WELCOME

RAJESH GANDHAM(PR)

CEOPER LOFBERG

COMPANY DETAILSType : Public CompanyIndustry : Healthcare IndustryArea Served : WorldwideProducts : Prescription Benefit ManagementParent : CVS Health

HEADQUARTERS

Woonsocket, Rhode IslandUnited States

“The mark of excellent Care.”

TAGLINE

SLOGAN “Health is Everything.”

“Our mission is to improve the lives of those we serve by making innovative and high quality health and pharmacy services safe, affordable and easy to access.”

MISSION

VISION “We strive to improve the quality of human life.”

Mail Order DirectEnjoy Fast Start ServiceQuality Service and SafetyConvenient Refills

16,000 EMPLOYEES

CSR Health in Action

Planet in Balance

Leader in Growth

MILESTONE

CVS Caremark becomes first major drug store to ban Tobacco Sales.

Over come competition from other retail and online pharmacies.

To increase brand awareness worldwide.

CVS CAREMARK’S CHALLENGES

To maintain low overhead and operating cost.

To provide low product prices than all our competitors.

Increase customer base by 20% a year.

CVS Caremark Goals

STRENGTHS

WEAKNESSES

Wide spread coverage. First rank in specialty pharmacy. First rank in prescription providence.

Turnover held by the company are very significant. Government involvement is very peculiar in nature.

OPPORTUNITIES

THREATS

U.S. market has grown for generic drugs and anti aging drugs. 360 stores are in process of extension to more locations.

Heavy competition. lack of experienced pharmacists. Huge revenue required for importing drugs.

MARKETING STRATEGIESNews Paper AdvertisementsSocial Media AdvertisementsTV Channel AdvertisementsMouth PublicityHoardings

AWARDS

“RX Benefit Innovation Award” bythe Pharmacy Benefit Management Institutein the year 2014.

THANK YOU…