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M A R K E T I N G L I S T I N G C O N S U LTAT I O N

PREPARED EXCLUS IVELY FOR:

The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.

MICHAEL LEWIS8580 RODEO DRIVE

BEVERLY HILLS, CALIFORNIA 90210

124 Anywhere, Any City, CA 123456Office: 310.555.1234 | Fax: 310.555.1234

Email: [email protected] | Website: www.agentwebsite.com

PREPARED BY:

YOUR NAME

YOUR

NAM

E HE

RE



John Doe1234 Anywhere PlaceAnywhere, Any State123456

Dear Jane Doe,

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client.

where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client.

Sincerely,

John Doe

JOHN DOEJohn Doe Group



Your NameManaging PartnerKeller Williams Realty

This is where you put your professional profile. You can say all ofYour accomplishments. This is where you put your professional profile. You can say all of Your accomplishments. This is where you put your professional profile. You can say all of your accomplishments.

• Listing Things here

• Listing Things here



M A R K E T I N G S T R AT E G Y

I N T E R N E T M A R K E T I N G

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

EXTENDED MARKET REACH

P R I N T M E D I A

P R I N T M E D I A

• Put specifics about your print publications

• Fully editable images and text

LA TIMES EXCLUSIVE SAT/SUN PAGE

P R I N T M E D I A

• MLS Caravan Exclusive

• 2 Page Feature

MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE

P R I N T M E D I A

KELLER WILLIAMS BRENTWOOD IS A MEMBER OF:

• #1 Luxury Home search site online

• Membership only for Luxury Level Agents who want to reach buyers around the world

• Aggregates listings to wsj.com

P R O F E S S I O N A L P H O T O G R A P H Y

• Put Photos Of Your Professional Shots Here• Eric Vidar is the kw Staff Photographer• 24 High-Res Shots $100• 818-235-7881

P R O P E RT Y F LY E R S

E XT E N D E D M A R K E T R E AC H

T E C H N O LO GY D R I V E N M A R K E T I N G

• Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.

P O S T C A R D M A I L I N G S

W E B S I T E E X P O S U R E

Insert Images of your website here

www.yourwebsite.com

S O C I A L M E D I A

www.yourwebsite.com

S TA G I N G

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story:

• 2nd largest independent real estate franchise

• A network of over 80,000 real estate consultants

• 700+ offices in the US and Canada (50 Major Markets)

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most Innovative Real Estate Company – Inman News

W H Y K E L L E R W I L L I A M S


Technology• Leading-edge tech tools and training give me the edge in

effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

Teamwork• Keller Williams Realty was designed to reward agents for

working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge• Keller Williams Realty helps me stay ahead of trends in the

real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability• Founded on the principles of trust and honesty, Keller

Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record• I’m proud to work for the fastest -growing real estate

company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.


• Keller Williams Realty is the 2nd Largest Real Estate Company in the United States.

C O N S U M E R- C E N T R I C . c o m

K E L L E R W I L L I A M S AWA R D S & H O N O R S

M A R K E T I N S I G H T S A N D C O M P A R A B L E S

M A R K E T S TAT I S T I C S

I N F O R M A T I O N S O U R C E S U S E D I N H O M E S E A R C H

2010 2011

V A L U E O F W E B S I T E S

W H A T B U Y E R S W A N T M O S T F R O M T H E I R A G E N T S

H O W B U Y E R S F O U N D T H E I R A G E N T

P R I C I N G

P R I C E R I G H T – A T T R A C T B U Y E R S

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

P R I C I N G M I S C O N C E P T I O N S

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

P R I C E A H E A D O F T H E M A R K E T

P R I C E R I G H T – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

W H A T S E L L S – P R I C E R I G H T

• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

P R I C E C O M P E T I T I V E LY –T H E F I R S T 3 0 D AY S A R E C R I T I C A L

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