi, USA Melissa Cinelli, The University of Mississippi, USA

Cultivating Influential Consumers through Marketing Information and Communications Cinthia B. Satornino, Northeastern University, USA Demetra Andrews, Indiana University Northwest, USA Rebecca Peren, University of Central Florida, USA Stacey Robinson, East Carolina University, USA


Session 6.2: New Perspectives in SalesCabildo Room

Chair: Kesha K. Coker, Eastern Illinois University, USA

Best Paper in Sales Research and Teaching TrackYou Can't Always Get What You Want: Drivers and Outcomes of Retailer Control Desires in Sales Channels Ryan Mullins, Clemson University, USA Daniel G. Bachrach, The University of Alabama, USA Adam Rapp, The University of Alabama, USA Lauren Beitelspacher, Portland State University, USA Dhruv Grewal, Babson College, USA

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Serendipity and Personal Selling: Exploring and Leveraging the Effect of Luck on Young Sales Professionals' Self-Efficacy and Performance Joël Le Bon, University of Houston, USA

The Choice: Lasting Effects of Reasons for Salesperson's Job Selection Emily Tanner, Oklahoma State University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Kirk Wakefield, Baylor University, USA

Teaching 'Strategic Selling': Challenges and Remedy Prabakar Kothandaraman, William Paterson University, USA William Healy, William Paterson University, USA Raj Agnihotri, Ohio University, USA


Session 6.3: Influencing Consumer Behavior for Better HealthGallier Room

Chair: Christopher L. Newman, The University of Mississippi, USA

Best Paper in Marketing Ethics, Law,and Public PolicyImpacting the Future Smoking Behavior of Young Smokers and Non-Smokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising Scot Burton, University of Arkansas, USA J. Craig Andrews, Marquette University, USA Richard G. Netemeyer, University of Virginia, USA Jeremy Kees, Villanova University, USA

Assessing the Effectiveness of the 'Bite Counter' for Enhancing Self-Control While Eating Jennifer Christie Siemens, Clemson University, USA Danny Weathers, Clemson University, USA Steven W. Kopp, University of Arkansas, USA

Can Information Base Rates Influence Healthy Behavioral Intentions? Christopher L. Newman, The University of Mississippi, USA Saim Kashmiri, The University of Mississippi, USA


Session 6.4: Consumer Decision-Making

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Bienville Room

Chair: Aubrey R. Fowler, III, Valdosta State University, USA

How Psychological Processes Influence Consumers' Response to Food Stimuli: The Role of Individual Differences in Human Temperament David J. Moore, University of Michigan, USA Sara Konrath, University of Michigan, USA

The Intimate Marketplace: Towards an Understanding of Consumer Intimacy Projects Aubrey R. Fowler, III, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA

Assimilation, Contrast, and Maximization Jeremy Morgan, The University of Texas at Arlington, USA

Regret and Opportunity Cost: The Agony of Choice Nese Nasif, The University of Texas-Pan American, USA Xiaojing Sheng, The University of Texas-Pan American, USA Michael S. Minor, The University of Texas-Pan American, USA


Session 6.5: Consumers' Insights Concerning BrandingPontalba Room

Chair: David J. Ortinau, University of South Florida, USA

Branding a Brand: The Impact of Novel Technology on Brand Perceptions Amaradri Mukherjee, University of Arkansas, USA Anna M. Turri, Texas State University, USA Ronn J. Smith, University of Arkansas, USA

The Susceptibility of Innovative Brands to Inferior Innovations: Perspectives of Consumer Innovativeness Perceived Innovability, and Levels of Innovation Joseph W. Chang, Vancouver Island University, Canada

Overall Restaurant Brand Image's Relational Role with Perceived Restaurant Loyalty and Influences on Customers' Overall Satisfaction and Intention Behaviors Jennifer A. Espinosa, University of South Florida, USA Lisa Monahan, University of South Florida, USA David J. Ortinau, University of South Florida, USA

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Brand Cohesiveness and Similarity as Moderators on Feedback Extension Effects Joseph W. Chang, Vancouver Island University, Canada


Session 6.6: The Good Life: Sports, Dogs, and WineCathedral Room

Chair: Elizabeth F. Purinton, Marist College, USA

Consumer Knowledge and Wine Marketing Adam J. Mills, Simon Fraser University, Canada Karen Robson, Simon Fraser University, Canada Leyland F. Pitt, Simon Fraser University, Canada Colin Campbell, Kent State University, USA

Consumer Resources and Brand Attitudes in Sports Subculture Charlene A. Dadzie, University of North Texas, USA Arezoo Davari, University of North Texas, USA

A Comparison of Human and Dog Food Purchases Across Three Segments of Dog Owners Ünal Ö. Boya, Appalachian State University, USA

Michael J. Dotson, Appalachian State University, USA Eva M. Hyatt, Appalachian State University, USA


Session 6.7:Panel SessionReaching Out to the Discipline of Diagnostic Medicine for the Purposes of Improving Marketing Planning and ExecutionOrleans Room

Chair: Mary F. Mobley, Georgia Regents University, USA

Panelists: Mary F. Mobley, Georgia Regents University, USAMichael C. Mobley, Psychiatric Medicine, PC, USARichard Easley, Baylor University, USALou E. Pelton, University of North Texas, USA

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Session 6.8: Different Methods of Collecting and Analyzing Data StructuresUrsuline Room

Chair: Enping Mai, East Carolina University, USA

A Rasch Approach to Comparative Evaluations James Mead, University of Kentucky, USA Jonathan Hasford, Florida International University, USA Julie Gassenheimer, Rollins College, USA

Using Coefficient of Variation to Examine the Distribution of Online Consumer Review Distribution Enping Mai, East Carolina University, USA

Scale Development: Measuring Internal Marketing in Service Firms J. Michael Weber, Mercer University, USA

Co-Creating Value Proposition through Target Stakeholder's Involvement Fang Yu Chang, Yuan Ze University, Taiwan Heng Yih Liu, Yuan Ze University, Taiwan


Session 6.9: Journal of Marketing Theory and Practice Editorial Board MeetingBonnet Carre Room

Chair: Greg W. Marshall, Rollins College, USA

FRIDAY 10:00 AM - 10:30 AM

Morning BreakRoyal Salon B

FRIDAY 10:30 AM - 12:00 PM

SMA Distinguished Scholar LectureRiverview Room

Afternoon

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FRIDAY 12:00 PM - 2:00 PM

SMA Awards LuncheonLa Nouvelle Orleans Ballroom


SMA Officers MeetingBoard Room


SMA Conference ExhibitorsRoyal Salon B


SMA Academic Placement ServicesThe meeting room is available for interviewing. APS Director is not on site. French Market Room and Parlor


SMA Conference RegistrationRoyal Salon B


Session 7.1: How Are We Doing as Marketing Teachers? The Influence of Evaluations and Self-ReflectionBeauregard Room

Chair: Nicole Kirpalani, LIM College, USA

Best Paper in Marketing Education TrackThat Class was Delightful! Student Perceptions of Satisfaction and Delight Donald C. Barnes, University of North Carolina at Wilmington, USA Michelle Bednarz Beauchamp, Middle Tennessee State University, USA

Excellent Ratings in Marketing Instruction: Understanding End-of-Semester Evaluations Susan Brudvig, Indiana University East, USA

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Developing Pedagogical Intelligence as a Marketing Educator: The Role of Self-Reflection Nicole Kirpalani, LIM College, USA

Killing Them Softly: Death by PowerPoint Slide Presentation in Marketing Monica Santaella, Louisiana State University, USA Alicia Cavazos-Garza, Texas A&M University Kingsville, USA Dawn B. Valentine, Georgia Southwestern State University, USA


Session 7.2: In Pursuit of Sales PerformanceCabildo Room

Chair: Jay P. Mulki, Northeastern University, USA and University of South Australia, Australia

Drivers of Student Performance in Sales Role-Play Competitions Sudha Mani, William Paterson University, USA Prabakar Kothandaraman, William Paterson University, USA Rajiv Kashyap, William Paterson University, USA Bahar Ashnai, William Paterson University, USA

Sales Performance: Role of Effort, Optimism, and Manager Support Feisal Murshed, Kutztown University, USA Vinita Sangtini, University of North Georgia, USA

Interpersonal Conflict with Co-Workers and Customers: Impact on Sales Performance Jay P. Mulki, Northeastern University, USA Mahmoud Darrat, Auburn University at Montgomery, USA


Session 7.3: Sales Excellence: Cognitive and Emotive AspectsGallier Room

Chair: Kevin J. Shanahan, Mississippi State University, USA

Diligence, When Actions Speak Louder Than Words Elaf Rashad Abu Alsamh, The University of Texas at Arlington, USA Azam Ghahghaei, The University of Texas at Arlington, USA Somaye Ramezanpour Nargesi, The University of Texas at Arlington, USA

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Emotional Responses of Key and Strategic Decision Makers in Determining Sales Outcomes James S. Boles, University of North Carolina at Greensboro, USA Carolyn Curasi, Georgia State University, USA

Problem vs. Emotional-Focused Coping with Consumer Defections: How Positive Sense and Respond Strategies Support Win-Back Richa Chugh, Victoria University of Wellington, New Zealand Noel Gould, VTM Foundation International, USA Annie H. Liu, Texas State University, USA Mark P. Leach, Loyola Marymount University, USA

Coping Intelligence: Coping Strategies and Organizational Commitment Among Boundary Spanning Employees Rajesh Srivastava, Middle Tennessee State University, USA Thomas Li-Ping Tang, Middle Tennessee State University, USA


Session 7.4: Marketing Strategy and Its Impact on Corporate StakeholdersBienville Room

Chair: Elnora Stuart, University of South Carolina Upstate, USA

Doing the Right Thing at the Wrong Time: An Evaluation of Corporate Sustainability, Marketing Strategy, and Stakeholder (Dis)Satisfaction Jon F. Kirchoff, East Carolina University, USA Stacey Robinson, East Carolina University, USA William J. Rowe, East Carolina University, USA

Marketing and the Auditor: Direct and Indirect Implications Debika Sihi, Southwestern University, USA

Corporate Cultural Integration - The Spillover Effect of Rebranding in Merger and Acquisitions Carolin Azab, University of Wisconsin-Eau Claire, USA Terry Clark, Southern Illinois University Carbondale, USA


Session 7.5 Mobile Marketing: Apps and Augmented RealityPontalba Room

Chair: Bryan T. McLeod, Southern Illinois University Carbondale, USA

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The Motives of Adopting Mobile Apps Among College Students: A Cross-Cultural Examination David B. Kuhlmeier, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA

Augmented Reality Marketing: The WOW Factor Jamye Foster, The University of Southern Mississippi, USA Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA Erik Johnson, Learning Technology Group, USA David Johnson, Learning Technology Group, USA

Understanding Mobile Apps Discontinuance Behavior Luzhi Deng, Kansas State University, USA Esther Swilley, Kansas State University, USA

#IHateYourBrand: Effects of Direct and Indirect Service Recovery Communication Strategies on Twitter Toni Rochelle Ford, Park University, USA Alexandra Krallman, Mississippi State University, USA Mark J. Pelletier, Mississippi State University, USA Alisha Blakeney Horky, Elon University, USA


Session 7.6:Panel SessionThe Extended Enterprise: Is The Juice Worth the Squeeze?Cathedral Room

Chair: Alexander E. Ellinger, The University of Alabama, USA

Panelists: Alexander E. Ellinger, The University of Alabama, USAGregory D. Herrin, The University of Alabama, USATyler DeCoster, The University of Alabama, USAMark Siciliano, The University of Alabama, USADebra Hoffman, Gartner Supply Chain Research Group, USA


Session 7.7:

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Panel SessionDifficulties and Issues Doctorate Students Face in the Process of Transitioning into a Researcher and Scholar: Ph.D. Students' PerspectivesThis session is for Ph.D. students and by invitation only.Orleans Room


Panelists: Jennifer A. Espinosa, University of South Florida, USALisa Monahan, University of South Florida, USANina Lisa Krey, Louisiana Tech University, USAJoanne M. Tran, Louisiana Tech University, USA


Session 7.8:Special SessionMarketing Metrics Workshop 2014Ursuline Roon

Part 1: Introduction to Marketing Metrics and an Overview of a Marketing Metrics CourseKimball P. Marshall, Alcorn State University, USA

Part 2: Marketing DashboardPj Forrest, Alcorn State University, USA


Session 7.9: SMA Teaching MomentsBonnet Carre Room

Chairs: D. Joel Whalen, DePaul University, USAJohn F. (Jeff) Tanner, Jr., Baylor University, USA

Lifetime Achievements - From Goal Setting to Action Items - Two Years Later: The Road to Your Future Begins Now Daniel Butler, Auburn University, USA

You Will Change My Grade! Stephen B. Castleberry, University of Minnesota Duluth, USA

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Teaching to Suit: Techniques to Facilitate an Adaptive Marketing Classroom Kesha K. Coker, Eastern Illinois University, USA

Is Anybody There? Does Anybody Care? Creating a Successful Online Learning Environment Catharine Curran, University of Massachusetts Dartmouth, USA

The Use of Student Sales Team Managers: Insights on Improving Team Performance - Being and Segment Charles S. Madden, Baylor University, USA

Student Sales Team Managers (STMs) Richard A. Rocco, DePaul University, USA Clancy E. Ryan, DePaul University, USA

When Random is Not Random: Sampling with M&Ms Tracy A. Suter, Oklahoma State University, USA

First Day of Class Learning Environment S.O.L.A.R. System Brian A. Vander Schee, Aurora University, USA

Five Minutes to Perfection Barbara Ross Wooldridge, The University of Texas at Tyler, USA

Using Science to Build Student's Communication Skills D. Joel Whalen, DePaul University, USA


Afternoon BreakRoyal Salon B


SMA Board of Governors MeetingPresbytere Room

Chair: Greg W. Marshall, Rollins College, USA


Session 8.1:

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Special SessionAdvancing Critical Thinking in Marketing EducationBeauregard Room

Giles Jackson, Shenandoah University, USA

Session 8.2: Global Marketplace I: International StrategiesCabildo Room

Chair: Jie G. Fowler, Valdosta State University, USA

The Country-of-Origin Effect on Dominant Brands José R. Concha, Universidad Icesi, Colombia

The Effects of Fit, Culture, and Trust on Brand Extension Evaluation Neel Das, Appalachian State University, USA Michael J. Dotson, Appalachian State University, USA Jennifer Nevins Henson, Appalachian State University, USA Gaëlle Pantin-Sohier, Université d'Angers, France

Examining the "Decoy" Effect in Substitute and Related Products: Evidence from Chile Rodrigo Uribe, Universidad de Chile, Chile Enrique Manzur, Universidad de Chile, Chile Maximiliano Werner, Universidad de Chile, Chile


Session 8.3:Panel SessionLife in the Bullpen and Beyond:What Doctoral Students Can Expect in the Job Market and First Year OutGallier Room

Chair: Obinna Obilo, Central Michigan University, USA

Panelists: Obinna Obilo, Central Michigan University, USAAllyn White, Loyola University New Orleans, USAG. David Shows, Appalachian State University, USATodd J. Bacile, Loyola University New Orleans, USA


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Session 8.4Special SessionWaking the Social Animal Inside the Selling Team: The Effect of Social Media Usage on Team SellingBienville Room

Katerina Hybnerova, University of Northern Alabama, USARiley Dugan, University of Dayton, USA


Session 8.5: Is That on the Up and Up? Consumer Perceptions of Marketing PracticesPontalba Room

Chair: Jeffrey Foreman, Pennsylvania State University Harrisburg, USA

Consumer Perceptions of Marketing: Past and Present Gary L. Hunter, Illinois State University, USA

The Impact of Socially Responsible Marketing Activities on Consumers' Willingness to Pay Anthony Patino, University of San Francisco, USA Velitchka Kaltcheva, Loyola Marymount University, USA Robert D. Winsor, Loyola Marymount University, USA Richard C. Leventhal, Ashford University, USA Dennis A. Pitta, University of Baltimore, USA Leslie Goldgehn, University of San Francisco, USA

Regulation of Marijuana Promotion in the US: An Exploratory Study and Framework to Address Policy Issues Jeffrey Foreman, Pennsylvania State University Harrisburg, USA


Session 8.6: Financial Aspects of Consumer BehaviorCathedral Room

Chair: Jeffrey W. Totten, McNeese State University, USA

An Exploratory Study of the Tipping Norm Knowledge of Consumers Jeffrey W. Totten, McNeese State University, USA

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Foreign Currency Pricing and Life-Digit Pricing Mazen Jaber, Saginaw Valley State University, USA Mokhtar Dia, Lebanese American University, USA

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study Dora E. Bock, Georgia Southern University, USA Lindsay Larson, Georgia Southern University, USA Jacqueline K. Eastman, Georgia Southern University, USA


Session 8.7:Panel SessionInsights to Writing and Publishing Marketing Journal Articles: Issues and Difficulties Facing Ph.D. Students and Young AuthorsOrleans Room


Panelists: David J. Ortinau, University of South Florida, USABarry J. Babin, Louisiana Tech University, USAMitch Griffin, Bradley University, USA


Session 8.8:Panel SessionWhere Do You Draw the Line? Discussing Issues of Consumer Deviance, Ethicality, Service Sabotage, Piracy, and Academic IntegrityUrsuline Room


Panelists: Paula Dootson, Queensland University of Technology, AustraliaSam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South AfricaDiane R. Edmondson, Middle Tennessee State University, USAMichael Levin, Otterbein University, USAKevin J. Shanahan, Mississippi State University, USA

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Session 8.9: Consumer Attitudes and EmotionsBonnet Carre Room

Chair Shannon T. McCarthy, University of Arkansas, USA

Hope in Health Care Marketing: Exploring the Effectiveness of Emotional Persuasive Appeals in Health Care Decision-Making Elyria Kemp, University of New Orleans, USA Kyeong Sam Min, University of New Orleans, USA Elizabeth Joint, University of New Orleans, USA

The Effects of a Demarketing Campaign on Consumer Attitudes and Actual Consumption Edward Ramirez, The University of Texas at El Paso, USA

Consumer Perceptions of Policy Banning Unvaccinated Children From a Medical Practice Shannon T. McCarthy, University of Arkansas, USA


SMA President's ReceptionLa Nouvelle Orleans Ballroom

SATURDAY, NOVEMBER 8, 2014

Morning

SATURDAY 8:30 AM - 10:00 AM

SMA New Officers MeetingBoard Room


Session 9.1: Price Comparisons and PerceptionsBeauregard Room

Chair: Pushkala Raman, Texas Woman's University, USA

Best Paper in Pricing Track

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You Paid Less Than Me…and I'm Okay with That Matthew M. Lastner, Louisiana State University, USA Patrick Fennell, Louisiana State University, USA McDowell Porter, III, Louisiana State University, USA

The Role of Product Price Levels in Online Consumer Reviews Peter Andersen, The University of Texas-Pan American, USA Fei Lee Weisstein, The University of Texas-Pan American, USA Michael Nguyen, The University of Texas-Pan American, USA

Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? Joshua T. Coleman, The University of Memphis, USA John A. Narcum, The University of Memphis, USA


Session 9.2: Brand Strategies in Brand CommunitiesCabildo Room

Chair: Manisha Mathur, Lawrence Technological University, USA

An Exploratory Approach of the Interplay Between Brand Personality and Emotions for the Perception of French Ski Resort Brands Rita Valette-Florence, IAE and GERAG, France Pierre Valette-Florence, IAE and CERAG, France

Regional Brand Strategy in Changing Structure of Production and Distribution Hisao Fujimoto, Osaka University of Economics, Japan Yasuhiko Kubo, Sagami Women's University, Japan

The Ties that Bind: Building Brand Advocacy through Regional Identification Donald C. Barnes, University of North Carolina at Wilmington, USA Tracy Meyer, University of North Carolina at Wilmington, USA Thomas W. Porter, University of North Carolina at Wilmington, USA Fredrika J. Spencer, University of North Carolina at Wilmington, USA


Session 9.3: Global Marketplace II: Franchising, Tourism, and AdvertisingGallier Room

of 42

Chair: Jennifer A. Espinosa, University of South Florida, USA

Leader Effectiveness in International Franchising Kyuho Lee, Somona State University, USA John Garger, USA Paul H. Jacques, Rhode Island College, USA Yong Jae Ko, University of Florida, USA

How Advertising Content Can Stimulate Consumer Ethnocentrism William T. Neese, Nicholls State University, USA Jeffrey J. Haynie, Nichollas State University, USA J. Robert Field, Nicholls State University, USA R. Charles Viosca, Nicholls State University, USA

Building Formal Models of the Tourist's Gaze Arch G. Woodside, Boston College, USA

Fashion Ideals in Advertising: Its Impact on American and Chinese Women Timothy H. Reisenwitz, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA Aubrey R. Fowler, III, Valdosta State University, USA


Session 9.4: Working for the WeekendFrench Market Room and Parlor

Chair: Jeremy Morgan, The University of Texas at Arlington, USA

Propensity for Reciprocity and Cooperation Among Front- Line Employees David A. Gilliam, University of Arkansas at Little Rock, USA Steven William Rayburn, II, Texas State University, USA

Performance Benefits of Being a Great Retailer to Work For: A Resource-Based Perspective Timothy D. Butler, The University of Texas at Brownsville, USA Alexander E. Ellinger, The University of Alabama, USA Craig E. Armstrong, The University of Alabama, USA

Vertical versus Horizontal Line Extensions' Effect on Brand Retail Sales: The Role of Assortment Size Helena F. Allman, University of West Florida, USA Martin S. Roth, University of Hartford, USA

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Thomas J. Madden, University of South Carolina, USA


Session 9.5: Promotion and BrandingPontalba Room

Chair: En-Chi Chang, Perfect Translation & Compunet, Taiwan

Road Signs, Mountains, and Boats: When Professional Services Organizations Communicate through Pictorial Metaphor Ria Wiid, KTH Royal Institute of Technology, Sweden Adam J. Mills, Simon Fraser University, Canada Karen Robson, Simon Fraser University, Canada Jan Kietzmann, Simon Fraser University, Canada Philip Grant, Universidad de los Andes, Colombia

A Guideline for Bank Promotion Concept Development: The Effect on Saving Amount Decision Junhong Min, Michigan Technological University, USA Minhye Park, Sungkyunkwan University, South Korea Sungmin Ryu, Sungkyunkwan University, South Korea

Revisiting the Skeptic: Claim Objectivity and Product Price Level in Consumer Skepticism of Advertising Teresa Preston, University of Arkansas at Little Rock, USA Kesha K. Coker, Eastern Illinois University, USA


Session 9.6 Sports, Sex, and CelebritiesCathedral Room

Chair: R. Wixel Barnwell, Mississippi State University, USA

Compensating NCAA Student Athletes: Legal and Policy Issues Jonathan A. Heber, University of South Dakota, USA Josh D. Rentschler, University of South Dakota, USA William J. Jones, University of South Dakota, USA Jeffrey J. Stoltman, Wayne State University, USA Fred W. Morgan, Wayne State University, USA

Consumer Misbehavior: A Concurrent Look at the Impact That the Size of the Victim and Size of

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the Loss Have on Opinions Regarding the Acceptance or Unacceptance of 12 Questionable Consumer Actions Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School,

South Africa Larry G. Neale, Queensland University of Technology, Australia Paula Dootson, Queensland University of Technology, Australia

Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention among Young Adults Kevin J. Shanahan, Mississippi State University, USA Christopher D. Hopkins, Clemson University, USA R. Wixel Barnwell, Mississippi State University, USA


Session 9.7: Services at Work: Competitive Advantage, Service Convenience, and Internal MarketingBonnet Carre Room

Chair: Kristen L. Cowan, University of North Texas, USA

Dynamic Tacit Knowledge Conveyance in the Hospitality Sector: Maintaining Competitive Advantage through Storytelling Alvin J. Williams, University of South Alabama, USA Tony L. Henthorne, University of Nevada Las Vegas, USA Babu P. George, Swiss Management Center University, Switzerland

Examining the Effects of Service Convenience: A Case for a Large National Retailer Sandipan Sen, Southeast Missouri State University, USA Aliosha Alexandrov, University of Wisconsin-Oshkosh, USA Emin Babakus, The University of Memphis, USA

The Need for Internal Service Recovery: Safeguarding the Service Profit Chair Stephen J. Grove, Clemson University, USA Michael J. Dorsch, Clemson University, USA Les C. Carlson, University of Nebraska Lincoln, USA


Session 9.8: I Can't Get No SatisfactionUrsuline Room

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Chair: Rebecca VanMeter, Ball State University, USA

Best Paper in Retailing TrackCO2 Labeling in the Fast Food Industry - A Strategic Perspective Pia A. Albinsson, Appalachian State University, USA Suzanne Conner, University of Northern California, USA

Choice of Gift, Gift Recipient Age, and Gift Satisfaction Kristy E. Reynolds, The University of Alabama, USA Stephanie T. Gillison, University of Tennessee at Chattanooga, USA Jessica Lynn Ogilvie, The University of Alabama, USA

Does Attachment Drive Meaningful Social Media Interactions? Which Retail Customers are Talking and Are You Listening? Holly Atwood Syrdal, The University of Texas at Arlington, USA Rebecca VanMeter, Ball State University, USA Douglas B. Grisaffe, The University of Texas at Arlington, USA

SATURDAY 10:30 AM - 12:00 PM

Session 10.1: Various Product and Branding StrategiesBeauregard Room

Chair: Susan Brudvig, Indiana University East, USA

Best Paper in Product and Brand Management TrackMarketing and R&D Coopetition, Knowledge Integration, and New Product Performance ShiBin Sheng, The University of Alabama at Birmingham, USA

The Relationship Between Entry Timing and New Brand Strategy Performance Under Different Market Conditions Danielle A. Chmielewski-Raimondo, University of Melbourne, Australia

The Effects of Adjacent Food Color on Perceived Flavor: A Factorial Investigation Lawrence L. Garber, Jr., Elon University, USA and Institute of Management Technology

Ghaziabad, India Eva M. Hyatt, Appalachian State University, USA Lubna Nafees, Institute of Management Technology Ghaziabad, India


Session 10.2: Branding and Personality

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Cabildo Room

Chair: John D. Branch, University of Michigan, USA

Effects of Cultural Orientation and Regulatory Construal Fit on Brand Attitudes Miguel A. Zúñiga, Morgan State University, USA Ivonne M. Torres, New Mexico State University, USA

Consumer Innovativeness Effects on the Susceptibility of Innovation Brands to Inferior Innovations Joseph W. Chang, Vancouver Island University, Canada

Keeping Up with the Jones: The Impact of Social Comparison on the Status Consumer's Attitude towards the Brand Bryan T. McLeod, Southern Illinois University Carbondale, USA David M. Houghton, Southern Illinois University Carbondale, USA

Explaining Imagination through Personality: A 3M Model Approach Kristen L. Cowan, University of North Texas, USA Nancy Spears, University of North Texas, USA


Session 10.3: Advertising RevisitedGallier Room

Chair: Mathew Joseph, St. Mary's University, USA

Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millenials Maria Petrescu, Nova Southeastern University, USA John T. Gironda, Nova Southeastern University, USA

The Portrayal of Quality of Life for the Elderly in Chinese Advertising: A Literary Criticism Approach Jie G. Fowler, Valdosta State University, USA James W. Gentry, University of Nebraska-Lincoln, USA

Facebook Boredom: A Preliminary Analysis Atefeh Yazdanparast, University of Evansville, USA Anita Qureshi, St. Mary's University, USA Mathew Joseph, St. Mary's University, USA

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Session 10.4: This and That: Mobile Advertising Effectiveness and Resource Advantage TheoryFrench Market Room and Parlor

Chair: Michael J. Dorsch, Clemson University, USA

The Role of Opportunism Within the Context of Resource Advantage Theory: A Conceptual Framework Maria E. Barua, Texas Woman's University, USA Donald A. Michie, The University of Texas at El Paso, USA

Incorporating the Customer Perspective in CLV Models: An Exploratory Study of Customer Attitudes toward Mobile Coupons Jie Sun, Siena College, USA Suzanne D. Pawlowski, California Polytechnic Sate University, USA Nobuyuki Fukawa, Missouri University of Science and Technology, USA

The Factors That Effect Mobile Advertising Effectiveness in a Real-Time Bidding Environment Anthony K. Asare, Quinnipiac University, USA Adwait Khare, The University of Texas at Arlington, USA Joshua Walsh, AdTheorent, Inc., USA


Session 10.5: Coming Over to the Dark Side of Consumer BehaviorPontalba Room

Chair: Demetra Andrews, Indiana University Northwest, USA

Best Paper in Consumer Behavior TrackCalling the Neo-Tribes: Creating an Experience with 'Lining Value' At Pensacon 2014 Richard R. Hawkins, University of West Florida, USA Felicia N. Morgan, University of West Florida, USA Marcus W. Howard, University of West Florida, USA

Fetishism - The Link Between Loyalty and Addiction Lili Gai, The University of Texas of the Permian Basin, USA

Stress and Online Impulse-Buying

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Brittanie Moran, Lane Bryant-Retail Company, USA Lynn E. Kwak, Southern Connecticut State University, USA


Session 10.6: Green Marketing, Social Responsibility, and Life TransitionsCathedral Room

Chair: Dora E. Bock, Georgia Southern University, USA

Responsible You, Despicable Me: Contrasting Consumer Inferences from Socially Responsible Behavior Jonathan Hasford, Florida International University, USA Adam Farmer, Mississippi State University, USA

A Multi-Method Inquiry of the Influence of Resources During Life Transitions Jennifer Christie Siemens, Clemson University, USA Anastasia E. Thyroff, Clemson University, USA Christopher D. Hopkins, Clemson University, USA Steven W. Kopp, University of Arkansas, USA

The Color of Green: Exploring Ethnicity and Green Consumerism Nicole Bieak Kreidler, La Roche College, USA Sacha Joseph-Mathews, University of the Pacific, USA


Session 10.7:Panel SessionMindful Marketing and Consumer BehaviorBonnet Carre Room

Chair: Nada Nasr Bechwati, Bentley University, USA

Panelists: Nada Nasr Bechwati, Bentley University, USAGary Ottley, Bentley University, USA and Babson College, USAR. Bret Leary, Wyoming University, USA


Session 10.8:Panel Session

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Combining Market-, Organizational-, and Consumer-Level Data to Model Industry Dynamics…and Delivering Insights to AllUrsuline Room

Chair: Zannie Giraud Voss, Southern Methodist University, USA

Panelists: Zannie Giraud Voss, Southern Methodist University, USARick Briesch, Southern Methodist University, USAGlenn B. Voss, Southern Methodist University, USACarlos Ruiz, IBM, USA

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