Getting to Know You: Building a Customer-Centric Business Model ...
Customer centric business
5
Customer Centric Business Eileen McKeown 2012
-
Upload
eileen-elly-mckeown -
Category
Documents
-
view
171 -
download
1
Transcript of Customer centric business
![Page 1: Customer centric business](https://reader035.fdocuments.in/reader035/viewer/2022062820/589fa0c71a28abc04e8b5089/html5/thumbnails/1.jpg)
Customer Centric Business
Eileen McKeown2012
![Page 2: Customer centric business](https://reader035.fdocuments.in/reader035/viewer/2022062820/589fa0c71a28abc04e8b5089/html5/thumbnails/2.jpg)
SVC
![Page 3: Customer centric business](https://reader035.fdocuments.in/reader035/viewer/2022062820/589fa0c71a28abc04e8b5089/html5/thumbnails/3.jpg)
SVC
![Page 4: Customer centric business](https://reader035.fdocuments.in/reader035/viewer/2022062820/589fa0c71a28abc04e8b5089/html5/thumbnails/4.jpg)
CCE Examples
![Page 5: Customer centric business](https://reader035.fdocuments.in/reader035/viewer/2022062820/589fa0c71a28abc04e8b5089/html5/thumbnails/5.jpg)
Business Results
Customer Centricity
Disney: • $19 Billion in Brand Value, Forbes- Oct, 2012 • Dows best performing stock, CNN Money- June, 2012
Ritz-Carlton• 79% customer engagement/loyalty/retention, Engaged Customers Study- 2010
Apple:• $87.1 Billion Brand Value, Forbes- Oct 2012• Most profitable company in the world- A.E.