Customer Campaign Management, & Engagement | Technology...ž Environment: IBM Unica Campaign...
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ž Customization of IBM Unica Campaign Management for intelligent relationship marketing ž End-to-end campaign planning, definition, execution, tracking and reporting ž Built marketing database with combination of online behavior and e-commerce activity ž Provided mechanisms for targeted, personalized, and multi-channel communication SOLUTION DELIVERED ž Environment: IBM Unica Campaign Management ž Database: IBM Db2 ž 20% increase in average time spent by the customer at the site ž Greater average order size ž Increased revenue per customer ž Longer average customer tenure ž Improved customer profitability ž Reduced time to market for new programs and promotions ž Provided better campaign tracking mechanism TECHNOLOGY USED BUSINESS BENEFITS BUSINESS NEED CASE STUDY The customer is an online retailer in the UK. THE CLIENT ž Customer was unable to manage cross-channel, real-time, and micro-segment communications ž Customer marketing processes were not providing relevant, engaging messages ž No mechanism to re-engage lost customers or influence repeat purchases ž No user-friendly reporting system CUSTOMER CAMPAIGN MANAGEMENT, REPORTING & ENGAGEMENT SOLUTION ALTEN Calsoft Labs' solution comprised of the following areas that addressed core customer problems and helped them to gain a competitive edge in the market place. The customer was experiencing major issues w.r.t. attracting and engaging customers with effective campaigns for targeted retail products. Some of the other challenges are: ALTEN Calsoft Labs is a next gen digital transformation, enterprise IT and product engineering services provider. The company enables clients innovate, integrate, and transform their business by leveraging disruptive technologies like mobility, big data, analytics, cloud, IoT and software-defined networking (SDN/NFV). ALTEN Calsoft Labs provides concept to market offerings for industry verticals like education, healthcare, networking & telecom, hi- tech, ISV and retail. Headquartered in Bangalore, India, the company has offices in US, Europe and Singapore. ALTEN Calsoft Labs is a part of ALTEN group, a leader in technology consulting and engineering services. ABOUT ALTEN CALSOFT LABS [email protected] www.altencalsoftlabs.com
Transcript of Customer Campaign Management, & Engagement | Technology...ž Environment: IBM Unica Campaign...
ž Customization of IBM Unica Campaign Management for intelligent
relationship marketing
ž End-to-end campaign planning, definition, execution, tracking and
reporting
ž Built marketing database with combination of online behavior and
e-commerce activity
ž Provided mechanisms for targeted, personalized, and multi-channel
communication
SOLUTION DELIVERED
ž Environment: IBM Unica Campaign Management
ž Database: IBM Db2
ž 20% increase in average time spent by the customer at the site
ž Greater average order size
ž Increased revenue per customer
ž Longer average customer tenure
ž Improved customer profitability
ž Reduced time to market for new programs and promotions
ž Provided better campaign tracking mechanism
TECHNOLOGY USED
BUSINESS BENEFITS
BUSINESS NEED
CASE STUDY
The customer is an online retailer in the UK.
THE CLIENT
ž Customer was unable to manage cross-channel, real-time, and
micro-segment communications
ž Customer marketing processes were not providing relevant, engaging
messages
ž No mechanism to re-engage lost customers or influence repeat purchases
ž No user-friendly reporting system
CUSTOMER CAMPAIGN MANAGEMENT,REPORTING & ENGAGEMENT SOLUTION
ALTEN Calsoft Labs' solution comprised of the following areas that addressed
core customer problems and helped them to gain a competitive edge in the
market place.
The customer was experiencing major issues w.r.t. attracting and engaging
customers with effective campaigns for targeted retail products. Some of the
other challenges are:
ALTEN Calsoft Labs is a next gen digital transformation, enterprise IT and product engineering services provider. The company
enables clients innovate, integrate, and transform their business by leveraging disruptive technologies like mobility, big data,
analytics, cloud, IoT and software-defined networking (SDN/NFV). ALTEN Calsoft Labs provides concept to market offerings for
industry verticals like education, healthcare, networking & telecom, hi- tech, ISV and retail. Headquartered in Bangalore, India, the
company has offices in US, Europe and Singapore. ALTEN Calsoft Labs is a part of ALTEN group, a leader in technology consulting and
engineering services.
ABOUT ALTEN CALSOFT LABS
www.altencalsoftlabs.com
