Customerdiscovery output en.pptx
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Transcript of Customerdiscovery output en.pptx
Survey questions
1. Gender2. Age3. Geographic location4. Education5. Work situation6. Do you have children?7. How often per week do you go grocery shopping?8. Do you buy local products? 9. Do you buy organic products?
10. Would you buy these online if they were cheaper?
Surveyees profile
● Buys local and organic products. MANY DO NOT KNOW whether they eat local products
or not
Surveyees profile
● Buys local and organic products. ● 22 % claim that they cannot tell whether they eat local
produce or not: no label or wrapping, no information provided
DO YOU BUY LOCAL FRUITS AND VEGETABLES?
Frequency Percent Valid PercentCumulative
PercentValid NA 6 22.2 22.2 22.2
NO 4 14.8 14.8 37.0YES 17 63.0 63.0 100.0Total 27 100.0 100.0
DO YOU BUY ORGANIC FRUITS AND VEGETABLES?
Frequency Percent Valid PercentCumulative
PercentValid NO 10 37.0 37.0 37.0
YES 17 63.0 63.0 100.0Total 27 100.0 100.0
Surveyees profile
● 59 % would buy online if they were cheaper
WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER?
Frequency Percent Valid PercentValid NA 2 7.4 7.4
NO 9 33.3 33.3YES 16 59.3 59.3Total 27 100.0 100.0
Surveyees stratified according to their answer toWould you buy these product (local & bio) online if
they were cheaper?
1. Gender2. Age3. Geographic location4. Education5. Work situation6. Do you have children?7. How often per week they go grocery shopping?8. Do you buy local products?9. Do you buy organic products?
Geographic locationREGION
WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER? Frequency PercentNA Valid Andalusia 1 50.0
Madrid 1 50.0
Total 2 100.0
NO Valid Andalusia 7 77.8
Catalonia 2 22.2
Total 9 100.0
YES Valid Andalusia 6 37.5
Catalonia 9 56.3
Valencia 1 6.3
Total 16 100.0
There is no statistically significant correlation between the region where the surveyee lives and whether or not (s)he would buy online. Fisher Exact Test for 2-Tail : p-value = 0.10 NOT SIGNIFICANT
Do you buy organic products?
There is a statistically significant correlation(*) between eating organic produce and purchasing it online. THOSE WHO DO NOT BUY ORGANIC PRODUCE WOULD NOT BUY ORGANIC PRODUCE ONLINETHOSE WHO BUY ORGANIC PRODUCE WOULD BUY IT ONLINE(*) Fisher Exact Test for 2-Tail : p-value = 0.002
DO YOU BUY ORGANIC FRUITS AND VEGETABLES?
WOULD YOU BUY THESE PRODUCTS ONLINE IF YOU COULD GET THEM CHEAPER? Frequency PercentNA Valid NO 1 50.0
YES 1 50.0Total 2 100.0
NO Valid NO 7 77.8YES 2 22.2Total 9 100.0
YES Valid NO 2 12.5YES 14 87.5Total 16 100.0
CONCLUSIONS
● There is a lack of traceability for non organic produce:● 1 out of 4 surveyees could not tell whether the
grocery they buy is local or not.● All could tell whether they eat organic or not.
● 59% would buy online grocery if the price was lower ● Those who eat organic food would buying it online.
Those who don't eat organic, would not buy organic food online.