Customer Satisfaction on Domino's Pizza’
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Transcript of Customer Satisfaction on Domino's Pizza’
‘’Project Based Learning’’
customer satisfaction on
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GOVINDA KR. SHARMAGOPAL KR. SHARMA
Content About Dominos & HistoryMethodologyQuestionnaires and data Analysis
Findings and Recommendations
Conclusion
About Domino’s Type:- Public Company Industry:- Restaurants Area Served:-Worldwide Founder:-Ypsilani, Michigan
United State 1960 Products:-Pizza, Breadstick Pasta,
Chicken Wings Revenue:-$265Million USD 2013 Employees:-145000
VISION
The vision of Domino’s pizza is being the number one in pizza and the
number one in peopleMISSION
The mission of Domino’s pizza is mainly based on sell more pizza and
have funVALUES
Treat people as you’d like to be treatedProduce the best for less
Measure Manage and share what’s important
Set the bar high, train and never stop learning
MethodologyIn our survey we used Primary data,
MailingInternet through GoogleObservation Method InterviewingPreparation Of Quiestionnaire
Questionnaire and Data analysis
Q.No.1
Difficulties In placing OrderSales
AgreeDisagreeNither agree nor Disagree
Q.No.2Domino’s First choice over other
Pizzas Brands
AgreeDisagreeNither agree nor disagree
Q.No.3Domino’s for its “30 minutes
nahi to free” campaign.
agreedisagreenither agree nor disagree
Q. No. 4 Product value for money
GoodSatisfactoryModerate
Q.No.5 Rate the Staff (Behaviour)
Very GoodGood
STRENGTHLargest world wide pizza chainQuick serviceLarge menu selectionEfficient supply chainLeader in online and mobile app
WEAKNESSServes high calorie , high
fat foodHigh employee turnover
Decreasing domestic sales
OPPORTUNITY
Improve efficiencyImprove home delivery
service
THREATChanging trend towards
healthier lifestyleIncrease in labor and food
prices
SWOT
Findings and RecommendationMaintain consistency in Taste &
QualityInclude more item in product lineInclude more promotional &
Advertising measures.It should give customized waiter
service instead of self service.They should make cheese free
pizza’sIt gives cold drinks which have more
ice compare to Cold Drinks
Conclusiono Domino’s is also providing it’s customer
a well facility & Comfortable ambienceo It maintains consistency in taste and
qualityo Prices are affordable & it continuously
introducing value for moneyo Domino’s is preferred over pizza hut,
McDonald’s and KFCo Finally, Domino’s is growing fastly by
satisfying its customers by providing quality service
THANK YOU….!!