CUSTOMER SHOWCASE SIAM COMMERCIAL BANK … · carebear 9 cm 200 450 600 Set 3 îu 200 ananu*iut-u...
32
CUSTOMER SHOWCASE – SIAM COMMERCIAL BANK
Transcript of CUSTOMER SHOWCASE SIAM COMMERCIAL BANK … · carebear 9 cm 200 450 600 Set 3 îu 200 ananu*iut-u...
CUSTOMER SHOWCASE – SIAM COMMERCIAL BANK
THE EXPERIENCE ECONOMY
IN 1998, JOSEPH PINE AND JAMES GILMORE FIRST INTRODUCED THE CONCEPT OF EXPERTENCE ECONOMY
BUILD A BEAR WORKSHOP
A BEAR MAKING EXPERIENCE
A NEW COMPUTER SHOP EXPERIENCE
HOSPITALITY INDUSTRY
FROM BED AND PILLOW TO SLEEP EXPERIENCE
PROGRESSION OF ECONOMIC VALUE
https://hbr.org/1998/07/welcome-to-the-experience-economy
https://hbr.org/1998/07/welcome-to-the-experience-economy
PARTICIPATION
CONNECTION
TWO TYPES OF EXPERIENCES
ACTIVE PARTICIPATION
DINNER EN BLANC
PASSIVE PARTICIPATION
concert
MUSICAL THEATRE
ABSORPTION CONNECTION
lecturing
SEMINAR & TRAINING
IMMERSION CONNECTION
sport stadium
SPORT EVENT
YOUR BRAND IS THE SUM OF YOUR CUSTOMERS' EXPERIENCE
AT EVERY BRAND TOUCHPOINT
WHERE TO CREATE EXPERIENCE
EXPERIENTIAL MARKETING
CUSTOMER EXPERIENCE MANAGEMENT
(SENIOR) EASY BUDDY
DIGITAL EXPERIENCE
chatuchak app
-ING THE THINGS
ASSEMBLING A FURNITURE
LEARNING TO BE A WHISKY MASTER
SAVING THE PLANET WITH PROS
THE EXPERIENCE ECONOMY
FROM OWNING POSSESSIONTO RENTING EXPERIENCE
Price of Coffee Offerings
$6.00
$5.00
$4.00
$3.00
$2.00
$1.00
Commodity Good Service Experience
https://hbr.org/1998/07/welcome-to-the-experience-economy
THE BEST THINGS IN LIFE ARE NOT THINGS.
- Maya Angelou
“At the end of the day people won't remember what you said or did,
they will remember how you made them feel.”
