Customer Feedback Persona's

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Gamer Advocates Innovator Protector Negative Ninny To get the most wholistic view of your customers’ experience, you must obtain feedback from as many of them as possible; but not every customer is the same... The 5 Personas of Customer Feedback So how do we effectively collect feedback from so many customers? Local Viewpoints has identified 5 different kinds of people, and we’ve tailored our tools to appeal to each. The advocates recommend their favorite business to their friends, especially if the process is simple. Local Viewpoints allows your customers to speak on your behalf with just the click of a few buttons. The innovator wants to share their ideas with you, and you should listen! Their thoughts could improve your business Local Viewpoints provides you with a modern mobile suggestion box, allowing you to improve the things customers care about. Suggestions? SLOW WATCH FOR CONSTRUCTIVE INFORMATION The Negative Ninny likes to identify the one or two faults in your business, yet still recommends your business to friends. Local Viewpoints tools continues to probe for areas of dissatisfaction, identifying customers at risk. SHERIF The protector needs to tell you and the world about their precieved poor experience with your business. Local Viewpoints’ structured reviews and real time alerts reduces the negative impact of a protectors feedback. Let’s Play Win $100! L L L L L $100 Advocates Innovator Negative Ninny Protector Gamer The gamer wants to win some money. They will give you feedback if you give them a chance to try their luck. Local Viewpoints offers a $100 monthly sweepstakes to give the gamer that extra perk.

description

To get the most holistic view of your customers' experience, you must obtain feedback from as many of them as possible; but not every customer is the same..... These customer feedback personas can help you identify ways to motivate each of the different personas. Local Viewpoints identified 5 different kinds of people and we've tailored our tools to extract more insights from each persona in different ways.

Transcript of Customer Feedback Persona's

Page 1: Customer Feedback Persona's

Gamer

Advocates

Innovator

Protector

NegativeNinny

To get the most wholistic viewof your customers’ experience, you must obtain feedback from as many of them as possible; but not every customer is the same...

The 5 Personas of Customer Feedback

So how do we e�ectively collect feedback from so manycustomers? Local Viewpoints has identified 5 di�erent kinds of people, and we’ve tailoredour tools to appeal to each.

The advocates recommend

their favorite business to

their friends, especially if the

process is simple.

Local Viewpoints allows

your customers to speak

on your behalf with just

the click of a few buttons.

The innovator wants to share

their ideas with you, and you

should listen! Their thoughts

could improve your business

Local Viewpoints provides you

with a modern mobile suggestion

box, allowing you to improve

the things customers care about.

Suggestions?

SLOWWATCH FORCONSTRUCTIVEINFORMATION

The Negative Ninny likes to identify

the one or two faults in your

business, yet still recommends

your business to friends.

Local Viewpoints tools continues

to probe for areas of dissatisfaction,

identifying customers at risk.

SHERIF

The protector needs to tell you

and the world about their

precieved poor experience

with your business.

Local Viewpoints’ structured

reviews and real time alerts

reduces the negative impact of

a protectors feedback.

Let’s Play

Win $100!

L

L

L

L L

$100

Advocates

Innovator

Negative Ninny

Protector

GamerThe gamer wants to win some

money. They will give you

feedback if you give them a

chance to try their luck.

Local Viewpoints o�ers a

$100 monthly sweepstakes to

give the gamer that extra perk.