Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham...

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Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event Alison Kennedy, Infrastructure Manager and Ray Hughes, School Travel Plan coordinator

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Transcript of Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham...

Page 1: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Cycling Towns – ideas for getting more people cycling, more often

15 June 2011 Birmingham

Department of Health West Midlands

Physical Activity CPD Event

Alison Kennedy, Infrastructure Manager and Ray Hughes, School Travel Plan coordinator

Page 2: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Cycling and health• More cycling helps meet our transport objectives and

provides many physical and mental health benefits• Cycling is a form of physical activity which can be

integrated into daily life without finding time for specific ‘exercise’

• Improving the physical environment helps tackle wider determinants of health

• See cycling and health evidence base

“Active travel and physical activity need to become the norm in communities”

Healthy Lives, Healthy People: Our strategy for public health in England

Page 3: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Cycle Shrewsbury – aim

…to significantly increase overall levels of cycling in the town by 2011

Page 4: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Strong branding

Page 5: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

A helpful website

Page 6: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Infrastructure improvements

Page 7: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Telford Way - new footway, cycle tracks, cycle

lanes and toucan crossing

Page 8: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.
Page 9: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Plenty of cycle parking

Page 10: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Routes and information

Page 11: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Lots of events

Page 12: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Love your bike month

Page 13: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

..and rides

Page 14: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

School activities

Page 15: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Stabilisers off

Page 16: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Workplace support

Page 17: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Advice and training

Page 18: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Target groups

Page 19: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

How are we doing?• We have recorded an 8.7% rise in levels of cycling in

Shrewsbury in 2010/11 compared to 2009/10

• Cycle Shrewsbury has provided 1,810 new cycle parking spaces

• 669 school children received bikeability training in Shrewsbury in 2010/11

• Cycling levels in Shrewsbury secondary schools have increased to 14% in 2011

Page 20: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Lessons learnt and the future• Integration of people and place• Partnerships• Branding and awareness• Tackling barriers, safety concerns and lack of skills and confidence

• Local Sustainable Transport Fund• Local authority and public health function• Your help is needed

Obesity and physical activity programmes, including encouraging active travel, will.. become the responsibility of local authorities.

Page 21: Cycling Towns – ideas for getting more people cycling, more often 15 June 2011 Birmingham Department of Health West Midlands Physical Activity CPD Event.

Alison Kennedy, Infrastructure Manager, Shropshire [email protected] 01743 253035

Ray Hughes, School Travel Plan Coordinator, Shropshire Council [email protected] 01743 253063

To contact us..


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