CUTGroup 7 EveryBlock iPhone App Final Results

CUTGroup 7 – EveryBlock iPhone App

In-person test on February 10, 2014

Overview:

For our Civic User Testing session, we tested the iPhone app for EveryBlock.

Target Group:

CUTGroup members who have an iPhone as a primary or secondary device – 269 users

Chicago residents from different areas of Chicago

A selection of testers that had varied responses to these screening questions:

o How many times do you post a tweet on Twitter?

o What is your main news source?

Test Type:

In-person test for 10- 15 participants

This was our first test where every tester was asked questions by a proctor and the

responses were captured via an online form.

Proctors asked a variety of questions:

o “Yes” or “no” questions to gather quantitative results

o Open-ended questions to see what users were interested in doing

o Leading questions are asked so users will visit specific areas of the website and

respond with their experience

Questions:

Are there any problems using the iPhone app? Does the app crash?

Do users have an easy time posting or commenting on the app? Do they find things they

want to comment on?

Do users like the different pages in the app?

Would users use this app and in what scenarios might they post or comment? Would they

use it "on the go"?

What features do users want to see in this app?

http://cutgroup.smartchicagoapps.org/

http://chicago.everyblock.com/

https://smartchicago2012.wufoo.com/forms/cutgroup-test-neighborhood-app/



Results:

12 users tested the iPhone and gave us feedback, below are some key highlights for each

question.

Which of these statements is most accurate for you?

67% (8) – “My iPhone is my primary device when I am away from another device & on the go”

25% (3) – “My iPhone is my primary device to connect to the Internet”

8% (1) – “I do not use my iPhone often to connect to the Internet”

How long have you lived in Chicago?

49% (6) – 10+ years

17% (2) – 5–9 years

17% (2) – 1–4 years

17% (2) – Less than 1 year

How long have you lived in your current neighborhood?

42% (5) – Less than 1 year

33% (4) – 1–4 years

17% (2) – 5–9 years

8% (1) – 10+ years

Have you ever used EveryBlock?

75% (9) – Yes

25% (3) - No

Have you ever used the iPhone app for EveryBlock?

100% (12) – No

0% - Yes

If you ever used EveryBlock, tell us more about how you use it.

Here are some responses:

Amateur Student (#12) studied journalism and used EveryBlock to look up crime around

where she lived, and researched police activity in certain neighborhoods.

Native Chicago Community Adventurer (#3) and Just Generally Curious (#5) both use

EveryBlock for the daily digest e-mails.

What makes you decide whether or not to download an app?

2 out of 12 testers indicated that they do not normally download many apps.

6 out of 12 testers (50%) indicated that space is a priority when deciding to use an app and

they will download an app if they believe they will use it often.

Native Chicago Community Adventurer (#3) and Hockey Fan (#7) both like apps for news,

media, and other similar information.

Did you allow the app to use your current location?

67% (8) – Yes

17% (2) – No



17% (2) – No response was selected (this might indicate that testers already signed up to

EveryBlock)

How did you sign-up?

42% (5) – Entered information manually

17% (2) – via Facebook

17% (2) – via Twitter

17% (2) – No response was selected (this might indicate that testers already signed up to

EveryBlock)

8% (1) – Chose profile from Address Book

Was it easy to sign-up?

75% (9) – Yes

25% (3) – No response selected

Tell us more. How can the sign-up experience be improved?

Chicago Teacher (#1) and Techie Pub Trivia Rock Climber (#9) both were confused about

choosing their profile from Address Book.

Amateur Student (#12) wanted a sign-in option through Google.

Grad Student (#8) thought that signing up was easy, but wanted to have more information

about the frequency of e-mails. Grad Student also thought that the “Follow Places”

sentence at the bottom was descriptive, but needed to be located more prominently.

After signing up or opening the app, review the first ("Timeline") page.

Two testers experienced bugs in this part of the test:

Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content

appeared in mobile web but not in the app. Victoria P Test (#4) was able to see content on

“Near You Now” page.

Software Breaker (#10) had an error message appear saying there is a problem connecting

to EveryBlock.

Here are some other comments from testers:

As a new user, Hockey Fan (#7) likes the dialogue and the recommendations and

discussion around restaurants and new events.

Techie Pub Trivia Rock Climber (#9) thought that some of the first few posts felt “spammy,”

but liked the Tribune article and the post on a new local restaurant.

Just Generally Curious (#5)’s expectations are met, but wants a larger element of

personality in the user’s profile in order to help form an opinion better.

Take a few minutes and look through different posts and tell us about viewing different content.

6 out of 12 testers (50%) thought that the posts were interesting provided relevant

information.



1 of these 6 testers did point out that the media mentions were already found in other

sources, but still likes the information. This tester also says that they might not go to

EveryBlock to ask questions.

1 tester was interested in having preference settings and filters to show what is relevant to

them.

Did you find a post you would want to comment on?

58% (7) – “Yes”

42% (5) – “No”

If so, go ahead and make a comment and then tell us about how it was making a comment on this

app.

Here are some responses from testers who said “Yes”:

Amateur student (#12) thought that posting a comment was super easy. She liked the fact

that she could preview her comment before submitting.

Application developer (#2) thought it was easy and familiar (like other apps). Application

Developer had a small problem with autocorrect, and thinks it would be nice to edit the typo

in the comment.

Chicago Teacher (#1) was interested in commenting on some posts, but thought other

posts were irrelevant. Chicago Teacher thinks that a timeline should show actual times, and

that the posts should be time-stamped.

Here are some responses from testers who said “No”:

Lifelong Chicago resident (#6) did not think that making a comment was easy, and the

story that she wanted to comment on was not formatted for comments. Lifelong Chicago

resident is a new user, and was not comfortable making comments or posts.

Techie Pub Trivia Rock Climber (#9) found a post that she liked, but after being asked to

verify her e-mail, the program took her back into the browser on her phone and not back

into the app.

Works at Charter Schools, but not a teacher (#11) did not want to make comments or posts

because she was concerned about privacy. She wanted to know how her name would

appear on posts because she did not want to have her full name appear since a lot of

information is connected with her location. She said “it feels sketchy.” Works at Charter

Schools wants “People will see you as” option.

Would you want share posts on social media?

67% (8) – Yes

33% (4) – No

Why or why not? [re: sharing posts]

Here are some responses from testers who said “Yes”:

Grad Student (#8) will post if it’s something interesting. He also said that since he is in

school, a lot of his friends are in the same neighborhood so the topics would be relevant.



Amateur student (#12) would share posts that she thought people who followed her should

know or if something is important, or something that she would want to support.

Here are some responses from testers who said “No”:

Victoria P Test (#4) is not sure about sharing posts, and is not clear about how to share a

post on social media if she wanted to. She might consider sharing a newsworthy event in

her neighborhood, but would like to see dates on posts to know if it was timely and share-

worthy.

Just Generally Curious (#5) would not share because if it exists here on EveryBlock, he does

not feel the need to pull the content out. Just Generally Curious rarely posts on social

media, and thinks that “EveryBlock is about the neighborhood, Facebook is about college

friends, and Twitter is for nerd friends.”

Which page did you find most useful?

67% (8) – Timeline

16.5% (2) – Popular

16.5% (2) – Near You Now

Any reason?

Timeline is the most useful:

8 out of 12 testers (67%) thought that Timeline was the most useful page because it

showed the most relevant information.

Application developer (#2) thought this page was the most useful, but found the most

interesting post on the Near You Now page.

Native Chicago Community Adventurer (#3) also thought Timeline was most useful, but

wanted to use Near You Now on the weekends.

Grad Student (#8) wanted to add more zip codes through the app because he wanted to

personalize the Timeline to include other neighborhood information.

Popular is most useful:

2 out of 12 testers (16.5%) thought that Popular page was the most useful because it was

easy to find new information.

Near You Now is most useful:

2 out of 12 testers (16.5%) thought that Near You Now page was the most useful because

these testers were interested in what is going on around them at that time.

Which page did you find least useful?

33% (4) – Near You Now

33% (4) – Popular

25% (3) – Timeline

9% (1) – N/A (thought all pages were useful)

Any reason?

Near You Now is the least useful:



4 out of 12 testers (33%) did not think the information on this page was as relevant as

other pages, or were interested in this type of news.

Popular is the least useful:

4 out of 12 testers (33%) thought the Popular page was least useful.

Hockey Fan (#7) liked Near You Now page the most and thought that the Popular page was

least relevant to his surroundings.

Lifelong Chicago Resident (#6) was most interested in pressing local matters in their

community.

Timeline is the least useful:

Victoria P Test (#4) and Software Breaker (#10) both had problems using the Timeline

page.

Amateur Student (#12) did not mind this page useful because it showed mostly media

mentions.

Select the icon to create a New Post. What types of things would you post about?

The app crashed when Amateur Student (#12) clicked on the New Post icon.

6 out of 12 testers (50%) described that they would want to post about their neighborhood:

neighborhood concerns, crime warnings, traffic, weather, favorite places, garage sales,

missing pets, events.

Grad Student (#8) wants to post about events, and likes the fact that you can include

photos in posts.

Works at Charter Schools, but not a teacher (#11) still would not post on the app due to

privacy concerns.

Do you like this new post interface?

75% (9) – Yes

25% (3) – No

If you have something to share, go ahead and make a new post! Tell us what you posted about and

if it was easy to do.

4 out of 12 testers (33%) either had trouble with the new post or did not like it.

Software Breaker (#10) asked “Why do I have a picture of the world there? It’s confusing.”

In addition, he did not like the preview, and wanted to make edits to his post after it was

already posted.

Application Developer (#2) initially had trouble with the making a new post. The app

crashed when she hit “Account Settings,” and then the app did not redirect her after she

posted it, the app instead went to a black screen. Application developer did think that in the

end making a post was very easy and she liked the experience. She also likes that her new

post is labeled as “neighbor’s first post.”



4 out of 12 testers (33%) liked the new post interface and thought it was easy.

Techie pub trivia rock climber (#9) had an easy time posting and likes the posting interface

and the location features.

Hockey Fan (#7) likes the preview button and thinks this is intuitive and easy to users.

Are you familiar with the EveryBlock Community Guidelines?

66% (8) – No

17% (2) – Yes

17% (2) – N/A

Do you like the option of making posts on the go?

83% (9) – Yes

17% (2) – N/A

0% - No

Why or why not?

The majority of testers like the option of making posts “on the go,” but 2 testers were not

sure if they would like it or might use it rarely.

Here are some other responses from testers who said “Yes”:

Application Developer (#2) comments that she is a Twitter user and is used to the this

concept.

Native Chicago Community Adventurer (#3) thinks this option is convenient.

Software Breaker (#10) wants to comment on things when he is out doing them.

Have you ever made a post through the app?

100% (12) – No

0% – Yes

None of our testers had previous experience with this EveryBlock iPhone app.

What type of posts would you make using this app? Check all that apply:

(9) – Neighborhood improvement

(9) – Neighborhood news

(7) – Crime or suspicious activity

(7) – Local business reviews/recommendations

(7) – Lost and found

(6) – City services questions/announcements

(6) – Neighborhood discussion

(4) – Housing

(4) – Local politics

(3) – Acts of kindness

(1) – Family/Parenting Topics

(1) – Pets

(1) – I would not make posts on EveryBlock

(0) – I would not make posts on this app



Thinking about EveryBlock.com Web site - what features would you like included on the app?

Here are some of the features testers wanted to see:

Search feature

Filters or an ability for users to choose what they want to see

Bookmark feature to read posts later

User Profile - more apparent and have incentive to contribute and “gain status” in the

community

More information on Community Guidelines & Privacy

Address finder and map capabilities to help find locations

Will you use the app again, on your own?

83% (10) – Yes

17% (2) – “Maybe”

0% – No

Why or why not?

Here are some responses from testers who said “Yes:”

Hockey Fan (#7), Native Chicago Community Adventurer (#3), and Software Breaker (#10)

were all interested in seeing what was going on in the neighborhood and wanted to search

at this local level.

Victoria P Test (#4) does not use her iPhone as her primary device and said “Yes” if this app

comes out on Android.

2 out of 12 testers said they might use this app again:

Just Generally Curious (#5) reads the Daily Digest E-mails, and is happy with his current

routine.

Do you like the EveryBlock iPhone app?

92% (11) – Yes

8% (1) – “Not yes, not no”

0% – No

Tell us more. [re: Do you like the app?]

The majority of testers liked the app. Here are some responses:

Application Developer (#2) would use this app more than the Web site.

Victoria P Test (#4) likes the app but thinks that there should be some improvements in

terms of the color and design. She also thinks that should be more consistency with dates

and times, and wants to make sure that the Media Mention source is clear.

Grad Student (#8) likes the app but suggested improvements in the formatting to improve

the border, use of negative space. Grad Student would also like to see a nesting of headers

rather than a stream.



In what ways would you improve this app to serve your needs?

Here are some of the top things testers wanted to see in the EveryBlock app:

(2) – Search function

(2) – Privacy features

(2) – Bookmarking feature

(1) – Overview/Filter options

Do you like the CUTGroup?

100% (12) – “Yes”

0% – “No”

Did you like this CUTGroup test?

100% (12) – “Yes”

0% – “No”

Anything else you want to add?

Chicago Teacher (#1) thinks that CUTGroup is “pretty painless.”

Grad Student (#8) thought it was a good opportunity to travel outside of his neighborhood.

Works at Charter Schools, but not a teacher (#11) is “intrigued” by CUTGroup, and sent this

information to a friend that likes “tech stuff.”



Conclusions

Are there any problems using the iPhone app? Does the app crash?

92% of testers liked the EveryBlock iPhone app, and most testers thought the app was easy to use.

4 out of 12 testers (33%) experienced a bug when using the app.

After signing up or opening the app, two testers experienced bugs in this part of the test.

Victoria P Test (#4) did not have anything populate on the “Timeline” page. Content

appeared in mobile web but not in the app. Victoria P Test was able to see content on “Near

You Now” page.

Software Breaker (#10) had an error message appear saying there is a problem connecting

to EveryBlock.

The app crashed when Amateur Student (#12) clicked on the New Post icon. In addition, the app

crashed when Application Developer (#2) hit “Account Settings.” Once she made a post, the app did

not redirect her to a new page, but instead went to a black page.

Do users have an easy time posting or commenting on the app? Do they find things they want to

comment on?

In regards to making a comment, 58% of testers found a post they would want to comment on.

Most testers thought it was easy to make a comment and was similar to other apps.

42% of testers did not want to make a comment. Some testers were not comfortable making

comments, while others addressed privacy issues in making comments. One tester found a post

that she might comment on, but the post was not formatted for comments.

One tester explain that they “feel like not much of a contributor.” For many testers, the decision not

to make a comment is due to personal use of apps and Web sites. Two testers specifically were

concerned about privacy on EveryBlock. A suggestion from a tester is clarity and options to change

how names will appear on posts and comments.

75% of testers liked the new post interface, and when asked what testers would want to post

about, 50% of testers mentioned specific neighborhood news.

33% of testers thought it was easy to post. Testers also mentioned that they liked the preview

button.

Do users like the different pages in the app?

67% of testers thought that “Timeline” was the most useful page. As mentioned before, two testers

did experience problems with this page, and this number could be even higher if these issues did

not appear.

Testers liked this page the most because it showed the most relevant information. Testers were

also interested in the “Near You Now” page when “on the go” to learn more about other

neighborhoods.



One tester wanted to add more zip codes to follow through the app to create a more personalized

experience.

Would users use this app and in what scenarios might they post or comment? Would they use it

"on the go"?

89% of testers liked the option of making posts on the go, 17% of testers were not sure if they

would like it or thought they might use it rarely.

The majority of testers thought this was a convenient option, and wants to comment on things

while they are happening. One tester commented that she is a Twitter user and is used this

concept.

What features do users want to see in the EveryBlock app?

While 75% of testers used EveryBlock, none of the testers ever used the iPhone app. Therefore,

some testers had knowledge of the EveryBlock Web site and could compare these experiences.

Testers who were familiar with the Web site were interested in having these features:

Search feature

Filters or an ability for users to choose what they want to see

Bookmark feature to read posts later

User Profile - more apparent and have incentive to contribute and “gain status” in the

community

More information on Community Guidelines & Privacy

Address finder and map capabilities to help find locations

Even testers who did not ever use EveryBlock before, testers were still interested in personalizing

their experience. These testers also wanted to see features like filtering, search bars, and an option

to delete irrelevant posts from the feed.

Two testers would like to see dates and times on posts to see if posts are the most relevant.

67% of testers were interested in sharing posts on social media.

More information on privacy is important to testers. One tester was shocked to find a post during

the test about a break-in because it included the poster’s full name and the address of the break-in.

There should be more options to see how much personal information is being posted, and to

change privacy features within the app.

Tester #: 1

Tester Profile (given by tester): Chicago Teacher

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 10 years How long have you lived in your current neighborhood? 8 years


Yes


No

If you ever used EveryBlock, tell us more about how you use it. logged on from a blog post What makes you decide whether or not to download an app? If I use it often ...space is important

Sign-up Information: Did you allow the app to use your current location?

Yes


Entered information manually

Was it easy to sign-up? Yes


dont offer address book option

Review of the app: After signing up or opening the app, review the first ("Timeline") page.

Put in zip code for Uptown and will pick other neighborhoods for safety like Edgewater ...works geographically far from physical address Take a few minutes and look through different posts and tell us about viewing different content. Privacy is unclear Don't need to add a bio but bio is a leading term if called a Tagline instead of bio it wouldn't make it any different couldn't input other likes daily digest leave on neighbor messages but will turn it off if too frequent all selected for now and then deselect Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. interested in deals in my neighborhood initial posts are not too relevant real estate feed is not relevant Mariano's post would comment on Reads " uptown update " which is a neighborhood blog Timeline should show actual times ... time stamped

Would you want share posts on social media? No

Why or why not?

she already posted it from uptown update

Go to the menu, and select "Popular" and tell us about this experience. App crashed when clicked on the message and then the message showed the address and worried that it will show your actual address can you change the default settings on privacy easily place in the timeline not retained when click on the message icon Someones car is stuck in a parking lot Guessing that they are the most commented and most viewed Would look through those first Go to the menu, and select "Near you now" and tell us about this experience. Might use it at work Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

wouldn't use it as much

Which page did you find most useful? Timeline

Any reason?

would check it the most

Which page did you find Any reason?

least useful? Near you now

you're in different places and not tied to other neighborhoods

Select the icon to create a New Post. What types of things would you post about? neighborhood concerns....traffic .... random things Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. where is it going to post current location or where you are located Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

would maybe like it

Have you ever made a post through the app? No What type of posts would you make using this app? Check all that apply:

� Local business reviews/recommendations � Neighborhood improvement � Neighborhood news

Thinking about EveryBlock.com Web site - what features would you like included on the app? more clarity over privacy in general popular in your area and not as interesting would like to get it in her neighborhood Will you use the app again, on your own? Yes

Why or why not?

might want to put on your ipad instead to save memory and then put it on the phone

Do you like the EveryBlock iPhone app? Yes

Tell us more.

Relevant Could be a good user Would tell some friends in the

neighborhood In what ways would you improve this app to serve your needs? easier visibility on privacy location clarity Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? pretty painless

2014-02-10 17:34:30

Tester #: 2

Tester Profile (given by tester): Application developer

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 12+ years How long have you lived in your current neighborhood? 6 months


Yes


No

If you ever used EveryBlock, tell us more about how you use it. Familiar with is as a news source What makes you decide whether or not to download an app? I like to look for location-based apps.


Yes


via Facebook



I think you nailed it.


Discount coupon, news on Edgewater Mariano's. I see crime stuff. Yeah, it's a standard timeline, and it's pretty much what I expect. Take a few minutes and look through different posts and tell us about viewing different content. I'm really interested in the post on the Mariano's opening. Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. It was as easy as any typical app when you're commenting. I had a small problem with autocorrect. It would be nice to be able to edit the typo in my comment.

Would you want share posts on social media? Yes

Why or why not?

Only about a third of the time.

Go to the menu, and select "Popular" and tell us about this experience. I like to see that there's an interface based on voting. The only one that might be useful is volunteer opportunities in Roger Park. Go to the menu, and select "Near you now" and tell us about this experience. Nearby news is not fetching, so I reloaded it. (finally loaded after a while). I don't know what thanks mean. I assume it's sorted by popularity and # of comments? Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

Definitely, because I use geolocation quite a bit.


Any reason?

Because timeline showed me the most relevant posts to me. Although the most interesting post was in "near you now".

Which page did you find least useful? Popular

Any reason?

Lack of relevancy, because there isn't enough content.


Probably the weather we're experiencing. Talk about my favorite places in my neighborhood. Mainly focus on area businesses. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. I want to make a post about checking out the EveryBlock iPhone app. It crashed when I hit Account Settings. My post was seen in nearby news. It didn't redirect after I posted, it went to a black screen. Making a post is very easy, and I liked the experience. I like that it shows "neighbor's first post" flag on it. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

As a Twitter user I'm used to that concept.

Have you ever made a post through the app? I never used the iPhone app before What type of posts would you make using this app? Check all that apply:

� Acts of kindness � City services questions/announcements � Family/Parenting Topics � Housing � Local business reviews/recommendations � Local politics � Lost and found � Neighborhood improvement � Neighborhood news � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? Probably a search feature. Will you use the app again, on your own? Yes

Why or why not?

I intend to try it out. I'm pretty keen on local technology.


Tell us more.

I would probably use the app more than the website. I see some names in the app that I realize.

In what ways would you improve this app to serve your needs? A bookmarking feature to save articles would be nice. (we have it on the site, it's called subscribing). Search would be nice. The ability to edit your own profile. Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add?

2014-02-10 17:48:22

Tester #: 3

Tester Profile (given by tester): Native Chicago Community Adventurer



Yes


No

If you ever used EveryBlock, tell us more about how you use it. daily email blast, real estate and general neighborhood happenings What makes you decide whether or not to download an app? issue oriented - news, media, information, addressing problems and opportunities such as fitness


No





nothing comes to mind


looks for new postings - comments, events Take a few minutes and look through different posts and tell us about viewing different content. helps you understand where people are coming from and there viewpoints. at times the posts can really lenghty, and it would be nice to know the preference settings allow you to set filters to what is more relevant to you. Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. more of an observer....but did attend a comedy show that was posted on everyblock, and would do so again.


Why or why not?

does not like to share more information for marketing purposes

Go to the menu, and select "Popular" and tell us about this experience. prefers to use the chronology...very events Go to the menu, and select "Near you now" and tell us about this experience. likes that is raises aware about individual neighborhoods - safety, town hall meetings - events of interest. likes the volume on events on this feature. Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

new to the app, but yes.


Any reason?

most relevant, but would use near you know on weekends


Any reason?

not relevant to her interests


prefers to browse, but if you could specify where a post goes would be more interested Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. no Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

convenience


� City services questions/announcements � Crime or suspicious activity � Local business reviews/recommendations � Lost and found � Neighborhood improvement � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? more filters Will you use the app again, on your own? Yes

Why or why not?

to search local events


Tell us more.

from limited experience, yet In what ways would you improve this app to serve your needs? simple interface, ease of us, search-ability, relevance to interests

Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? no

2014-02-10 17:54:57

Tester #: 4

Tester Profile (given by tester): Victoria P Test

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? I do not use my iPhone often to connect to the Internet How long have you lived in Chicago? 5 years How long have you lived in your current neighborhood? 2 years


Yes


No

If you ever used EveryBlock, tell us more about how you use it. Don't know. Just came back so not big user. Signed up for Next Door, too many alerts so stopped using it. Too much neighbor griping. What makes you decide whether or not to download an app? Hear about it. Designer by trade so hear and check out. Download more apps than use. WOMEN, Twitter


Yes


via Twitter



Automatically provide user name. Important if cannot remember.

Review of the app:

After signing up or opening the app, review the first ("Timeline") page. Nothing in the Timeline, but content in the Near You Now Timeline appeared in mobile web but not in the app Clicking on Load More News did not help...Timeline still empty Take a few minutes and look through different posts and tell us about viewing different content. Like a lot of stuff Like thumbnail of person Like address and name of location Like cutting off full messages with Read More Thumbnails perfect because can see without needing to click through... ...easy to browse Did you find a post you would want to comment on? No

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. "Feel like not much of a contributor". Would comment if something in my neighborhood Did +1...like it In the Comments, cannot see the original post when making a comment...should have it Odd arrow pointing down in lower left corner...what is it for?


Why or why not?

Not in my neighborhood now, but would for a newsworthy event in my neighborhood. Not clear how to share a post on social media if wanted to. Would like to see dates on posts to know if it was timely and share worthy.

Go to the menu, and select "Popular" and tell us about this experience. Looks similar to other feed which is good Content is juicier, like it Looks more interesting What's the point of message/flag of 'Neighbor's First Post' Go to the menu, and select "Near you now" and tell us about this experience. See Timeline above What are the badges for Show more explanation of badges in My Account Want to know more about the badge and people with badges but cannot see or click through Would you use the "Near You Now" page when you are away from home? No

Why or why not?

Not as a news source. My Community is most important....street closings, community focus. Would use Yelp or Foursquare outside home area

Which page did you find most useful? Popular

Any reason?

Easy to find good stuff. Near You good if you are in a place that is familiar

Which page did you find least useful? Timeline

Any reason?

Did not work

Select the icon to create a New Post. What types of things would you post about? Garage sale, crime warnings...share incidents and info with neighbors, missing pet, Do you like this new post interface? No If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Feels like a small space Have the map part larger since may not need big space to enter post Adding a photo OK Trying to type Title, kept hitting Cancel Where are the Post Type categories Post not showing up on Timeline, but does in Nearby Would like to see all Posts I have made...cannot see it... Keep tapping upper right icon to add photo, if my account, or click through to profile, if another person's post Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

CGs - would expect to see when I sign back in. Posts on the go - wait until stationary, not while walking


� City services questions/announcements � Crime or suspicious activity � Local business reviews/recommendations � Lost and found � Neighborhood improvement � Neighborhood news � Pets

Thinking about EveryBlock.com Web site - what features would you like included on the app? Badges, User Profile mor apparent More incentive to contribute and gain status If login via Twitter,

suggest Twitter followers and friends...more like a Craigslist feed without Social sharing on Facebook and Twitter Community Guidelines more apparent, even if just in About Will you use the app again, on your own? Yes

Why or why not?

Yes, if it comes out on Android...better luck retaining users if available everywhere


Tell us more.

Seems a bit generic from a color perspective and design, especially vs logo which makes it clear Could forget I am in EveryBlock as there is no Green in the app More consistency with dates and times beyond just Events Media Mention source not clear...treated same as comments so a bit invisible

In what ways would you improve this app to serve your needs? See above Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes


2014-02-10 18:18:49

Tester #: 5

Tester Profile (given by tester): Just Generally Curious



Yes


No

If you ever used EveryBlock, tell us more about how you use it. Daily Digest e-mails; only posted once What makes you decide whether or not to download an app? I don't know - cleared all apps recently, only handful of meaningful apps - bring focus, move distracting apps and make them secondary to the experience


Select one


via Facebook

Was it easy to sign-up? Select one


Review of the app:

After signing up or opening the app, review the first ("Timeline") page. My expectations are met. I want to see more of who posted, larger picture or element of personality. It helps form an opinion of the post. Take a few minutes and look through different posts and tell us about viewing different content. Some of it is relevant to me, and some is irrelevant. I tend to like more news than people's personal questions/complaints. I am finding a lot of content that I like. Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Edgewater Mariano's article - Something that is affecting the neighborhood. I am interested in this and feel that bonds you neighbors. I have an answer for the post, but it's from the EveryBlock Daily Digest e-mail. I would just link to the post, and comment if I had an answer not an opinion. Opinions are distracting and add noise to the site.


Why or why not?

It exists here on EveryBlock, and don't need to pull the content out. Rarely post on social media, and I feel like the information silo-ed. Everyblock is about neighborhood, Facebook is about college friends, Twitter is for nerd friends.

Go to the menu, and select "Popular" and tell us about this experience. I liked the post with photos (removing dibs materials for spots), jumped out. Photos are rare, noticed that never saw photos before. Same re: noise and mix of posts. Interested Did not notice that posts are from all over Chicago, kind of surprising that these posts are most important (eye contacts). Surprised people use it in a yelp way. Most comments would automatically surround most important. Things that are most important NEWS from all over the city. Go to the menu, and select "Near you now" and tell us about this experience. It's fine. Same response as other pages regarding type of posts. Would you use the "Near You Now" page when you are away from home? No

Why or why not?

Somebody else's hyperlocal news is not interesting to me. Interested in my own neighborhood and city news. If anything was interesting on the Near You Now, it is expected to be on Popular page.


Any reason?

Timeline

It's most relevant to where I live.

Which page did you find least useful? Near you now

Any reason?

Not interested in this type of news.

Select the icon to create a New Post. What types of things would you post about? I would post about questions and speculations about neighborhood - Does anyone know what is happening in that building? What was that siren? What is happening at the abandoned hospital? Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. The interface is nice, and clean. Hesitant to post that spans across all social media posts. Post if feels it is necessary. Think way too much about the post. Part of Twitter for 7 years - couple thousand posts. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?


� City services questions/announcements � Crime or suspicious activity � Local politics � Lost and found � Neighborhood news

Thinking about EveryBlock.com Web site - what features would you like included on the app? Not too much experience on web site. Likes the overview through the e-mail - trust the community, important things will rise to the top Enjoy reading the digest; keeps informed with unique knowledge Daily digest on the app - daily e-mails/push notifications are intrusive, but you can check on your own

Will you use the app again, on your own? Yes

Why or why not?

Maybe - I am happy with current experience and routine with EveryBlock.


Tell us more.

It's a nice app, does not see himself as target audience for app. In what ways would you improve this app to serve your needs? Daily digest overview of most important stories in current local neighborhood or important stories that spans city-wide Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes


2014-02-10 18:19:20

Tester #: 6

Tester Profile (given by tester): Lifelong Chicago resident

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? lifelong How long have you lived in your current neighborhood? 7 years


No


No

If you ever used EveryBlock, tell us more about how you use it. no prior use What makes you decide whether or not to download an app? you think you need it and read the reviews


Yes





short bio urban bohemian


preferences are easy Take a few minutes and look through different posts and tell us about viewing different content. pretty thorough up to the minute info in my neighborhood really relevant information celebrate black history month aggregated news sources would want it to show horizontal display Did you find a post you would want to comment on? No

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. new user and not comfortable making posts somebody grabbed her phone in front of her library and people do want to report making the post was not easy and the story user wanted to comment on was not formatted for comments


Why or why not?

very relevant

Go to the menu, and select "Popular" and tell us about this experience. This user loved all aspects of the app and even recognized one of the posters on the site Go to the menu, and select "Near you now" and tell us about this experience. She would use near you now for her work location Uses twitter to get news on location it come across on a feed Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

yes for restaurant week etc


Any reason?

because so hyper local


Any reason?

more interested in pressing local matters


concert for harry belafonte Do you like this new post interface? No If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Finds the service to be super hyper local New post not too easy would totally recommend this app and believes that her friends would already know about everyblock talked to depak chopra on twitter Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

more on the go than desktop and near you now

Have you ever made a post through the app? Yes What type of posts would you make using this app? Check all that apply:

� Crime or suspicious activity � Neighborhood improvement � Neighborhood news � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? Mentioned that there should be an address finder would be excellent if you could talk to your alderman about it Add more map capabilities to help find locations Will you use the app again, on your own? Yes

Why or why not?

yes glad to have the app will tell her friends


Tell us more.

In general loves it but would like it to be more like pulse In what ways would you improve this app to serve your needs? make it more like pulse app news aggregator owned by linked in

Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? interested in working more with CUT

2014-02-10 18:29:45

Tester #: 7

Tester Profile (given by tester): hockey fan

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 9 months How long have you lived in your current neighborhood? 9 months


Yes


No

If you ever used EveryBlock, tell us more about how you use it. no What makes you decide whether or not to download an app? news, information, email and communications


Yes


via Facebook



hard to register via a phone, but with a full keyboard


as a new user, likes the dialogue and recommendations/discussion on restaurants and new events. Take a few minutes and look through different posts and tell us about viewing different content. interested in learning about the neighborhood. Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. sports, particularly hockey


Why or why not?

comments on others.

Go to the menu, and select "Popular" and tell us about this experience. more interested in hyper local as opposed to popular Go to the menu, and select "Near you now" and tell us about this experience. food, crime were natural places to start reading Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

yes.

Which page did you find most useful? Near you now

Any reason?

relevance


Any reason?

less relevant to surroundings.

Select the icon to create a New Post. What types of things would you post about? connecting with friends Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted

about and if it was easy to do. likes the preview button, and intuitive and easy to users Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

yes, but use rarely.


� I would not make posts on EveryBlock � Crime or suspicious activity � Housing � Local business reviews/recommendations � Lost and found � Neighborhood improvement � Neighborhood news � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes

Why or why not?

to stay informed and current on neighborhood information


Tell us more.

new, but likes interface In what ways would you improve this app to serve your needs? nothing at this time Do you like the CUTGroup? Yes

Did you like this CUTGroup test?

Yes


2014-02-10 18:34:55

Tester #: 8

Tester Profile (given by tester): Grad student

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 6 months How long have you lived in your current neighborhood? 6 months


No


No

If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Based on reviews hear or see online; good interface; well-designed; not too many distractions; no ads


Yes


via Twitter



Easy, but some parts were not clear. Wanted to know frequency of e-mail. Need more information about how the "Follow Places" locations were chosen - sentence on bottom was descriptive. Added short bio, typo in neighbor messages news option.

Review of the app:

After signing up or opening the app, review the first ("Timeline") page. Giving him information in current time what it is happening in neighborhood. Could be categorized a little better - same article is appearing twice. Event or news categories - not straightforward about the information that is being presented to me. "Neighbor's First Post" seems to make it appear twice. Information is being presented in a scrolls - want a nested display to see headings first before the rest of the post. Take a few minutes and look through different posts and tell us about viewing different content. I like the information being posted but wanted to know where this information is coming from. Is the news coming through a central body? How is it different from Twitter or Facebook? Is it because you're in the same neighborhood that you see those posts? Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Re: comments: If it's something that interests me or if the author wants information from the reader.


Why or why not?

If it's something interesting; grad student - friends are in the same area

Go to the menu, and select "Popular" and tell us about this experience. These articles have a lot of Thanks or comments are popular. I would like to read the popular articles. First thing to notice is that the posts are coming from all over the city. Likes this fact. Go to the menu, and select "Near you now" and tell us about this experience. Like the popular option but posts it in your current location. This would be good, engage in discussion outside your neighborhood. Interested in other neighborhoods. Want to switch zip code to see things in other neighborhood - live in one place and work in another place. Want to monitor both places. Would you use the "Near You Now" page when you are away from home? No

Why or why not?

Not all the time


Any reason?

Assuming that is home base - and want to know that information immediately; wants option to add multiple zip codes in one place


Any reason?

Not as useful; if I don't leave my neighborhood a lot - if I travelled a lot this would be more useful

Select the icon to create a New Post. What types of things would you post about? Event that is happening right now; take a picture right now and tag location and post what it is happening. Did not want to post my thoughts, has to be meaningful for others to read. Wants to include photos in posts. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Looks like an e-mail, required information, but layout could be changed a bit. Posts requiring a location is fine. Are you familiar with the EveryBlock Community Guidelines? Select one Do you like the option of making posts on the go? Select one

Why or why not?

Have you ever made a post through the app? Select one What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes

Why or why not?

Maybe, I would.


Tell us more.

Formatting: improve the border and use negative space. Nesting of

headers rather a stream. In what ways would you improve this app to serve your needs? It looks okay so far - more I use it, it looks more like a localized Twitter feed. Okay with Twitter feed. Wants to see posts made in EveryBlock be automatically shared on other social media outlets. Want to see more connections so your Twitter base will be able to see what is happening at location. Wants to share what is happening in Hyde Park with all Twitter followers. Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? Good opportunity to travel out

2014-02-10 18:53:06

Tester #: 9

Tester Profile (given by tester): techie pub trivia rock climber

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device to connect to the Internet How long have you lived in Chicago? 5 years How long have you lived in your current neighborhood? 4 months


Yes


No

If you ever used EveryBlock, tell us more about how you use it. never used it What makes you decide whether or not to download an app? recommendation but will delete apps as she likes phone clean


Yes


Chose profile from Address Book



second person i had who did not understand profile but did select it


First posts felt spammy Illinois Wedding and bus driver were not relevant Tribune article link was helpful New local restaurant ...a user disagreed with yelp and said food was bland Take a few minutes and look through different posts and tell us about viewing different content. User loves Yelp Snow is a big issue and very relevant People driving erratically is a concern because Kid friendly restaurants use Mariano's recycles bag Did you find a post you would want to comment on? No

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Found a post that she really liked that marianos recycles plastic bags and you get Would take a screenshot and send it to your friends would want to X out stupid posts after email verification the program took you back into chrome browser and not the app


Why or why not?

likes her information more self contained would do screenshots etc

Go to the menu, and select "Popular" and tell us about this experience. Plastic bag story turns out to be really popular Gateway grocery stores Not much difference between popular and timeline in her mind Sequence is hard to figure out First time on the app Go to the menu, and select "Near you now" and tell us about this experience. Never been to this neighborhood and finds it useful In near you now the posts didn't look immediately interesting Would use this in different cities for sure Would definitely use this for other neighborhoods Works in the loop Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

works in the loop and would use it there but didn't select it upfront


Any reason?

near you now ....it's the most timely


Any reason?

Timeline

all useful

Select the icon to create a New Post. What types of things would you post about? Techie and figured out easily Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Techie and has no qualms about making a post Wants to post in her location and likes the posting interface and location wouldn't want guidelines upfront do you accept terms and conditions upfront set up was very smooth Are you familiar with the EveryBlock Community Guidelines? Yes Do you like the option of making posts on the go? Yes

Why or why not?

Yes....after hurdle of first post now sees benefit

Have you ever made a post through the app? Yes What type of posts would you make using this app? Check all that apply:

� Neighborhood improvement � Neighborhood news

Thinking about EveryBlock.com Web site - what features would you like included on the app? would love to X out posts on the feed and to create some affinity would want to have more search .... wanted to bookmark Will you use the app again, on your own? Yes

Why or why not?

YES!!! and would recommend to her roommates if needed to find new roommates would go somewhere else like the


Tell us more.

Very intuitive and clean and not overloaded with features

....everything has utility In what ways would you improve this app to serve your needs? bookmarking ability exists in browser but not in app Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? fairly painless...

2014-02-10 19:04:34

Tester #: 10

Tester Profile (given by tester): Software breaker

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 1 year and 10 months How long have you lived in your current neighborhood? 1 year and 10 months


Yes


No

If you ever used EveryBlock, tell us more about how you use it. To get neighborhood information. Using it for not quite a year. What makes you decide whether or not to download an app? Don't download many apps. It's usually an app for a service I'm already using.


Select one


via Facebook



User did not sign up, he already had an account.


An error message saying there's a problem connecting to EveryBlock. I think this is a bug. Take a few minutes and look through different posts and tell us about viewing different content. N/A Did you find a post you would want to comment on? No

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. N/A


Why or why not?

N/A

Go to the menu, and select "Popular" and tell us about this experience. Didn't see anything useful. I like some of the posts. Go to the menu, and select "Near you now" and tell us about this experience. Helpful because I live somewhat close to here. Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

Because I might want to find something in the area. For example to find a coffee place or restaurant. "Where do I get good tamales around here?"

Which page did you find most useful? Near you now

Any reason?

More relevant to what's near us now

Which page did you find least useful? Timeline

Any reason?

Because it's broke

Select the icon to create a New Post. What types of things would you post about? Maybe Mayfair Library. "I was there today and they have a lot of books on art. There's a book I see a McNulty, and I wonder if it's the art teacher in our neighborhood." Do you like this new post interface? No

If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Why do I have a picture of the world there? It's confusing. The screens seems to go dark quicker than most other apps. The background color is not as white as I would like. Made the post "Hello, just goofing around" to Greater Six Corners (custom location). Didn't like the preview. He likes to fix things after the fact, he doesn't like to proofread his messages. Not a big fan of editing everything I write. Are you familiar with the EveryBlock Community Guidelines? Yes Do you like the option of making posts on the go? Yes

Why or why not?

Because I'm out doing things and I want to comment on it. I might see something and then want to post about it right there instead of doing it later when I get back.


� Acts of kindness � City services questions/announcements � Crime or suspicious activity � Housing � Local business reviews/recommendations � Local politics � Lost and found � Neighborhood improvement � Neighborhood news � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? Crime reports. Will you use the app again, on your own? Yes

Why or why not?

I'll probably check in somewhere and see what's going on in the neighborhood.


Tell us more.

I need a device with a bigger screen to fully enjoy it. It would just be

more comfortable. In what ways would you improve this app to serve your needs? It seems like a good enough app. What's the arrow on the left do? Oh, it takes you to the bottom. I see a link, I clicked on it, and I think it opened it in Safari. Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? It's cold outside.

2014-02-10 19:22:00

Tester #: 11

Tester Profile (given by tester): Works at Charter Schools, but not a teacher

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 3 1/2 years How long have you lived in your current neighborhood? 3 1/2


No


No

If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? I don't usually download app; only if it's going to be used more than once a week


No





Followed multiple places; did not add bio - time consuming; Who is looking at my bio? Who see my bio? Not important

Review of the app:

After signing up or opening the app, review the first ("Timeline") page. People posting questions about stuff - interesting It seems like random stuff about the neighborhood Question about where the news is being mined? I like seeing who is posting, type face is fine Take a few minutes and look through different posts and tell us about viewing different content. Media mentions - already checking other news sources, but stuff is interesting Likes the visual Might not go to EveryBlock to ask questions. Did you find a post you would want to comment on? No

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Does not want full name on posts, wants to know how name will appear on posts Concerned about privacy - wants a "people will see you as" option; does not want last name to appear; a lot of information connected with location - "it feels sketchy"


Why or why not?

Don't share or do a lot of "re-linking" in general

Go to the menu, and select "Popular" and tell us about this experience. Most stuff on the North side - "I wonder if they did that on purpose" More random, surprised by types of articles - "so random" First thing noticed was that it was from all different types of location Doesn't mind this page - "eye doctor for contacts" don't care Popular = lots of comments All stuff I would ask friends Go to the menu, and select "Near you now" and tell us about this experience. Did not choose location, but would not change the settings... Would change locations if it became annoying, but this would be something that I read this while bored on the bus. Would you use the "Near You Now" page when you are away from home? No

Why or why not?

Not what she does


Any reason?

Checked those places so personalized a little bit


Any reason?

Select the icon to create a New Post. What types of things would you post about? Would not post on this - still concerned about privacy Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Interface seems easy, so even though concerned with privacy, but it's ok that it's connected to an entire neighborhood. Are you familiar with the EveryBlock Community Guidelines? Select one Do you like the option of making posts on the go? Select one

Why or why not?

Have you ever made a post through the app? Select one What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own? Yes

Why or why not?

"Maybe to browse" Would never post on it, but likes to snoop on other articles


Tell us more.

Ambivalent to this app; not yes/not no In what ways would you improve this app to serve your needs?

Privacy features: username or "you will appear as" Anonymous posting; has to play with settings Likes the visual stream Likes telling the different between media vs. neighbor's posts Commented on the fact that a "Break in" post includes name and address This is everyone trying to be helpful - ok with moderation; makes me trust it a little more; legitimate thoughts Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? Intrigued by CUTGroup, sent to other friend that likes tech stuff

2014-02-10 19:31:32

Tester #: 12

Tester Profile (given by tester): Amateur student

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? My iPhone is my primary device when I am away from another device and on the go How long have you lived in Chicago? 24 years How long have you lived in your current neighborhood? 6 months


Yes


No

If you ever used EveryBlock, tell us more about how you use it. I studied journalism, I used it to look up crime around where I live. I checked which neighborhood had the most registered sex offenders. Researching police activity in certain neighborhoods. What makes you decide whether or not to download an app? How often I'm going to use, how useful, ease of use


Yes





If there was a way to sign in via Google.

Review of the app:

After signing up or opening the app, review the first ("Timeline") page. It looks different from the version of EveryBlock I used in the past. I like this post about stuff for Valentine's Day. Because it gives me choices for stuff to do in specific places. Mostly seeing media mentions. (She put in Greek Town, South Loop, and Loop) Post about a new church in the South Loop. Take a few minutes and look through different posts and tell us about viewing different content. I didn't know that Leona's was bought out by Giardano's. Poster wasn't impressed by service. Turns out they're not being taken over. Stephanie Simon posted about Citizen Watchdog group. I'm wondering if there's a website for getting more information about this group. Did you find a post you would want to comment on? Yes

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Am I supposed to verify my email first? Posted a comment. Super easy. Liked how I could preview. Would consider posting another comment.


Why or why not?

Something I thought the people who follow me should know, or something I felt was important. Something I'd want to support.

Go to the menu, and select "Popular" and tell us about this experience. Plastic bag recycling is a great post because you don't realize there's not a place to look up something like that. Dangerous CTA drivers, useful and like. Virtual garage sale, useful and like. Calling dibs. Eye doctor recommendation. Something about alderman (Joe Moore). Lit an M80 and threw on an elderly man's porch. I like this popular tab, because it has more user content than my timeline. Go to the menu, and select "Near you now" and tell us about this experience. If I lived around here, this would be something I'd definitely look at. Would you use the "Near You Now" page when you are away from home? Yes

Why or why not?

If I'm in another neighborhood and I have time to kill. Look for local restaurants.

Which page did you find most useful? Popular

Any reason?

Because there were things I learned on there. I might use Near you now most often.


Any reason?

Timeline

Mostly media mentions.

Select the icon to create a New Post. What types of things would you post about? Crashed when she clicked on pencil. Do you like this new post interface? Yes If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do. Probably notthing rith now. Are you familiar with the EveryBlock Community Guidelines? No Do you like the option of making posts on the go? Yes

Why or why not?

Easier, probably forget if I have to wait.


� Acts of kindness � City services questions/announcements � Crime or suspicious activity � Housing � Local business reviews/recommendations � Local politics � Lost and found � Neighborhood improvement � Neighborhood news � Neighborhood discussion

Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own?

Why or why not?

Because it's useful, I can see myself reading things. Good info that I

Yes can't find in other places. Do you like the EveryBlock iPhone app? Yes

Tell us more.

In what ways would you improve this app to serve your needs? ... Do you like the CUTGroup? Yes Did you like this CUTGroup test?

Yes

Anything else to add? Cold weather.

2014-02-10 19:55:46

Tester #:

Tester Profile (given by tester):

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? How long have you lived in Chicago? How long have you lived in your current neighborhood?



If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app?






Take a few minutes and look through different posts and tell us about viewing different content. Did you find a post you would want to comment on?

If so, go ahead and make a comment and then tell us about how it was making a comment on this app.


Why or why not?

Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Would you use the "Near You Now" page when you are away from home?

Why or why not?


Any reason?


Any reason?

Select the icon to create a New Post. What types of things would you post about? Do you like this new post interface? If you have something to share, go ahead and make a new post! Tell us what you posted about and if it was easy to do.

Are you familiar with the EveryBlock Community Guidelines? Do you like the option of making posts on the go?

Why or why not?

Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Will you use the app again, on your own?

Why or why not?


Tell us more.

In what ways would you improve this app to serve your needs? Do you like the CUTGroup? Did you like this CUTGroup test?


Tester #:

Tester Profile (given by tester): iPhone is primary device

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 25% How long have you lived in Chicago? How long have you lived in your current neighborhood? Yes:


75%


0%

If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? Yes:


67%


Yes:

Was it easy to sign-up? 100%



Take a few minutes and look through different posts and tell us about viewing different content. Yes: Did you find a post you would want to comment on? 58%

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. Yes:

Would you want share posts on social media? 50%

Why or why not?

Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. Yes: Would you use the "Near You Now" page when you are away from home? 67%

Why or why not?

Timeline

Which page did you find most useful? 67%

Any reason?

Timeline

Which page did you find least useful? 25%

Any reason?

Select the icon to create a New Post. What types of things would you post about? Yes: Do you like this new post interface? 75% If you have something to share, go ahead and make a new post! Tell us what you posted

about and if it was easy to do. Yes: Are you familiar with the EveryBlock Community Guidelines? 17% Do you like the option of making posts on the go? 83%

Why or why not?

Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? Yes: Will you use the app again, on your own? 100%

Why or why not?

Yes:

Do you like the EveryBlock iPhone app? 100%

Tell us more.

In what ways would you improve this app to serve your needs? Yes: Do you like the CUTGroup? 100% Did you like this CUTGroup test?

100%


Tester #:

Tester Profile (given by tester): Only when away and on the go

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 67% How long have you lived in Chicago? How long have you lived in your current neighborhood? No:


25%


100%

If you ever used EveryBlock, tell us more about how you use it. What makes you decide whether or not to download an app? No:


33%


No:

Was it easy to sign-up? 0%



Take a few minutes and look through different posts and tell us about viewing different content. No: Did you find a post you would want to comment on? 42%

If so, go ahead and make a comment and then tell us about how it was making a comment on this app. No:

Would you want share posts on social media? 50%

Why or why not?

Go to the menu, and select "Popular" and tell us about this experience. Go to the menu, and select "Near you now" and tell us about this experience. No: Would you use the "Near You Now" page when you are away from home? 33%

Why or why not?

Popular

Which page did you find most useful? 16.5%

Any reason?

Popular


Any reason?

Select the icon to create a New Post. What types of things would you post about? No: Do you like this new post interface? 25% If you have something to share, go ahead and make a new post! Tell us what you posted

about and if it was easy to do. No: Are you familiar with the EveryBlock Community Guidelines? 66% Do you like the option of making posts on the go? 0%

Why or why not?

Have you ever made a post through the app? What type of posts would you make using this app? Check all that apply: Thinking about EveryBlock.com Web site - what features would you like included on the app? No: Will you use the app again, on your own? 0%

Why or why not?

No:

Do you like the EveryBlock iPhone app? 0%

Tell us more.

In what ways would you improve this app to serve your needs? No: Do you like the CUTGroup? 0% Did you like this CUTGroup test?

0%


Tester #:

Tester Profile (given by tester): Do not use my iPhone often to connect to Internet

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? 8% How long have you lived in Chicago? How long have you lived in your current neighborhood?












Why or why not?


Why or why not?

Near You Now

Which page did you find most useful? 16.5%

Any reason?

Near You Now


Any reason?


N/A Are you familiar with the EveryBlock Community Guidelines? 17% Do you like the option of making posts on the go? 17%

Why or why not?


Why or why not?


Tell us more.



Tester #:

Tester Profile (given by tester):

Did a Proctor fill out this form? Yes Which of these statements is most accurate for you? How long have you lived in Chicago? How long have you lived in your current neighborhood?












Why or why not?


Why or why not?


Any reason?

N/A


Any reason?


Are you familiar with the EveryBlock Community Guidelines? Do you like the option of making posts on the go?

Why or why not?


Why or why not?


Tell us more.



CUTGroup 7 EveryBlock iPhone App Final Results

Technology

Transcript of CUTGroup 7 EveryBlock iPhone App Final Results