Cuyahoga County Economic Development Commission - Progress Report

December 12, 2012

22

Construction Update

Facility 80+% complete

Schedule still on track “Soft” opening of Convention Center with 3 events in June Ribbon cutting and community open house around the formal

opening of the Convention Center for the National Senior Games on July 21

Medical Mart grand opening in mid October

Labor performance holding solid SBE participation of 29.7% vs. 25% target 169 SBE firms for $85 million of work City residence at 21% vs. 20% target, and County at 54% vs. 40%

33

Convention Center: Customer and Market Reaction

Praise for the Building “This is way beyond what I imagined here… I had no idea” “Great exhibit space” “Love the promise of state-of-the-art technology” “Lots of loading dock space … located in the right place” “Medical Mart is a real plus” (health related tradeshows and conferences)

Regard for Our Town “Lots of terrific things to do” “The walkability is great” “Medical community is superb” “You make me feel welcome and important” “United Hub is a real plus”

Detractions/Concerns (excluding weather) “What convention center?” “Call us back when you’re open” “Hotel situation isn’t so good… no connected facilities, no convention size hotel” “Tell me again about the parking” “Can we get to the lakefront?”

44

Convention Center Meetings Overview – November 2012

Booked/Confirmed Events

2013 2014 2015 2016 2017 2018 2019

Meetings/Conferences/ Special Events

Trade/ConsumerShows

12

4

24

16Proposals Pending: 31

11

22

2

24

0

Total Attendees 90,846 63,900 44,050 7,900 7,500200 0

Total Room Nights 22,650 28,049 31,110 7,940 7,140400 0

15

9

3

822

214,396

97,289

55

Convention Business - 2012

End of 2011 27 Letters of Intent (LOIs) Moving LOIs to contracts

June, 2012 Snapshot 26 Conferences/Events Booked (contract) 7 events (2013); 8 events (2014); 7 events (2015)

October, 2012 Snapshot 46 Conferences/Events Booked (contract) 17 events (2013); 12 events (2014); 9 events (2015)

Today - Snapshot Increased from 26 conferences/events to 59 conferences/events 28 Meetings/Conferences and 31 Trade/Consumer Shows 214,396 estimated attendance 97,289 group hotel room nights Nearly $100,000 million in economic impact

66

Significant Announcements – 13 Conferences in Last 4 Months

2015, 2017, 2019 Rubber Expo (announced May 3) 5,500 attendees 4,565 group hotel room nights 120,000 gross square feet of exhibit hall space $ 7.1 million in economic impact

2013 National Senior Summer Games (announced July 13) Mall C media event with County Executive FitzGerald and Mayor Jackson Nearly 35,000 visitors to Cleveland in summer, 2013 Facility will open two months early in July, 2013

2012 Ohio Society of Association Executives (announced July 18) Hosted 200 meeting planners on site July 25-27, 2012

2014 Case Management Society of America (announced July 24) 1,800 attendees 5,500 group hotel room nights 125,000 gross square feet of exhibit hall space $ 4 million in economic impact Largest healthcare conference in Cleveland history

77

Significant Announcements – 13 Conferences in Last 4 Months

2015, 2017, 2019 Ohio Music Educators Association (announced August 10) 9,000 attendees 2,575 group hotel room nights 80,000 gross square feet January/February event $ 2.8 million in economic impact

2014 Practice GreenHealth CleanMed (announced August 17) One of the nation’s largest healthcare industry sustainability conferences 850 attendees 1,100 group hotel room nights $ 1 million in economic impact

2013, 2014, 2015 Ohio Optometric EastWest Eye (announced August 27) 1,500 attendees 1,125 group hotel room nights 32,000 gross square feet $ 1 million in economic impact

2015 Industrial Supply Association (announced September 19) Thanks to ‘Cleveland Champion’ Jack Schron 1,500 attendees 2,800 group hotel room nights 160,000 gross square feet $ 2.78 million in economic impact

88

Positive PR – Last 4 Months

Significant Media Events (18 press releases in last 12 weeks) “Topping Out” ceremony on Mall B (June) National Senior Games/Opening Early media conference on Mall C (July) Washington Post and national Convention media site visit (August) Local Media Hard Hat Tour (September) Promotional video release (October) Medical Mart Tenants – Cleveland Clinic/GE Healthcare, Johnson Controls,

UH/Philips

Press Coverage 29 features in Convention industry publications/websites, including Meetings

Focus, Meetings & Conventions, Successful Meetings, and Convene 24 features in Healthcare industry publications/websites, including Modern

Healthcare, Med City News, and Plastics in Medical Devices 18 national features, including AP, Wall Street Journal, Washington Post, NPR,

MSNBC, CNBC, and Yahoo!

99

Industry Advisory Board – The Strategy Engine

Cardinal Health Cisco Systems Foundation Medical Partners GE HealthCare Systems IBM Invacare

Johnson Controls Johnson & Johnson Medtronic, Inc. Philips Healthcare STERIS Stryker

Industry Members

BioEnterprise Cleveland Clinic University Hospitals

Ex-Officio Members

1010

MISSION

VISION

ORGANIZATIONAL CAPACITY REQUIREMENTS

STRATEGICPRIORITIES

Medical Mart Strategy

Mission

To serve as a catalyst for fundamental

improvements in health and in health care

quality, access, and cost

Vision

By the end of 2015, the Cleveland Medical Mart will be globally regarded as the leading facility of its type in the world• It will serve health and health care

innovation, education, and commerce by aspiring to show the best of what is possible today through a number of state-of-the-art spaces, programs, and virtual offerings

• It will contribute materially to the reputation and the economic development of Cleveland, Cuyahoga County, and Northeast Ohio, and will build on and enhance the rich heritage and distinctive capability of Northeast Ohio health care

Core Values and Principles

Collaborative; Innovative and leading-edge; Interesting all the time, not just when staffed/major meetings happening; Refreshed periodically; Flexible

CORE VALUES AND PRINCIPLES

1111

MISSION

VISION

Medical Mart Strategy

Organizational Capacity Requirements

The building will offer a number of services and capabilities, some on a fee basis, including:

• An integrated approach to developing meetings that leverage the Medical Mart and Convention Center to their mutual benefit

• “Smart building” services, including inbound and outbound virtual capabilities

• A service that will facilitate customer access to real clinical settings

• A state-of-the-art education/simulation program design, delivery, assessment and certification service

• A tour guide/docenting service

• Sponsored, reservable flex space to support rotating themes or meeting-keyed new themes, and sponsored “gathering spaces”

• The staff support needed to deliver and manage the above

CORE VALUES AND PRINCIPLES

Strategic Priorities

The spaces, programs, and virtual offerings—and the Medical Mart itself—will be as broadly interesting, accessible, interactive, and fun as possible, but the overarching touchstone of the facility will be meeting the commercial purposes of its participants

Spaces will highlight not only state of the art offerings of individual organizations, but also will include collaboratively-executed, state-of-the-art themed multi-organization spaces

Both types of spaces will:

• Improve the research/product development/branding/sales/ service results of their participants

• Show and be a spark to innovation

• Provide a setting in which multiple educational/training programs are delivered—ranging from self-guided tours to device rep training to thought leadership in challenging areas

• Include virtual offerings

STRATEGIC PRIORITIES

ORGANIZATIONAL CAPACITY REQUIREMENTS

1212

Themed Floors

Approximate UsableSquare Feet

30,000 4. Health Care IT (Example: Interoperability Showcase)

30,000 3. Clinical Spaces (Example: Operating Room of the Future)

30,000 2. People, Patients, and Caregivers (Example: Breast Cancer Disease Journey)

5,000 1. Health and Home (Example: Home of the Future)

1313

Medical Mart Prospects: Prominence and Location

14 30

24 16

Pro

min

ence

Location

Internationally/NationallyProminent

Regionally / LocallyKnown

Local Outside NEO

TOTAL: 84

1414

Medical Mart Prospects: Industry Category and Location

Location

CategoryBased

Outside NEO

Local Total

Devices and Equipment 17 7 24

Education 4 4

Furnishings 5 5

Health Care Information Technology

12 5 17

Health Care Provider System

6 6

Specialty Materials 2 4 6

Services and Other 10 12 22

TOTAL 46 38 84

1515

Nashville Announced Tenants

• Vanderbilt University• HIMSS• Steelcase

• Lipscomb University• Specialty Care• Information Corporation of

America• V. Alexander• Rewind America

• MDI Consulting• Huida Investment

Management• RFID in Healthcare

Consortium• SSI Group• Human Scale• Ergo Centric

Pro

min

enc

e

Location

Internationally/NationallyProminent

Regionally / LocallyKnown

Nashville Elsewhere

In active discussion with CMMCC