Santus Santus Kumar DebKumar Deb , Ph, Ph .. DD Associate Professor of Marketing & Service Management

Department of Tourism and Hospitality Management Faculty of Business Studies

University of Dhaka Cell No: +88- 01712-930420

E-mail: santus@du.ac.bd

CAREER OBJECTIVE

• To encourage creativity and higher-order thinking in a way that increases student performance and possesses an effective, positive, and flexible teaching style with the willingness to work beyond the comfort zone. To develop professional skills of students of every age by providing work-based learning to keep up with cutting-edge teaching technologies.

INTERESTED AREAS

• Marketing in general • Service Management • Supply Chain Management • Presentation Skill Development (PSD) • International Business and Economics • Brand Management • Tourism & Hospitality Marketing • Event Management • Tourism in Bangladesh • Ethical Aspects of Business

PERSONAL STRENGTH

! Excellent in Presentation Skills and Leadership ! Ex-Debater in Bangla and English and British Parliamentary format of Debate. ! Sound in Quantitative Research Data Analysis and Interpretation ! Anchoring the Program

TEACHING EXPERIENCE

30-01-2019 …… to date Associate Professor of Marketing and Service Management Department of Tourism and Hospitality Management

Faculty of Business Studies University of Dhaka

06-08-2012----29-01-2019 Assistant Professor of Marketing and Service Management

Department of Tourism and Hospitality Management Faculty of Business Studies

University of Dhaka

19-11-2009—05-08-2012 Lecturer of Marketing

Department of Tourism and Hospitality Management Faculty of Business Studies

University of Dhaka

01-04-2009- 02-10-2009 Lecturer of Marketing School of Business

Victoria University of Bangladesh (VUB)

WORK EXPERIENCE

15-10-2007----15-12-2007 British American Tobacco Bangladesh (BATB) Role: Project-1; Battle of Minds, Role –Event Management and Employer Branding, Project-2; Your voice, Role: Chief Coordinator of Survey Data Collection 10-5-2007 to 15-11-2007 Research Assistant Project: To measure the satisfaction rate customers of Shah Cement in Bangladesh 20-5-2012-10-10-2012 NCTB (National Curriculam and Textbook Board, Bangladesh)

(Ex-Member of NCTB to design course curriculam of Tourism and Hospitality for the students of HSC level)

EDUCATIONAL BACKGROUND PhD (Doctor of Philosophy) in Service Management

Sandwich Program (EU Program Erasmus Mundus)

10 months at University of Latvia, Europe and 26 Months at University of Dhaka (DU) University of Dhaka-2018

PGD (Post Graduation Diploma) in Supply Chain Management (SCM)

Bangladesh Institute of Human Resources Management (BIHRM) CGPA: 3.50/4.00

MBA (Masters in Business Administration) Major in Marketing University of Dhaka CGPA: 3.83/4.00

BBA (Bachelor of Business Administration) Major in Marketing University of Dhaka

CGPA 3.94/4.00

HSC (Higher Secondary Certificate) at Brahman Baria Government College Result: 1st Division,

Concentration: Business Studies, Comilla Board

SSC (Secondary School Certificate) at Shahbazpur M.L High School Result: 1st Division

Concentration: Science, Comilla Board.

BOOK

• I have written Two Books named:

1) Tourism in Bangladesh Tourism in Bangladesh is an essentials book for the students of Bachelor/BBA Program and Masters/MBA Program, published in 2015. This is the first book published on the basic areas of Tourism, and tourism destinations branding, tourism marketing which will help the students to know the basic concept of tourism that is financially assisted by ILO B-Sep Project in Bangladesh. 2) Business Communication This book will assist the students to improve communication and presentation skills, report writing. This book is developed for the students of Bachelor Program/ BBA Program.

LIST OF PUBLICATIONS

1 .1 . Deb, S.KDeb, S.K (Wi th Deba Nath, S. , Hasan. M) (2010) “Market ana lys is o f Pa in t industry in (Wi th Deba Nath, S. , Hasan. M) (2010) “Market ana lys is o f Pa in t industry in

Bangladesh: An Empir ica l S tudy” has been publ ished in the Journa l o f Bus iness s tud ies Bangladesh: An Empir ica l S tudy” has been publ ished in the Journa l o f Bus iness s tud ies in the Univers i ty o f Dhaka, Vo lumin the Univers i ty o f Dhaka, Vo lum e XXXI No.2 December 2010.e XXXI No.2 December 2010.

2 .2 . Deb. S.KDeb. S.K (Wi th(With Barua.S. , Harun. A) (2011) “ Impact o f IMC Tools on Consumer Barua.S. , Harun. A) (2011) “ Impact o f IMC Tools on Consumer

Preference: The Case of Bangladesh Cement Industry” has publ ished in the Journa l o f Preference: The Case of Bangladesh Cement Industry” has publ ished in the Journa l o f Bus iness s tud ies o f the Univers i ty o f Dhaka, Vo lume XXXII , No.1, JunBusiness s tud ies o f the Univers i ty o f Dhaka, Vo lume XXXII , No.1, Jun e 2011. e 2011.

3 .3 . Deb, S.KDeb, S.K (Wi th(With S idd ika, H. , Harun, A) (2012) “ Women Entrepreneurs in the Economic S idd ika, H. , Harun, A) (2012) “ Women Entrepreneurs in the Economic

Development o f Bangladesh: Factors Behind the Success and Barr iers to Success. ’ ’ Deve lopment o f Bangladesh: Factors Behind the Success and Barr iers to Success. ’ ’ Publ ished inPubl ished in Journa l o f Bus iness s tud ies, Univers i ty o f Dhaka, Vo lumeJourna l o f Bus iness s tud ies, Univers i ty o f Dhaka, Vo lume -- XXXII I , NoXXXII I , No -- 22 , , December 2012. December 2012.

4 .4 . Deb, S.KDeb, S.K (Wi th Roy, B) (2016) “Factors Af fec t ing Percept ion Regard ing Le isure and (With Roy, B) (2016) “Factors Af fec t ing Percept ion Regard ing Le isure and

Recreat ion Mi l ieu: A Spot L ight on Dhaka Ci ty ” has pub l ished in the journa l o f Bus iness Recreat ion Mi l ieu: A Spot L ight on Dhaka Ci ty ” has pub l ished in the journa l o f Bus iness s tud ies, Univers i ty o f Dhaka, Vo lume s tud ies, Univers i ty o f Dhaka, Vo lume –– XXXVI, NoXXXVI, No -- 3 , December 2016.3, December 2016.

5 .5 . Deb, S.KDeb, S.K (Wi th Harun, A. , Bhu iyan, R.U) (2011) “The Dimensions Af fec t ing the (Wi th Harun, A. , Bhu iyan, R.U) (2011) “The Dimensions Af fec t ing the

Adaptat ion o f Mobi le Bank ing in Bangladesh” has publ ished in the journa l o f Bank ing Adaptat ion o f Mobi le Bank ing in Bangladesh” has publ ished in the journa l o f Bank ing and F inanc ia l Serv ices, Univers i ty o f Dhaka, Vo lumeand F inanc ia l Serv ices, Univers i ty o f Dhaka, Vo lume -- 5 , No5, No -- 1 , 2011.1, 2011.

6.6. Deb, S.KDeb, S.K (Wi th S idd ika, H.(With S idd ika, H. , Zog lu l , A .P) (2011) “Factors In f luenc ing the Corporate , Zog lu l , A .P) (2011) “Factors In f luenc ing the Corporate Soc ia l Respons ib i l i t ies in Bangladesh: An Empir ica l S tudy.” has publ ished in the journa l Soc ia l Respons ib i l i t ies in Bangladesh: An Empir ica l S tudy.” has publ ished in the journa l o f Bank ing and F inanc ia l serv ices, Univers i ty o f Dhaka, Vo lumeof Bank ing and F inanc ia l serv ices, Univers i ty o f Dhaka, Vo lume -- 5 , No5, No -- 2 , 2011.2, 2011.

7 .7 . Deb, S.KDeb, S.K (2013) “Factor a f fec t(2013) “Factor a f fec t ing the Brand Loya l ty o f Spor tswear Customers: An ing the Brand Loya l ty o f Spor tswear Customers: An

empir ica l s tudy on Adidas, Bangladesh” has pub l ished in the D.U Journa l o f Market ing, empir ica l s tudy on Adidas, Bangladesh” has pub l ished in the D.U Journa l o f Market ing, Univers i ty o f Dhaka, Issue VolumeUnivers i ty o f Dhaka, Issue Volume -- 16, No16, No -- 1 , June 2013. 1 , June 2013.

8 .8 . Deb, S.KDeb, S.K (2014) “ Ident i fy ing Knowledge regard ing Customer Sat is(2014) “ Ident i fy ing Knowledge regard ing Customer Sat is fac t ionfact ion -- An Empir ica l An Empir ica l

S tudy on Convent iona l Pr ivate Commerc ia l Banks o f Bangladesh” has publ ished in the Study on Convent iona l Pr ivate Commerc ia l Banks o f Bangladesh” has publ ished in the journa l o f Bank ing & F inanc ia l Serv ices, Univers i ty o f Dhaka, Vo lumejourna l o f Bank ing & F inanc ia l Serv ices, Univers i ty o f Dhaka, Vo lume -- 08 Number 1 & 2 08 Number 1 & 2 December 2014.December 2014.

9 .9 . Deb, S.KDeb, S.K (Wi th(With Das, M) (2015) “Factors a f fec t ing CuDas, M) (2015) “Factors a f fec t ing Cu stomer At t i tudes towards resor t s tomer At t i tudes towards resor t

Bus iness In Bangladesh: An Empir ica l S tudy” Publ ished in the journa l o f Management , Bus iness In Bangladesh: An Empir ica l S tudy” Publ ished in the journa l o f Management , Un ivers i ty o f Dhaka, Vo lume 6 & 7 , Nos. 1&2, JanuaryUnivers i ty o f Dhaka, Vo lume 6 & 7 , Nos. 1&2, January -- December 2014 & 2015. December 2014 & 2015.

10.10. Deb. S.K (2018)Deb. S.K (2018) “An Invest igat ion o f Female Workers Job Safe ty“An Invest igat ion o f Female Workers Job Safe ty in Garment Industry in Garment Industry

o f Bangladesh: A Spot L ight on Dhaka Ci ty ” has pub l ished in In ternat iona l Journa l o f o f Bangladesh: A Spot L ight on Dhaka Ci ty ” has pub l ished in In ternat iona l Journa l o f Exc lus ive Management Research ( IJEMR), January 2018, Ind ia .Exc lus ive Management Research ( IJEMR), January 2018, Ind ia .

11.11. Deb, S.KDeb, S.K (w i th Gupta. S. , Sarker , B .C) (2013) “Tour is t ’s percept ion o f current tour ism (w i th Gupta. S. , Sarker , B .C) (2013) “Tour is t ’s percept ion o f current tour ism

mm arket ing o f tour ism serv ices in Bangladesh: An Empir ica l S tudy” has pub l ished in the arket ing o f tour ism serv ices in Bangladesh: An Empir ica l S tudy” has pub l ished in the in ternat iona l journa l o f Sa les and Market ing Management ( IJSMM), ISNNinternat iona l journa l o f Sa les and Market ing Management ( IJSMM), ISNN -- 23192319 -- 4898, 4898, Vo lumeVolume -- 2 , Issue2, Issue -- 5 , November 2013, Ind ia . 5 , November 2013, Ind ia .

12.12. Deb, S. KDeb, S. K (Wi th Uddin , K) (2018) “Empir ica l an(With Uddin , K) (2018) “Empir ica l an a lys is o f fac tors a f fec t ing the adopt ion a lys is o f fac tors a f fec t ing the adopt ion

o f Smartphone on young generat ion” pub l ished In ternat iona l Journa l o f Management o f Smartphone on young generat ion” pub l ished In ternat iona l Journa l o f Management Sc ience and Bus iness Admin is t ra t ion, Vo lume 4, IssueScience and Bus iness Admin is t ra t ion, Vo lume 4, Issue -- 2 , January2, January -- 2018, Croat ia , 2018, Croat ia , Europe.Europe.

13.13. In ternat iona l Journa l PaperIn ternat iona l Journa l Paper : : Deb, S.KDeb, S.K (w(w i th Ri th R oy, B) (oy, B) ( 2016) 2016) “ E“ E -- Tour ism: A w indow of Tour ism: A w indow of immense oppor tun i ty o f Bangladesh Tour ism” has pub l ished in the journa l o f Va laya immense oppor tun i ty o f Bangladesh Tour ism” has pub l ished in the journa l o f Va laya A lA l ongkorn Rajbhat Univers i ty (VRU) Under the Royal Patronage, 1 K long luang is t r ic t , ongkorn Rajbhat Univers i ty (VRU) Under the Royal Patronage, 1 K long luang is t r ic t , Pathum Thani 13180, Thai land. Pathum Thani 13180, Thai land.

14.14. In ternat iona l ConfeIn ternat iona l Confe rence Paper :rence Paper : Deb, S.KDeb, S.K “ Factors a f fec t ing the cho ice o f Smartphone “ Factors a f fec t ing the cho ice o f Smartphone in Bangladesh: An empir ica l ana lys is on the s tudents o f the Univers i ty o f Dhaka” in Bangladesh: An empir ica l ana lys is on the s tudents o f the Univers i ty o f Dhaka” pub l ished in the conference o f the 5publ ished in the conference o f the 5 thth Bus iness, Economics and Communicat ions Bus iness, Economics and Communicat ions In ternat iona l Conferences, 20In ternat iona l Conferences, 20 15 in Tha i land organ ized by Naresuan Univers i ty , 15 in Tha i land organ ized by Naresuan Univers i ty , P i thshanulok, Thai land. P i thshanulok, Thai land.

15.15. In ternat iona l Journa l PaperIn ternat iona l Journa l Paper : : Deb, S.K (Deb, S.K ( w i th Khan. R. H) (2010) “Medica l Tour ism: w i th Khan. R. H) (2010) “Medica l Tour ism: Bangladeshi consumer ’s cho ice o f dest inat ion country” in Newzeland Tour ism and Hosp Bangladeshi consumer ’s cho ice o f dest inat ion country” in Newzeland Tour ism and Hosp i ta l i ty Researi ta l i ty Resear ch conferencech conference -- 2010 (Nov. 242010 (Nov. 24 -- 26) , Auk land Univers i ty o f Technology. 26) , Auk land Univers i ty o f Technology. Auk land, Newzeland. (Fu l l a r t ic le)Auk land, Newzeland. (Fu l l a r t ic le)

ACHIEVEMENT

• Dean’s “Honor and Merit Position” enlisted, in BBA and MBA Program, Faculty of Business studies, University of Dhaka, 2007 & 2008

• Certificate of Championship & Team Leader of Intra Hall English Debate, 2008 • Certificate of Second Runner Up of Inter University Research Proposal Written Competition

2008.

COMPUTER SKILL Software Application: MS Office (Word, Excel, Power Point) and E-commerce-Web designing with HTML and SPSS.

EXTRACURRICULAR ACTIVITIES

Serial No Activities 01 ExEx -- Vice president Vice president of “of “ Market ing Students’ Associat ions ’ ’ , Jagannath Hal l , Market ing Students’ Associat ions ’ ’ , Jagannath Hal l ,

University of Dhaka.University of Dhaka.

RoleRole : I have communicated w i th the a lumni o f market ing s tudents ’ assoc ia: I have communicated w i th the a lumni o f market ing s tudents ’ assoc ia t ion t ion and making a br idge wi th jun ior and sen ior a lumni by organ ized a reun ion and making a br idge wi th jun ior and sen ior a lumni by organ ized a reun ion program.program.

02 ExEx -- Vice Vice President ofPresident of “Voice of Business”, a business journal , faculty of “Voice of Business”, a business journal , faculty of Business studies, University of DhakaBusiness studies, University of Dhaka ..

Role:Role: As a v iceAs a v ice -- pres ident o f th is organ izat ionpres ident o f th is organ izat ion ,, II have rev iewed the have rev iewed the ar t ic les ar t ic les which arewhich are submit ted f rom the s tudents o f bus iness s tud ies facu l ty and co l lec ted submit ted f rom the s tudents o f bus iness s tud ies facu l ty and co l lec ted bus iness data f rom many sources. i have communicated wi th a lo t o f bus iness data f rom many sources. i have communicated wi th a lo t o f ent repreneurs to come and to share the i r exper ience. I have organ ized a entrepreneurs to come and to share the i r exper ience. I have organ ized a successfu lsuccessfu l Or ienta t ion ceremony of Vo ice o f Bus iness Journa lOr ienta t ion ceremony of Vo ice o f Bus iness Journa l ..

03 ExEx -- Executive MExecutive M ember of “ember of “ Dhaka UniversityDhaka University DD ebating Societyebat ing Society (DUDS)(DUDS) ”, ” , University of DhakaUniversity of Dhaka ..

Role:Role: I was an ExI was an Ex -- Debater o f Dhaka Univers i ty Debat ing C lub (DUDS). Later , as Debater o f Dhaka Univers i ty Debat ing C lub (DUDS). Later , as a member, I gu ide the s tudents ha member, I gu ide the s tudents h ow to be pract ica l , log ica l and smart when they ow to be pract ica l , log ica l and smart when they de l iver the i r speech. I t he lps s tudents to bu i ld up leadersh ip qua l i ty .de l iver the i r speech. I t he lps s tudents to bu i ld up leadersh ip qua l i ty .

06 ExEx -- v ice president of Badhan vice president of Badhan (Blood(Blood Donation Organizat ion) of Dhaka Donation Organizat ion) of Dhaka University UnitUniversity Unit .. Role:Role: Bandon Bandon is a non Prof i tab le organ izat iois a non Prof i tab le organ izat io n work ing towards fac i l i ta t ing the n work ing towards fac i l i ta t ing the communicat ion between b lood donors and rec ip ients . As a member o f Bandon, I communicat ion between b lood donors and rec ip ients . As a member o f Bandon, I have organ ized many b loods donat ing programme to he lp poor people to save the have organ ized many b loods donat ing programme to he lp poor people to save the

l ives o f those who needs b lood. Not on ly that , we have arranged a hl ives o f those who needs b lood. Not on ly that , we have arranged a h uge amount uge amount o f seminars to educate mass people about the danger o f unsafe b lood t ransfus ion o f seminars to educate mass people about the danger o f unsafe b lood t ransfus ion and b lood re la ted d iseases wi th s t rong emphasis onand b lood re la ted d iseases wi th s t rong emphasis on H IV/AIDS.HIV/AIDS.

LANGUAGE SKILL

! English (Excellent in written and speaking and listening) ! Bengali (Excellent in written and speaking and listening)

BIOGRAPHY Name : Santus Kumar Deb. Father’s Name : Late Ranjit Chandra Deb. Mother’s Name : Dipali Rani Deb. Date of Birth : 18-03-1982 Nationality : Bangladeshi Blood Group : O (positive) Gender : Male Marital status : Single

REFERENCES:

DeDe claration: claration: I hereby declare that to the best of my knowledge the informat ion I hereby declare that to the best of my knowledge the informat ion suppl ied wi th in the curr iculum Vi tae is correct and complete.suppl ied wi th in the curr iculum Vi tae is correct and complete. SignatureSignature :: Date:Date: 15 /06/201915 /06/2019

Prof. Dr. Md Kamal Uddin Prof. Dr. Md Kamal Uddin Professor and Professor and TreasureTreasure rr , , Universi ty of DUniversi ty of D hakahaka , , DhakaDhaka -- 10001000 Cel l No: +880Cel l No: +880 -- 17117054271711705427 Emai l : Emai l : ukamal@du.ac.bdukamal@du.ac.bd

Prof. Prof. Shibly Shibly RubayatRubayat -- UU l Islam l Islam DeDe an an Facul ty of Business Studies Facul ty of Business Studies Universi ty of DhakaUniversi ty of Dhaka , , DhakaDhaka -- 10001000 Cel l no: +88Cel l no: +88 0171156060701711560607 Emai l : Emai l : shibl i@shibli@ du.ac.bddu.ac.bd