Customer Development: How to Find Customers to Interview = 14 Best Ways
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Transcript of Customer Development: How to Find Customers to Interview = 14 Best Ways
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How to Find Customers to InterviewMike Fishbein, www.mfishbein.com
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Why
You might have the best new product idea in the world, but until you find customers, it’s not actually a business.
If you can’t find customers before you have a product, what will you do when you have a product?
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WhoWho is most strongly affected by the problem you’re solving?
Who would absolutely LOVE this product/service?
Create a profile
Name someone specifically
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How
Go where they go, online and offline
Most not scalable, sustainable, profitable
Test your riskiest assumption first
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LinkedIn Groups
Roles, industries, interests, etc.
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People you know “Hi [their name],
Hope all is well! I'm looking for feedback on a potential product to help with [problem or process]. Given your experience, it would be great to get your feedback.
I don't have a product to sell (yet)...I’m just trying to determine if it's a problem worth solving in the first place.
Could I buy you a coffee next week to ask you a few questions and get your feedback?
Thanks,
[your name]”
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ReferralsYour network
People you’ve interviewed
“Do you know anyone else who might have this problem that you would feel comfortable introducing me to so I could conduct a similar interview?”
Find people on Facebook or Linkedin and asked shared connections
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Cold Outreach
Get specificFind their contact information“Hi [their name],
I’m Mike [link to page with my bio]. I'm looking for feedback on a potential product to help with [problem or process]. I came across your LinkedIn profile and it looks like you have a lot of experience with [problem or process], so I was hoping to get your feedback.
I don't have a product to sell (yet)...I’m just trying to determine if it's a problem worth solving in the first place.
Could I ask you a few questions and get your feedback over a fifteen minute phone call?
Thanks,
[your name]”
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Meetup.com
Go to eventsReach out to organizersPost on message board
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Conferences and Events
Especially if enterprise
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Craigslist
Respond to postsCreate posts
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Hashtags, phrases
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Search
Groups
Ads
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Blog
Create relevant and valuable content
Can be sustainable customer acquisition
Can be your MVP
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Offline Paper Handouts
Coffee shops, gyms, streets, etc
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Kickstarter
Large user base
Validation and $
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Hit the streets
Neighborhoods
Stores
Events
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Quora
Reviews
Relevant questionsReach out
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To Learn More About Cust Dev...
Video CourseUdemy (http://bit.ly/1bQW22W)
My Book Amazon (http://amzn.to/1cusVFt)
Questions?www.twitter.com/mfishbein
Good luck validating!