Customer meetingdeck a16z
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Transcript of Customer meetingdeck a16z
AGENDA
‣ Introductions and objectives
‣ What we’re hearing
‣ How we can help
‣ Customer examples
‣ Next steps
THE NEED FOR INSIGHTS
$
CUSTOMER INSIGHTS
OPERATIONAL INSIGHTS
CREATE NEW REVENUE STREAMS
react to changing behaviors
improve speed, qualityand costs
via data drivenproducts
CUSTOMER CONVERSATIONS ARE EVERYWHERE
Big Data Scale
Clou
d Ag
ility
GETTING TO VALUECl
oud
Agili
ty
Traditional BI Big Data
Visualization Tools
Scale
INSIGHTS?
NOW, LET’S TALK ABOUT YOU
SHIFTING FOCUS TO OUTCOMES
Drive Business PerformanceImprove Alignment
Clearly Attribute RevenueGet a Predictable ROI
Reduce IT BurdenSecure, Integrated, Managed
Data VisualizationTableau, Qlik, Spotfire
Analytics EngineCognos, Oracle, Business Objects
Data WarehouseOracle, Teradata, Netezza, Microsoft
ETLInformatica, DataStage, Boomi, Snaplogic
InfrastructureServers, Storage, Networking
Beyond BIData Visualization
Tableau, Qlik, Spotfire
Analytics EngineCognos, Oracle, Business Objects
Data WarehouseOracle, Teradata, Netezza, Microsoft
ETLInformatica, DataStage, Boomi, Snaplogic
InfrastructureServers, Storage, Networking
As a Service
Start At Insights
‣ Insights Engine ‣ Collective Learning‣ Your Success Is Our Success
‣ Intuitive Experience
‣ Time to Value‣ End-to-End Cloud Platform‣ Financial ROI
Insight Acceleratorsto understand your customers
Custom Insightsto understand your business operations
Data Productsto generate new revenue streams
INSIGHTS AS A SERVICE
5,000+ sales reps currently using GoodData
90%+ competitive win rate since partnering with GoodData
4x Cost savings versus internal IT approach
8+ Data sources integrated to predict ROI and improve digital marketing spend
#1 reason why customers upgrade
0 additional resources required to launch and manage e-commerce analytics
Problem: Provide customers with access to insights
Solution: Powered By GoodData
Result:
‣ #1 reason why customers upgrade
‣ #1 reason why trials convert
‣ Created a new line of business resulting in significant revenue increase
NEXT STEPS‣ Recommendation 1‣ Recommendation 2‣ Recommendation 3‣ Recommendation 4
‣ Recommendation 5‣ Recommendation 6‣ Recommendation 7‣ Recommendation 8
LEADING ENTERPRISES AND TECH COMPANIES PARTNER WITH GOODDATA
Hewlett Packard
ProblemGet clear view into marketing spend and impact on sales
and product lines. Need clear revenue attribution.
SolutionSales and Marketing Analytics
Results
‣ Response time improved dramatically
‣ Rapid, data-driven decision making
‣ Product-line analysis launched
‣ Culture changed to startup mentality
ProblemConsolidate 40 unique data sources into single view to
track conversions from engagements to views
SolutionSocial and Digital Analytics
Results
‣ 20+ unique media channels and digital properties exposed to insights
‣ Time spent on report generation reduced from 90% to 20%
‣ Raised IT role to strategic
ProblemProvide call centers real time access to
analytics on performance
SolutionPowered by GoodData
Results
‣ Advanced analytics with ad hoc capabilities
‣ Key differentiator in a crowded market
‣ Customers choose BolderThinking because of advanced analytics
BolderThinking
ProblemOn-premise BI issues for JD Edwards ERP customers
SolutionSales, Marketing, Inventory, Financial, Manufacturing, IoT
Results
‣ Proof-of-concepts completed in less than a day
‣ Customer up and running in a day
‣ Improved resource allocation greatly
‣ 360-degree view of business
‣ Additional revenue stream
17
Insight Engines
Insight Engines
Business Executive
Business Analyst
Insight Engines
Data ExplorerPublish
Conn
ect o
r pus
h
Cloud Connect
ETL
SDKsAutomationVisualization
Custom RuntimeAutomation SDK, Predictive Extensions
Secure.GoodData.com
EncryptedBackups
Share
Dashboards
Reports
Metrics
What Data & How to See it?
Match Datato Business
Compute Analytics
Generate Code
START AT INSIGHTSDATA PIPELINE CONSUME
Big Data Store
Exte
nsiv
e AP
IsPu
blic
, RES
T, JD
BC/S
QL Data Pipeline Service
Collective Intelligence
Cloud Computing Fabric
Cloud Control Center Health and Performance Monitor
Operating System and Hardware InfrastructureVirtual environment with high performance, redundancy, networking
Technical Staff
Analytical Designer
ADSAgile Data-Warehouse Service
Structured Transformed
Multi-Tenant Columnar Database
Cluster SQL
Platform
18
Insight Engines
Insight Engines
Business Executive
Business Analyst
Insight Engines
Data ExplorerPublish
Conn
ect o
r pus
h
Cloud Connect
ETL
SDKsAutomationVisualization
Custom RuntimeAutomation SDK, Predictive Extensions
Secure.GoodData.com
EncryptedBackups
Share
Dashboards
Reports
Metrics
What Data & How to See it?
Match Datato Business
Compute Analytics
Generate Code
Big Data Store
Exte
nsiv
e AP
IsPu
blic
, RES
T, JD
BC/S
QL Data Pipeline Service
Collective Intelligence
Cloud Computing Fabric
Cloud Control Center Health and Performance Monitor
Operating System and Hardware InfrastructureVirtual environment with high performance, redundancy, networking
Technical Staff
Analytical Designer
ADSAgile Data-Warehouse Service
Structured Transformed
Multi-Tenant Columnar Database
Cluster SQL
Platform
Significant GoodData IP Open Source or Commercial SoftwareManaged & Operated by GoodData