Cyle Moore -Fascination-Advantage-Report

FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, contact [email protected].

CUSTOM REPORT FOR

PASSION

TRUST

MYSTIQUE

PRESTIGE

POWER

ALARM

REBELLION

YOUR NATURAL FASCINATION STRENGTH

PRESTIGE + REBELLION

THE AVANT-GARDE

CYLE MOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.1 / 14 THEAVANT-GARDE HOWARDCOHEN

AT-A-GLANCE

YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS MOST LIKELY TO ADD DISTINCT VALUE.

WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY.

ORIGINALENTERPRISING

FORWARD-THINKING

Your ARCHETYPE is a combination of your primary and secondary TRIGGERS.

Your PRIMARY trigger is how you are most likely to fascinate others. Of all 7 triggers, this is the one in which you score highest. Your SECONDARY trigger is the trigger you are next most likely to use. Your DORMANT trigger is the one you are least likely to use.

THE AVANT-GARDE

MY ARCHETYPE

VIEW MY REPORT

MY TRIGGERS

WATCH SALLY EXPLAIN YOUR ARCHETYPE

CYLE MOORE

CYLE, you're about to find out howyour personality is uniquelyhardwired to fascinate customers,co-workers, and colleagues. You'llalso find out how your scorecompares to our studies of 130,000participants.

Log into your account to watch thevideo on the left, in which Sallydescribes your unique personalityadvantage. Turn the page view yourFascination Advantage Report.

https://portal.howtofascinate.com/members/report


TABLE OF CONTENTS

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WELCOME FROM SALLY HOGSHEADA quick introduction on the research behind your Fascination Advantage Report

MY ARCHETYPE: THE AVANT-GARDEYour archetype is the combination of your primary and secondary triggers. This isyour personality’s greatest competitive advantage. There are 49 potential archetypes,and each embodies a different form of influence.

MATRIX OF 49 ARCHETYPES

MY PRIMARY TRIGGERYour primary and secondary triggers are your 2 main personality advantages.

MY SECONDARY TRIGGERYour primary and secondary triggers are your 2 main personality advantages.

MY DORMANT TRIGGERYour dormant trigger is the one you are least likely to use in your personal brand.

ADVANTAGES & PITFALLSLearn how you’re uniquely suited to succeed at work, and how you could unwittingly be hindering your chances of success.

ACTION PLANA fast, 3-step action plan for utilizing your archetype at work.

ANALYTICS

Find out how your results compare to the 130,000 others who have taken this test.

NEXT STEPSImprove your results with Fascinate training on first impressions, building teams, hiring more effectively, and identifying your customers’ personality triggers.

CYLE MOORE


THE AVANT-GARDE

YOU ARE

Your report will describe how you’re most likely to add distinct value. You’ll discover what makes your personal brand different— and better.

The 28 questions you’ve answered were not based on psychology, but on branding. Each one has been carefully calibrated according to our national market studies, and results from over 140,000 participants. Our findings also include research in neurology, linguistics, and marketing.

When you understand your natural personality traits, you can grow your business around these strengths. You can be operating at your peak performance, and do it effortlessly.

The greatest value you can add is to become more of yourself.

Now, let’s get started. I look forward to sharing your results with you!

Warm regards,

Sally Hogshead

HELLO SALLY,

You’re about to find out your personality’s greatest advantage… your Fascination Advantage.

Other tests measure how you see the world. This one measures how the world sees you.

CYLE MOORE

HELLO CYLE,

https://portal.howtofascinate.com/members/report/report


THE AVANT-GARDE

WHERE PRESTIGE MEETS REBELLION

ENTER:

YOU ARE THE AVANT-GARDE. YOU EMBODY A FRESH INTERPRETATION OF THE DETAILS, TWEAKING THE GAME TO INFLUENCE DIRECTION. YOUR CUSTOMERS AND CO-WORKERS ARE FASCINATED BY YOUR ABILITY TO BE TAPPED INTO “THE NEXT BIG THING” IN BUSINESS AND IN POP CULTURE.

• Your distinctive thinking and perspective earns you immediate respect from employees, clients and colleagues.

• You are perceived as being “in the know,” and an expert in making recommendations to others.

• Your inventive thinking inspires others to join you in the pursuit of your goals.

• You constantly seek ways change the status quo.

• You have a dramatic communication style, which keeps your audience engaged and delighted.

PRIMARY TRIGGER PRESTIGE

SECONDARY TRIGGER REBELLION

THE AVANT-GARDE

CYLE MOORE


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ethodical • IntenseSelf-R

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ardworking

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pen-Minded

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CYLE MOORE


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onscientious • Modest

Preventative

Profound • Discerning

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otional • IntrovertedConcentrated

Precise • SharpU

nder-the-Radar

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inatingIn-the-Know

Sterling • SkillfulR

estrainedD

riven • Disciplined

Standard-Bearer

Motivating • Vigorous

Com

pellingM

ethodical • IntenseSelf-R

eliantProactive • Alert

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Organized • Practical

ProtectivePrivate • Effi cient

Meticulous

Vigilant • ExactingPrepared

Bold • ArtisticU

northodoxInnovative • W

ittyU

nconventionalThorough • D

iligentIm

aginative

Nurturing • Loyal

SincereD

ynamic • Inclusive

EngagingExpressive • Stylish

Emotionally Intelligent

Outgoing • Experim

entalO

ut-of-the-Box

Predictable • SafeU

nmovable

Dignifi ed • StableH

ardworking

Impeccable • Subtle

Capable

Curious • O

pen-Minded

Developing over Tim

e

Observant • Assured

Unruffl ed

Rational •Intentional

SubstantiveElegant • Astute

Reserved

Clever • U

nassuming

Independent

Classic • Tim

eless“Best-in-C

lass”R

espected • Com

petitiveR

esults-Oriented

Deliberate • C

rispU

ncomprom

isingO

riginal • EnterprisingForw

ard-Thinking

Established • Genuine

Sure-FootedD

ominant • ForcefulEm

phaticAm

bitious • Admired

FocusedInventive • Vivid

Quick-W

itted

Steadfast • Com

posedBy-the-Book

Tireless • Decisive

Goal-O

rientedProductive • D

etailedSkilled

Strategic • Fine-TunedJudicious

Measured • Thoughtful

Craftsm

an-LikePioneering • Irreverent

EntrepreneurialElite • Progressive

AdvancedStartling • U

npredictableIntensely C

reative

PA

SS

ION

You connect with

emotion

TR

US


ith consistency

MY

ST

IQU

EYou com

municate w

ith substance

PR

ES

TIG

EYou earn respect w


PO

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with com

mand

AL

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s w

ith care

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BE

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You change the game

with creativity

CYLE MOORE


1 MY PRIMARY TRIGGER PRESTIGE

PRIMARY PERSONALITY DESCRIPTORS:

• Rapidly earns respect• Focuses on adding value through better

execution• Conscientious of the smallest details• Motivated by a competitive spirit and

determined outlook• Expects highest quality deliverables from self

and others

You earn respect for your higher standards.

WHO YOU ARE:

• Ambitious• Detail-oriented• Recognized• Uncompromising• Focused

HOW YOU ADD VALUE:

• People recognize you as an achiever and/or expert.

• You influence people through your high expectations of yourself and others.

• You constantly envision ways to improve and upgrade.

EXAMPLES OF LEADERS WHO USE PRESTIGE:

Ralph Lauren, Lady Diana, James Bond, Anderson Cooper, Enzo Ferrari, MIchael Bloomberg, Wolfgang Puck

HOW TO APPLY PRESTIGE AT WORK:

Your primary PRESTIGE trigger means that you naturally seek the next level of accomplishment. Develop your talent for using PRESTIGE to persuade and encourage others to support your vision at work.

PRESTIGE

POWERtosharpenadmiration

MYSTIQUEtohintathiddenbenefits

REBELLIONtosettherulesonyourterms

ALARMtoheightendemandforluxury

PASSIONtoincreasethevalueofirrationalpurchase

TRUSTtoembodytimelessfineliving

COMBINE PRESTIGE WITH:

MY PRIMARY TRIGGER: PRESTIGE

CYLE MOORE

My primary trigger is PRESTIGE.17% of the people who took theFascination Advantage test also usePRESTIGE as their primary trigger.

https://portal.howtofascinate.com/members/report/report/primary


2 MY SECONDARY TRIGGER REBELLION

SECONDARY PERSONALITY DESCRIPTORS:

• Embraces opportunities for change and exploration

• Driven by a profound sense of adventure and creativity

• Captivates with spontaneity and a quick wit• Values innovation and cutting-edge thinking• Inspires brainstorming and inventive problem

solving

You attract attention because you change the game.

WHO YOU ARE:

• Innovative• Independent• Entrepreneurial• Edgy• Unpredictable

HOW YOU ADD VALUE:

• You quickly solve problems with fresh solutions.

• You’re able to generate ideas that surprise people with a new perspective.

• People watch to see what you’ll do next, because you thwart tradition.

EXAMPLES OF LEADERS WHO USE REBELLION:

Richard Branson, Don Draper, David Letterman, Amelia Earhart, Jeff Bezos, Albert Einstein

HOW TO APPLY REBELLION AT WORK:

You are curious, unconventional, and seek new options. Want to channel these uncommon talents to reach your ultimate career potential? Once you tap into your natural REBELLION strengths, you can better persuade and captivate your co-workers, your boss, and your customers.

REBELLION

MY SECONDARY TRIGGER: REBELLION

CYLE MOORE

My secondary trigger is REBELLION.17% of the people who took theFascination Advantage test also useREBELLION as their secondary trigger.

https://portal.howtofascinate.com/members/report/report/secondary

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.9 / 14 THEAVANT-GARDE HOWARDCOHENCYLE MOORE

D MY DORMANT TRIGGER ALARM

WHAT IT MEANS TO HAVE A DORMANT ALARM TRIGGER:

You are an optimistic and “big picture” thinker, and eager to start new projects. As a result, you are less likely to earn attention by focusing on negative consequences. ALARM personalities pay attention to deadlines and details in order to avoid potential problems. By focusing more on the bigger picture, you tend to be less concerned with the nuts and bolts about how to get something done and the milestones involved. You prefer to lock in on a goal and use your instincts to move forward, not fearing missteps.

HOW THIS AFFECTS YOUR PERSONALITY BRAND:

• Rather than focusing on deadlines and structure, you enthusiastically pursue opportunities. You tend to steer toward a goal rather than become mired in the details of how to get there.

• You are perceived as optimistic. Your ‘can do’ attitude invigorates those around you and makes them want to follow you. You usually don’t look at how something can fail but, rather, tend to focus on how it can succeed. Although you recognize that failure is a part of life, it doesn’t keep you from pursuing your goals. This is unlike ALARM personalities, who are practical and cautious.

• You bring an open and adventurous spirit to your work. You tend to embrace ambiguous assignments and unknown challenges. Your quest for variety and new experience usually means you move head-on into areas and ideas that ALARM personalities, might avoid.

SHOULD YOU LEARN HOW TO ACTIVATE YOUR ALARM TRIGGER?

• In certain situations, you’ll want to ramp up your use of the ALARM trigger in order to add a sense of structure and predictability. For instance, imagine you have a nervous new client. You’ll want to spell out all the specifics of your process, including the budgets, timelines and deliverables.

• You thrive in situations that allow you to design your own path. Avoid jobs that are highly regimented or tightly controlled. You’re unlikely to be your most successful if forced to constantly measure and manage each meticulous detail.

MY DORMANT TRIGGER: ALARM

ALARM

My dormant trigger is ALARM.14% of the people who took theFascination Advantage test also use ALARMas their dormant trigger.

https://portal.howtofascinate.com/members/report/report/dormant


Your innovative approach has given you the reputation of being one-of-a-kind.

You are always looking to create the next great thing. You have an uncanny ability to spot opportunity and turn it into success.

You inspire others to see the way forward. They look to you for ideas about what they should be doing, what they should be wearing, and how they should be acting. Your demonstrative style and boldly creative thinking make people take notice. Customers and employees are eager to incorporate your ideas.

You are a strong leader in your organization. You are physi-cally and mentally competitive and successful. People watch your actions and thinking carefully, in order to learn and imitate.

You might have the tendency to become so wrapped up in your vision for the future that you miss the opportunity to connect in a real and consistent way. In this case others might perceive you as superficial or frivolous. Take time to be in the moment, and focus on connecting with the people around you.

ADVANTAGES

PITFALLS

1. ORIGINAL

2. ENTERPRISING

3. FORWARD- THINKING

4. EXPRESSIVE

5. ADMIRED

1. CONNECTION

THE AVANT-GARDE’S

TOP 5 UNIQUE COMPETITIVE ADVANTAGES

THE AVANT-GARDE’S

PERSONALITY PITFALLSPOTENTIAL AREAS OF WEAKNESS

CYLE MOORE


ACTION PLAN LEVERAGING THE STRENGTHS OF THE AVANT-GARDE FOR PROFESSIONAL SUCCESS

IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLYFASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESEARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE.

KNOW WHEN TO RECOGNIZE A CLOSING OPPORTUNITY

People often respond to your creative ideas with the reaction, “Wow, I’ve never thought about it that way, but I love it.” Capture their energy, and use it to your immediate advantage, because it can be difficult to maintain such an enthusiastic response over time. Plan for this flash of inspiration. Build the drama around your reveal. And whenever possible, close the sale immediately afterwards.

SHARE YOUR VISION CLEARLY

Your best ideas often come to you quickly. You also know instantly what you like, and don’t like. Therefore, create a system that allows you to quickly vet your employees’ ideas so no one wastes time pursuing something that doesn’t match your vision.

STAY GROUNDED

You are naturally plugged in to new business prospects, trends and opportunities to meet new people. However, it’s important to also stay grounded. Use the TRUST trigger to balance curiosity with consistency.

ADDING VALUE:UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE

The more that you can understand how your personality adds distinct and unique value, the more you can control and replicate your successes.

The goal is to make success an intentional and controllable act, rather than a series of lucky breaks.This all starts with identifying and applying your Fascination Advantage.

Think about your “Top 5 Unique Competitive Advantages” listed on the previous page. Apply each adjective to your job, and how you add value at work.

When you look back upon your career successes, and see these successes not as isolated incidences but as guideposts for your overall personality strengths, you can find the consistent patterns in your achievements.

CYLE MOORE


ANALYTICS

INTENSITY OF MY TRIGGERS

MY TRIGGER PERCENTAGES

MY TRIGGERS, COMPARED TO AVERAGE POPULATION

How intense is your use of each trigger? This graph shows the strength of each trigger in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones that most shape your personal brand.

This chart shows the percentage of each trigger in your personality.

Take note: Do you have a very high percentage of one trigger? A high percentage indicates a more consistent and concentrated use of one certain strength. A more balanced distribution of triggers means that you use different triggers in different situations.

This graph shows how your personality compares with the thousands of others who have taken Fascination Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the

“TRIGGERS” section of this report.)

CYLE MOORE


NEXT STEPS BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE

You’ve just identified your own Fascination Advantage. You’ve seen the ways in which your personality is hardwired to add value.

Now, the next question is this:

What’s the hidden value of each person on your team?

What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from eachother? From key decision-makers?

A few reasons to share The Fascination Advantage with your team:

1. FIND THE HIGHEST POTENTIAL IN EACH PERSONEach personality in your company has their own Fascination Advantage. Understanding them is essential. There is no “right” or “wrong” archetype, but there are smart choices for particular needs.

Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face conversations. She will also require more in-person contact with a manager in order to stay motivated, and she will bond quickly with customers and decision-makers.

In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn loyalty.

When you know how employees are perceived by others, you can nurture each person’s most valuable traits.

2. HELP PEOPLE PLAY TO THEIR STRENGTHSOnce you know an individual’s archetype, you can help each employee play to her strengths. Find out which person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-to-day details. You may discover that you have a natural coach in front of you with a knack for helping co-workers invent fresh solutions.

3. RECRUIT BETTER TALENTThere’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your resources on the personalities that are most likely to deliver what you need within a particular role? We can help provide a clearer picture for your hiring decisions, including how to:

• Motivate a candidate to join your company

• Keep employees engaged over time

• Choose which personalities is a better long-term fit

4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVEWhen employees understand each other’s Personality Brand, they can more easily collaborate and communicate. For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance review or unforeseen deadline than someone with a Passion trigger.

Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone improve performance.

CYLE MOORE


HOW YOUR CO-WORKERS FASCINATEHOW YOUR CO-WORKERS FASCINATE

TRUST STABLE, RELIABLE PARTNER

REBELLION INNOVATIVE PROBLEM-SOLVER

ALARM PRECISE DETAIL MANAGER

PRESTIGE OVERACHIEVER WITH HIGHER STANDARDS

MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES

PASSION RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS

POWER A LEADER WHO MAKES DECISIONS

Win the MomentA step-by-step method to immediately communicate your highest value.

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CYLE MOORE

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Cyle Moore -Fascination-Advantage-Report

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