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Cycle to Work Promotion

Preliminary Results Report

November 2012

in association with

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Objectives Promote cycling to work as an activity which

positively impacts the performance of companies Feature the experiences of 6 companies in 3 EU

Member States in 2011

Write & place 4-6 editorial features in specialistjournals read by company managers

Establish a feedback mechanism to assess

reader response via an online enquiry system

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Rationale Encourage employers to promote cycling to work

as an attractive option for their employees Use real life experiences of European

companies to developing press features

Stress financial & productivity benefits toencourage managers to promote among their

employees

Placement in specialist journals read by

company management

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Relevance The commitment is relevant to the general aims of the

Platform

directly addresses one of the causes of obesity in the adultpopulation lack of physical exercise

falls within the field of action of physical activity promotion

highlights the many benefits

to the employees, whose physical condition improves to the company which gains from a healthier, happier workforce,

less absenteeism, higher productivity and improved performance

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Results - Belgium Interviews conducted with S.W.I.F.T, La Hulpe and EEKLO city administration

Photography on site

Article drafted and agreed

Date Medium Title

27/06/2012 www.fleetmanagement.be Le projet Life Cycle vous encourage vous

rendre au boulot

vlo

11/07/2012 www.flanderstoday.be Cycling for your life

13/07/2012 www.hrmagazine.be Le projet Life Cycle vous encourage vous

rendre au boulot vlo

13/07/2012 www.hrmagazine.be Bike to Work

14/07/2012 Het Nieuwsblad Team UA wint Bike to Work -wedstrijd

25/07/2012 De Standaard Solidariteitsprijs -08/08/2012 www.gva.be 5.000 werknemers doen mee met Bike to Work

01/09/2012 Entreprendre Bruxelles est-elle cyclable? Un peu, beaucoup

12/09/2012 Z.O. Bike to Work beloont fietsen naar het werk

12/09/2012 www.mechelen.be Bike to WorkGezonde werknemers, gezonde bedrijven

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Next Steps Germany 2013

UK 2014