CVB Sports Tourism Venue Study
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Transcript of CVB Sports Tourism Venue Study
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Bryan College Station CVBSports Tourism/Venue Study
Bryan College Station CVBSports Tourism/Venue Study
Stakeholder PresentationsFebruary 9-11, 2016
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NASC Membership (YE 2014)NASC Membership (YE 2015)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150
100
200
300
400
500
600
700
800
900
368399
444477 492
531571
621670
718764
10 Year Membership Growth Year End 2015
Total Membership
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Study Process• Sports tourism audit/evaluation• Stakeholder interviews• In-person venue/hotel tours• Competitive analysis• National best practices• Recommendations presentation
Study Process
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Focus Areas/Goals• Analysis of resources • Identify opportunities for the future• Brand identity for sports tourism• Recommendations for a long-range plan
Focus Areas/Goals
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ThemesPrimary1. Internal Organizational Structure2. External Organizational Structure3. Messaging and Marketing Platforms4. Event Solicitation/Service Concepts5. Venue Development/Enrichment/Usage
Secondary6. Created/Owned Events
Recommendations
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Theme #4: Venue Development/Enrichment
Bryan College Station Sports & Events5-Year Strategic Mission Pillars
Bid Events
Created/Owned Events
Community Engagement
Pillar
Tourism
Economic DevelopmentRights Holders + NGBs
Tourism
Economic DevelopmentLocal Promoters
Corporate
Local Media
Non-Profit Civic Groups
Audience
Event Bids Use of HOT Grants
HOT Grants/IncubatorExisting events +10%/Yr
Create one new event/Yr
“6&6” LunchesEconomic Impact Releases
Elected Official Engagement
Tactics