CustomerIntelligenceManagementForRetail|Banking|Insurance

@allsight

#customerintelligencemanagementwww.allsight.com

ExistingITplatformsconsolidatepartial(MDM,DW)orcomplete(datalake)data,butdon’tsynthesizeitintoaCustomer360orgenerateintelligenceabouteachcustomer.

Thisinabilitytohandleunstructureddata,andfragmentsofdatacreatesaninabilitytoderiveinsightsfromfragmentsofcustomerdataoridentifynon-obviousrelationships. Lackofanunderstandingofthecustomerjourneyorindicatorsofbehaviorthatcouldhaveanimpactonhoworganizationsmarket,sellandservicecustomers.

THESTATUSQUO

CIMisdesignedtocreateandmanageanintelligentCustomer360.

Itcombinesdatamanagement,analyticsandactionintoasinglesystemthatprovidesintelligentcustomerdatatobothoperationalandanalyticalapplications,fromcommerceplatforms,toCRMsystems,tomarketingapplications. CustomerIntelligenceManagement(CIM)generatesdeepcustomerintelligencefromALLsourcesofdata,andcontinuouslyevolvesandseeksoutnewcustomerdata.

CustomerIntelligenceManagement(CIM)

CustomerIntelligenceManagementforretailcreatesacompletecustomer360thatenablesorganizationstodriveactionforeachdepartment.Itprovidesinsightintocustomerpreferencesbyingestingdatafrompurchasehistoryandwebchatsforcustomerserviceteamsandcompetitivementionsformarketing.

Itempowersdecisionmakerstotraverseandconnectcustomerstoeachotherusinggraphandenablesmarketinganddataanalyststoexploreandexaminewhoindividualcustomersareconnectedto,howtheyareconnected,andidentifydriversforcustomerbehavior.

Retail

CustomerIntelligenceManagementingestsandautomaticallysynthesizes,understandsandmanagesdatafromexistingbankMDMsystems,datalakes,accountandloansystems,andunstructuredcontentsuchassurveys,Onlinebankingweblogsandcallcentertranscripts.

CustomerIntelligenceManagementinfersadditionalattributestogeneratedeepercustomerintelligencesuchassentiment,customerjourney,andrelationships.Bankscancreateacustomerprofilethatevolvesbybringinganynewsourceofcustomerdata.

Banking

CustomerIntelligenceManagementinstantlyretrievesvaluablepolicyholderinformation,suchassentiment,claimshistory,premiums,andpolicycoveragedetailsandmakesitavailabletousers.

Agentsandbookerscanup-sellandcross-sellproducts– alertsandnotificationcanbetriggeredwhenpolicyrenewalsareapproaching,ormarketinghas“bundled”offersavailable.Marketinganalystsandunderwriterscanusenewinsights(sentiment,inferences,indicators)todriveriskmodelsandtailorproductofferingtimedtolifeevents.

Insurance

Anewsetofrequirementshaveemergedaroundcustomerexperienceforunderstandingthecustomerjourney,attitudes,andactions,andthenbeingabletopersonalize,marketandservicecustomersbetter.Whodrivesthoserequirements? Yourcustomersdo.

Expectationsaresetbythebestcustomer-centriccompaniesintheworld.CustomersexpectanAppleorAmazon-likeexperience,evenwhentheydealwithatelco,insurancecompany,bank,orlocalretailer.Customersarealreadydemandingthisofyourorganization.

Areyoureadytomeetthechallenge?TheeraofCustomerIntelligenceManagement

LearnmoreaboutCustomerIntelligenceManagement

www.allsight.com