Cv Brandinelli Brfing En

R I C C A R D O B R A N D I N E L L I BR&FING srl

Curriculum Vitae

R I C C A R D O B R A N D I N E L L I

BR&FING srl, 2005

Curriculum Vitae

Riccardo Brandinelli

Place and birth date Milan

19-12-1971

Residence Via Concordia 28, Corsico (MI)

Degree Computer science Engineering

Politecnico of Milan (Italy)

Contacts Cell .:+39 348 9312264

E-Mail : [email protected]

Languages Italian, English

Study

� September 1990 to

July 1996

POLITECNICO OF MILAN (Italy)

Degree in computer science Engineering

Specialization : Industrial automation and robotics

Thesis on Artificial intelligence and robotics


BR&FING srl, 2005

Working experiences - Summary

� From March

2004

Company: BR&FING s.r.l ., Via due Giugno 12 – Milan (Italy)

Position : partner

Project Manager

Project management activities:

� Work plan management

� Team coordination

Business processes consultant:

� High-experienced process analyst in CRM, sales and distribution area

specifically for market consumer product goods, transportation, media

and automotive.

� SAP CRM Solution designer for all standard scenario:

o Sales scenario

o Pricing and Order management

o Marketing and Trade Promotion Management

o Service scenario

o Mobile Sales Force Automation (MSA, MSV, Sybase)

o Internet sales

o Customer Interaction Centre

� SAP CRM Senior Technical consultant - Team Leader (Functional and

Technical area):

o High experienced in implementation and development of SAP

CRM Internet Sales Scenario and Mobile Sales application.

o High experienced in development of cutom application (JSP e

Visual Basic)

o Data transfer landscape configuration (Middleware Interface)

Commercial activity :

Pre-sales on SAP CRM area:

� Offer preparation


BR&FING srl, 2005

� Solution demo

� From Sept. 1998

to March 2004

Company : SAP Italia Consulting , Via Murat,23 – Milan (Italy)

Position: employee

Activities:

� From April 2002

to March 2004

Senior Consultant SAPCRM ( Business Unit

Offering CRM)

� From Nov. 2001

to April 2002

Senior Consultant SAP CRM - Team Leader

(Business Unit E-Business)

� From May 1999

to Nov. 2001

Senior Consultant SAP R/3 ( Business unit E-

Business)

� From Sept. 1998

May 1999

Programmer analyst SAP R/3

� From May 1998

to Sept. 1998

Company : MET metodi e tecnologie , Via Valenza, 5 - Milan (italy)

Position : employee

Activity : Programmer SAP R/3


BR&FING srl, 2005

Projects

� From February

2011

Customer Company : Fercam, Bolzano (Italy)

Project : SAP CRM project implementation – Release 7.0 – Implemented

scenarios:

Sales & Marketing Management

Service Desk

Sales Contract management integrated

Position : Project manager and Senior Consultant

Consultant company: BR&FING

Project activities details:

o Customer cockpit integrated with Sap BI

o Sales Contract and Quotation management

o Activity calendar management

o Campaign management

o Leads management

o Opportunity management

o Customer segmentation

o Customer Service

� From March

2009 to

December 2010

Customer Company : Artoni Group, Reggio-Emilia (Italy)

Project : SAP CRM project implementation – Release 7.0 –

Implemented scenarios:

Sales & Marketing Management

Service Desk

Sales Contract management integrated with SAP TM

Sales Contract management and billing process implementation

integrated with Sap EWM





BR&FING srl, 2005

o Service Order and Service Contract Management

o Sales Contract and Quotation management

o Sales order management

o Customer cockpit integrated with Sap BI

o Activity calendar management

o Campaign management

o Leads management

o Opportunity management


o Service Desk

� From March

2009 to March

2010

Customer Company : Artoni Group, Reggio-Emilia (Italy)

Project : SAP Transportation Management project implementation –

Release 7.0 – Implemented scenarios:

Cost calculation

Integration with external system (Legacy system and Sap CRM

system) through PI application.




- Cost calculation structure design and implementation (freight

agreement, cost calculation schema, tariffs, value tables, scales).

- Rounding rules implementation

- Customer freight invoice request (CFIR) configuration and integration

with Sap ECC through PI application).

- Interface design and implementation for TM and Sap CRM Freight

agreement integration

- Interface design and implementation for TM and Legacy system

CFIR integration.

� From Februry

2009 to April

Customer Company : Sacchi Elettroforniture, Desio (MI) - (Italy)

Project : SAP CRM project implementation – Release CRM2007 –


BR&FING srl, 2005

2009 Sales & Marketing Management




- Solution design and implementation of the following

functionalities:

o Customer cockpit (integrazione SAP BW)

o Acitivity and Visit management

o Activity Calendar


o Marketing campaign management

o Leads management

o Marketing Calendar

� From June

2008

Customer Company : Infracom spa , Bologna (Italy)

Project : SAP CRM project implementation – Release CRM2007 –

Service Desk




- Feasibility study for SAP CRM solution implementation: Best

practice implementation for Service Desk (Incident management)

- Technical support for implementation of the following

functionalities

o Service Desk management (Account identification, Ticket

management, Alerting and escalation management)

o E-Mail channel integration (ERMS workflow)

o ICSS (Internet Customer Self Service) channel integration

o Solution manager integration (system monitoring)

� From October Customer Company : Pirelli Tyres , Milan (Italy)


BR&FING srl, 2005

2007 Project : SAP CRM project implementation – Release 5.2 – Scenario On-

line (new WebUI) and Off-line (Mobile Sales Application)




- Feasibility study for SAP CRM solution implementation: collection

of business requirements

- Assessment and process design in the following areas:

o Organizational structure definition

o Business partner info (Customer Cockpit)

o Appointment management (activities and tasks). Outlook

integration.

o Pricing and Sales order management

o Call-Center integration

o Reporting and statistical info

- Team coordination and work plan management

- Support in system configuration

� From March 2007

to Ovtober 2007

Customer Company :: Artemide S.p.A Pregnana Milanese (MI) (Italy)

Sector : Hitech

Project : SAP CRM 5.0 Mobile Sales

Position : Team Leader

Società : BMS (in collaborazione con BR&FING)


• Business process design and Business Blue Print realization

• Analysis and implementation of offer and sales order management e

Mobile Sales application

• Analysis and implementation of marketing management process

(mailing campaign, target group management, customer & prospect

master data management) on CRM on-line and Mobile Sales

application

� From March 2006 Customer Company : Macchingraf, Milan (Italy)


BR&FING srl, 2005

to March 2007 Sector : Hi-tech

Project : SAP CRM 4.0 Mobile Service - Upgrade

Position : Senior Consultant

Consultant Company : BMS spa as main contractor in collaboration with

BR&FING srl.

Project activities details :

� Enhancements analysis and fit of custom application inside application

upgrade project

� Management of system landscape upgrade and implementation of new

mobile application

� From July 2005 Customer Company : Heineken Italia , Milan, Italy

Sector : Consumer goods

Project : SAP CRM 4.0 Mobile Sales and Trade Promotion Management

Position : Senior consultant

Consultant Company: SYN s.p.a. as main contractor in collaboration with

BR&FING


- Anaysis and realization on Mobile Application Studio environment of

tasks regarding Heineken roll-out project (Heineken Greece

application extension, Heineken Austria application extension):

o Business Partner extension (definition of additional fields

using Easy Enanchement Workbench)

o Partner Product Range management personalization

o Activities management personalization (Approval cockpit)

� From October

2004 to June

2005

Customer Company : Valeo Service Italia , Santena (Turin )- Italy

Sector : Automotive

Project : SAP CRM 4.0 Internet Sales and SAP Portal EP6

Position : Project Manager


BR&FING srl, 2005

Consultant Company: Realtech s.p.a. as main contractor in collaboration

with BR&FING


• Project management and account manager

• Consultant activity :

o Business process analysis and mapping functionalities (Business

Blueprint realization)

o Sales process scenario, order management (ATP, credit check ,

Pricing), Marketing Management, web-shop, configuration and

catalog management .

o Functional and Technical analysis for the following personalization to

integrate functionalities from SAP portal and CRM internet Sales

� Upload of shopping basket on internet Sales from text file or Csv

file using OCI integration. (Open Catalog Interface)

� Integration from SAP CRM Internet Sales for external catalog

using OCI. (Open Catalog Interface)

� OCI personalization to generate XML file

� Automatic creation of authorization group (Access control List) on

SAP portal using custom algorithm and data on CRM, using RFC.

� Configuration of productive environment ( Download master data)

� Performance test on SAP portal and on CRM internet Sales using

Load runner.

o Coach and develop of internal team.

o Integration test phase management and user acceptance test

o Go-Live and post Go-Live phase management

� From January

2004 to July 2004

Customer Company : Egidio Galbani s.p.a ., Milan (Italy)

Sector: Consumer goods

Project : SAP CRM 4.0 Mobile Sales Application and Marketing

Management (Trade Promotion Management)

Position : Functional and Technical Team Leader


BR&FING srl, 2005

Consultant Company: SAP Italia Consulting as main contractor in

collaboration with BR&FING srl


Analysis activities

• Business process analysis and mapping functionalities (Business

Blueprint realization – Sales and TPM area)

• Functional analysis to implement cash management for sales

representative on mobile sales application

• Technical and functional analysis to implement procedure for the

creation/modification of partner product range(PPR) using the

inclusion/exclusion list on R/3.

• Technical and functional analysis to implement custom procedure for

the creation/modification of sales representative calendar appointment

using data from external datawarehouse and external tool to plan the

best tracks.

• Trade Promotion Management scenario configuration.

Implementation and develop activities

• Develop/test/production Environment

o Installation

� Configuration and installation of CRM-on line and

services (IPC, J2EE), Communication station, develop

landscape (MAS, AMT, MSY, transport services,

change list distribution via middleware ) and mobile

application MSA installation on each site

o Activation of Mobile Sales scenario ( Master data and sales

order management )

o Middleware configuration and sites to enable the system

communication.

o Master data preparation


BR&FING srl, 2005

� Enhancement using Easy Enhancement workbench

� Initial download customizing and creation of

communication structure of pricing

� Initial download master data (business partner,

products, price and discount, sales order)

o Realization of cash management procedure on mobile sales

application (custom procedure to allow sales representative in

receiving the account open item on mobile sales application;

after that the sales representative is able to save the payment

on mobile application and then synchronize data to R/3).

o Personalization analysis and realization using subscription

agent to manage the rolling date distribution of sale order.

• Coach and develop of internal team.

• Integration test phase management and user acceptance test

• Go-Live phase management

� From March 2004

to July 2004

Customer Company : Macchingraf, Milan (Italy)

Sector : Hi-tech

Project : SAP CRM 4.0 Mobile Service


Consultant Company : BMS spa as main contractor in collaboration with

BR&FING srl.


� Analysis and implementation of typical functionality of Mobile Service

application on Mobile Sales application.

� Integration test phase management and user acceptance test


BR&FING srl, 2005

� From January

2004 to March

2004.

Customer Company : Schneider Electric, Dalmine (Bergamo) Italy

Sector : Electronics component



Consultant Company : SAP Italia Consulting


� Upgrade activities from SAP CRM Mobile Sales release 2.0 C to

release 3.1.

� Correction of personalization belonging to the old release (2.0c)

� Creation/correction of Custom SBdoc/MBdoc

� Correction on Mobile application studio of the old personalization

� Integration test phase management and user acceptance test

� From November

2001 to

December 2003

Customer Company : R.C.S., Milan (Italy)

Sector Media


Position : Senior Consultant - Technical and Functional Team Leader



Analysis activities

� Analysis of BPR documents (Business Process Re-engineering) realized

by AT Kearney and Gap Analysis definition.

Implementation and develop activities

• Develop and test environment

o Configuration and installation of CRM-on line and services

(IPC, J2EE), Communication station, develop landscape

(MAS, AMT, MSY, transport services, change list distribution

via middleware ) and mobile application MSA installation on


BR&FING srl, 2005

each site

o Activation of Mobile Sales scenario ( Master data and sales

order management )

o Middleware configuration and sites to enable the system

communication.

o Master data preparation

� Initial download customizing and creation of

communication structure of pricing

� Initial download master data (business partner,

products, price and discount, sales order)

• Prototype realization with standard configuration

Analysis and implementation of R/3 and CRM, ABAP programming,

Middleware personalization and MSA (Mobile Sales Application), using

MAS (Mobile Application Studio) and Visual basic programming.

In detail:

o Business Partner

Business Partner module activation (R/3 IS Media)

Master data enhancement on R/3, CRM and Mobile Sales

application and related communication through the three

system.

Realization of personalization for the Business Partner

creation process on Mobile Sales application

o Product

Master data enhancement on SAP R/3, CRM and Mobile

Sales application for the typical IS Media fields and

activation of data communication through the three

system.

Personalization of Order-Entry process on Mobile

application to use the IS Media product master data fields.

o Sales order


BR&FING srl, 2005

Enhancement of header and item fields and activation of

the communication through the three system.

Pricing procedure activation and personalization on CRM

on line and Mobile application implementing Java routine.

Realization of custom procedure to validate product during

order entry on Mobile application.

Creation of custom tables and communication

management through the three system (R/3, CRM, Mobile

applications). Custom tables initial load and activation of

custom procedure for delta download.

• Realization of tool to massive print of sales order using Access and

ODBC link. Integration of this tool with Mobile application (MSA)

• Report BW activation on Mobile application.

• Creation of report using ODBC and Excel.

• Creation of report/super-report on Mobile application using custom query

Bdoc, custom Business query and business object.

• Integration test phase management and user acceptance test

• Production environment preparation:

o Master data configuration (customer, products, pricing)

o Initial load and data distribution to Mobile application

o Transport and personalization distribution to Mobile

application.

o Installation and configuration of productive Mobile application.

• Sales representative training

• Tuning performance mobile in direct collaboration with Sap Ag:

o Analysis excecution with trace SQL and Microsoft SQL tools

o Analysis excecution with Mobile Sales Application analyzer.

• Post Go-Live phase management (Help-Desk activities, Monitoring

activity and Middleware management, communication monitoring, RR

queues and inbound/outbound queues monitoring, IPC services


BR&FING srl, 2005

monitoring).

� From May 2001 to

December 2001

Customer Company : Casa Damiani, Valenza (Italy)

Sector : jeweller

Project : Sales Force.Net

Position: Senior Consultant – Functional and Technical Team Leader

Consultant Company: SAP Italia Consulting


Realization and implementation of the following custom packages:

SalesForce.net and Internet Store, realized for sales force automation on

internet sales and B2B scenario.


December 2001

Customer Company : Beghelli, Florence (Italy)



Position: Senior Consultant - Functional and Technical Team Leader






� From January

2001 to May 2001

Customer Company: SelectiveBeauty, Paris

Sector: Fashion








� From November

2000 to

Customer Company: Calia, Matera

Sector: Furnishings


BR&FING srl, 2005

December 2000 Project : Sales Force.Net







� From September

2000 to April 2001

Customer Company: Carrier s.p.a., Monza

Sector: Air conditioning components








� From September

2000 to April 2001

Customer Company: Nestlè s.p.a., Milano


Project : Sales Force.Net (SAP Internet Sales application)





SalesForce.net and Internet Store, realized for sales force automation

on internet sales and B2B scenario.

These packages has been built referring to Nestlè s.p.a. business

reuirements, using standard SAP IAC and publishing them on internet

using SAP ITS services.

These two package has been realized using ABAP languages for the

business part, and using HTML, javascript and applet java for the

graphical/layout part.


BR&FING srl, 2005

• Realization and implementation of the following personalization:

o Single sign on for sales order, customer creation, order tracking and

ATP functionalities.

o Discount percentage modification (header and Item)

o Text management at header and item level

o Internet print of order confirmation in pdf format.

� From September

2000 to

November 2000

Customer Company: Edison s.p.a., Milan (italy)

Sector: Utility

Project : SAP Enterprise Buyer (EBP)



Project activities details :.

Custom internet procedure realization to manage automatic conversion of

purchase request into purchase order.

From May 1999 to

November 2000

Customer Company: Mirage, Modena (Italy)

Sector: Mill products

Project : Custom Commission procedure




Implementation of commission custom procedure integrated with SAP R/3.


November 2000

Customer Company: Italcementi, Bergamo (Italy)

Sector: Mill products

Project : Senior Consultant - Functional and Technical Team Leader

Position: Senior Consultant-Team Leader





November 2000

Customer Company: Diners Club international S.p.A, Roma

Sector:



BR&FING srl, 2005





� From September

1998 to May 1999

Customer Company: Pirelli S.p.A

Sector: Tyres market


Position: Developer




� From September

1998 to May 1999

Customer Company: Marcegaglia S.p.A

Sector: Basic commodities


Position: Developer




� From September

1998 to May 1999

Customer Company: Bayer S.p.A

Sector: Farmaceutical


Position: Developer




� From September

1998 to May 1999

Customer Company: Sharp Italia S.p.A

Sector: Electronic components


Position: Developer




BR&FING srl, 2005



BR&FING srl, 2005

Note

� Knowledge of the following programming languages: C,Visual Basic,html,javascript,,

ABAP,java,Jsp

� Knowledge of tool: SAP Netweaver Developer Studio

� Knowledge of Macromedia Flash 5, SQL Server 7/ SQL Server 2000,

Training - Courses

� SAP Certification CRM 3.0 – Mobile Sales Application

� Courses ABAP Workbench basics (BC400)

Transaction Programming (BC410) Sales (LO605)

Customizing cross Functional in SD(LO650)

Pricing in SD(LO620)

Business Information Warehouse (BW210/205)

Business Information Warehouse – caso prova (TABW 20)

LIS – Logistic Information System – LO930

CRM 2.0C Delta Workshop

Internet Transaction Server(BC440)

Web Solution Designer (TAWEB)

Enterprise Buyer 2.0

MySAP CRM Fundamentals 3.0 (TACRM1)

Mobile Sales + Service (TACRM5)

Cv Brandinelli Brfing En

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