CW Campaign

The CW 1 What’s your Scandal?

What’s your Scandal?

Georgia College & State University

Adviser: Dr. Ginger Carter Miller

“Next Generation” Members:Bailey Abercrombie

Yasmiene DavisTyler BryantClaire Dykes

What’s your Scandal? 2 The CW

Index

Title Page.................................................................................................. 1Index........................................................................................................... 2Evaluation................................................................................................ 3Summary.................................................................................................. 4-7Client Background.............................................................................. 8SWOT Analysis.................................................................................... 9Time line................................................................................................. 10Media List ............................................................................................. 1 1Provided Survey ............................................................................. 12Provided Survey Results ............................................................ 13Intro Analysis Survey ................................................................... 14Intro Analysis Survey Results ................................................. 15Evaluation Survey ......................................................................... 16Evaluation Survey Results........................................................... 17In-kind Donations............................................................................. 18Budget Expenses............................................................................. 19Press Release .................................................................................. 20Social Networking ......................................................................... 21Food and Decorations ................................................................ 22Plot ......................................................................................................... 23Invitation ............................................................................................. 24Flyer ...................................................................................................... 25Confidential Packet Contents ................................................. 26-28Tie-Dye Pictures .......................................................................... 29-30Murder Mystery Dinner Party Pictures ......................... 31 -33


Evaluation

Overall, our campaign accomplished its goal of encouraging women between 18 and 24 to watch the CW shows Melrose Place and 90210 by engaging our target audience in an assortment of various medias. Multiple events, invitations, flyers and social networking grabbed the eyes of prospective viewers and helped current viewers to maintain their devotion to some of their favor-ite television programs. In our preliminary research, we found that most people watched their shows in a group of friends. We took this finding, and based a large portion of our campaign on social interaction. In the Tie-Dye and murder mystery dinner event we talked one on one with attendees about the two shows and how they should be excited for their new seasons. We found this to be more ef-fective than simply hanging posters around large gatherings of people. Personal interaction is more credible than passive advertising. In our surveying, we found that most people’s favorite part of the event was acting out their character at the murder mystery dinner party. We feel this is important because people will go watch the show not only because of their interest in a new television program to make part of their routine, but also to scope out the character that they were involving their self with through-out the evening. It’s this kind of interest that we were hoping to see come out of our event, and we’re glad to have achieved our goal. Also, if the results of the survey taken directly following the murder mystery dinner party, we found that most people who attended will start to watch Melrose Place. We achieved this goal by basing majority of the evening’s plot on this show rather than 90210 , because of the obvious murder. Overall, we feel the part of the campaign we could have focused more on promotion. In hindsight, we could have done more than one promotional event for our big night, rather than just the tie-dye, or used blogging to create more of a buzz around the event.


Summary

Our campaign called “What’s your Scandal” was implemented on Tuesday,

September 29 and aimed at reaching The CW’s audience of women ages 18-24.

Through extensive research of “Melrose Place” and “90210” the decision was made

to hold an event that would illustrate the main themes of these shows. These

themes include murder, deceit, scandal, blackmail, adultery, drama, revenge and

lust. These elements combine to form the perfect setting for a murder mystery

party.

The objectives for our campaign were based around the importance of

enlightening the Georgia College & State University campus about “Melrose Place”

and “90210.” Each objective contains a strategy, which helped our team execute the

goals. The first objective was to inform 60% of the women at GCSU about the next

generations of “Melrose Place” and “90210.” Our team’s strategy involved inform-

ing through social media outlets, campus radio, give-aways, surveys and innovative

activities. Increasing 15% of viewership for the two shows on GCSU campus was

our second goal. We intended to fulfill this goal by holding a viewing of the shows

at our event, which would spark the interest of our participants. Finally, we wanted

our campaign to help our audience identify personally with the characters of “Mel-

rose Place” and “90210.” The approach to this objective entails choosing characters

that are most relatable and introducing them for the guests’ portrayal.

For the preliminary research, we administered two surveys to collect data.

The CW created survey produced several interesting findings. According to the tab-

ulated survey, The CW was the second highest viewed network. Students indicated

they were looking forward to the premiere of “Melrose Place” in contrast to other

shows. Talking to friends and advertisements on television were the most effective

forms of advertisement. The survey showed, watching programs live on television


Summary

is more popular than online streams and DVR recordings. Group television viewing

is more popular than watching television alone. When we administrated the survey,

“Melrose Place” had not premiered, and therefore, no one indicated they had seen

the show. Nearly thirty percent of the students surveyed had seen “90210.”

A second measure of evaluation, created by our team, took a more generic

approach in its delivery. Sophomore students at GCSU were the highest number

reached through our survey. Our data coincided with The CW created survey on

the subject matter of television viewing habits. Both results indicated that viewers

preferred to watch television in a group. Ten percent of students surveyed indi-

cated that they are enable to view The CW network for various unknown reasons.

“America’s Next Top Model” topped the results as the number one viewed show on

the network followed by the now canceled “The Game.” Based on the findings in

our survey, we concluded there was a need for promotion for “Melrose Place’ and

“90210.”

After the completion of the surveys, our team thoroughly examined what

campaign would best suit the needs for the campus community. Upon viewing the

premieres of “90210” and “Melrose Place,” the decision was made to hold a murder

mystery party. The premise for the event was built around the murder of Sydney

Andrews in the “Melrose Place” premiere.

For the next two weeks, our group gathered information about the characters

from each show. The information included character background, personality traits,

social class, profession, past relationships and if known scandal. The character

profiles were used to create the personas portrayed by our quests at the murder

mystery party. Our goal was to introduce our quests to the show through the use of


Summary

these characters and excite them enough to become avid viewers of these two pro-

grams.

To promote the event, flyers were created and posted throughout the university

campus. The main characters in the murder mystery received personal invitations that

included specific information to help aid in the delivery of their character. A written

press release was submitted to local media outlets. Our social media strategy through

the use of Facebook greatly enhanced additional promotion for the event. On multiple

occasions, trivia questions were posted on the Facebook profile. We based our questions

off classic moments from “Melrose Place” and “90210”. The first correct response re-

ceived a prize. The morning of our event, a promotional tie-dye took place on campus.

Each color represented a scandal: red (murder), green (envy) and purple (adultery).

Flyers were distributed at the tie-dye table to reinforce awareness for that night’s event.

Promotion by the numbers: Facebook group members 98, people reached at tie-dye

event 50, flyers and invitations spread throughout campus and event attendees 50.

Our group arrived a few hours before the event began to begin preparations. The

setup included hanging promotional posters provided by The CW, inflating decorative

balloons, lighting candle centerpieces enveloped by green marbles and preparing four

food courses of mocktails, cheese and crackers, little smokies and dessert. To bring the

environment full circle, Frank Sinatra was played softly in the background. When guests

arrived, they were handed a confidential packet. This packet included a name tag of

their character, character biography, menu card, a sleuth’s notebook and a promotion

pen.

Once guests entered through the doors, their character became their only identity.

The participants were told to personalize their character in any fashion desired. The


Summary

evening began with the murder of Sydney Andrews, portrayed by one of our guests. Be-

tween dinner courses, suspects and clues were introduced to help move the plot forward. At

the end of the evening, guest anxiously provided a written accusation of whom they believe

to be the murderer and their motive. The person who correctly identified the murderer and

scenario won a gift certificate. Other awards were given to the best actor, best liar and the

murderer. The awards were donated by student organizations. Although Sydney Andrew’s

true murderer has not been revealed, our group provided a conclusion based on our own

assumptions.

Before leaving the event, participants filled out a group created evaluation survey. The

survey provided our group with valuable information concerning the measurement of suc-

cess. Most people in attendance heard about our event through word of mouth. When asks

what aspects of this event they liked the most, participants chose acting out their charac-

ter and the provided confidential packets. The results indicated the “What’s your Scandal”

murder mystery party far exceeded the expectations of our guests. Thirty percent indicated

that after exposure they were more interested in viewing “90210.” “Melrose Place” edged

out “90210” as the preferred show to watch. Most people agreed the event was informative

about the shows. This statistic demonstrates how effective our event was to the people that

attended. The turnout for the event included fifty guests all paired up with a character.

Our group felt that our campaign shined because we had strong ties between our

event and the shows. By connecting each character to an individual person we feel the

people who attended our event will scope out who their character promoting them to

become a returning viewer. The excitement generated at our event held a strong longevity

days after based on word of mouth buzz around the university campus.


Client BackgroundThe CW descendant of former networks The WB and UPN, was launched in 1993 in a joint venture with War-ner Brothers. The network features a lineup of shows that, according to its President of Entertainment Dawn Ostroff, appealing to women 18 to 34-years-old. The CWs appeal extends to a younger crowd. To keep this appeal The CW does not air sports and news slots to their local affiliates to hold this interest. The CWs big-gest competitors are ABC, NBC and CBS.

The network’s primetime schedule includes such popular series as America’s Next Top Model, Gossip Girl, 90210, Smallville and new series including Melrose Place and The Vampire Diaries.


SWOT Analysis Strengths GCSU is a small campus and we are more in tuned with the demographic needs, and also trends catch on quickly because we are an intimate campus. 1 out of every 5 students on campus is greek. As previous ten-ants of The Grove we have a better understanding on how to communicate with the company. Our combined eleven years knowledge of being involved with on campus organizations provides of with a better knowledge to effectively produce this campaign.

Weaknesses Given our smaller population we have a better understanding of our audience than a larger school with a more vast demographic. Many of our students go home on the weekend so the event must be held on the week night, which may conflict with study habits and even classes.

Opportunities Our main campus’ central location is a prime spot for advertising because its intimate layout the majority of the students pass through the same advertising site daily. The traditional CW viewers are females 18-34 and our campus’ population encompasses 60% of females.

Threats For The CW campaign there are three teams at GCSU competing from the organization. We have to engage a new audience rather than appeal to the original views. One of the major off housing apartment complexes do not offer The CW on their cable options.


Time Line Aug. 31 – Create objective and strategies

Aug. 31 – Perform SWOT analysis

Aug. 31 – Create media list

Sept. 1 – Reserve room on campus for event

Sept. 2 – Post Facebook group

Sept. 2 – Hand out surveys

Sept. 3 – Analyze data from surveys

Sept. 10 – Have flyers approved

Sept. 10 – Write radio PSA

Sept. 14 – Send out radio PSA

Sept. 14 – Send out press release

Sept. 14 – Post flyers around campus

Sept. 21 – Make evaluation survey

Sept. 21 – Type up final plot outline

Sept. 21 – Send out invitations to main characters

Sept. 28 – Wal-Mart run with group

Sept. 29 – Implement Campaign

Sept. 29 – Evaluation survey

Oct. 5 – Distribute work for campaign book

Oct. 14 – Start putting together campaign book

Oct. 20 – Send final entry to PRSSA


Media ListThe ColonnadeContact: Mandy Boddy, News [email protected]

GCTVContact: Kristen Hall, General [email protected]

WGURContact: Lauren Dalton, General [email protected]

Baldwin BulletinContact: Pam [email protected]

Union RecorderContact: Natalie Davis, Managing News [email protected]


Provided SurveyWhat’s your favorite TV network?

The CW MTV

ABC Family VH1

ESPN Fox

Other (Specify)

Which new fall shows are you most looking forward to? (Check as many as apply.)

Melrose Place Vampire Diaries The Beautiful Life: TBL Flash Forward

Modern Family The Cleveland Show Community Cougar Town

The Jay Leno Show Glee Bored to Death

Other (Specify)

How do you decide whether or not to watch a new show? (Check as many as apply.)

Talk to Friends Ads on TV Ads on Radio

Network Web sites Billboards/Outdoor Ads Online Ads

Ads in Magazines/Newspapers Reviews Blogs and other Web sites

How do you watch your favorite shows?

Live on TV Recorded on DVR

Stream Online On your phone

Download onto computer When the DVDs come out

Do you usually watch your favorite shows:

By yourself With a group of friends

A new version of the program Melrose Place is coming on TV this fall. Have you seen this new show?

Yes No

What kind of show do you think Melrose Place is going to be? (Check as many as apply.)

Dramatic Fun to watch Suspenseful Clever

Romantic Original Boring Exciting

Relatable Glamorous A Guilty Pleasure Cool

Last fall a new version of the program 90210 came on TV. Have you seen the new 90210?

Yes No

(If you said “yes” for 90210) What kind of show is 90210? (Check as many as apply.)




Age

Year in School

Gender

Name of School

What’s your favorite TV network?

The CW MTV

ABC Family VH1

ESPN Fox

Other (Specify)

Which new fall shows are you most looking forward to? (Check as many as apply.)

Melrose Place Vampire Diaries The Beautiful Life: TBL Flash Forward

Modern Family The Cleveland Show Community Cougar Town

The Jay Leno Show Glee Bored to Death

Other (Specify)

How do you decide whether or not to watch a new show? (Check as many as apply.)

Talk to Friends Ads on TV Ads on Radio

Network Web sites Billboards/Outdoor Ads Online Ads

Ads in Magazines/Newspapers Reviews Blogs and other Web sites


Live on TV Recorded on DVR

Stream Online On your phone

Download onto computer When the DVDs come out

Do you usually watch your favorite shows:

By yourself With a group of friends

A new version of the program Melrose Place is coming on TV this fall. Have you seen this new show?

Yes No

What kind of show do you think Melrose Place is going to be? (Check as many as apply.)




Last fall a new version of the program 90210 came on TV. Have you seen the new 90210?

Yes No

(If you said “yes” for 90210) What kind of show is 90210? (Check as many as apply.)




Age

Year in School

Gender

Name of School


0

10

20

30

40

50

60

Yes No

Have you seen the new 90210?

The CW Survey

Series1

0

5

10

15

20

25

30

35

Melrose Place Vampire Diaries The Beautiful Life Flash Forward Modern Family The Celeveland

Show

Cougar Town The Jay Leno

Show

Glee Bored to Death Other

Which new fall shows are you most looking forward to?

The CW Survey

Series1

Results

0

10

20

30

40

50

60

70

80

Yes No

Have you seen Melrose Place?

The CW Survey

Series1

0

10

20

30

40

50

60

70

80

Live on TV Recorded on

DVR

Stream Online On your phone Download onto

computer

When the DVDs

come out


The CW Survey

Series1

0

5

10

15

20

25

30

35

40

The CW MTV ABC Family Vh1 ESPN Fox Other

What's your favorite TV Network?

The CW Survey

Series1

0

10

20

30

40

50

60

70

Talk to Friends Ads on TV Ads on Radio Network Web sites Billboards/Outdoor Ads Online Ads Ads in Magazines/

Newspapers

Reviews Blogs and other Web

sites

How do you decide whether or not to watch a new show?

The CW Survey

Series1

0

10

20

30

40

50

60

Yes No


The CW Survey

Series1

What’s your favorite TV network?

The CWMTV VH1 Other

FoxABC Family

ESPN

Melrose Place

Vampire Diaries

The Beautiful Life

Flash Forward

Modern Family

The Cleveland Show

Cougar Town

Jay LenoGlee Bored to Death

Other

Which new fall shows are you most looking forward to?

Talk to friends

How do you decide whether or not to watch a new show?

TV Network Web sites

OnlineMagazine/newspaper

ReviewsRadio

Billboards/Outdoor ads

Blogs & other sites

How do you watch your favorite TV shows?

How do you watch television?

Have you seen Melrose Place?


Live on TV

Recorded

Stream online

On your phone

Computer download

Purchased DVD

In a group Alone

Yes No

Yes No


Intro Analysis SurveyAge 17-18 9-20 21-22 22-23 Other

Gender Male Female

Classification Freshman Sophomore Junior Senior Grad

I watch my favorite show... In a Group Home Alone

Can you view The CW™ in your dorm/residence? Yes No

What is your favorite CW™ show? America’s Next Top Model

Everybody Hates Chris

The Game

One Tree Hill

Gossip Girl

Smallville

90210


Results

0

5

10

15

20

25

30

35

40

Yes No

Can you view The CW in your residence?

Introductory Survey

Series1

0

5

10

15

20

25

17-18 19-20 21-22 22-23

Age

Introductory Survey

Series1

0

5

10

15

20

25

30

35

Male Female

Gender

Introductory Survey

Series1

0

10

20

30

40

50

60

By yourself With a group

Do you usually watch your favorite show:

The CW Survey

Series1

0

2

4

6

8

10

12

14

16

18

Freshman Sophmore Junior Senior

Classification

Introductory Survey

Series1

Age How do you usu-ally watch your TV show?

By yourself With a group

Yes No

Can you view The CW in your residence?

Gender

Male Female

17-18 19-20 21-22 22-23

Fresh. SeniorJunior Soph.

Classification

0

2

4

6

8

10

12

14

America's

Next Top

Model

Everybody

Hates Chris

The Game One Tree Hill Gossip Girl Smallville "90210"

What's your favorite CW show?

Introductory Survey

Series1

America’s Next Top Model

Everybody Hates Chris

TheGame

GossipGirl

One TreeHill

Smallville 90210

What’s your favorite CW show?


Evaluation SurveyHow did you hear about this event? (check as many as apply)FacebookTwitterFlyersWord of Mouth

What did you like best about the event? (check as many as apply)Acting out a characterConfidential packetsPrizesRefreshmentsShowing of “Melrose Place” and “9 0 210 ”

Did this event meet your expectations?YesNo

Was the event informative about “Melrose Place” and “9 0 210 ? ”YesNo

Are you going to start watching “Melrose Place?”YesNo

Are you going to start watching “90210?”YesNo


Results

0

5

10

15

20

25

30

Facebook Twitter Fliers WordofMouth

How did you hear about this event? (Circle as many as apply.)

0

5

10

15

20

25

Actingouta

character?

The

Confidential

Packets

Prizes Refreshments Theshowing

of"90210"

and"Melrose

Place"

What did you like best about the event? (Circle as many as apply.)

0

5

10

15

20

25

30

Yes No WriteIn

Did this event meet your expectations?

0

5

10

15

20

25

30

Yes No

Was the event informative about “Melrose Place” and “90210”?

13

13.5

14

14.5

15

15.5

16

Yes No

Are you going to start watching “Melrose Place”?

0

2

4

6

8

10

12

14

16

Yes No

Are you going to start watching “90210”?


In-kind Donations Item Quantity Price in $ Total in $ Provider

Campaign Book: Colored Ink 66 0.79 52.14 GCSU Paper 66 0.5 33 GCSU Binding 2 0.15 0.3 GCSU Cardstock 4 0.25 1 GCSU Postage 1 9.95 9.95 GCSU

Prizes: Tote bags 5 1.5 7.5 GCSU Newspaper T-Shirts 5 6 30 GCSU Campus Life

Misc. Decorations: Balloons 9 0.5 4.5 GCSU Campus Activity Board

Total: $ 13 8 .39


Budget Expenses I t em Quan t i t y P r i c e i n $ To ta l i n $Deco r a t i o n s : Vo t i v e 3 1 3 Vo t i v e Ho l de r 8 1 8 Gems 7 1 7 Tab l e Cov e r 1 1 1 Magn i f y i n g G l a s s 4 1 4 Fab r i c 1 3 3Food : Pape r P l a t e s 4 1 4 Napk i n s 2 1 2 Cu t l e ry Fo r ks 1 1 1 Cupcakes 2 2 . 5 5 Cake 1 14 . 97 14 . 97 G i nge r A l e 5 1 5 Sa l t i n e 2 1. 24 2 . 48 Lemonade 2 3 . 87 7. 74 BBQ Sauce 1 2 . 98 2 . 98 Cups 1 2 . 52 2 . 52 Cheese 5 2 10 M i n i ho t dogs 2 7.18 14 . 36T i e -Dy e : La t e x G l ov e 1 1 1 Rubbe r Bands 1 1 1 Fab r i c Dy e 6 2 .17 13 . 02 Men ’ s T ee 1 9 9Packe t s : En v e l ope 8 1 8 Wr i t i n g Tab l e t 10 1 10 Lega l Pad 1 1 1 Ca r d S t o ck 2 3 . 97 7. 94 Name Tag 1 2 . 62 2 . 62P r i z e : G i f t Ca r d 1 20 20

To ta l : $ 17 2 . 6 3


Press Release

Claire [email protected] IMMEDIATE RELEASE:

Come “Sherlock” yourself at a 90210/Melrose Place murder mystery dinner party Tuesday Sept. 29 in the Den. Show up, and who knows— you could play the role of a sexy housewife, the nubile fiancée or the hard-to-get young criminal single.

When you walk through the doors, in your trench coat and thick shades —by choice of course — you’ll be given a classified envelope, containing all the specifics of your character for the illustrious night. Intermitted with hors d ‘œuvre, clues will be presented to all of the guests searching for the answer — each one leading closer to solving the puzzle.

From then on the evening will be filled with quizzical scandals.

“We’re expecting an enthused crowd to come make 90210 and Melrose Place a something to be talked about on GCSU campus,” Abercrombie said. “We know many people were thrilled to find out they could be part of solving a mystery they can be involved in, while acting the part of characters they already love to see on TV.”

The campaign that provoked this event is a contest being held by the CW network, and three groups of students from Public Relations Student Society of America are competing against each other for the best public relations campaign for Melrose Place and 90210.

90210 shows at 8 p.m., and Melrose Place follows at 9 p.m. on Tuesdays on The CW network.

###


Social NetworkingContent of the Facebook group:You’re invited to a Murder Mystery Dinner Party. The event will be hosted by members of Bobcat PRSSA partnered with the CW Network featuring YOU as guests portraying cast members from 90210 and Melrose Place.

Say what? Here’s how it works: Tuesday, Sept. 29 from 6 to 9 p.m. in the den area of the Student Activities Center will be the set of a night of the murder mystery dinner party extravaganza. It’s your job to find out what Melrose Place or 90210 characters committed a heinous murder and just what their scandal is.

To add to the mix you too get to portray your own character for the night! Don’t worry we’ll have one made for you when you arrive and this won’t require any planning on your part.

BUT if you’re extra daring, and extra willing to keep that scandal hidden, we want to know. We’re looking for a few good men and a few good women (who aren’t so good) to portray the main cast of murder suspects. Think you’ve got what it takes? Send a message back or contact one of the hosts of the event.

Finally, join us on the GCSU campus the day of the event for a tie-dye get together. You’ll already have your stains and scandals hidden in that old t-shirt before you even attend the party.

Hope to see you there! So, what’s your scandal? Well, it’s up to YOU to keep your scandal hidden and dig up your friends’ (or enemies’) juicy dirt!

Questions? Message Bailey Abercrombie, Yasmiene Davis, Claire Dykes or Tyler Bryant.

Bobcat PRSSA members want to know your scandal!

Two of the hottest shows of the ‘90s are back and better than ever!

Team Next Generation is gearing up for two hot events to get you excited about these sexy, naughty, dra-matic and thrilling new programs.

Join us for a Tie-Dye extravaganza on front campus to hide those nasty stains and scandals on your old T-shirt. Also join us for a Murder Mystery dinner party. It’s going to be a night to remember!

So, what’s your scandal? Are you cheating on your spouse or are you blackmailing your boss? Did you put someone in a coma? Kill your land lady? Or do you have another scandal just waiting to be discovered?

Well, it’s just another day at Melrose Place and there’s a new class at West Beverly Hills High.

The CW Network recently premiered the second season of 90210 and the series premiere of Melrose Place.


Food & DecorationsFood:During the event we served “murder mocktails” (non-alcoholic beverages) and three entrees between the clues. Course 1: Criminal Cheese and CrackersCourse 2: Devious Finger DelicaciesCourse 3: Sinfully Scrumptious Cake

We wanted to keep things simple and light. All of the food selected was intended for eat and play. This strategy kept the event interesting and flowing throughout the evening.

Decorations:A dinner party theme was selected that displayed fun elements to keep in line with the plot. Green and white candle centerpieces set the tone, and we used green, white and black balloons attached to magnifying glasses to let guests know they were in the right place for a murder mys-tery. Keeping the party room dimly lit allowed the guest a chance to really get into character as Frank Sinatra graced the room with grace.


Plot Forty-five guests arrived for the 40th birthday of Sydney Andrews. Each guest was given a classified envelope containing all the tools needed for the evening at hand. Inside the sleuths found a notebook, pen, the outline for their character and a dinner menu. Also inside was a name tag for the guest to wear. The guests portrayed characters from either 90210 or Melrose Place. As the guest arrived, they were asked to mingle and find out more about the other. Unknown immediately to the guests was the fact everyone had a scandal, and everyone was in some fashion connected to Sydney Andrews. The group conducted research to uncover the traits, secrets and scandals held by the characters in the two shows. While the character backgrounds were true to the show, their future motives may have been fictionalized to go along with our evening’s objectives. After all the guests arrived mocktails were served and Sydney Andrews was introduced to her guests and all gave happy birthday wishes. Shortly after mocktails were served Sydney Andrews was discovered dead from multiple stab wounds. The murder mystery party, appropriately titled, “What’s your Scandal?” began. Round one began shortly after a quick introduction of how the night’s events were to unfold. Three rounds would take place throughout the evening and at the end the sleuths would determine who murdered Sydney. During round one, the guests were introduced to suspects, Riley Richmond, Auggie Kirkpatrick, Naomi Clark and Harry Wilson. The guests were given fifteen minutes to meet with the suspects at hand and asked to find about their connection to Sydney. The main objective, however, was to find out the scandal each character possessed. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. Round two began after our appetizers were served. The guests were introduced to suspects David Breck, Dr. Michael Mancini, Lauren Yung and Ethan Ward. Another fifteen minutes was given to the guests to meet with the suspects at hand and asked to find out about their connection to Sydney and their scan-dals they held. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. During round three, after the main course is served, the guests were introduced to suspects Jonah Miller, Ella Sims, Violet Foster and Erin Silver. Another fifteen minutes was given to the guests to meet with the suspects at hand and asked to find out about their connection to Sydney and their scandals they held. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. Finally, dessert was served and the guests were asked to submit their accusations of which character had committed the murder and the reason for doing so. While the guests enjoyed their dessert, the hosting team looked over the accusations. It was decided the person who came closest to the actual murder sce-nario would be declared the winner. Several other prizes were awarded to characters that stood out. Once the accusations were tabulated, Dr. Michael Mancini was announced as the killer. The scenario unfolded as his unhappiness with Sydney Andrews because he found out about her pregnancy. He also knew, based on the records at the hospital he was the baby’s father. He also believed that because the baby was not carried to term she was responsible because of her excessive drinking. He was also deeply jealous of his son’s open relationship with Sydney.


Invitation


Flyer


Confidential Packet


Tie-Dye Pictures


Dinner Pictures

CW Campaign

Documents

Transcript of CW Campaign