Customer relationship management 2013

23
Customer Relationship Management Enhancing service in tough markets Presented by Richie B. of http://www.bladesandbladesconsultancy.com

description

Prepared & Presented by Richie B. for the SMEs

Transcript of Customer relationship management 2013

Page 1: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Customer Relationship Management

Enhancing service in tough markets

Page 2: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Handling customer service problems

Identify customer service

problems

Select the best solution

to resolve customer service

problems

Implement the solution to customer

service problems

Page 3: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Identify Customer Service Problem

s

Gather and

interpret informatio

n

Ask customers appropriat

e questions and check

your understan

ding

Identify repeated problems and alert

appropriate

authority

Share feedback –

identify problems

before they occur

Identify problems

with systems

and procedure

s

Page 4: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Available options for resolving CS problems

Consultation on the options for resolution

Advantages and Disadvantages of each option to all parties

Selection of the best option for the parties involved

Suggest alternatives when you do not have an adequate

solutionDiscuss and agree the proposed option for solving the problem

with your customers

Page 5: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Take action to implement the option agreed with your customers

Work with others and your customers to make sure that any commitments related to solving

Keep customers fully informed about what is happening to resolve the problems

Check with your customers to make sure the problem has been resolved to their satisfaction

Give clear reasons to your customers when the problem has not be resolved to their satisfaction

Implement the solution to customer service problems

Page 6: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

How do you eliminate challenges between what your customers expect and what your organization can deliver?

Are you paying attention to your operations to avoid system or procedure failure?

What steps are you taking to ensure you have adequate resources and limit human error?

Important customer considerations

Page 7: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Customers have requested it Customers have not requested it

Information needs to be supplied tactfully when

Page 8: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

What are your customer’s rights? Specific aspects

Health and safety Data protection Equal opportunities Disability discrimination (delivery of products /

services you deal with to your customers) Codes of practice and ethical standards Contractual agreements

Legislation and regulations

Page 9: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Identify the products / services of your organization relevant to your customer service role.

Products and services

Page 10: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Guidelines laid down by your organization. Do they limit what you can do on the job?

Authority Limits Agreement seeking Permission from others

Job relevant targets Roles in meeting them Organizational implications if they are met / not met

Organizational procedures /guidelines

Page 11: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Exercise Examine how you currently communicate

How can you improve your: Clarity Politeness Confidence

Identify why these are important.

Communication

Page 12: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Discuss your procedures and systems for dealing with customer service problems. Are they effective? Can they be improved? What would you do differently if given the

opportunity?

Examine stressful situations and how they can be best negotiated.

Organization

Page 13: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Change of Topic

Page 14: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Grow Customer Markets Through Outsourcing

Techniques and strategies for growing your business

Page 16: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Lower Costs

• 80% companies – main reason outsourcing

Up-sell/

Cross-selling

• Profitability enhancement

Retention

• Opportunity to increase satisfaction and retention

Scale

• Adjust up or down to meet production requirements

Diversification

• Its impact on outsourcing.

HOW HELPFUL IS OUTSOURCING TO THE BUSINESS?

Page 17: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

• Skills that enable differentiation of products / services from competitors

Core competenc

e

• Develop competitor(s) Intellectual property

• Ease of enforcement• International borders• Legal system in domicile

Contracts

Page 18: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Core competence Switching costs Supplier agreements Vendor managed inventories Overhead costs Production in a high wage location Carrying costs – goods in transit

What must we consider in our decision to outsource?

Page 19: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Small businesses outsource

Limited capital

Limited expertise

Cost controls

Economies of scale

Research and

Development

Page 20: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

How can you see outsourcing benefiting your business?

Page 21: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Here’s another resource

Page 22: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

http://www.slideshare.net/richieb93

Download this Presentation Here

Page 23: Customer relationship management 2013

Presented by Richie B. of http://www.bladesandbladesconsultancy.com

Contact Details

T. 246.420.4826 E. [email protected] W. www.bladesandbladesconsultancy.com