Customer Success Manifesto

17

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description

Guy Nirpaz's keynote at Customer Success Summit 2014.

Transcript of Customer Success Manifesto

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WELCOME Customer Success Summit 2014

Guy Nirpaz | CEO & Co-Founder | Totango

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attendees cities

countries

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non-customer success titles

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Building the CUSTOMER SUCCESS PLAYBOOK together

customer success plays

keynotes panels CEOs

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CUSTOMER SUCCESS HERO AWARDS

www.CustomerSuccessHeroes.com  

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What is

all about?

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•  Customer loyalty is dead

•  Days of customer lock-in are gone

•  Cloud has changed the speed at which the

world operates

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New Rules for a New World

CUSTOMER SUCCESS

MANIFESTO

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over customer management

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over words

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over historical snapshots

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over periodic check-ins

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over high-value customers

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over buyers and decision makers

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VALUE over

customer management CUSTOMER ACTIONS

over words

REAL-TIME SENSORS over

historical snapshots CONTEXTUAL ENGAGEMENT

over periodic check-ins

ALL CUSTOMERS over

high-value customers ALL USERS

over buyers and decision makers

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www.CustomerSuccessManifesto.com

Join the Movement