Corporate Capabilities andCEIConnect Introduction

1000 Park Forty Plaza, Suite 440 Durham, NC 27713 www.cuttingedgeinfo.com

Company Overview

Cutting Edge Information is a business intelligence firm providing primary and secondary research on a range of critical business subjects.

The company was founded by consultants with extensive experience conducting research studies for high-level clients. We put this experience to work to eliminate traditional consulting hurdles and focus on producing high-quality, real-company information for you.

Our research specializes in two broad areas: the pharmaceutical industry and topics of cross-industry interest. Our mission is to be the first place that executives turn when they need information to make decisions.

Our studies help executives and teams build budget and staffing plans, reorganize team structures, develop new strategies, benchmark toward their goals and adapt to changing times.

Integrated Solutions

Target Your Data:

Get Data Fast:

Access It All:

Business Intelligence Reports

CEIConnect Subscription Service

Customized Research Services

Integrated Solutions

Corporate Strategy

-Business Development-Market Access

-Regulatory

Commercial & Marketing

Clinical Development

Medical Affairs

Market Insights

Monitoring and Ensuring Compliance Securing Market Access Business Development Alliance Management Outcome-based Pricing Combating GenericsPharmacoeconomics

Reinventing Pharmaceutical Sales ForcesSales Management & Training Lifecycle Management StrategyDeveloping and Improving CRMDriving Successful Pharma Brands

TA Market ForecastsImprove MR Impact

Expanding the Reach of CI

Delivering Strategic ValueThe Changing MSL Role

Thought Leader Fair Market ValueKOL Relationship Management

Evolving Medical Information CentersGlobal Meeting ManagementMedical Publications

Strategic SourcingStreamlining TrialsManaging Clinical Investigator Compensation

Value Proposition

Cutting Edge Information assists life science corporate decision-makers develop competitive advantages through business analytics by:

ReadyAssessments

CustomizedPrimary

Research

CompanywideSolutions

Benchmarking& Market

Studies

• Creating clear and distinct competitive gains

• Driving sustainable growth by leading industry standards

• Uncovering strength, weaknesses, opportunities and threats within their

organizations

• Solving complex problems through primary business insights

• Helping to understand and establish best business practices

Define Topic

Research Methodology

Collect Data Develop Analysis & Recommendations

- Identify challenges & needs- Develop survey & interview tools

- Target individuals from 350,000+ contacts - Collect data & qualitative insights

- Identify data trends - Highlight improvement opportunities- Spotlight best practices

Deliver Results

- Drive growth & efficiency- Secure & allocate resources- Build & support strategy

Client Profile

• More than 250 companies currently use our products and services.

• More than 55% of our clients are Directors, VPs and C-level executives.

• CEI benchmarking studies and customized services are used in over 20 different critical corporate functional areas.

Marketing

Sales

New Product Devel-opment

Market AccessProduct Management

Market Research

Medical AffairsKOL Management

Meeting Planners

Clinical Development

Research Scientific ExecutiveStrategic Planning

Business Development Regulatory Finance Operations Human Resources E-business & IT

CEI Clients Sample

Pharmaceuticals

Biotechnology

Diagnostics

Medical Devices

Generics

Consultancies

Contract Service

Access New Research

Near Completion• MSL Management and Performance Measurement• Hospital and Specialty Sales Strategy and Resources• Pharmacoeconomics Benchmarking• Patient Recruitment Challenges and Processes

In Development• Medical Affairs Management• Publications Management• Streamlining Clinical Trials• Investigator-Initiated Trials Planning and Funding• Brand Commercialization and Launch• Lifecycle and Counter-Generics Planning• Accessing Emerging Markets • Device and Diagnostic Commercialization• And six to eight additional studies TBD focused on medical affairs, clinical

development, marketing, sales, and our other areas of subject matter expertise

Cutting Edge Information’s Upcoming Focus Areas:

CEIConnect CEIConnect provides you with a depth of research and analysis that simply isn’t available anywhere else.

• Search the full text of more than 80 research sets (with more added every month)• Instantly build presentations from slide decks and metrics• Hone your skills with free access to CEI presentations and webinars• Compare past and present results with archived studies• Get more specific with special pricing on customized research• Build on the existing research with analyst time

CEIConnect: Empower Your Teams

Search thousands of pages of research

Download and Share critical data and documents

Educate your colleagues and their teams

Access expert analysis

Improve processes, budgeting , timelines & more …

Full Access, All Findings

• Clinical Development• Forecasting & Market Research• Market Access• Marketing: Commercialization• Marketing: Launch• Marketing: Post-Launch

• Medical Affairs• Medical Devices• Portfolio Planning & Business

Development• Sales

Search and download data from any CEI Library:

1,100+ Documents

10,000+ Pages

Thousands of charts& tables

You Have Control

• Drive our overall research calendar with input on your needs

• Take priority in research interviews to shape focus of individual studies

• Access new studies and data before anyone else

• Receive on-demand service from our account specialists

• Put data to work with slide decks and analysis

• Stay informed with research updates via email and newsletters

Information From the Cutting Edge

Our mission is to be the first place that life-sciences executives turn when they need information to make decisions.

Our services and products help clients build budget and staffing plans, reorganize team structures, develop new strategies, benchmark toward their goals and adapt to changing times.

Company Mission

1000 Park Forty Plaza, Suite 440Durham, NC 27713www.cuttingedgeinfo.com

Thank you!