Cycle Pure Social Media Marketing Case Study
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Cycle Pure in collaboration with Ripple Links was able to create awareness and increase the sales of ‘Sampoorna Lakshmi Pooja Packs’ at Pureprayer.com during Diwali season. Campaign Idea: Engage with the influential bloggers from Parenting, Beauty, Lifestyle, Travel, Fashion and Personal Categories to influence the purchasing decision of their readers with the brand’s own theme ‘Everyone has a reason to pray’. Execution: Over 300 Influential bloggers from categories including Beauty, Fashion, Lifestyle, Parenting & Travel across the country, were invited through social channels, e-mail & mobile to share their reasons to pray and tell how would they use the Sampoorna Lakshmi Pooja Pack to create unforgettable memories during Diwali. The bloggers were also asked include a backlink to ‘Pureprayer.com’. An exclusive landing page was created and placed at the website to collect the blog entries, in order to drive targeted traffic & collect captive audience Campaign Results: 81 Unique Stories, 80 Female Bloggers Engaged, 412 Consumer Engagement Stories, 567500 Web Reach, 18250 Social Reach, 254% Increase in Website’s Alexa Ranking. Release Date: 4th October 2013 Get in touch with us to know more: [email protected]
Transcript of Cycle Pure Social Media Marketing Case Study
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254%25%90%
RESULTS
APPROACH THEME & PLACEMENT
Over 300 bloggers from Ripple Links’ Panel across categories including Parenting, Home & Relationships, Beauty, Lifestyle, Stories and Personal were invited to participate in the contest
Bloggers were asked to share their reasons to pray and tell us how they would use the Lakshmi Pooja Pack to create unforgettable memories this unforgettable memories this Diwali and also were asked to include a backlink to ‘Pureprayer.com’
An exclusive landing page was created to promote the contest. The contest ran from 4th of October till 27th of October
CAMPAIGN – APPROACH, THEME & PLACEMENT
BRAND’S OBJECTIVES
To create awareness & increase the sales of 'Sampoorna Lakshmi Pooja Packs' during Diwali Season.
To engage with influential bloggers of parenting, beauty, lifestyle, travel, fashion and personal categories
To influence the purchasing decision of the readers of these
bloggers with the value proposition of the product with the theme 'Everyone has a reason to pray' and to increase the traffic to the website Pureprayer.com to the website Pureprayer.com
Online services most likely to influence a purchase
DISAGREE
Influence
Community Size
AGREE OF INFLUENCERS
BLOG
.Increase digital footprints & Share Of Voice
INFLUENTIAL BLOGGERS ENGAGEMENT CASE STUDY BY RIPPLE LINKS
