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A Project Submitted to N.M.S.S.Vellaichamy Nadar College (Autonomous) in partial
fulfilment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Of
MADURAI KAMARAJ UNIVERSITY,
Madurai.
Submitted By
A.JEYAMOHAN
(Reg.No.11184123)
I MBA
Under the Guidance of
N.RAJASEKARAN M.B.A., M.Phil, P.G.DCA.
Asst.Professor
Department of Management Studies.
N.M.S.S.Vellaichamy Nadar College,
Madurai.
(Affiliated to Madurai Kamaraj University)
NAGAMALAI, MADURAI625 019.
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DEPARTMENT OF MANAGEMENT STUDIES
N.M.S.S.V.N.College
Madurai19.
CERTIFICATE
This is to certify that A STUDY ON CUSTOMER ATTITUDE TOWARDS
CELL PHONE IN DEVAKOTTAI is A.JEYAMOHAN, (Reg.No.11184123) in partial
fulfilment of the requirement for the award of the degree of Master of Business
Administration under the guidance of Mr.N.RAJASEKARAN, M.B.A., M.Phil., and
P.G.D.C.A.
Mr.N.RAJASEKARAN MBA., M.Phil, P.G.D.C.A Mr.R.ARUNACHALAM B.E., M.B.A.,
Faculty Guide Director M.B.A
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DECLARATION
A.JEYAMOHAN,
Reg.No:11184123,
1st
MBA,
N.M.S.S.Vellaichamy Nadar College (Autonomous),
Madurai - 625 019.
I hereby declare that project titled A STUDY ON CUSTOMER ATTITUDE TOWARDS
CELL PHONE IN DEVAKOTTAI In partial Fulfilment of the requirement for the award
of the degree of master of Business Administration at N.M.S.S.Vellaichamy Nadar College
(Autonomous) during the Period of 45 days under the guidance ofMr.N.RAJASEKARAN,
M.B.A., M.Phil., P.G.D.C.A., is Done by me and it is my original works.
Place :
Date :
(A.JEYAMOHAN)
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First of all I would like to thank God almighty of giving me the strength and
Opportunity to do my project successfully.
I thank my beloved parents for the continuous encouragement in successful
Completion of the project, without them nothing is possible.
I would like to express my deep gratitude to Dr.G.MARISKUMAR, M.A., M.Phil,
Ph.D., MTM, Principal of N.M.S.S.V.N College, Madurai for giving me this opportunity to
do my MBA program in this college.
Though my words cannot pay to this deed, I present my salutation with honour to our
Director, Mr.R.ARUNACHALAM, B.E., MBA, Department of Management Studies, who
have been the source of inspiration by this thoughts, words and deeds.
I thankMr.N.RAJASEKARAN, MBA., M.Phil., P.G.D.C.A., Faculty, Department
of Management Studies, N.M.S.S.V.N College, Madurai for his continuous motivation,
enthusiasm and moral Support extended from the very beginning.
I also wish to thank Mr.S.M.KANNAN, MANAGER UNIVERCELL
SHOWROOM IN DEVAKOTTAI, for evincing keen interest in my project and helped me
In each step of my project.
Last but not least, I thank my brothers and friends for the motivation and moral
Support in successful completion of the project.
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CONTENTS
S.NO CHAPTER PAGE
1 Introduction
2 Industry profile
3 Company profile
4 Objectives of the Study
5 Research Methodology
6 Data Analysis and Interpretation
7 Findings
8 Conclusion
9 Bibliography
10 Appendix
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LIST OF TABLE
S.NO PATICULARS PAGE.NO
1 Table showing the Gender wise
classification of the respondents
2 Table showing the Age wise
classification of the respondents
3 Table showing the Marital status of
the respondents
4 Table showing the Educational
qualification of the respondents
5 Table showing the Occupation wise
classification of the respondents
6 Table showing the Monthly income
of the respondents
7 Table showing the Family size of the
respondents
8 Table showing the Cell phone brand
owned by the respondents
9 Table showing the Types of cell
phone owned by the respondents
10 Table showing the Reason for using
cell phone
11 Table showing the Means of getting
cell phone
12 Table showing the years of using cell
phone
13 Table showing the Number of cell
phone owned so for
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S.NO PATICULARS PAGE.NO
14 Table showing Mobile network
connections
15 Table showing the Number of sim
cards owned
16 Table showing the Types of
connection you have
17 Table showing the Cell phone brands
preferred for next purchase
18 Table showing the Factor considered
while changing the present cell
phone
19 Table showing the Budget for the
new cell phone
20 Table showing the Overall
satisfaction towards the cell phone
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LIST OF CHART
S.NO PATICULARS PAGE.NO
1 Chart showing the Gender wise
classification of the respondents
2 Chart showing the Age wise
classification of the respondents
3 Chart showing the Marital status of
the respondents
4 Chart showing the Educational
qualification of the respondents
5 Chart showing the Occupation wise
classification of the respondents
6 Chart showing the Monthly income
of the respondents
7 Chart showing the Family size of the
respondents
8 Chart showing the Cell phone brand
owned by the respondents
9 Chart showing the Types of cell
phone owned by the respondents
10 Chart showing the Reason for using
cell phone11 Chart showing the Means of getting
cell phone
12 Chart showing the years of using cell
phone
13 Chart showing the Number of cell
phone owned so for
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S.NO PATICULARS PAGE.NO
14 Chart showing Mobile network
connections
15 Chart showing the Number of sim
cards owned
16 Chart showing the Types of
connection you have
17 Chart showing the Cell phone brands
preferred for next purchase
18 Chart showing the Factor considered
while changing the present cell
phone
19 Chart showing the Budget for the
new cell phone
20 Chart showing the Overall
satisfaction towards the cell phone
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CHAPTER-I
INTRODUCTION
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INTRODUCTION
The mobile phones are playing important part in our day to day life.Now a days even a common man is using mobile phones, which are
useful to communicate from one person to another person
In the modern world, marked by hustle and bustle coupled withceaseless activities, people have come to depend increasingly on mobile
phones to carry out their day to day chores.
Cell phones are available with an incredible range of functions.Depending on the cell phone model, one can store information, make task
or do lists, keep track of appointments and set reminders, use the built-in
calculator for simple mathematics, send or receive e-mails, get
information from the internet, play games and integrate other devices
such as Personal Digital Assistants (PDAs), MP3 players and GPS
receivers.
Cell phones provide up-to-date information about business andeconomy through SMS and MMS. In addition, the greatest advantage
derived in the use of cell phone is that it saves a lot of time and energy of
man.
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CELL PHONE AND ITS WORKING
Cell phone is an electronic device, which connects people around the world. It
is similar to a Walkie Talkie. The difference between a cell phone and a walkie-
talkie is that two people can communicate at the same time through cell phones and
only one person can talk at a time with a walkie-talkie, cell phone uses twofrequencies, which is why one can talk and listen at the same time.
Cell phone can travel from area to area or cell to cell (cell phone tower
coverage area) as device out. The only limit to where the cell phone can go is how
many towers are there to carry and transmit the frequencies. This is a remarkable
improvement over radio telephones which carry the signals from one control antenna
with a range of less than 50 miles. Basically, cellular radio provides mobile telephone
service by employing a network of cell sites, distributed over a wide area.
A cell site consists of a radio transistor and a base station controller which
manages to send and receive traffic from the mobiles in its geographical area to a cell
phone switch. It also employs a tower and antennas, and provides a link to the distant
cellular switch called a Mobile Telecommunication Switching Office (MTSO).
Advanced mobile phone service using a novel cellular approach operates in 25 to 45
MHZ Bands and 870 to 890 MHZ Bands and 1800 MHZ (Dual Bands).
Recently, the large number of channels available in the new bands has made
cellular approach more practical. It is the usage of frequency which enables a person
to talk and listen at the same time. On a complexity per cubic inch scale, cell phones
are some of the most intricate devices people play with on a daily basis; modern
digital cell phones can process millions of calls per second in order to compress and
decompress the voice stream. Because of these facilities in cell phones, the demand
for them increases tremendously and so the companies providing services and
channels of service also increase much.
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CHAPTER-II
INDUSTRY PROFILE
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INDUSTRY PROFILE
The Cellular telephone (commonly mobile phone or cell phone
or hand phone) is a long-range, portable electronic device used for mobile
communication. In addition to the standard voice function of a telephone,
current mobile phones can support many additional services such as SMS for
text messaging, email, packet switching for access to the Internet, and MMS for
sending and receiving photos and video. Most current mobile phones connect to
a cellular network base stations (Cell sites), which is in turn interconnected to
the public switched telephone network.
The first-generation (1G) mobile phone and networks
The delays by the FCC led to the United States losing the head
start in mobile telephone deployment. Hence, the first commercial launch of
cellular telecoms was made by NET in Tokyo Japan in 1979, followed by the
NMT system in Denmark, Finland, Norway and Sweden, over the course of
1981. Other similar systems deployed around the world were AMPS (United
States), TACS, RTMI, C-Net, and Radiocom 2000.
The second-generation (2G) mobile phones and networks
Research and development in the field of mobile communications
(as well as the popularity that mobile communications enjoyed) led to some
serious improvements in the field of cellular telephony over the course of the
1990's, starting with the emergence of "second generation" (2G) mobile phone
systems such as GSM, IS-136 iDEN and IS-95.
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The third-generation (3G) mobile phones and networks
Actually, this is where our short history of the mobile phone reaches
modern times. Practically, what 3G networks provide, compared to 2G (as well
as the extensions of 2G, like 2.5G and 2.75G) is the seamless transmission of
data, as well as voice, via cellular networks. Practically, by enabling this kind of
functionality, cellular networks have opened up a world of possibilities for
handheld manufacturers as well. Japan is the place where the first 3G networks
made their appearance, as Japanese carrier NTT Docomo launched the first
commercial 3G network on October 1, 2001, using the WCDMA technology.
Prospects for the future
Recent developments in the industry clearly point out to the fact
that mobile phones are here to stay, although it's still hard to predict what
direction they'll eventually take.
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CHAPTER-III
COMPANY PROFILE
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COMPANY PROFILE
Univercell is the mobile expert; it is the founder of Mr. SM.Kannan.It is established in 2008. The mobile showroom is located in Devakottai,
Sivagangai District.
Univercell telecommunications India private limited operators as amobile phones retailer in India. It offers various mobile phones, ringtones
and accessories.
The company provides exchange, hire purchase and e-rechargeservices.
Category - Cell phone showroom Sector - Private Sector Address - 29-A,SKMomplex,ThiyagigalRoad,
Devakottai-630302
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CHAPTER-IV
OBJECTIVES
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OBJECTIVES
To reveal the profile of the cell phone users in Devakottai.
To explore the customers attitude towards various brands of cell phones.
To find out the cell phone brand preferred by the respondents for nextpurchase.
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CHAPTER-V
RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Research methodology is a systematic procedure of solving the research
problem which includes a data collection, Research design Adapted tool used in
analysis of data.
Research Meaning:
Research means a search for knowledge sometimes it may refer to a
scientific and systematic search for particular information on a specific topic.
Infect research is an art of scientific investigation.
Research Design:
The research design method adopted by the researcher for this study was
descriptive research.
Descriptive research includes surveys and fact finding enquiry of
different types. The major purpose of descriptive research is the description of
the state of affairs, as it exits & present. The main characteristics of descriptive
research is that the research has not control over the variables and he can onlyreport what has happened or what is happening.
Data Collection:
Primary data are collected through questionnaire fill up by respondents Secondary data are collected from internet, books and company records
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Sampling Method:
The researcher used convenience sampling technique.
Sample Size:
The sample size is 80.
Tools used in analysis:
PercentageWeighted average method
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CHAPTER-VI
ANALYSIS
&
INTERPRETATION
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ANALYSIS & INTERPRETATION
TABLE-1
GENTERWISE CLASSIFICATION OF THE RESPONDENTS
S.No Gender
No of
respondent %
1 Male 58 73
2 Female 22 27
Total 80 100
Inference:
The above table shows that 73% of the respondents are male and 27% of the
respondents are female.
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CHART-1
GENTERWISE CLASSIFICATION OF THE RESPONDENTS
Male
Female
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TABLE-2
AGEWISE CLASSIFICATION OF THE RESPONDENTS
S.No Age
No of
respondent %
1 55 3 04
Total 80 100
Inference:
From the above table, it is inferred that 38% of the respondents are aged
between 18-25 years, 32% of the respondents are aged between 26-40 years and 15% of the
respondents are aged below 18 years.
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CHART-2
AGEWISE CLASSIFICATION OF THE RESPONDENTS
0
5
10
15
20
25
30
55
Series1
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TABLE-3
MARITAL STATUS OF THE RESPONDENTS
S.No Marital Status
No of
respondent %
1 Married 32 40
2 Un married 48 60
3 Others 0 0
Total 80 100
Inference:
The above table shows that 60% of the respondents are unmarried, 40% of the
respondents are married.
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CHART-3
MARITAL STATUS OF THE RESPONDENTS
0
5
10
15
20
25
30
3540
45
50
Married Un married Others
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TABLE-4
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
S.No Education Level
No of
respondent %
1 Up to SSLC 24 30
2 HSC 11 14
3 UG 21 26
4 PG 4 05
5 Others 20 25
Total 80 100
Inference:
The above table shows that 30% of the respondents are studied Up to SSLC,
26% of the respondents are under undergraduates, 25% of the respondents are studied
other courses such as ITI and DIPLOMA , 14% of the respondents educational
classification is HSC, and 5% of the respondents are studied postgraduates.
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EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
CHART-4
Series1
0
510
15
20
25
Up to SSLC HSCUG
PGOthers
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TABLE-5
OCCUPATIONWISE CLASSIFICATION OF THE RESPONDENTS
S.No Occupation
No of
respondent %
1 Govt.emp 6 7
2 Private.emp 25 31
3 Business 14 18
4 Others 35 44
Total 80 100
Inference:
From the above table, it is clear that 44% of the respondents are fall under theothers category such as students, housewives and daily wage workers. 31% of the
respondents are private employees and 18% of the respondents are business man.
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CHART-5
OCCUPATIONWISE CLASSIFICATION OF THE RESPONDENTS
Govt.emp
Private.empBusiness
Others
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TABLE-6
MONTHLY INCOME OF THE RESPONDENTS
S.No Income level
No of
respondent %
1 30000 4 05
Total 80 100
Inference:
The above table shows that 66% of the respondents income level isbelow Rs.10, 000 and 25% of the respondents income level is between Rs.10, 00020, 000.
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CHART-6
MONTHLY INCOME OF THE RESPONDENTS
0
10
20
30
40
50
60
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TABLE-7
FAMILY SIZE OF THE RESPONDENTS
S.No Family Members
No of
respondent %
1 1 to 3 14 17
2 3 to 6 30 38
3 Above 6 36 45
Total 80 100
Inference:
From this table we can infer that 38% of the respondents familys have
3-6 members, 45% of the respondents familys have more than 6 members & 17% of the
respondents familys have 1-3 members.
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CHART-7
FAMILY SIZE OF THE RESPONDENTS
1 to 3
3 to 6
Above 6
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TABLE-8
CELL PHONE BRANDS OWNED BY THE RESPONDENTS
S.No Owned Brand
No of
respondent %
1 Nokia 20 25
2 Sony Ericson 8 10
3 Samsung 20 25
4 Tata indicom 2 3
5 RIM 0 0
6 Other 30 37
Total 80 100
Inference:
The above table shows that 37% of the respondents are using mobiles such as
GFIVE, MICROMAX, LG etc. 25% of the respondents are using NOKIA and SAMSUNG
mobiles respectively.
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CHART-8
CELL PHONE BRANDS OWNED BY THE RESPONDENTS
0
5
10
15
20
25
30
Nokia Sony
ericson
Samsung Tata
indicom
RIM Other
Series1
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TABLE-9
TYPES OF CELL PHONE OWNED BY THE RESPONDENTS
Inference:
The above table shows the 59% of the respondents cell phones have
camera/video camera features, 17% of the respondents touch screen facility and 10% of the
respondents have colour phones.
S.No Types
No of
respondent %
1 Ordinary 6 08
2 Colour 13 16
3 Camera/Video Camera 47 59
4 Touch screen 14 17
5 Smart Phone 0 00
Total 80 100
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CHART-9
TYPES OF CELL PHONE OWNED BY THE RESPONDENTS
Ordinary
Color
Camera/Video Camera
Touch screen
Smart Phone
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TABLE-10
REASON FOR USING CELL PHONE
S.No Reason
No of
respondent %
1 Easy contact 15 19
2 Prestige 4 05
3 Quick communication 30 38
4 Official purpose 6 07
5 Any time contact 9 11
6 Development of business 16 20
TOTAL 80 100
Inference:
The above table shows that 38% of respondents are using mobile for Quick
communication and 20% of the respondents are using cell phones for business development.
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CHART-10
REASON FOR USING CELL PHONE
0
510
15
20
25
30
35
Series1
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TABLE-11
MEANS OF GETTING CELL PHONE
S.No Means of Getting cell phone
No of
respondent %
1 Employer 3 04
2 Self bought 75 93
3 Gifted 2 03
Total 80 100
Inference:
The above table shows that 93% of the respondents bought mobile by
themselves, 4% of the respondents got cell phones through their employer and 3% of the
respondents got cell phones by gift.
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CHART-11
MEANS OF GETTING CELL PHONE
Employer
Self bought
Gifted
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TABLE-12
YEARS OF USING CELL PHONE
S.No
Year of using cell
phone No of respondent %
1 1 yr 7 09
2 2 yrs 25 31
3 3 yrs 24 304 4 yrs 11 14
5 5 yrs 6 08
6 above 5 yrs 7 09
Total 80 100
Inference:
From the above table shows that 31% of respondents are using mobile for 2
years. 30% of the respondents are using cell phones for 3 years and 13% of the
respondents are using 4 years.
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CHART-12
YEARS OF USING CELL PHONE
0
5
10
15
20
25
30
1 2 3 4 5 above 5 yrs
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TABLE-13
NUMBER OF CELL PHONES OWNED SO FOR
S.No Owned cell phone
No of
respondent %
1 1 53 66
2 2 27 34
3 More than 2 0 0
80 100
Inference:
From the above table shows that 66% of respondents have only one cell phone
and 34% of the respondents have to cell phones.
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CHART-13
NUMBER OF CELL PHONES OWNED SO FOR
1
2
3
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TABLE-14
TABLE SHOWING MOBILE NETWORK CONNECTIONS
Inference:
From the above table 35% of the respondents Aircel network, 30% of the
respondents have Vodafone and 18 % of the respondents have Airtel network connections.
S.No Net work
No of
respondent %
1 Air tel 15 18
2 Aircel 28 35
3 Vodafone 24 30
4 BSNL 3 045 Tata indicom 2 03
6 Others 8 10
Total 80 100
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CHART-14
MOBILE NETWORK CONNECTIONS
0
5
10
15
20
25
30
Series1
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TABLE-15
NO OF SIMCARDS OWNED
S.No No of sim cards
No of
respondent %
1 1 53 66
2 2 27 34
3 More than 2 0 0
Total 80 100
Inference:
From the above table shows that 66% of respondents are using 1 sim card and
34% of respondents are using 2 sim cards.
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CHART-15
NO OF SIMCARDS OWNED
1
2
3
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TABLE-16
TYPES OF CONNECTION YOU HAVE
S.No Types of connection
No of
respondent %
1 Prepaid 76 95
2 Post paid 4 5
Total 80 100
Inference:
From the above table shows that 95% of the respondents are using prepaid
connection for mobile and 5% of the respondents are using post paid connection.
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CHART-16
TYPES OF CONNECTION YOU HAVE
0
10
20
30
40
50
60
70
80
Prepaid Post paid
Series1
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TABLE-17
CELL PHONE BRANDS PREFERRED FOR NEXT PURCHASE
S.No Prefer next purchase
No of
respondent %
1 Nokia 20 25
2 Sony Ericson 18 22
3 Samsung 20 25
4 Tata indicom 2 03
5 RIM 0 0
6 Other 20 25
Total 80 100
Inference:
The above table shows that 25% of the respondents prefer to buy Nokia,
Samsung and other low price models respectively. 22% of the respondents prefer to buy Sony
Ericson.
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CHART-17
CELL PHONE BRANDS PREFERRED FOR NEXT PURCHASE
0
2
4
6
8
10
12
14
16
18
20
Nokia Sony
ericson
Samsung Tata
indicom
RIM Other
Series1
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TABLE-18
FACTORS CONSIDERED WHILE CHANGING THE PRESENT CELL PHONE
S.No Features
No of
respondent %
1 Brand image 7 25
2 Price 33 22
3 Audio/Video quality 20 25
4 Models 15 03
5 Other 5 00
Total 80 100
Inference:
From the above table 41% of the respondents opined that they consider price
while change their mobile, 27% of the respondents considered Audio/Video quality and 18%
of the respondents considered mobiles.
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CHART-18
FACTORS CONSIDERED WHILE CHANGING THE PRESENT CELL PHONE
0
5
10
15
20
25
30
35
Brand image Price Audio/Video
quality
Models Other
Series1
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TABLE- 19
BUDGET FOR THE NEW CELL PHONE
S.No Budget
No of
respondent %
1
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CHART-19
BUDGET FOR THE NEW CELL PHONE
1
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TABLE-20
OVERALL SATISFACTION TOWARDS THE CELL PHONE
`
Inference:
From the above table shows that 26 respondents are neither satisfied for appearance of
the hand set, 26 respondents are dissatisfied for price of the hand set, 27 respondents are
dissatisfied for weight of the cell phone, 24 respondents are satisfied for multifunctionsetting, 27 respondents are neither satisfied longevity of the cell phone, 22 respondents are
Attributes Highly
satisfied
Satisfied Neither
satisfied nor
dissatisfied
Dissatisfied Highly
dissatisfied
Weighted
Average
Appearance of
the hand set 4 35 26 8 7
3.27
Price of the
handset
7 18 24 26 5 2.95
Weight of the
cell phone
5 14 20 27 14 2.61
MultifunctionSettings
16 24 18 14 8 3.33
Longevity 12 18 27 15 8 3.14
Battery
capacity
22 15 20 13 10 3.33
Audio/video 17 23 25 13 2 3.5
Resale value 0 8 13 25 34 1.94
Total 3.00
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highly satisfied for battery capacity, 25 respondents are neither satisfied audio/video quality
in cell phone, 34 respondents are highly dissatisfied for resale value of the cell phone. This is
overall satisfaction level towards cell phones.
CAPTER-VII
FINDINGS
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FINDINGS
Majority of the respondents are male, aged between 18-25 years, and undergraduates.Most of the cell phone users are students.
Majority of the cell phone users are using handsets such as G five, LG, reliance,micromax (Low price models) followed by Nokia and Samsung.
Most of the respondents have one hand set and have Aircel network and prepaidscheme.
Most of the respondents preferred Samasung Mobile for their next purchase and theirbudget is ranged between Rs.5000 to Rs.10, 000.
Majority of the customers opined, Price is the influencing factor for their next mobilephone purchase.
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CHAPTER-VIII
CONCLUSION
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CONCLUSION
Now a days even a common man is using mobile phones, which are useful to
communicate from one person to another person. Mobile users are increasing
day by day there habits also changes, so every showroom is ready to face the
changes of customer attitudes about cell phones.
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CHAPTER-IX
BIBLIOGRAPHY
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BIBLIOGRAPHY
BOOKS
Cooper, Donald R & Pamela S. Schindler, (2003),Business Research Methods,, 8thEdition, Tata McGraw- Hill Publishing Company Limited, New Delhi.
Kotler, Philip, Kevin lane Keller, Abraham Koshy & Mithileshwar Jha, (2007),Marketing Management, 12th edition, Pearson education.
Websites
www.univercell.in
http://en.wikipedia.org/wiki/Cellphone
http://en.wikipedia.org/wiki/Cellhttp://en.wikipedia.org/wiki/Cell -
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CHAPTER-X
APPENTIX
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A STUDY ON CUSTOMER ATTITUDE TOWARDS CELL PHONES IN
DEVAKOTTAI
1. Name:2. Gender:
o Maleo Female
3. Age:o Below 18 yearso
18-25 yrso 25-40yrso 40-55 yearso Above 55 years
4. Marital status:
o Marriedo Singleo Others
5. Education qualification:
o SSLC and belowo HSCo UGo PGo Others specify------------------------
6. Occupation:
o Private employeeo Governmento Businesso Others please specify -------------------------
7. Monthly income:
o Below Rs.10, 000o Rs.10, 001-Rs. 20, 000o Rs.20, 000-Rs.30, 000o Above Rs.30, 000
8. Family Size:
o 1-3 Members
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o 3-6 memberso Above 6 members
9. Cell phone brand owned now:
o Nokiao Sony Ericsono Samsungo Tata indicomo RIMo Others specify---
10: Types of cell phone you own:
o Ordinaryo Coloro Camera/video camerao Touch screeno Smart phone
11. Reason for using cell phone:
o Easy contacto Prestigeo Quick communicationo Official purposeo Any time contacto Development of businesso Others specify -------------------------
12. Means of getting cell phone:
o Through employero Self boughto Gifted
13. Years of using cell phone:
o 1yro 2yrso 3yrso 4yrso 5yrso Above 5yrs
14. Number of cell phones owned so for:
o 1
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o 2o 3
15) Which companys network (Sim card) you have used:
o Airtelo Aircelo Vodafoneo BSNLo Tata indicomo others specify -------------
16) Number of Sim cards owned:
o 1o 2o 3
17) Types of connection you have:
o Prepaido Post paid
18) Cell phone brand preferred for next purchase:
o Nokiao Samsungo Sony Ericsono Tata indicomo others specify ---------------------
19) Features considered while changing the present cell phone:
o Brand imageo Priceo Audio/video qualityo Modelso others specify ----------------
20) Budget for the new cell phone:
o Below 5000o 500110,000o 10,001-15000o Above 15,000
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21 Kindly give your satisfaction level toward the following attributes:
Attributes Highly
satisfied
Satisfied Neither
satisfied
nor
dissatisfied
Dissatisfied Highly
dissatisfied
Appearance
of the hand
set
Price of the
handset
Weight of the
cell phone
Multifunction
Settings
Longevity
Batterycapacity
Audio/video
Resale value
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