Content Works Profile

Your brand has a story. Communicate this to your audience and you’ve made a connection and lasting impression.

Think about it. Somebody asks you about your kids. You don’t focus on facts and features such as female, four foot two weighing 60 pounds with lots of energy. You bring your child and the conversation to life with narrative and anecdotes about your little’un. Business STORYBRANDING engages audience in a similar ways.

In the digital age STORYBRANDING is necessary. Why? The only messages audiences hear are the ones they choose to hear. Fast forward on Sky Plus, skip on YouTube, zone out on Facebook – endless options to opt out exist.

CW will work with you to locate your STORYBRANDING so that your audience will want to see and hear; connecting you via multi channels, for more powerful and resonating results.

StoryBRANDING

How We Tell Your StoryBrand CommsBrand CharacterisationTone of VoiceCopywritingContent Strategy & CreationSponsorshipPublicationsDesign & PrintPRCampaigns & Media RelationsSocial Media StrategyBrand EngagementExternal & Internal CommsDigital CommsWebsites, Apps & Digital DesignMoving Image &AnimationStrategicInsightsResearch & Planning

Our Story

Led by former journalists and providing a mix of professionals who know how to hold

and engage audiences - such as animators, writers and creatives; we create brand

communications designed to reach and engage target audiences for member

organisations, businesses, higher education, charities and food & drink brands. Big and

small – we love ‘em all equally. We care and we deliver.

Est. 1988 our team today is a great mix of youth and maturity, combining fresh

creativity, experience and stability, with digital and traditional marketing strategy.

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The CW team is a mix of former large agency and client side folk, now loving the smaller agency experience. And this is what we KNOW to be true: bigger agency equals bigger overheads passed onto you the client. Bigger also equals hierarchy and bureaucracy – which can smother creativity and efficacy. Smaller agency culture better supports individuals and team collaboration; so that the passion and creativity that fuels excellence flows freely.

Small agencies also tend to have courageous leaders and individuals who have a personal stake in the business, naturally generating dynamic and self-motivated teamwork and delivering the highest standards in creativity, strategy and client servicing. Your KEY question always has to be “Who will be working on my business?” Will it be the *Agency STARS* rolled out for the day to impress? Or graduates and interns? At the end of the day, after the presentations that won you over are a dim memory, the day-to-day stuff is what your experience and results will be made up of – who is your team made up of?

So …

Our size allows us to be agile, responsive and able to put our focus on client experience and results. If we wish to over-service clients to get exceptional results, we can and WE DO!

No client ever feels under-serviced or pushed through formula approaches.

Our team spirit is free to be creative and dedicated to looking after our client objectives.

Key People

Nigel MD, journalist & formerly Cadbury. Easier to say who Nigel hasn’t worked with!Stef MD and former journalist. Stef writes prolifically and with incredible clarityAl Head of PR, formerly McCanns. Very experienced in brand & media relationsVineet Creative Director, formerly McCanns. Winner: 12 Fresh, 8 Cream & 4 Rose AwardsGrant Research & Planning Director, formerly BBH & PublicisPatrick Consultant, formerly Food From Britain and Tetley Alison Social Media Maven & copywriter, formerly Wyatt International. Always ‘on trend’ Mel Head of Marketing & Client Services, formerly BBH & Wyatt. Kabbie Worcestershire Regions & Public Sector specialist – great local knowledge & contactsAdam Graphic Designer with strong brand thinking and creative flairJonny Moving Image Director, formerly Keane Brands & an award winning video creativeIan C Digital Creative Producer, formerly C4. Looks after web design / apps / projectsPhilippe Digital Animator, formerly of GamesWorks. Anything is possibleRuth C Editorial Graphic Designer. Passionate, creative designer & proof reader

Clients Love Us Because…

• We understand, deliver and care• We back this up with a guarantee – if we don’t deliver, you don’t’ pay• Established 25 years, we’ve got great heritage• Content creation and storytelling may be new buzz terms in marketing, but

are nothing new to us – we’ve been doing it for decades. • We’ve got youth and experience: the past to call on and the buzz about trends

and future innovations• We are a calm and confident partner to our clients• Our contented and creative agency culture translates to the client experience• We partner our clients and become extensions of their business• We are neither too small or too big. We are just right. • The perfect size to deliver integrated marketing whilst being nimble and

responsive.

Any Questions? Great.Let’s meet up soon to discuss…

T: 01527 61122 Email:

nigel@cwcontentworks.commelanie@cwcontentworks.com

Visit:www.cwcontentworks.com

(we are going through our own rebranding and this website will be updated soon)