For Enterprises

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Migrate existing apps & data to the cloud

Build new apps, sites, services & lines of businesses

Augment On-Premises resources with cloud capacity

How Enterprises Use AWS

What is AWS?

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

Database Storage Compute

AWS Global Infrastructure

9 Regions

25 Availability Zones

Continuous Expansion

• $5.2B retail business

• 7,800 employees

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $5B enterprise

Solving Problems for Organizations Around the World

Gartner  “Magic  Quadrant  for  Cloud  Infrastructure  a  Service,”  Lydia  Leong,  Douglas  Toombs,  Bob  Gill,  Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Cloud Infrastructure as a Service

4X More Reliable & 1/4 the Cost of On-Premises Infrastructure

In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.

Architected for Enterprise Security Requirements

“The  Amazon  Virtual  Private  Cloud  

[Amazon VPC] was a unique option that

offered an additional level of security and

an ability to integrate with other aspects of

our  infrastructure.”

Dr. Michael Miller, Head of HPC for R&D

The Whole Customer Community Benefits from Security Improvements

Everyone’s Applications

Security Infrastructure

Security Infrastructure

Requirements Requirements Requirements

Shared Responsibility for Security & Compliance

Facilities

Physical Security

Compute Infrastructure

Storage Infrastructure

Network Infrastructure

Virtualization Layer

Operating System

Applications

Security Groups

Firewalls

Network Configuration

Account Management

+ = Customer

What are Customers Using the AWS Cloud For?

Shell uses AWS to Develop Software Faster and Cheaper

Remote Team

Core Development Team

Extra Development Resources

Contractor Team

Newsweek uses AWS for Dynamic Webapps

Decreased Operating Expenses by 50%

Reduced DNS costs by 93%

Streamlined Sys Admin Personnel by 50%

Shaw Media uses AWS for Disaster Recovery

Saved $1.8 Million in second site costs

Snapshots for granular rollbacks

Primary site

Before

After

Primary site

Disaster Recovery Site

S&P Capital IQ Uses AWS for Big Data Processing

Provides data to 4200+ top global investment firms

Launched Hadoop faster, Learned Hadoop faster

S3 Hadoop Cluster

Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data center build out

Saved $1M over 3 years

50% lower cost than hosting options

Nasdaq used AWS to Build a New Line of Business

Samsung Improved their Product Experience with AWS

Saved $34 Million 85% savings versus traditional hosting

Why do Enterprises Choose AWS?

1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

2. Lower Total Cost of IT

Scale allows us to constantly reduce our costs

We are comfortable running a high volume, low margin business

We pass the savings along to our customers in the form of low prices

3. You  Don’t  Need  to  Guess  Capacity

Self Hosting

Waste

Customer Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

4. Increase Innovation: Experiment Fast with Low Cost and Low Risk

On-Premises Experiment Infrequently Failure is expensive Less Innovation

Experiment Often Fail quickly at a low cost More Innovation

$ Millions Nearly $0

5. Get Rid of Undifferentiated Heavy Lifting

Data Centers Power Cooling Cabling Networking

Racks Servers Storage Labor

Buy and install new hardware Setup and configure new software build or upgrade data centers

We take care of it… So you don’t  have  to  …

6. Go Global in Minutes

On-Demand Pay for compute capacity by the hour with no long-term commitments For spiky workloads, or to define needs

Many purchase models to support different needs

Reserved Make a low, one-time payment and receive a significant discount on the hourly charge For committed utilization

Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand For time-insensitive or transient workloads

Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads

Free Tier Get Started on AWS with free usage & no commitment For POCs and getting started

Compute Services

Amazon EC2 Auto Scaling Elastic Load Balancing

Actual

EC2

Elastic Virtual servers in the cloud

Dynamic traffic distribution

Automated scaling of EC2 capacity

Networking Services

Amazon VPC: AWS DirectConnect Amazon Route 53

Availability Zone B

Availability Zone A

Private, isolated section of the AWS

Cloud

Private connectivity between AWS and your

datacenter

Domain Name System (DNS) web service.

Storage Services

Amazon EBS

EBS

Block storage for use with Amazon EC2

Amazon S3

Images Videos Files Binaries Snapshots

Internet scale storage via API

AWS Storage Gateway

S3, Glacier

Integrates on-premises IT and AWS storage

Amazon Glacier

Images Videos Files Binaries Snapshots

Storage for archiving and backup

Application Services

Amazon CloudFront Amazon RDS Amazon DynamoDB

distribute content globally

Managed relational database service

Managed NoSQL database service

DBA

Amazon CloudSearch

Managed search service

Big Data Services

Amazon EMR (Elastic Map Reduce)

Amazon Redshift AWS Data Pipeline

Hosted Hadoop framework

Petabyte-scale data warehouse service

Move data among AWS services and on-

premises data sources

Deployment & Administration

Amazon CloudWatch

AWS IAM (Identity & Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise App

Database

Monitor resources Manage users, groups &

permissions

Dev-Ops framework for application

lifecycle management

Templates to deploy & manage

Automate resource management