Questionnaire

Name of the respondent: ____________________________________________________

Gender: ________________________ Mobile No___________________________

1. Age group:a) 16 – 20 [ ] b) 21 – 25 [ ] c) 26 – 30 [ ]d) 31 – 35 [ ] e) 36 – 40 [ ] f) 41 – 45 [ ]g) 46 – 50 [ ] h) 50 above [ ]

2. Total monthly income: a) 5000 – 10000 [ ] b) 10001 – 15000 [ ] c) 15001 – 20000 [ ] d) 20001 – 25000 [ ] e) 25001 – 30000 [ ] f) 30001 and above [ ]

3. Marital Status: a) Married [ ] b) Unmarried [ ] c) Single [ ]d) Widow [ ] e) Widower [ ]

4. Occupation: a) Government [ ] b) Business [ ] c) Student [ ]g) Teacher [ ] e) Mason [ ] f) Homemaker [ ]h) Engineer [ ] h) Doctor [ ] i) Lawyer [ ]j) Other _____________________

5. What form of communication is most effective to you?a) Advertisement [ ] b) Pamphlets [ ]c) Hoardings [ ] d) Cable [ ]e) Transit Advertising [ ]

6. Which newspaper do you subscribe?a) Times of India [ ] b) Deccan Herald [ ] d) Vijay Karnataka [ ] d) Tarun Bharat [ ]e) Indian Express [ ] f) Others __________________

7. Are you aware of SKYZONE – Ultimate Gaming Zone?a) Yes [ ] b) No [ ]

8. From where did you come to know about SKYZONE?a) News paper [ ] b) Hoardings [ ] c) Promotional Events [ ] d) Advertisements [ ] e) Word of mouth [ ]

9. Did you visit the SKYZONE?a) Yes [ ] b) No [ ]

i. If yes, go to question number 10ii. If no, go to question number 13

10. What is the frequency of your visits?a) Weekly [ ] b) Fortnightly [ ] c) Monthly [ ] d) Once in two month [ ] e) Once in three months [ ]

11. Rate the following on the scale of 1 to 5; 1 being Excellent and 5 being Poor.

Attributes Excellent Good Moderate Average PoorServices offeredService levelAmbienceCleanlinessParkingGames ArcadeBillingOffersProduct qualityService quality

12. What is at your top of mind when you recall the said parameter?a) Pricing [ ] b) Discount offers [ ] c) Exploration [ ]d) Games [ ] e) Hygiene [ ]

13. Reason for not visiting the store?a) Distance to the game zone [ ] b) It’s too expensive [ ] c) Service quality is not good [ ] d) Service standards are poor [ ]e) Not adventurous [ ]

14. Why do you mostly visit game zone?a) Satisfaction [ ] b) Hangout [ ] c) Entertainment [ ]d) Cuisines [ ] e) Others [ ]

15. In what occasions do you visit Skyzone?a) Festivals [ ] b) Specific Occasions [ ] c) Others [ ]

16. What type of promotion activities should be undertaken by SKYZONE to make customer aware about their gaming station?a) High end advertisement through TV channels [ ]b) Exhibitions [ ]c) Brand endorsement through well recognized brand ambassadors [ ]d) Online marketing [ ] e) If others, please mention ________________________________________

17. Would you recommend our gaming zone to your friends?a) Yes [ ] b) No [ ]

If no, let us know why ________________