AREAS OF EXPERTISE

Marketing, Advertising, Media, PR, Event Management. Senior Management Professional with over 15 years of experience. Exposure in Marketing, Team Building, Customer Relationship Building, Sales, Business Development….

Co-founded, lead and managed 3Dots Advertising & Marketing Agency in Oman

CAREER HISTORY

I- January 2015 till now

Freelancer - Event Management.Location: Dubai -Uae

….……. Make an Impact

Experience in corporate and social events: Gala dinner… Clients: Dubai American Academy, Times of Oman and

Shabiba daily Newspaper Oman. Opening Ceremonies … Clients: Bank Sohar (More than 60 branches) Press Conferences … Clients: Bank Sohar - Oman Corporate events … Clients: 1st Anniversary of Hi Magazine – Oman Conferences… Clients: Ministry of Education (1000 attendees) - Oman Winter Carnival… Clients: Dubai American Academy (1400 students) Movie nights… Clients: Dubai American Academy (more than 500

attendees) Theme Parties …Client: Marriott - Dubai Investment Park

II- January 2014 – till December 2014 Company: Prodesign Advertising Agency Position: Business Development Manager Location: Dubai -Uae

Set new strategy for business development. Expand the activities of the companies to become a full-fledged

advertising agency.

HIBA TRAD Contact: +971 528297000 | Email: hibatrad777@yahoo.com| Address: Dubai, UAE

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Introduced Prodesign to new big accounts like TECOM, DIFC, Dubai Silicon Oasis

III- Sep 2006 – till December 2013 Company: 3DOTS Advertising and Marketing Agency Position: Client Servicing Director -- Managing PartnerLocation: Muscat -Oman

Established 3DOTS as new Marketing and Advertising Agency in Oman. Main responsibilities included:

Building the entire Team for the Agency to a total 12 team members

Managing and Leading 3Dots successfully where we built our brand in the market as one of the leading and most reputable agency in the country

Business development: Managed to develop the business across various industries, Banking, Media, and Government Agencies…

Setting the Strategy of the Company; Expanding the portfolio of 3Dots to become a full-fledged advertising agency from creation and production of advertising, to media planning, media buying (magazines, outdoors, newspapers, Radio, tv), media monitoring, event management, PR…

Scoring Big Accounts like Bank Sohar, where 3Dots was the Exclusive Media, Marketing and Advertising Agency for Multi-Years Contract… Ministry of Tourism, Ministry of Education, & Ministry of Health, Times of Oman, Shabiba daily newspapers, Real Estate companies…

Below is a summary of the professional services offered by 3DOTS…

Strategic planning: Developing brand vision, brand mission, brand positioning…

Public Relation activities: Organizing Press conferences, press releases… Developing Corporate Identities Creating, Building and launching Awareness Campaigns Above the Line Advertising: conceptualizing, designing to production of

tv/radio commercials, press magazines, outdoor advertising… Below the Line Advertising: Designing collaterals, brochures, banners, stands,

books, newspapers… Public Relation Activities: including managing press conferences,

communicating with the media companies… Selling and Building Outdoor Signage Client Servicing Media planning, Media monitoring, Media Buying… Event Management

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IV- May 2004 till June 2006 Company: Oracle Corporation Position:Territory ManagerLocation: Dubai – UAE

Handling the Public Sector in the UAE market for Oracle Technology: Government, Education and Health Sector

Major Responsibilities include: Leading and Managing Oracle Alliances and Channels in the Region. Managing Oracle Customers Directly. Working with Internet Solution Providers, Hardware Vendors and

System Integrators on Strategic Projects. Planning, Forecasting and Developing the business to increasing the

Market Share of Oracle in the territory Participating in Marketing Events as well as Technical Events…

V- September 2001 till 2004 Company: Diyar United Company (SUN Microsystems Partner) Position: Account ManagerLocation: Kuwait –Kuwait

After coming to Kuwait, I joined DUC as Account Manager – reporting to General Manager.Main responsibilities included:

Manage the overall business in Vertical Sectors like the Educational Sector, Financial/Banking Sector, Private Sector, Independent Consultants.

Manage old nominated key accounts to maintain and grow profitable business with them

Develop and qualify new Accounts in order to grow the breadth of the company

Study Customer Requirements and Set up Turnkey Project Solutions Write system/business proposals related to our company products and

solutions Lead Customer Presentations and Workshops Respond to Tenders pertaining to IT projects and represent the company

officially in the overall cycle of these tenders Participating in Seminars and Exhibitions in Kuwait

VI- August 1999 till August 2001 Company: Ericsson-MEA Regional OfficePosition:Account ManagerLocation: Lebanon –Beirut

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After one year at Ericsson Lebanon, I was nominated to move into Ericsson MEA Regional office based in Lebanon, as Account Manager in the Solutions Sales Department. I was responsible for the Solutions Sales & Marketing activities within specific appointed Market Units in the MEA region.

Major tasks included: Manage Ericsson Customers in specific countries – Lebanon, Syria, Jordan,

Congo, and Ghana Promote & market IP related products and applications, and manage the

market convergence between mobile and IP systems Conduct Customer presentations about products & technologies in order to

position Ericsson as leader in the market Participate in Seminars and Exhibitions across all market units. Hold technical/business discussions with the customer to leverage project

selling Initiate technical/business analysis to plan & dimension network solutions Respond to big tenders and write system/business proposals Support the project implementation through managing the

technical/commercial part of the contracted system

ACADEMIC HISTORY

Master’s Degree in Computer & Communication : University of Balamand, Lebanon, Oct 1998 – June 2000

Bachelor’s Degree in Computer & Communication: : University of Balamand, Lebanon, Oct 1995 – June 1998

PERSONAL DETAILS

Date of Birth: Nov 9, 1977 Nationality: Lebanese Marital Status: Married Languages: English/ Arabic / French – Speaking fluently, Reading &

Writing Hobbies: Arts, Fashion, Water ski, ski & Sports activities

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