Cutting Through The Hype: What You Need To Know About Big Data
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Cutting Through The Hype: What You Need To Know About Big Data Bill Franks Chief Analytics Officer, Global Alliances, Teradata @BillFranksGA www.linkedin.com/in/billfranksga www.youtube.com/user/billfranksga www.tamingthebigdatatidalwave.com [email protected] www.Bill-Franks.com
Transcript of Cutting Through The Hype: What You Need To Know About Big Data
Cutting Through The Hype: What You Need To Know About Big Data
Bill Franks Chief Analytics Officer, Global Alliances, Teradata
@BillFranksGA
www.linkedin.com/in/billfranksga
www.youtube.com/user/billfranksga
www.tamingthebigdatatidalwave.com
www.Bill-Franks.com
2 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
The Missing “V” For Big Data
Source: CEO Advisory: ‘Big Data’ Equals Big Opportunity,
Gartner, 31 March 2011.
The most important “V” of big data is often overlooked:
The 4th V is Value
The other stuff doesn’t matter if there isn’t any value derived!
3 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
New Sources For Insights Across Industries
4 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
The Big Data Tidal Wave Is Coming…
Source: CEO Advisory: ‘Big Data’ Equals Big Opportunity,
Gartner, 31 March 2011.
…Is your organization ready to tame it?
5 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
Analyst
Predictive Modeler
Statistician Advanced Analytics
Consultant
Data Scientist
Data Miner Architect
Business Professional
System Admin ETL Specialist
BI Professional
The Right People And Skills Are Still Critical
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> Often automatically generated by a machine
> It is typically an entirely new source of data
As opposed to an extended collection the same old data
> It is not always designed to be friendly, if it is designed at all
> Large swaths of big data may not have a lot of value
What Makes Big Data Different?
7 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
Much big data doesn’t matter ...
… It is like sipping from a hose …
… Let much of it go and reduce it to a manageable size
How Is Handling Big Data Different?
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Match!!!
However, the match
is using a highly
structured shape,
not the print itself…
Why Nobody Is Really Analyzing Unstructured Data
• Very few methodologies directly analyze unstructured data
• Unstructured data is usually pre-processed so that some structure can be applied to it
• The result is highly structured & much smaller than the source
9 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
Structure Is Applied To Text Data For Analysis Purposes
The new Platinum Line is very good. It is even better than XYZ Corp’s product!
Information Extracted:
Who? Bill Franks (customer 123456)
When? 12:00 on 7/7/2012
Mentioned Platinum Line? Yes = 1
Sentiment positive? Yes = 1
Compared to competition favorably? Yes = 1
Mentioned New Promotion? No = 0
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> Collect some big data and start analyzing it
> Expect a large amount of effort to go to figuring the data out
> Focus on a some quick wins that prove the data’s value
Getting Started: Start Small With Big Data!
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How Do You Get The Most Value From Big Data?
Make big data another facet of an enterprise data & analytics strategy
Combine it with other data sources
Develop standards for
format, input, and usage of big data
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Big data will only get bigger and more powerful over time…
…Tame it now and be prepared for the next wave!
Today’s Big Data Is Not Tomorrow’s Big Data!
13 Proprietary and Confidential to Teradata and Bill Franks. Do not distribute without permission.
This Talk Was Based On Part 1!
“This book, then, puts the focus squarely where it belongs in my opinion. It’s primarily about the effective analysis of big data…” - Tom Davenport, Author, Competing on Analytics
“This is a one-stop handbook for anyone who wants to understand what big data is and how to leverage it through advanced analytic processes and methods...” —Stuart Aitken, CEO, dunnhumby USA
“In my entire career of researching and lecturing on analytics, I have never encountered a book that combines the knowledge of both information technology and business managers in such a succinct way.” —Diego Klabjan, Professor at Northwestern University; Director, Master of Science in Analytics
THANK YOU!
Bill Franks Chief Analytics Officer, Global Alliances, Teradata
www.linkedin.com/in/billfranksga
www.youtube.com/user/billfranksga
www.tamingthebigdatatidalwave.com
@BillFranksGA www.Bill-Franks.com
