Customer Development Startup 101 with Founder Institute Sydney
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1 Night per Week1 Night
per Week14 Sessions
in Total14 Sessions
in Total25 Hoursper Week 25 Hoursper Week
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RefineYour Pitch
RefineYour Pitch
Get Feedbackon Your IdeaGet Feedbackon Your Idea
Interact withTop CEOs
Interact withTop CEOs
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Follow a Curriculum
Follow a Curriculum
Complete Assignments
Complete Assignments
Check Your Progress
Check Your Progress
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Meetin Groups
Meetin Groups
Practice Leadership
Practice Leadership
RotateGroupsRotateGroups
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Mentorship + Structured Approach + Peer Support =Mentorship + Structured Approach + Peer Support =
86%Operating
86%Operating
70%Ahead of Plan
70%Ahead of Plan
45%Funded
45%Funded
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UdemyAmericas
Online platform to create and take courses
Raised $113 MM
UdemyAmericas
Online platform to create and take courses
Raised $113 MM
GoFarAustralia
Car device and app for better mileage and
lower emissions
320% Kickstarter Target
GoFarAustralia
Car device and app for better mileage and
lower emissions
320% Kickstarter Target
iCarsclubAsia
Web and mobile app to rent your car in Asia
Raised $70 MM
iCarsclubAsia
Web and mobile app to rent your car in Asia
Raised $70 MM
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$50Application Fee
$50Application Fee
$1375Course Fee
$1375Course Fee
3.5%Options
3.5%Options
http://FI.co/join/meetup
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1 2 3Idea Business Launch
1. Orientation
2. Vision
3. Research
4. Revenue
5. Naming
6. Mentor Idea Review
7. Startup Legal
8. Team
9. Product
10. Mentor Progress
Review
11. Sales
12. Branding
13. Fundraising
14. Graduation
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1 2 3 4 5Great Idea Corporation Plan Progress Pitch
Vetted by Mentors
Reviewed by experts
Tested in the market
Formed by top law firm
Set-up correctly
Support expansion
Viable revenue model
Realistic go to market
Strategy for development
Initial product development
Initial team members
Advisory Board
Pitch your business
Strong materials
Confidence
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Starts 23rd August 2015
Applications close this Sunday
http://FI.co/fellowships
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“A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty”- Eric Ries
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“No business plan survives first contact
with customers.”
- Steve Blank
“A business plan is a document collecting your ideas that you
have to write…
but no-one reads”
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No startup that scaled prematurely sustained growth rates to reach 100K users.
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Few startups that grow prematurely reach $100K monthly revenue.
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Startups that grow consistently, grow 20x faster and get higher valuations.
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1. Do NOT talk about your ideaE.g. We’re building a cool website with pictures of cats. Do you like websites?
2. Do NOT ask about the future (never use “would”)E.g. Would you pay for something that did x? Would you like x more if it did y?
Exercise
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1. What’s the hardest part about <problem context>?
2. Can you tell me about the last time that happened?
3. Why was that hard?
4. What, if anything, have you done to solve that problem?
5. What don’t you love about the solutions you’ve tried?
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Keep interviewing until:
•You proven a customer
niche
•You’ve found a big problem
Then, start talking with a
target customer about your
solution…
Listen to what they say next!
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We are a global incubator
headquartered in Silicon Valley
that helps aspiring entrepreneurs
launch meaningful and enduring companies
through a 4 month training program
where all participants share in the upside.
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My company {name},
is developing {e.g. an
app} to help {define
customer(s)}
solve {these problems},
with {your secret sauce}
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• If their reaction to your
solution is lukewarm, it’s
time to PIVOT
• If they go crazy about
your idea, PERSEVERE
and ask how they will use
it.
Will they buy it on the
spot?
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MVP Minimum Viable Product
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Mockup / Prototype Landing Page Video Pitch
• Create a ‘Minimum Viable Product’ and sell it to customers… really early!
• Test where you find your customers. Use results to form new experiments
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Fake it till you make it!
•Learn about jobs-to-be-done
and deliver your offer
manually
•Don’t start coding until you
know which features
customers find most valuable
•Measure it through
experiments!
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http://FI.co/join
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http://FI.co/join
1. Do I have to share details about my idea?2. What happens if my idea is not good?3. Do I have to join the Bonus Pool?4. Is 3.5% a lot of equity to give away?5. Do I need to quit my day job?6. How does FI help me if I have an existing company?