Customer Decision Journey

8
TENERIFE

Transcript of Customer Decision Journey

Page 1: Customer Decision Journey

TENERIFE

Page 3: Customer Decision Journey

TARGET CUSTOMER

Families

Persons who look for the sun and for the heat

Young people

Middle Class

Customers who want to relax

Page 4: Customer Decision Journey

RESEARCH OF HOTEL

The customer has to go on internet and type on google «  Hotel Tenerife , playa de las Americas »

First page on Google

It appears as the third hotel

The first site which appears is OTA (booking.com)

Page 5: Customer Decision Journey

WHY THIS HOTEL ?

4 star hotel

Tenerife

Good comments on tripadvisor

Professional space

Specialized services

Privilege customers

Page 6: Customer Decision Journey

RESERVATION

o On the website www.hotelh10conquistador.com

o On tripadvisor, booking or expedia

o Fast and effective

Page 7: Customer Decision Journey

OTA

Allow customer to make the reservation

Give more information

Allow the customer to see comments

Plan the travel

Find other service

Page 8: Customer Decision Journey

THANK YOU