Customer Development Power-Ups
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Transcript of Customer Development Power-Ups
Customer dev power-ups
#HackCustomerDev
Lean Start up Conference 2015#LeanStartup#HackCustomerDev
How well do you know your Customer ?“No.1 reason for failure, cited by 42% of polled startups ” - C.B.Insights
#HackCustomerDev
Questions facing you ?
Who ..are interested in your product ?are your power users ?
How ..do you reach them ?do you collect feedback at scale ?
What ..are your customer’s preferences ?are features do they hate / demand ?
#HackCustomerDev
Customer dev is hard
?#HackCustomerDev
Time
Money$Resources
Hacking your early research
Online data + Analytics + Creativity = Preliminary Market Insight !
#HackCustomerDev
Hacking customer development
User data ..Time spent online: 21hrs/week
Unbiased ..Passive, honest, from right users
#HackCustomerDev
Methodology
Where are your users
Online
Can you
Minethe info manually
#HackCustomerDev
Loopthe info mining,scrape
Process the data and
Analyse
Hacks & DIY Power-ups
for tech startups, small businesses, even individuals..
#HackCustomerDev
CaseStudy - LensBricks
Exploring home monitoring..
Smart camerasfor consumers
#HackCustomerDev
Who are the current buyers ?
What are the main use cases ?
Where are the gaps ?
Methodology
#HackCustomerDev
Identify modelcompetitors
Where can you find their users
Online MineLoop
Analyse
Who buys home monitoring/security ?
#HackCustomerDev
Scrape & clusterprofile data
Who buys home monitoring/security ?
#HackCustomerDev
53% Male78% married | 29% parents$38k avg income pa ( individual )
Construction professionals, Realtors, Members of military, consultants & IT professionals
Affiliations to : Apple store, Verizon, Best Buy, Home Depo and Radio shack
53-70% Male 90+% Married | 25-47% are Parents. $57k - $68k avg income pa (individual )
Entrepreneurs , Senior Managers , Sales/Marketing Managers,focus on Tech & Travel
Affiliations to : Apple Store, Best Buy, Verizon Store, Roku and Sprint Store
What are the main use cases ?
#HackCustomerDev
Wrote script to mine data
Analysed using excel
No coding method:Use kimono labs +
wordCloud
What are the main use cases ?
#HackCustomerDev
Summary - 1900 reviews:(as of Nov 2014)
Security usage ~40%Baby/Child monitoring ~26%Pet monitoring ~22%Miscellaneous ~12%( lawn, elderly )
What are the gaps ?
#HackCustomerDev
Wrote script to scrape data
Analysed using excel
No coding alternate:Use kimono labs +
wordCloud
What are the gaps ?
#HackCustomerDev
Write code to scrape
OR Analysis in excel
What are the gaps ?
#HackCustomerDev
Pros:Easy setup ~ 90%HD video quality ~75%Night vision ~40%
(results are based on data mined as of Dec 2014)
Cons:Monthly subscription ~70%False alerts ~55%Wifi/Connectivity ~30%
CaseStudy - LearnLingo
Who could potentially buy ?
How to reach potential buyers ?
Marketplace to learn language
while you travel
#HackCustomerDev
Who could potentially buy ?
#HackCustomerDev
tweets about “learning language”“learning chinese”
…..
Who could potentially buy ?
#HackCustomerDev
Engage personally(learn & feedback)
Targeted marketing(A/B test, sell)
+
tweets about “learn language”
add to google spreadsheet
CaseStudy – Igloo
How to reach out to potential customers quickly ?
Service providerto real estate agencies
#HackCustomerDev
How to reach potential buyers ?
#HackCustomerDev
where would agencies be
listed ?
how todownload
their details
reach them at scale ?
CaseStudy – Megha
How to survey other developers on their preferences & practices ?
Created software to be used by biometrics developers
#HackCustomerDev
Who to reach potential users?
#HackCustomerDev
Wrote script to automate
How can you implement ?
#HackCustomerDev
How can you implement ?
Find
Online
Minemanually
#HackCustomerDev
Loop Analyse - Use DIY tools - Code Write/use code Get code written - Non coding Mturk, Upwork
- Use DIY tools Existing tools Excel addins - Code Write/use code Get code written - Just look !
List of tools
#HackCustomerDev
Demographics ProFollowermonkSimplymeasureTwittersheepHootsuite
Web ScrapingKimonoLabsImport.ioFminerScraperWiki
Social Media AppstoreAppAnnieMoAppAppFigures
IFTTT
Limitations
#HackCustomerDev
“ With great power, comes great responsibility ! ”
Just Hacksand not full blown solution
MisleadBad experiment design
Private dataBe respectful !
Hope that was helpful !
#HackCustomerDev
Email: [email protected]: @agarwal__gauravLinkedin: https://www.linkedin.com/in/gauravragarwal
Need any help, please reach out !
Pls join / reach out
Quick 5 mins
Hands-on exercise
Hands on exercise
#HackCustomerDev
Lets scrape amazon.com for product reviews ..
Its easier than you think ..
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step1: Install Kimono Labs
1) Switch to chrome browser2) Go to https://www.kimonolabs.com/3) Click Sign-up & create an account4) Click on the kimono labs icon on the center of the page. It says “click to install”5) Add/Install the chrome extension
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step2: Go to product review page on Amazon
1) Go to amazon.com2) Search for you product and go to the product page3) Scroll to the bottom and click on “See all 2362 customer reviews”
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step3: Scrape using Kimono Labs
1) Click on kimono labs chrome extension, wait for it to load2) A pop up appears, familiarise yourself with the controls3) Selecting “Title” of review:• Click on title of any review – yellow box should appear. Now click on title of another review . You
should see “Title” of all the reviews selected.3) On the kimono lab tool bar, click on the plus sign. 4) Selecting “Description” of review:• Click on description of any review – yellow box should appear. Now click on description of another
review.
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step3: Scrape using Kimono Labs
5) Selecting “Number of stars” of review:• Click on the “number” besides “star” for any review – yellow box should appear. Now click on same
entity for another review.6) On the kimono lab tool bar, click on “open book sign”7) Scroll to the bottom of the page and click on “4” in pagination number tab
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step4: Downloading the data1) Provide your login details2) Provide a name for your API Change “5 pages maz” to “25 pages”3) Click on “create API”4) Click on the link for your API5) Let the crawl complete if its in progress6) Click on “Data Preview” tab7) Click on “csv” and then “Download” button on the right to get the data
Kimono labs + Amazon + WordClouds
#HackCustomerDev
Step5: Make sense of data1) Open the .csv file in excel2) If you are an excel/scripting ninja, you can do text analysis, sentiment analysis, etc3) For others, lets use an online text analysis tool4) Go to “worditout.com” or “tagul.com”5) From the excel sheet, copy the title or description column and paste it on the tool6) Generate word cloud7) Remove unnecessary words from wordlist like “dropcam” “pro” “camera” to leave only the
adjectives/verb