Customer Experiences with Soul - Sustainable Brands Bangkok
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Customer Experiences with Soul A New Era in Design
Simon Robinson and Maria Moraes Robinson
12th October 2016
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© Holonomics Education 2016holonomics.co.uk
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Customer Experiences
with SoulA New Era in Design
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© Holonomics Education 2016holonomics.co.uk
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© Holonomics Education 2016holonomics.co.uk
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© Holonomics Education 2016holonomics.co.uk
Internal = External
© Holonomics Education 2016
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© Holonomics Education 2016holonomics.co.uk
What I say
What I mean How I act
What I say
What I mean
How I act
AuthenticCounterfeit
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© Holonomics Education 2016holonomics.co.uk
Peace Truth Love
Righteousness Non-violence
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Peace
Truth
Love
Righteousness
Self-respect
Integrity
Perseverence
ToleranceResourcefulness
Trust
Caring
Sharing
Respect
Honesty
HumilityConcentration
Observing
Reflection
AwarenessWisdom
ReasoningCuriosity
Creativity DevotionDedication
Empathy
Generosity
Unity
Loyalty
CooperationMorality
Discipline Usage of time
Leadership
Harmony
CourageCitizenship
HarmonyNon-violence
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© Holonomics Education 2016holonomics.co.uk
We define sustainability as the quality of our relationships.
© Holonomics Education 2016
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© Holonomics Education 2016holonomics.co.uk
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© Holonomics Education 2016holonomics.co.uk
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© Holonomics Education 2016holonomics.co.uk
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© Holonomics Education 2016holonomics.co.uk
Capra Course
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© Holonomics Education 2016holonomics.co.uk
Conclusions
• Nowadays people do not just want to buy something, they want to believe in something.
• The new business paradigm puts a huge emphasis on company culture.
• Understand that the whole organisation is responsible for delivering a customer experience with soul.
• Look for authenticity in everything you do. • Introduce the Net Promoter Score as a key
performance indicator.
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© Holonomics Education 2016holonomics.co.uk
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Thank you!
Simon Robinson and Maria Moraes Robinson
12th October 2016
www.holonomics.co.uk !