Customers Pesonas: The first step of all content marketing
17
Customer Personas: Step 1 of Content Marketing • Review of What a Persona is • Why It especially matters on the web • 10 ways to leverage with Inbound Marketing
-
Upload
tom-schwab -
Category
Documents
-
view
108 -
download
2
description
Transcript of Customers Pesonas: The first step of all content marketing
Customer Personas:Step 1 of Content Marketing
• Review of What a Persona is
• Why It especially matters on the web
• 10 ways to leverage with Inbound Marketing
Online Resources on Personas
• Buyer Persona Webinar (3hr)• Personas Developing Worksheet• Articles– 6 Core Benefits of a Well Defined Persona– 9 Questions to Ask When Developing Buyer Personas– How to Design a Persona-Centric Website Experience
• These slides and recording
• Posted on LinkedIn Group Dec 12, 2012
Who am I?
Follow me:@TMSchwab
You already understand Buyer Personas
AllisonBrandon
Why measure unique visitors, then treat them identically
10 Ways to leverage Personas with Inbound Marketing
andimprove your business today
1. Persona’s questions = Blog Titles
2. Persona Specific Blogs
3. Images to match Persona
4. Match Offers to Persona
5. Writers to match Persona
6. Have visitors choose their Persona
7. Have your visitors pick their website
8. Ask questions - refine your Personas
9. Focus on most profitable Personas
10. Don’t invest in money loosing Personas ….ignore non-customers
Thank you
“What’s ordinary to you, is amazing to me”Derek Sivers @sivers
