CUSTOMISED EXECUTIVEPROGRAMMES

ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVEEDUCATION

execed.nus.edu

B U S I N E S SS C HOO L

"NUS Business School was able to incorporate ourbusiness philosophy and unique corporate issues intothe content of the programme, thereby making learningaligned to our operational needs and corporate culture.I enjoyed working with the Professors and staff of NUSBusiness School. Their professionalism and positiveattitude is very commendable. "

Mr Lim Chee HooGeneral ManagerPanasonic Regional Training CenterPanasonic Asia PacificSingapore

01 Message from the Dean, NUS Business School02 Experience NUS Business School03 Why Choose NUS Business School?04 Accolades05 The Singapore Experience07 Our Learning Philosophy09 International Faculty10 Faculty Publications11 Customised Management Programmes13 The NUS Business School Approach14 The Customisation Process15 Participating Companies16 Contact Details

contents

01 Message from the Dean, NUS Business School02 Experience NUS Business School03 Why Choose NUS Business School?04 Accolades05 The Singapore Experience07 Our Learning Philosophy09 International Faculty10 Faculty Publications11 Customised Management Programmes13 The NUS Business School Approach14 The Customisation Process15 Participating Companies16 Contact Details

contents

Message from the Dean, NUS Business School

02

PROFESSOR BERNARD YEUNGDean and Stephen Riady DistinguishedProfessor of FinanceNUS Business School

In today's challenging business environment, leadingcompanies understand that the key to sustainablecompetitive advantage and success is the continualdevelopment of their single most important asset - theirpeople.

As the most established business school in Singapore,NUS Business School is recognised for its world-classeducation and research. The Financial Times recentlyranked us among the top 20 business schools in theworld for our Executive MBA programmes and we recentlyattained an unprecedented 35th position for our MBAprogrammes. The QS Global 200 Business Schools 2009:The Employers' Choice Survey also puts us as the onlyAsian business school preferred by employers across theworld. These accolades recognise and affirm our uniquevantage posit ion of developing global leaders andentrepreneurs who can drive businesses and corporationsto greater success on the world stage.

Tapping on the expertise of our international faculty, whoare known for their extensive research and consultingexperience in Asia and the West, NUS Business Schoolis able to offer to our Executive Education participantscustomised and innovative solutions to key businessissues that can be adapted and applied across Westernand Eastern contexts.

Our Executive Education programmes are careful lydesigned to keep pace with current business trends.Through an integration of classroom teaching, casestudies and small group discussions, our students getthe most out of their lessons as our faculty share theirunique expertise and knowledge.

Our customised executive programmes are much sought-af ter as our long-term col laborat ions wi th c l ientorganisations have often enriched their pipeline of talentsmanifold. This is achieved through an understanding ofour clients' unique business contexts, complex issuesand challenges. We have delivered programmes to multi-national organisations in over 10 countries across Asia-Pacific in cities such as Beijing, Shanghai, Tokyo, KualaLumpur, Jakarta, Bangkok, Bangalore, Colombo, Manilaand Sydney. Our global connections are strong and ever-growing, keeping us at the competitive edge in the ever-changing business landscape.

Global corporations turn to NUS Business School toprepare their senior executives to drive change andtransform organisations and businesses. As Asia's GlobalBusiness School, I invite you to partner us in shapingyour organisational leadership and success for thefuture. >>

ExperienceNUS Business School

Established in 1965, NUS Business School is known for its focus inproviding management thought leadership from an Asian perspective,enabling our students and corporate partners to leverage on the bestglobal knowledge and deep Asian insights to drive business growth inAsia and around the world. This combination of global knowledge andAsian insights is reflected in all aspects of its research, teaching andindustry outreach. As Asia's Global Business School, NUS Business Schoolis a leading authority on business in Asia.

The School has consistently received top rankings in the Asia-Pacificregion by independent publications and agencies, such as the FinancialTimes, Economist Intelligence Unit, and QS Top MBA, in recognition ofthe quality of its programmes, faculty's research as well as graduates.The Financial Times ranked the School's Asia Pacific Executive MBAprogramme and its MBA programme 20th and 35th in the world respectively.In 2009, it ranked as the only Asian business school in the whole of Asiathat was most preferred by employers across the world, by the QS Global200 Business Schools 2009: The Employers' Choice Survey. The Schoolis accredited by AACSB International (Association to Advance CollegiateSchools of Business), an endorsement that the School has met the higheststandards for business education.

The School has top research faculty who are close to industry; more than2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000annual participants in Executive Education programmes; and over 45,000alumni in diverse organisations and positions of leadership throughoutthe world. >>

Mochtar Riady Building - An artist’s impression of thenew business school building to be completed in 2009.The reed-like design of the building serves as a metaphorfor exceptional quality, deep flexibility, and perennialstability in the face of the vicissitudes borne by businessin the contemporary world.

Message from the Dean, NUS Business School

02

PROFESSOR BERNARD YEUNGDean and Stephen Riady DistinguishedProfessor of FinanceNUS Business School

In today's challenging business environment, leadingcompanies understand that the key to sustainablecompetitive advantage and success is the continualdevelopment of their single most important asset - theirpeople.

As the most established business school in Singapore,NUS Business School is recognised for its world-classeducation and research. The Financial Times recentlyranked us among the top 20 business schools in theworld for our Executive MBA programmes and we recentlyattained an unprecedented 35th position for our MBAprogrammes. The QS Global 200 Business Schools 2009:The Employers' Choice Survey also puts us as the onlyAsian business school preferred by employers across theworld. These accolades recognise and affirm our uniquevantage posit ion of developing global leaders andentrepreneurs who can drive businesses and corporationsto greater success on the world stage.

Tapping on the expertise of our international faculty, whoare known for their extensive research and consultingexperience in Asia and the West, NUS Business Schoolis able to offer to our Executive Education participantscustomised and innovative solutions to key businessissues that can be adapted and applied across Westernand Eastern contexts.

Our Executive Education programmes are careful lydesigned to keep pace with current business trends.Through an integration of classroom teaching, casestudies and small group discussions, our students getthe most out of their lessons as our faculty share theirunique expertise and knowledge.

Our customised executive programmes are much sought-af ter as our long-term col laborat ions wi th c l ientorganisations have often enriched their pipeline of talentsmanifold. This is achieved through an understanding ofour clients' unique business contexts, complex issuesand challenges. We have delivered programmes to multi-national organisations in over 10 countries across Asia-Pacific in cities such as Beijing, Shanghai, Tokyo, KualaLumpur, Jakarta, Bangkok, Bangalore, Colombo, Manilaand Sydney. Our global connections are strong and ever-growing, keeping us at the competitive edge in the ever-changing business landscape.

Global corporations turn to NUS Business School toprepare their senior executives to drive change andtransform organisations and businesses. As Asia's GlobalBusiness School, I invite you to partner us in shapingyour organisational leadership and success for thefuture. >>

ExperienceNUS Business School

Established in 1965, NUS Business School is known for its focus inproviding management thought leadership from an Asian perspective,enabling our students and corporate partners to leverage on the bestglobal knowledge and deep Asian insights to drive business growth inAsia and around the world. This combination of global knowledge andAsian insights is reflected in all aspects of its research, teaching andindustry outreach. As Asia's Global Business School, NUS Business Schoolis a leading authority on business in Asia.

The School has consistently received top rankings in the Asia-Pacificregion by independent publications and agencies, such as the FinancialTimes, Economist Intelligence Unit, and QS Top MBA, in recognition ofthe quality of its programmes, faculty's research as well as graduates.The Financial Times ranked the School's Asia Pacific Executive MBAprogramme and its MBA programme 20th and 35th in the world respectively.In 2009, it ranked as the only Asian business school in the whole of Asiathat was most preferred by employers across the world, by the QS Global200 Business Schools 2009: The Employers' Choice Survey. The Schoolis accredited by AACSB International (Association to Advance CollegiateSchools of Business), an endorsement that the School has met the higheststandards for business education.

The School has top research faculty who are close to industry; more than2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000annual participants in Executive Education programmes; and over 45,000alumni in diverse organisations and positions of leadership throughoutthe world. >>

Mochtar Riady Building - An artist’s impression of thenew business school building to be completed in 2009.The reed-like design of the building serves as a metaphorfor exceptional quality, deep flexibility, and perennialstability in the face of the vicissitudes borne by businessin the contemporary world.

Accolades

04

Leading companies realise the importance of investingin executive development programmes to remain at theforefront of the ever-changing business environment.

For 30 years we have been offering a comprehensiveportfolio of executive development programmes to over20,000 senior executives from around the globe. Ourworld-class international faculty, known for their extensiveresearch, consulting experience, and progressive teachingtools, will equip you with a range of new ideas and skillsto impact your organisation.

CUSTOMISED MANAGEMENT DEVELOPMENTAcross the Asia Pacific region, in cities such as Bangkok,Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai,Sydney, Tokyo and Wellington, we deliver customisedmanagement development programmes for blue-chipglobal companies that are committed to engaging thechanging business landscape and staying ahead ofcompetition.

Us ing our ex tens ive and d iverse resources , ourprogramme consultants will work closely with you toidentify training needs and provide comprehensive expertsolutions that will enable your organisation to achievestrateg ic object ives to t ransform your business.

BEST OF EAST AND WESTNUS Business School is known throughout the world asa premier business school, recognised globally for ourability to combine the best of the East and West inbusiness research and education.

INTERNATIONAL RECOGNITIONConsistently ranked among the top business schools inAsia, NUS Business School is the first in ASEAN to beaccredited by AACSB International (The Association toAdvance Collegiate Schools of Business) for having metthe highest standard of achievement in education andresearch for business schools worldwide.

STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPSWe have built strategic alliances and partnerships withglobally-recognised business schools in the United Statesof America, Europe and Asia. These programmes provideparticipants with unique global insights derived fromboth Eastern and Western schools of thought.

DIVERSE SENIOR EXECUTIVE PARTICIPANTSOur participants come from a wide variety of countriesand industries. Many of our participants come fromoutside of Singapore, thus providing a rich diversity forboth cross-cul tura l learning as wel l as businessnetworking.

INTERNATIONALLY RENOWNED FACULTYOur illustrious international faculty, who hold PhDs fromtop universities around the world, are able to leverageon their wide industry expertise and academic excellencein research to engage the d iscern ing execut iveaudience. >>

NUS MBA RANKED 35TH WORLDWIDEFT Global MBA Rankings, 2009

NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20Financial Times, 2008

RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOLTO RECRUIT FROMQS Global 200 Business Schools 2009The Employers' Choice Survey

VOTED THE TOP UNIVERSAL BUSINESS SCHOOLWITH MAJOR INTERNATIONAL INFLUENCEEduniversal, 2008

RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIESAND 4TH IN ASIATimes Higher Education - Quacquarelli Symonds, 2008

NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIAQS Top Universities Rankings, 2008

NUS WINS PLATINUM TRUST BRAND AWARDReader's Digest Trusted Brands Survey, 2007

NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH(OUTSIDE OF NORTH AMERICA)Top 100 Business School Research Ranking by University of Texas, Dallas, 2006

30 YEARS OF EXCELLENCEIN EXECUTIVE EDUCATION

Why ChooseNUS Business School?

Mochtar Riady Building -NUS Business School’s new flagship building.

Accolades

04

Leading companies realise the importance of investingin executive development programmes to remain at theforefront of the ever-changing business environment.

For 30 years we have been offering a comprehensiveportfolio of executive development programmes to over20,000 senior executives from around the globe. Ourworld-class international faculty, known for their extensiveresearch, consulting experience, and progressive teachingtools, will equip you with a range of new ideas and skillsto impact your organisation.

CUSTOMISED MANAGEMENT DEVELOPMENTAcross the Asia Pacific region, in cities such as Bangkok,Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai,Sydney, Tokyo and Wellington, we deliver customisedmanagement development programmes for blue-chipglobal companies that are committed to engaging thechanging business landscape and staying ahead ofcompetition.

Us ing our ex tens ive and d iverse resources , ourprogramme consultants will work closely with you toidentify training needs and provide comprehensive expertsolutions that will enable your organisation to achievestrateg ic object ives to t ransform your business.

BEST OF EAST AND WESTNUS Business School is known throughout the world asa premier business school, recognised globally for ourability to combine the best of the East and West inbusiness research and education.

INTERNATIONAL RECOGNITIONConsistently ranked among the top business schools inAsia, NUS Business School is the first in ASEAN to beaccredited by AACSB International (The Association toAdvance Collegiate Schools of Business) for having metthe highest standard of achievement in education andresearch for business schools worldwide.

STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPSWe have built strategic alliances and partnerships withglobally-recognised business schools in the United Statesof America, Europe and Asia. These programmes provideparticipants with unique global insights derived fromboth Eastern and Western schools of thought.

DIVERSE SENIOR EXECUTIVE PARTICIPANTSOur participants come from a wide variety of countriesand industries. Many of our participants come fromoutside of Singapore, thus providing a rich diversity forboth cross-cul tura l learning as wel l as businessnetworking.

INTERNATIONALLY RENOWNED FACULTYOur illustrious international faculty, who hold PhDs fromtop universities around the world, are able to leverageon their wide industry expertise and academic excellencein research to engage the d iscern ing execut iveaudience. >>

NUS MBA RANKED 35TH WORLDWIDEFT Global MBA Rankings, 2009

NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20Financial Times, 2008

RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOLTO RECRUIT FROMQS Global 200 Business Schools 2009The Employers' Choice Survey

VOTED THE TOP UNIVERSAL BUSINESS SCHOOLWITH MAJOR INTERNATIONAL INFLUENCEEduniversal, 2008

RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIESAND 4TH IN ASIATimes Higher Education - Quacquarelli Symonds, 2008

NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIAQS Top Universities Rankings, 2008

NUS WINS PLATINUM TRUST BRAND AWARDReader's Digest Trusted Brands Survey, 2007

NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH(OUTSIDE OF NORTH AMERICA)Top 100 Business School Research Ranking by University of Texas, Dallas, 2006

30 YEARS OF EXCELLENCEIN EXECUTIVE EDUCATION

Why ChooseNUS Business School?

Mochtar Riady Building -NUS Business School’s new flagship building.

06

A GLOBAL CITY OF OPPORTUNITIESOver the past few years, Singapore's achievements havebeen recognised internationally in various publicationsand studies. Some of the accolades received are:

SINGAPORE IS THE WORLD'SEASIEST PLACE TO DO BUSINESSDoing Business 2009 Report, World Bank

2ND MOST COMPETITIVE ECONOMYIMD World Competitiveness Yearbook 2008

3RD IN WORLD BUSINESSENVIRONMENT RANKINGSEIU Country Forecast, February 2008

BEST LABOUR FORCEBERI's 2008 Labour ForceEvaluation Measure (LFEM) Report

"BEST BUSINESS ENVIRONMENT"IN ASIA PACIFICEIU Country Forecast, 2007

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over thelast few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today.

Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, anda top location for investment, it is also known for being a leading international financial centre, with more than 500 of theworld's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largestforeign exchange trading centre in the world after London, New York and Tokyo.

One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.

With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovativeideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renownedas one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable,efficient and comfortable environment. >>

Singapore -A Global City that Inspires

MOST COMPETITIVE ASIAN ECONOMYWorld Competitiveness Report 2008

WORLD'S MOST 'NETWORK READY' COUNTRYGlobal Information Technology Report 2005/2006,World Economic Forum

MOST COST-COMPETITIVE PLACEFOR BUSINESSKPMG Competitive Alternatives Study, 2006

BEST BUSINESS DESTINATION CITYDestinAsian Reader's Choice Award 2006

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAYMercer Human Resource Consulting, 2005-2006

For more information on the Singapore experience, please visit the Singapore Tourism Board's website atwww.visitsingapore.com

06

A GLOBAL CITY OF OPPORTUNITIESOver the past few years, Singapore's achievements havebeen recognised internationally in various publicationsand studies. Some of the accolades received are:

SINGAPORE IS THE WORLD'SEASIEST PLACE TO DO BUSINESSDoing Business 2009 Report, World Bank

2ND MOST COMPETITIVE ECONOMYIMD World Competitiveness Yearbook 2008

3RD IN WORLD BUSINESSENVIRONMENT RANKINGSEIU Country Forecast, February 2008

BEST LABOUR FORCEBERI's 2008 Labour ForceEvaluation Measure (LFEM) Report

"BEST BUSINESS ENVIRONMENT"IN ASIA PACIFICEIU Country Forecast, 2007

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over thelast few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today.

Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, anda top location for investment, it is also known for being a leading international financial centre, with more than 500 of theworld's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largestforeign exchange trading centre in the world after London, New York and Tokyo.

One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.

With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovativeideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renownedas one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable,efficient and comfortable environment. >>

Singapore -A Global City that Inspires

MOST COMPETITIVE ASIAN ECONOMYWorld Competitiveness Report 2008

WORLD'S MOST 'NETWORK READY' COUNTRYGlobal Information Technology Report 2005/2006,World Economic Forum

MOST COST-COMPETITIVE PLACEFOR BUSINESSKPMG Competitive Alternatives Study, 2006

BEST BUSINESS DESTINATION CITYDestinAsian Reader's Choice Award 2006

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAYMercer Human Resource Consulting, 2005-2006

For more information on the Singapore experience, please visit the Singapore Tourism Board's website atwww.visitsingapore.com

NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprisingresearch and its teaching excellence. Within this integrated learningcontext, faculty who teach in our Executive Education programmes calibratetheir content and facilitation for high-powered executives who seek currentand applicable knowledge in our ever-evolving business landscape.

Utilising a blend of case studies, business simulations and role plays, thecontent is delivered and facilitated in an experiential format. Peer learningand cross-cultural sharing is also a key feature of our knowledge acquisitionprocess with the use of small group discussions, projects and presentations.The content addresses the current marketplace realities as well as futurerequirements and trends that can affect competitive advantage.

08

Our Learning Philosophy

"The NUS experience was unforgettable. Itsprogrammes provide an amazing opportunity toimprove your intellectual ability. I greatly valued thecase study approach - it gave me an introduction tothe diverse facets of management. I will not hesitateto recommend NUS Business School’s ExecutiveEducation programmes."

Mr Chandana L. AluthgamaBusiness Development and Claims ManagerHNB Assurance LtdSri Lanka

A variety of assessment and profiling tools are also integratedinto the content to provide a multi-dimensional learning experiencefor each participant. Self-reflection is a key element in this processand external facilitators work with participants to provide impartialand objective assessments and action plans.

This blend of cutting-edge learning and knowledge acquisitionmethodologies is what creates a differentiating experience forcompanies and par t ic ipants in our Execut ive Educat ionprogrammes. >>

NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprisingresearch and its teaching excellence. Within this integrated learningcontext, faculty who teach in our Executive Education programmes calibratetheir content and facilitation for high-powered executives who seek currentand applicable knowledge in our ever-evolving business landscape.

Utilising a blend of case studies, business simulations and role plays, thecontent is delivered and facilitated in an experiential format. Peer learningand cross-cultural sharing is also a key feature of our knowledge acquisitionprocess with the use of small group discussions, projects and presentations.The content addresses the current marketplace realities as well as futurerequirements and trends that can affect competitive advantage.

08

Our Learning Philosophy

"The NUS experience was unforgettable. Itsprogrammes provide an amazing opportunity toimprove your intellectual ability. I greatly valued thecase study approach - it gave me an introduction tothe diverse facets of management. I will not hesitateto recommend NUS Business School’s ExecutiveEducation programmes."

Mr Chandana L. AluthgamaBusiness Development and Claims ManagerHNB Assurance LtdSri Lanka

A variety of assessment and profiling tools are also integratedinto the content to provide a multi-dimensional learning experiencefor each participant. Self-reflection is a key element in this processand external facilitators work with participants to provide impartialand objective assessments and action plans.

This blend of cutting-edge learning and knowledge acquisitionmethodologies is what creates a differentiating experience forcompanies and par t ic ipants in our Execut ive Educat ionprogrammes. >>

10

International Faculty - Best of East and West

Our faculty comprises many prolific writers who in addition to having theirresearch papers regularly published in leading business journals, have co-authoredand published the following books:

Faculty Publications

NUS Business School has a 120-strong faculty who originatefrom more than 25 different countries around the world.With outstanding credentials from top global universities andextensive experience across industries from both Asian andWestern countries, they bring fresh perspectives and createnew knowledge and frameworks that can be applied in theunique Asian context. Our faculty members are of the highestcaliber, and are actively engaged in research and teaching,

as wel l as consult ing to businesses and governmentsworldwide.

Leveraging on their wide industry expertise and academicexcellence in research, our faculty are able to engage theexecutive audience through the creation of world-classinnovative programmes. >>

SERVICES MARKETINGJochen Wirtz

MANAGERIAL ECONOMICSIvan Png

FAIRNESS INSELECTING EMPLOYEESRichard D. Arvey

SONY VS SAMSUNGChang Sea-Jin

INTRODUCTION TOBUSINESS LAW IN SINGAPORERavi Chandran

FINANCIAL MARKETS ANDINSTITUTIONS IN SINGAPORETan Chwee Huat

FROM CONFORMANCETO PERFORMANCEMak Yuen Teen

BUSINESS STRATEGYIN ASIA - A CASEBOOKKulwant SinghNitin Pangarkar

ISSUES AND CHALLENGESIN E-COMMERCE: A CASEBOOKThomson TeoWong Poh KamVivien Lim

ORGANIZATIONALDYNAMICS OF CREATIVEDESTRUCTION:ENTREPRENEURSHIPAND THE EMERGENCEOF INDUSTRIESElizabeth Boyle

THE 36 STRATEGIESOF THE CHINESE -ADAPTING ANCIENTCHINESE WISDOM TOTHE BUSINESS WORLDWee Chou HouLan Luh Luh

PRINCIPLES OF MARKETING -AN ASIAN CASE BOOKAng Swee HoonLau Geok ThengLeong Siew MengPrem M ShamdasaniJochen Wirtz

INTERNATIONAL BUSINESS:AN ASIA PACIFIC PERSPECTIVEAndrew Delios

SURVIVING THE NEW MILLENIUM :LESSONS FROM THE ASIAN CRISISAng Swee HoonKulwant Singh

SERVICES MARKETINGIN ASIA - A CASE BOOKJochen Wirtz

FLYING HIGH INA COMPETITIVE INDUSTRYJochen WirtzNitin Pangarkar

DR ALLAUDEEN HAMEED (Singapore)Professor and Head of DepartmentPhD, University of North Carolinaat Chapel HillAsset pricing; international finance;return-based trading strategies

DR ANDREW DELIOS (Canada)Associate ProfessorPhD, University of Western OntarioForeign entry mode & location strategies;international strategy; Japanese foreigndirect investment; survival & performanceof foreign subsidiaries

DR AUDREY CHIA (Singapore)Associate ProfessorPhD, University of Texas at AustinLeadership & change: leadingtransformational & transition inorganisations; diversity in organisations:special focus on gender; international HRM:special focus on globalisation of business& its effects on work & family; social &ethical issues in management: applicationof various perspectives, e.g. culture,decision-making, judgement

DR BRIAN H HWARNG (Taiwan)Associate ProfessorPhD, Arizona State UniversityNeural networks, time series analysis,forecasting; operations management, supplychain management; quality management,statistical process control; system dynamics,simulation modeling

DR CHU-CHUN-LIN SINGFAT (Mauritius)Associate Professor & Curriculum CommitteeRepresentativePhD, University of British ColumbiaBrand valuation; time series analysis usingstate space methods; benchmarking therelative efficiency of organisations usingdata envelopment analysis (DEA); certificateof entitlement (COE); statistical pedagogy

DR ISHTIAQ MAHMOOD (Bangladesh)Associate ProfessorPhD, Harvard UniversityInnovation; diversification & performance,technological dynamism in Asia, restructuing& new growth; research & developmentinvestments; restructuring & new growth

DR JOCHEN WIRTZ (Germany)Associate Professor & Academic Co-Director,UCLA-NUS EMBAPhD, London Business SchoolCustomer feedback systems, customersatisfaction measurement & modeling;opportunistic consumer behaviour; role ofaffect in satisfaction models; pricing ofservices & revenue management; servicerecovery & service guarantees; servicesmarketing

DR KAI-ALEXANDER SCHLEVOGT (Germany)Associate ProfessorPhD, Oxford UniversityStrategic management in emerging markets;chinese economy & businesses;organisational theory

DR LAM SWEE SUM (Singapore)Associate ProfessorPhD, University of WashingtonEquity analysis & valuation; investmentmanagement; venture capital & initial publicofferings; private equity & hedge funds;policy risk; corporate governance

DR NITIN PANGARKAR (India)Associate Professor & Academic Director,The NUS MBAPhD, University of MichiganStrategic alliances; competition in high-technology industries; internationalisationstrategies of firms from newly industrialisingeconomies

DR PREM SHAMDASANI (Singapore)Associate Professor & Academic DirectorAsia Pacific EMBA Programme & Chairman,Executive EducationPhD, University of Southern CaliforniaAsian marketing practices & perspectives;cross-cultural buying behaviour;environmental marketing; relationshipmarketing; retail marketing strategy

DR RUTH TAN (Singapore)Associate ProfessorPhD, University of WashingtonGovernment-linked companies; mergers &acquisitions; IPO of state owned enterprises;predictability of returns; seasoned equityofferings; CEO ownership

DR MARK GOH (Singapore)Associate ProfessorPhD, University of AdelaideSupply chain management, purchasing,quality & healthcare, service operations

DR SUM CHEE CHUONG (Singapore)Associate ProfessorPhD, University of MinnesotaOperations & supply chain capabilitydevelopment; operations & supply chainstrategy; service operations & quality; globaloperations management; enterprise resourceplanning (ERP)

DR ELIZABETH BOYLE(United States of America)Assistant ProfessorPhD, New York UniversityEntrepreneurship & industry emergence;organisation theory; strategicentrepreneurship

DR HUM SIN HOON (Singapore)Associate ProfessorPhD, University of CaliforniaJIT schedules, lotsizing models, supply chainmodels, time-based modelling

DR HO YEW KEE (Singapore)Associate ProfessorPhD, Carnegie Mellon UniversityAccounting & valuation of stock options;financial accounting, accounting regulation;R&D & valuation of firms; valuation ofcompanies

DR KULWANT SINGH (Singapore)Professor and Head of DepartmentPhD, The University of MichiganCorporate & technology strategy; inter-firmcooperation & competition; strategies &competitiveness of Singapore-based firms;business strategy in the Asia Pacific

DR CHANG SEA-JIN (Korea)ProfessorPhD, Wharton School, University ofPennsylvaniaSpillovers & competition among foreign andlocal firms in China; business groups in EastAsia: post-crisis restructuring & new growth;innovations in emerging markets; venturecapital financing, strategic alliances & theinitial public offering of internet startups;ownership structure, expropriation &economic performance

10

International Faculty - Best of East and West

Our faculty comprises many prolific writers who in addition to having theirresearch papers regularly published in leading business journals, have co-authoredand published the following books:

Faculty Publications

NUS Business School has a 120-strong faculty who originatefrom more than 25 different countries around the world.With outstanding credentials from top global universities andextensive experience across industries from both Asian andWestern countries, they bring fresh perspectives and createnew knowledge and frameworks that can be applied in theunique Asian context. Our faculty members are of the highestcaliber, and are actively engaged in research and teaching,

as wel l as consult ing to businesses and governmentsworldwide.

Leveraging on their wide industry expertise and academicexcellence in research, our faculty are able to engage theexecutive audience through the creation of world-classinnovative programmes. >>

SERVICES MARKETINGJochen Wirtz

MANAGERIAL ECONOMICSIvan Png

FAIRNESS INSELECTING EMPLOYEESRichard D. Arvey

SONY VS SAMSUNGChang Sea-Jin

INTRODUCTION TOBUSINESS LAW IN SINGAPORERavi Chandran

FINANCIAL MARKETS ANDINSTITUTIONS IN SINGAPORETan Chwee Huat

FROM CONFORMANCETO PERFORMANCEMak Yuen Teen

BUSINESS STRATEGYIN ASIA - A CASEBOOKKulwant SinghNitin Pangarkar

ISSUES AND CHALLENGESIN E-COMMERCE: A CASEBOOKThomson TeoWong Poh KamVivien Lim

ORGANIZATIONALDYNAMICS OF CREATIVEDESTRUCTION:ENTREPRENEURSHIPAND THE EMERGENCEOF INDUSTRIESElizabeth Boyle

THE 36 STRATEGIESOF THE CHINESE -ADAPTING ANCIENTCHINESE WISDOM TOTHE BUSINESS WORLDWee Chou HouLan Luh Luh

PRINCIPLES OF MARKETING -AN ASIAN CASE BOOKAng Swee HoonLau Geok ThengLeong Siew MengPrem M ShamdasaniJochen Wirtz

INTERNATIONAL BUSINESS:AN ASIA PACIFIC PERSPECTIVEAndrew Delios

SURVIVING THE NEW MILLENIUM :LESSONS FROM THE ASIAN CRISISAng Swee HoonKulwant Singh

SERVICES MARKETINGIN ASIA - A CASE BOOKJochen Wirtz

FLYING HIGH INA COMPETITIVE INDUSTRYJochen WirtzNitin Pangarkar

DR ALLAUDEEN HAMEED (Singapore)Professor and Head of DepartmentPhD, University of North Carolinaat Chapel HillAsset pricing; international finance;return-based trading strategies

DR ANDREW DELIOS (Canada)Associate ProfessorPhD, University of Western OntarioForeign entry mode & location strategies;international strategy; Japanese foreigndirect investment; survival & performanceof foreign subsidiaries

DR AUDREY CHIA (Singapore)Associate ProfessorPhD, University of Texas at AustinLeadership & change: leadingtransformational & transition inorganisations; diversity in organisations:special focus on gender; international HRM:special focus on globalisation of business& its effects on work & family; social &ethical issues in management: applicationof various perspectives, e.g. culture,decision-making, judgement

DR BRIAN H HWARNG (Taiwan)Associate ProfessorPhD, Arizona State UniversityNeural networks, time series analysis,forecasting; operations management, supplychain management; quality management,statistical process control; system dynamics,simulation modeling

DR CHU-CHUN-LIN SINGFAT (Mauritius)Associate Professor & Curriculum CommitteeRepresentativePhD, University of British ColumbiaBrand valuation; time series analysis usingstate space methods; benchmarking therelative efficiency of organisations usingdata envelopment analysis (DEA); certificateof entitlement (COE); statistical pedagogy

DR ISHTIAQ MAHMOOD (Bangladesh)Associate ProfessorPhD, Harvard UniversityInnovation; diversification & performance,technological dynamism in Asia, restructuing& new growth; research & developmentinvestments; restructuring & new growth

DR JOCHEN WIRTZ (Germany)Associate Professor & Academic Co-Director,UCLA-NUS EMBAPhD, London Business SchoolCustomer feedback systems, customersatisfaction measurement & modeling;opportunistic consumer behaviour; role ofaffect in satisfaction models; pricing ofservices & revenue management; servicerecovery & service guarantees; servicesmarketing

DR KAI-ALEXANDER SCHLEVOGT (Germany)Associate ProfessorPhD, Oxford UniversityStrategic management in emerging markets;chinese economy & businesses;organisational theory

DR LAM SWEE SUM (Singapore)Associate ProfessorPhD, University of WashingtonEquity analysis & valuation; investmentmanagement; venture capital & initial publicofferings; private equity & hedge funds;policy risk; corporate governance

DR NITIN PANGARKAR (India)Associate Professor & Academic Director,The NUS MBAPhD, University of MichiganStrategic alliances; competition in high-technology industries; internationalisationstrategies of firms from newly industrialisingeconomies

DR PREM SHAMDASANI (Singapore)Associate Professor & Academic DirectorAsia Pacific EMBA Programme & Chairman,Executive EducationPhD, University of Southern CaliforniaAsian marketing practices & perspectives;cross-cultural buying behaviour;environmental marketing; relationshipmarketing; retail marketing strategy

DR RUTH TAN (Singapore)Associate ProfessorPhD, University of WashingtonGovernment-linked companies; mergers &acquisitions; IPO of state owned enterprises;predictability of returns; seasoned equityofferings; CEO ownership

DR MARK GOH (Singapore)Associate ProfessorPhD, University of AdelaideSupply chain management, purchasing,quality & healthcare, service operations

DR SUM CHEE CHUONG (Singapore)Associate ProfessorPhD, University of MinnesotaOperations & supply chain capabilitydevelopment; operations & supply chainstrategy; service operations & quality; globaloperations management; enterprise resourceplanning (ERP)

DR ELIZABETH BOYLE(United States of America)Assistant ProfessorPhD, New York UniversityEntrepreneurship & industry emergence;organisation theory; strategicentrepreneurship

DR HUM SIN HOON (Singapore)Associate ProfessorPhD, University of CaliforniaJIT schedules, lotsizing models, supply chainmodels, time-based modelling

DR HO YEW KEE (Singapore)Associate ProfessorPhD, Carnegie Mellon UniversityAccounting & valuation of stock options;financial accounting, accounting regulation;R&D & valuation of firms; valuation ofcompanies

DR KULWANT SINGH (Singapore)Professor and Head of DepartmentPhD, The University of MichiganCorporate & technology strategy; inter-firmcooperation & competition; strategies &competitiveness of Singapore-based firms;business strategy in the Asia Pacific

DR CHANG SEA-JIN (Korea)ProfessorPhD, Wharton School, University ofPennsylvaniaSpillovers & competition among foreign andlocal firms in China; business groups in EastAsia: post-crisis restructuring & new growth;innovations in emerging markets; venturecapital financing, strategic alliances & theinitial public offering of internet startups;ownership structure, expropriation &economic performance

Customised Management ProgrammesNUS Business School's mission is to shape leaders through strengthening their managerial knowledgeand skills to effectively handle real management challenges. Our customised Executive Educationprogrammes are designed and delivered with our client's objectives and goals in mind. We aim tocreate a more targeted learning process that directly impacts individuals, teams and the organisationas a whole.

From design to delivery, our customised programmes are grounded in the world-class expertise ofNUS Business School's faculty. As educators, consultants and researchers based in Asia, our internationalfaculty harness the best management practices in the West, and offer innovative solutions of howthese practices are adapted and applied in the Asian context with the specific organisation and industryin mind. This wealth of international experience has enabled us to deliver tailored programmes toblue-chip global companies from across the globe and Asia, and in cities such as Singapore, KualaLumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington andBangalore. Participants benefit from the most relevant research and consulting about the new modelsdriving today's business value.

12

As an integrated learning partner, NUS Business Schoolwill work with you to transfer knowledge across yourbusinesses to enhance your capabilities, and enable yourorganisation to leverage on cutting edge managementpractices to scale new heights. >>

THE MAIN FOCUS AREASOF OUR PROGRAMMES CAN INCLUDE:

• Leadership and Building Teamsin a Globalised Economy

• Innovation as an Organisational Competence• Management of Technology• Change Management• Strategy• Decision Making• Negotiation & Influencing Skills• Performance Management & Talent Development• Strategic Branding Paradigms• Services Marketing & Management• Cash-Flow, Valuation & Risk Management• Mergers & Acquisitions• International Project & Investment Analysis• Supply Chain & Strategic Operations• Wealth Management• Coaching 360˚ Assessment Tools

Our instructional design process begins with acquiringan in-depth knowledge of the corporation's organisationand culture, business objectives and strategic direction.With this understanding, we develop a customisedcurriculum to meet specif ic learning objectives forsustained impact. We utilise case studies, experientialexercises, group projects, cross-cultural sharing, lectures,assessment tools, and external facilitators to add newdimensions to the learning experience and sustain impact.The content addresses the current marketplace realitiesas well as future requirements and trends that can affectcompetitive advantage.

"The customised channel managementprogramme by NUS Business School wasextremely useful and practical for the needsof our managers who deal with distributorsand dealers. The faculty combined experiencewith academic application brilliantly to bringout real life issues and ways to resolve them."

Mr R. ChandramouliSenior Vice Principal, Sales & ServiceTVS Motor Company Limited, BangaloreIndia

Customised Management ProgrammesNUS Business School's mission is to shape leaders through strengthening their managerial knowledgeand skills to effectively handle real management challenges. Our customised Executive Educationprogrammes are designed and delivered with our client's objectives and goals in mind. We aim tocreate a more targeted learning process that directly impacts individuals, teams and the organisationas a whole.

From design to delivery, our customised programmes are grounded in the world-class expertise ofNUS Business School's faculty. As educators, consultants and researchers based in Asia, our internationalfaculty harness the best management practices in the West, and offer innovative solutions of howthese practices are adapted and applied in the Asian context with the specific organisation and industryin mind. This wealth of international experience has enabled us to deliver tailored programmes toblue-chip global companies from across the globe and Asia, and in cities such as Singapore, KualaLumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington andBangalore. Participants benefit from the most relevant research and consulting about the new modelsdriving today's business value.

12

As an integrated learning partner, NUS Business Schoolwill work with you to transfer knowledge across yourbusinesses to enhance your capabilities, and enable yourorganisation to leverage on cutting edge managementpractices to scale new heights. >>

THE MAIN FOCUS AREASOF OUR PROGRAMMES CAN INCLUDE:

• Leadership and Building Teamsin a Globalised Economy

• Innovation as an Organisational Competence• Management of Technology• Change Management• Strategy• Decision Making• Negotiation & Influencing Skills• Performance Management & Talent Development• Strategic Branding Paradigms• Services Marketing & Management• Cash-Flow, Valuation & Risk Management• Mergers & Acquisitions• International Project & Investment Analysis• Supply Chain & Strategic Operations• Wealth Management• Coaching 360˚ Assessment Tools

Our instructional design process begins with acquiringan in-depth knowledge of the corporation's organisationand culture, business objectives and strategic direction.With this understanding, we develop a customisedcurriculum to meet specif ic learning objectives forsustained impact. We utilise case studies, experientialexercises, group projects, cross-cultural sharing, lectures,assessment tools, and external facilitators to add newdimensions to the learning experience and sustain impact.The content addresses the current marketplace realitiesas well as future requirements and trends that can affectcompetitive advantage.

"The customised channel managementprogramme by NUS Business School wasextremely useful and practical for the needsof our managers who deal with distributorsand dealers. The faculty combined experiencewith academic application brilliantly to bringout real life issues and ways to resolve them."

Mr R. ChandramouliSenior Vice Principal, Sales & ServiceTVS Motor Company Limited, BangaloreIndia

14

Our customised Executive Education programmes link what is learnt in the classroomwith real-world practices. We work closely with your organisation to ensure that ourprogrammes create value for your leaders and your organisation.

ADDRESS STRATEGIC OBJECTIVES AND CHALLENGESWe begin by developing an understanding of your organisational objectives, goalsand challenges, both current and what we anticipate in the future, to identify specifictraining areas. We identify gaps in capabilities and tailor programme content toaddress specific needs - whether they may be addressing strategy to achievecompetitive advantage, building organisational culture or developing innovativesolutions to address current challenges. NUS Business School can design a programmeto ensure maximum returns on your investment in executive training.

BUILD AND INSPIRE LEADERSLeading companies understand the importance of training key executives to bringtheir teams and the organisation through challenges in order to remain at the forefrontof their industries. Leveraging on our faculty's wide-ranging research and consultingexperience, our programmes are designed to inspire leaders and to provide themwith a wealth of knowledge, skills and innovative tools to affect change in theirorganisations and maintain a competitive advantage.

STRENGTHEN ORGANISATIONAL CULTURE AND SHARED VISIONSNUS Business School understands the importance of creating a common corporateculture essential to building effective teams and networks within your organisation.Through the use of experiential learning, case studies, brainstorming sessions anddiscussions, executives interact in a dynamic, conducive learning environment toanalyse and evaluate issues pertaining to their organisation. The result is thatexecutives learn from each other, and build on each other's knowledge and experience,to develop new concepts, solutions and specific action plans; and foster a strongesprit de corp and leadership network that will last after the programme is over. >>

The NUS BusinessSchool Approach

The Customisation Process

We work closely with your organisation to develop programmesthat meet your organisation's strategic goals and objectives, andbuild executive competence. >>

5OPERATIONAL

PLANNING ANDDEVELOPMENT OF

PROGRAMMEMATERIALS

4IN-DEPTH DISCUSSIONS

TO IDENTIFY NEEDSAND REFINEPROPOSAL

3PARTNERSHIP

CONFIRMED ANDPROPOSAL SIGNED

6DELIVER

PROGRAMME

7DE-BRIEF AND

FEEDBACK FROMSTAKEHOLDERS AND

PARTICIPANTS

1UNDERSTANDING

CLIENT’S REQUEST(ORGANISATION,

GOALS, BEHAVIOURALGAPS, ETC)

2INITIAL DISCUSSIONS

AND PROGRAMMEPROPOSAL

8PROGRAMME DESIGN

AND CONTENTREFINED FOR FUTURE

RUNS

© NUS Business School

14

Our customised Executive Education programmes link what is learnt in the classroomwith real-world practices. We work closely with your organisation to ensure that ourprogrammes create value for your leaders and your organisation.

ADDRESS STRATEGIC OBJECTIVES AND CHALLENGESWe begin by developing an understanding of your organisational objectives, goalsand challenges, both current and what we anticipate in the future, to identify specifictraining areas. We identify gaps in capabilities and tailor programme content toaddress specific needs - whether they may be addressing strategy to achievecompetitive advantage, building organisational culture or developing innovativesolutions to address current challenges. NUS Business School can design a programmeto ensure maximum returns on your investment in executive training.

BUILD AND INSPIRE LEADERSLeading companies understand the importance of training key executives to bringtheir teams and the organisation through challenges in order to remain at the forefrontof their industries. Leveraging on our faculty's wide-ranging research and consultingexperience, our programmes are designed to inspire leaders and to provide themwith a wealth of knowledge, skills and innovative tools to affect change in theirorganisations and maintain a competitive advantage.

STRENGTHEN ORGANISATIONAL CULTURE AND SHARED VISIONSNUS Business School understands the importance of creating a common corporateculture essential to building effective teams and networks within your organisation.Through the use of experiential learning, case studies, brainstorming sessions anddiscussions, executives interact in a dynamic, conducive learning environment toanalyse and evaluate issues pertaining to their organisation. The result is thatexecutives learn from each other, and build on each other's knowledge and experience,to develop new concepts, solutions and specific action plans; and foster a strongesprit de corp and leadership network that will last after the programme is over. >>

The NUS BusinessSchool Approach

The Customisation Process

We work closely with your organisation to develop programmesthat meet your organisation's strategic goals and objectives, andbuild executive competence. >>

5OPERATIONAL

PLANNING ANDDEVELOPMENT OF

PROGRAMMEMATERIALS

4IN-DEPTH DISCUSSIONS

TO IDENTIFY NEEDSAND REFINEPROPOSAL

3PARTNERSHIP

CONFIRMED ANDPROPOSAL SIGNED

6DELIVER

PROGRAMME

7DE-BRIEF AND

FEEDBACK FROMSTAKEHOLDERS AND

PARTICIPANTS

1UNDERSTANDING

CLIENT’S REQUEST(ORGANISATION,

GOALS, BEHAVIOURALGAPS, ETC)

2INITIAL DISCUSSIONS

AND PROGRAMMEPROPOSAL

8PROGRAMME DESIGN

AND CONTENTREFINED FOR FUTURE

RUNS

© NUS Business School

• AKAL (Malaysia)• Alcatel-Lucent (Asia Pacific Regional HQ)• A P Moller-Maersk (Denmark)• Asahi Glass Co Ltd (Japan)• Astra International (Indonesia)• Asian Development Bank (Philippines)• BAX Global (Singapore)• Bayer Healthcare (Singapore)• Caterpillar (Singapore)• Citigroup (Indonesia)• CISCO Security (Singapore)• Commonwealth Secretariat (United Kingdom)• DaimlerChrysler (Asia Pacific)• Danone (Singapore)• DHL (Asia Pacific)• Economic Development Board (Singapore)• Exel (Singapore)• Evonik Industries (Singapore)• F & N Foods (Malaysia)• GlaxoSmithKline (Singapore)• Inchcape (Singapore)• Incheon International Airport (South Korea)• IKEA (Singapore)

Participating CompaniesNUS Business School's Executive Education programmesattract senior executives across a diverse range ofcountries, industries and organisations. Our participantsare from leading global corporations, government bodiesand international organisations, including:

• Johnson & Johnson K.K. Consumer (Japan)• Kalbe Nutritionals (Indonesia)• Keppel Offshore & Marine (Singapore)• McDonald's (Singapore)• Ministry of Defence (Singapore)• Ministry of Education (Singapore)• Ministry of Foreign Affairs (Singapore)• National Healthcare Group (Singapore)• Nestle (Asia Pacific, Oceania & Africa)• Panasonic (Singapore)• Rockwell Automation (Asia Pacific Business Ctr)• Royal Brunei (Singapore)• Samsung Asia (South East Asia & Oceania)• Singer (Asia Pacific)• Singapore Armed Forces (Singapore)• Sime Darby Bhd (Malaysia)• SK Group (South Korea)• Sri Lanka Telecom (Sri Lanka)• Telenor (Asia Pacific)• Toshiba (Asia Pacific)• United Overseas Bank (Singapore)• WITS Business School (South Africa)• Worldbank (Thailand)

For more information on NUS Business School'sCustomised Executive Education programmes,please contact:

OFFICE OF EXECUTIVE EDUCATIONNUS BUSINESS SCHOOLBIZ 2 BuildingNational University of Singapore1 Business LinkTel: (65) 6516 7872Fax: (65) 6872 0041Email: exec_edu@nus.edu.sgWebsite: execed.nus.edu

• AKAL (Malaysia)• Alcatel-Lucent (Asia Pacific Regional HQ)• A P Moller-Maersk (Denmark)• Asahi Glass Co Ltd (Japan)• Astra International (Indonesia)• Asian Development Bank (Philippines)• BAX Global (Singapore)• Bayer Healthcare (Singapore)• Caterpillar (Singapore)• Citigroup (Indonesia)• CISCO Security (Singapore)• Commonwealth Secretariat (United Kingdom)• DaimlerChrysler (Asia Pacific)• Danone (Singapore)• DHL (Asia Pacific)• Economic Development Board (Singapore)• Exel (Singapore)• Evonik Industries (Singapore)• F & N Foods (Malaysia)• GlaxoSmithKline (Singapore)• Inchcape (Singapore)• Incheon International Airport (South Korea)• IKEA (Singapore)

Participating CompaniesNUS Business School's Executive Education programmesattract senior executives across a diverse range ofcountries, industries and organisations. Our participantsare from leading global corporations, government bodiesand international organisations, including:

• Johnson & Johnson K.K. Consumer (Japan)• Kalbe Nutritionals (Indonesia)• Keppel Offshore & Marine (Singapore)• McDonald's (Singapore)• Ministry of Defence (Singapore)• Ministry of Education (Singapore)• Ministry of Foreign Affairs (Singapore)• National Healthcare Group (Singapore)• Nestle (Asia Pacific, Oceania & Africa)• Panasonic (Singapore)• Rockwell Automation (Asia Pacific Business Ctr)• Royal Brunei (Singapore)• Samsung Asia (South East Asia & Oceania)• Singer (Asia Pacific)• Singapore Armed Forces (Singapore)• Sime Darby Bhd (Malaysia)• SK Group (South Korea)• Sri Lanka Telecom (Sri Lanka)• Telenor (Asia Pacific)• Toshiba (Asia Pacific)• United Overseas Bank (Singapore)• WITS Business School (South Africa)• Worldbank (Thailand)

For more information on NUS Business School'sCustomised Executive Education programmes,please contact:

OFFICE OF EXECUTIVE EDUCATIONNUS BUSINESS SCHOOLBIZ 2 BuildingNational University of Singapore1 Business LinkTel: (65) 6516 7872Fax: (65) 6872 0041Email: exec_edu@nus.edu.sgWebsite: execed.nus.edu

CUSTOMISED EXECUTIVEPROGRAMMES

ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVEEDUCATION

execed.nus.edu

B U S I N E S SS C HOO L

"NUS Business School was able to incorporate ourbusiness philosophy and unique corporate issues intothe content of the programme, thereby making learningaligned to our operational needs and corporate culture.I enjoyed working with the Professors and staff of NUSBusiness School. Their professionalism and positiveattitude is very commendable. "

Mr Lim Chee HooGeneral ManagerPanasonic Regional Training CenterPanasonic Asia PacificSingapore