Cutting edge thinking: how innovation drives fundraising, services and awareness
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Transcript of Cutting edge thinking: how innovation drives fundraising, services and awareness
Innovations and trends in communications, brand and fundraising Cutting edge thinking: how innovation drives fundraising, services and awareness Jonathan Simmons, 30 January 2013
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Innovation?
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What can charities that provide support learn from Ushahidi? What can charities that try to change policy learn from 38 Degrees? What can charities that help communities thrive learn from Freecycle?
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5m+ members 3 billion
views
Is it just new brands?
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Many of you have two key components:
Brand and Reach
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1. See ourselves as an intermediary
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The nature of the intermediary has changed
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The nature of the intermediary has changed
The user is much more in control
The role of the ‘intermediary’ is increasingly invisible
Your service is increasingly your brand
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The travel sector
Being a ‘new’ intermediary presents two questions:
What is your role?
How do you exploit this new landscape to
achieve your aims?
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This is very hard for charities
Charities deal with vulnerable people
Money must be spent wisely
There are no guarantees
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2. Where do I start?
A good idea
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2. Where do I start?
Goal Insight A good idea +
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2. Where do I start?
Educate his cousins
“They wanted to pause and repeat me”
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3. Technology plays a really important role
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Single minded, highly resourced projects that learn from others
4. The right mindset
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Single minded, highly resourced projects that learn from others
4. The right mindset
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MyFarm
Harnessing the power of digital to connect urban consumers with the rural environment
Best Public Sector Campaign
Innovation Special Award
Best Digital Solution 2011
Awards Awards
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Khan Academy received a donation of $1.5m from the Gates Foundation Taskrabbit received $38m in funding to date Facebook took £750m before profit
5. Be cautious of sustainability
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Charities are in a fantastic position to innovate
Becoming a ‘new’ intermediary can help meet your goals
It is hard and expensive but potentially rich in
reward