50 SIGN EUROPE MAGAZINE 01/2015

INTERVIEW

01// How was 2104 for you and what conclusions can you draw from it?

❚ Hans Goßler: Our market presence in 2014 with the Womanizer was very successful for us, and we are very satisfied with the first business year. Website and shop were developed under www.womanizer.de, and with the free delivery all over the world, the sales figures continue to rise. There could be a exclusive contract with the largest European distributor Orion, for Europe and the Russian Federation, which would be successful for both parties.

02// What has been the reaction to the Womanzier from traders and

consumers?❚ Michael Lenke: Our reviews in the shop or at Amazon speak a clear and positive language when

Concurring the American and Australian

markets, a special Valentines edition and,

on top of all that, two new products in the

pipeline: At epi24 from the Lower Bavarian

region of Metten, there is plenty of exciting

news. Sales Director Hans Goßler and

CEO Michael Lenke spoke with Sign.

>>

it comes to customer satisfaction, and sales are on the up. It wasn’t possible for Orion, our exclusive distributor, to deliver enough units to traders and we were basically overwhelmed by the demand.

03// What’s new at epi24, or with Womanizer?

❚ Hans Goßler: The current product group of the Womanizer W100 was constantly optimised and customer wishes were taken into account during 2014. This enabled us to improve the treatment head, which made cleaning easier, a stage controller for improved dosage of the intensity was built in and the noise level during use was reduced. Of course, we don’t only work on product optimisation, but also on new prod-ucts. Allow us to surprise you in 2015 with two new products with the same working principle of clitoral stimulation!

04// The American market is next on the list. How will you approach

this? What are your expectations? What advertising strategies have you developed?

“ CUSTOMERS ARE ALWAYS LOOKING FOR NEW PRODUCTS!”

Presented its innovative products at the

eroFame: the Womanizer team

❚ Michael Lenke: Orion already tends to the European market very successfully, and our main focus for the first quarter of 2015 will be the American and Australian markets. We have a number of different approaches at our disposal. The first is the classic distribution via a well known distributor, or alternative another direction using advertising from celebrities and mail-order distribution. We see great potential for Womanizer on the American market; we have high expectations and will go full steam ahead.

05// What else is new, or what develop-ments are there at epi24?

❚ Hans Goßler: In 2015, as already mentioned, we will introduce new products with a new design. We will also adapt the packaging for the American market.

06// Customers can purchase the Wom-anizer in Europe exclusively from

Orion and from your web-shop. Has this approach been successful and what is positive about it?

The special Valentines edition

has evoked a very positive response

from traders and customers alike

52 SIGN EUROPE MAGAZINE 01/2015

❚ Hans Goßler: We have realised that cus-tomers are increasingly on the lookout for new premium sector products.

10// What plans do you have for the coming months? Can you offer us a

preview, especially when it comes to new products? ❚ Michael Lenke: As already mentioned, the main business focus will be directed towards America and Australia, and on the production side of things, we will be concentrating on the new product releases and developments for 2015. The new products will include changes to ergonomics, design and style – wait and see for yourself, you’ll be surprised.

11// What exhibitions will you attend as an exhibitor in the coming months? How

important is are exhibitions for the product?

INTERVIEW

❚ Michael Lenke: This approach has been very successful up to now. The exclusive cooperation with the Orion team is perfect, and we all play our part in not selling our product at low prices on online portals. Every unit has a serial num-ber, which means we can trace back the sales channel. We offer free worldwide delivery via our online shop, which has gone down well with customers from all over the world.

07// Why should customers choose your company? What is special about your

product?❚ Hans Goßler: Because of the way in which it works, the Womanizer has a unique selling point, and according to our research, there is no other manufacturer that offers a 100 percent money back guarantee if the user doesn’t reach orgasm. You can’t offer a customer more security against a bad-buy or for functionality: no orgasm – money back! The Womanizer is unique on the erotic market and is registered for an interna-tional patent. The Womanizer brand and the design (industrial design) are also internationally protected.

08// In what way do you support your customers, for example with PoS

materials and the like?❚ Michael Lenke: We support our customers with film and photo materials, press texts, testers and such things. At the moment, Orion is pro-ducing very high quality PoS material, and we are working with our advertising agency on new and entertaining video clips for online channels such as YouTube.

09// How do you see the development within the market? Are there diffi-

culties or improvements?

❚ Hans Goßler: Because we have chosen the distribution route via an exclusive distributor per country/continent, we won’t be doing much exhibiting in the near future. As a partner or provider for the distributors, we will of course attend various exhibitions. We have a number of negotiations and visits awaiting us in January 2015 in Los Angeles and Las Vegas.

12// Would you like to add anything to our readers?

❚ Michael Lenke: As the first in the industry, we are offering a special Valentines edition of the Womanizer for Valentines Day 2015, and the feedback from the traders and customers has been very positive.

CONTACTWOMANIZERwww.womanizer.de

The Limited Edition

Crystal Dreams stands out

with its noble

Swarovski crystals

Unmistakable:

the Leopard model

The stimulator is

available in the

colours turquoise,

light and darker

pink and black