Customer Insights Alternative Heating Sources Detailed Report December 2009.
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Transcript of Customer Insights Alternative Heating Sources Detailed Report December 2009.
![Page 1: Customer Insights Alternative Heating Sources Detailed Report December 2009.](https://reader035.fdocuments.in/reader035/viewer/2022080915/56649dda5503460f94ad11e0/html5/thumbnails/1.jpg)
Customer InsightsCustomer Insights
Alternative Heating SourcesDetailed Report
December 2009
![Page 2: Customer Insights Alternative Heating Sources Detailed Report December 2009.](https://reader035.fdocuments.in/reader035/viewer/2022080915/56649dda5503460f94ad11e0/html5/thumbnails/2.jpg)
2Providing an Integrated Point of View!
Methodology
• This survey was conducted by Harris Interactive via its National QuorumSM telephone omnibus service. Specifically, this study was conducted:– By telephone within the United States – Between December 16 and 20, 2009– Among a nationwide cross section of 1,020 adults (aged 18 and
over). Figures for age, sex, race, and region were weighted where necessary to bring them into line with their actual proportions in the population.
– Respondents were not given incentives to participate in survey
• Results are provided for the overall sample and by census region.
• The results for the overall sample have a sampling error of +/-3 percentage points at a 95 percent certainty.
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3Providing an Integrated Point of View!
Gas or wood burning fireplaces tend to be the number one alternative heating source that respondents are currently using.
QE1 - Please rank the alternative heating sources in order of how often you are CURRENTLY USING them, with the one you are currently using the most ranked first
3%
5%
10%
12%
15%
0% 2% 4% 6% 8% 10% 12% 14% 16%
Fireplace insert
Wood or pellet stove
Gas space heater
Electric space heater
Gas or wood burningfireplace
Base: Total (1022)
Type of alternative heating source currently using - Ranked
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4Providing an Integrated Point of View!
Gas or wood burning fireplaces and electric space heaters will be used most to heat homes this the upcoming winter.
QE2 - Regarding these same alternative heating sources, please rank them in order of how often you PLAN TO USE them to heat your home in the coming winter months, with the one you plan to use the most ranked first.
4%
6%
10%
14%
14%
0% 2% 4% 6% 8% 10% 12% 14% 16%
Fireplace insert
Wood or pellet stove
Gas space heater
Gas or wood burningfireplace
Electric space heater
Base: Total (1022)
Type of alternative heating source planned to use to heat their home in the coming winter
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5Providing an Integrated Point of View!
Sixty-one percent of the respondents alternative heating sources tend to be 3 years or older mostly due to gas or wood burning fireplaces or electric space heaters
QE5 - How old is the… that you currently use?
5%
61%
13%
9%
13%
0% 10% 20% 30% 40% 50% 60% 70%
Don't Know
3 years or more
2 years to less than 3years
1 year to less than 2years
Less than a year
Base: Total (649)
Age of alternative heating source currently being used
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6Providing an Integrated Point of View!
53%41%
6%
Yes
No
Don't know
QE6 - Do you still have the owner’s manual for the… that you currently use?
Base: Total (649)
Percentage of those who have the owners manual for the alternative heating source currently being used
Fifty-three percent of the respondents still have the owners manual to their alternative heating source. A significantly higher proportion of those living in the Midwest claim to have retained their owners manual.
B/C/D/E = Statistically significant at the 95% confidence level
Base: Total (649)
Total Northeast Midwest South WestA B C D E
(649) (149)* (137)* (227) (136)*
Yes 53% 52% 68% 51% 42%BDE
No 41% 39% 25% 46% 52%C C C
Region
* = Small sample size
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7Providing an Integrated Point of View!
About two-thirds of the respondents claim they are planning to use their heating source about the same or more often compared to last year.
QE7 - Compared to a year ago, do you use your… more or less often?
4%
32%
28%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Don't Know
Use more often than ayear ago
Use less often than ayear ago
Use about the sameamount
Base: Total (649)
Frequency of those currently using their alternative heating source versus a year ago
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8Providing an Integrated Point of View!
Respondents plan to save, on average, approximately $474 each winter by using their alternative heating sources. Those in the Midwest plan to save $644.
Estimate of how much money will be saved each winter
QE8 - Please enter an estimate of how much money you think you will save each winter by using alternative heating sources.
Base: Total (738)
B/C/D/E = Statistically significant at the 95% confidence level
* = Small sample size
Total Northeast Midwest South West White Black HispanicA B C D E F G H
(738) (167)* (159) (252) (160)* (513) (87)* (84)*
Mean 473.9 428.6 643.6 494.1 247.3 479.4 305.3 762.0
Region
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9Providing an Integrated Point of View!
One in four respondents have their chimney inspected less often than once every 4 years. Respondents in the Northeast tend to have theirs inspected more than once a year, potentially due to colder climates.
QE9 - How often do you have your chimney inspected by a professional chimney sweep?
11%
21
25%
4%
6%
6%
21%
6%
0% 5% 10% 15% 20% 25% 30%
Don't Know
Do not currently have a chimney
Less often than once every 4 years
Once every 4 years
Once every 3 years
Once every 2 years
Once a year
More than once a year
Base: Total (397)
Time frame for having chimney inspected by a professional
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10Providing an Integrated Point of View!
16%
70%
12%2%
Yes
No
Not Appllicable/ have gas only
Don't know
QE10 - Do you burn firewood that hasn't dried out an entire year?
Base: Total (336)
Percentage who burn firewood that hasn’t dried out an entire year
Respondents typically do not burn firewood that has not been dried out.
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11Providing an Integrated Point of View!
23%
70%
6% 1%
Yes
No
Not Appllicable/ have gas only
Don't know /Refused
Base: Total (336)
QE11 - Do you burn paper in the fireplace, fireplace insert or wood or pellet stove that you use?
Percentage who burn paper in the fireplace, fireplace insert or wood or pellet stove
Respondents claim they typically do not burn paper in the fireplace, fireplace insert, or wood / pellet stove.
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12Providing an Integrated Point of View!
70%
11%
11%
9%
Yes
No
Do not currently havepipe vents installed
Don't know
Base: Total (397)
QE12 - For the fireplace, fireplace insert or wood or pellet stove that you use/plan to use, do your vent pipes extend at least 3 feet above the roof?
Percentage who's vent pipes extend at least 3 feet above the roof
Most respondents extend their vent pipes at least 3 feet above the roof.
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13Providing an Integrated Point of View!
11%
87%
2%
Yes
No
Don't know
Base: Total (318)
QE13 - Do you use/plan to use an extension cord with your electric space heater?
Percentage who use/plan to use an extension cord with electric space heater
About 90% of respondents say they do not use or plan to use an extension cord with their electric space heater.
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14Providing an Integrated Point of View!
QE14 - Have you ever refueled your gas space heater inside your home? Please only consider inside your living quarters, not an area like a garage.
About 90% of respondents claim they have not refueled their gas space heater inside their home.
Base: Total (164)
Percentage who have refueled gas space heater inside home
3%
89%
8%
Yes
No
Don't know
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15Providing an Integrated Point of View!
66%
29%
5%
Yes
No
Don't know
About 2/3 respondents say they either turn off or plan to turn off their space heaters when they go to bed.
QE15 - Do you turn off/plan to turn off your space heater when you go to bed?
Base: Total (429)
Percentage who turn off/plan to turn of space heater when going to bed
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16Providing an Integrated Point of View!
40%
40%
19%
Yes
No
Don't know
Total Northeast Midwest South WestA B C D E
(337) (75)* (78)* (118) (66)*
Yes 40% 36% 62% 28% 41%BD
No 40% 35% 20% 55% 46%C
Region
Forty percent of the respondents have had their space heater tested by Underwriters Laboratories (UL). Sixty-two percent of those respondents were located in the Midwest.
QE16 - Has your space heater been tested by Underwriters Laboratories (UL)?
Base: Total (337)
Percentage who’s space heater has been tested by Underwriters Laboratories (UL)
B/C/D/E = Statistically significant at the 95% confidence level
Base: Total (337)
* = Small sample size
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17Providing an Integrated Point of View!
QE17 - How often do you check the batteries in your smoke detectors?
6%
3%
4%
0%
1%
5%
41%
40%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Don't Know
Don't have a smoke detector
Less often than once every 4 years
Once every 4 years
Once every 3 years
Once every 2 years
Once a year
More than once a year
A majority of respondents check the batteries in their smoke detector at least once a year.
Base: Total (1022)
Frequency of checking batteries in smoke detector
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18Providing an Integrated Point of View!
QE18 - How often do you check the batteries in your carbon monoxide detectors?
8%
38%
5%
0%
0%
2%
23%
24%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Don't Know
Don't have a carbon monoxide detector
Less often than once every 4 years
Once every 4 years
Once every 3 years
Once every 2 years
Once a year
More than once a year
Thirty-eight percent say they don’t even have a carbon monoxide detector (Nationwide believes this percentage could be higher because some people don’t want to admit they don’t own carbon monoxide detectors).
Base: Total (1022)
Frequency of checking batteries in carbon monoxide detector
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19Providing an Integrated Point of View!
Most respondents have never used their oven to heat their kitchen.
QE19 - Have you ever used your oven to heat the kitchen?
Base: Total (1022)
Percentage who have heated kitchen with their oven
13%
86%
Yes
No