Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty
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Customer Education Cass Turnbull President and Founder PlantAmnesty www.plantamnesty.org
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Customer Education Cass Turnbull President and Founder PlantAmnesty www.plantamnesty.org. The Personal S cale M ake it a BIG DEAL Talk to your customers Teach a class Use follow-up literature. Can the Right Customers Find YOU? Use your business card– advertizing - PowerPoint PPT Presentation
Transcript of Customer Education Cass Turnbull President and Founder PlantAmnesty plantamnesty
Customer Education
Cass TurnbullPresident and Founder
PlantAmnestywww.plantamnesty.org
The Personal Scale
Make it a BIG DEALTalk to your customersTeach a class Use follow-up literature
Can the Right Customers Find YOU?
Use your business card–advertizing
Take a proactive stand
Through National and Local Professional Organizations
Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards
Public Education
TV, Radio, Print, Google, Bill Boards, Bumperstickers, Street Signs
Advertising—tell a story, use testimonials, scare the clients
Media Horticulturalists—the low-hanging fruitUse your organization to hire or designate
spokespersonAll messages bundled—what’s wrong with
how to do it right with credentials?
Through National and Local Professional Organizations
Make sustainable pruning a BIG DEALLAs –talk to themSend letters Enroll the City ArboristGold-Leaf Awards
