Welcome to possible

Customer and marketing analyticsIntegrating multichannel data to gain actionable business insights for greater profitability.

Busniness challenges Who are my best and most profitable customers?

What drives channel migration?

Who is a potential customer for cross selling?

How do we target the right product to the

right customer?

What are my customers talking about?

How can we determine the impact

of cannibalization?

Customer and marketing analyticsUnderstanding consumers is the key to long term

engagement, loyalty and profitability. The increasing

number of channels that consumers can interact

with makes available an explosion of data for deriving

customer insights and effective marketing. The

integration of this multichannel data has become

increasingly complex, leaving many marketers

overwhelmed and unable to derive meaningful insights.

Backed by experts in analytics, information management,

business intelligence and research, Mindtree’s data

and analytic solutions team excels at processing mass

amounts of data to enable our customers gain business

insights across the customer lifecycle. Starting

from customer acquisition and going on to customer

retention and engagement.

Our dedicated team help grow our customers’ analytical

understanding of their consumers through a multi-stage

engagement model, in whatever stage of analytical

maturity they are in. We work with customers to create

proof of concepts to help set the stage for basic data

trends, KPI identification, data visualization, and

dashboards. As strategic needs grow, we move into

advanced analytics such as segmentation, modeling,

and advanced data visualization. Our end goal is to create

a strategic partnership with a dedicated analytics factory

hosting our customers’ data and decision support

processes as well as offering analytics on-demand.

Service offerings

Customer profiling to

understand customers

Behavioral segmentation

Acquisition modeling

Acquire

Value based segmentation

Customer lifetime value

roduct propensity - cross sell / up sell

Experimental design

Grow

Customer churn

Customer relationship analysis

Customer relationship & loyality analysis

Retain

Social media

Voice of customer

Sentimental analysis

Channel / brand preference

Engage

Understand public sentiment and buzz about

the brand and compare with competition

Find additional revenue streams through

integration of existing data sources

Business benefits Gain a complete 360 degree view of your consumers

Ensure the right message goes to the right consumer

at the right time through the right channel

Increase consumer loyalty and engagement

Customer analytics for a leading car rental company.Business challenge Inadequate ROI on marketing investments of online ads

Lack of clarity on customer interaction and transaction

during their lifetime

Lack of 360 degree view of customers

Need to understand behavior of loyal and

profitable customers

Need to retain profitable customers and win-back

past customers

Integrated internal transactional data and

third party attitudinal data to provide a 360 view

of customers

Solution highlights Integrated and mined multiple years of historical

transactional data and online ad campaign data

Scored channels based on a performance index

determined by new acquisitions, revenue and number

of transactions

Augmented search engine optimization efforts by

identifying essential location and behavior based

keywords

Unearthed myths about customer channel preferences

and helped formulate a customized marketing strategy

around touch-points

Benchmarked customers based on key

marketing metrics

Analytical roadmap to maturity

Exploratory data analysis Profiling Segmentation Customer lifetime value

Customer understanding

Response Conversion Cross-sell UP-sell Attrition Retention Reactivation

Predictive modeling

Cross channel engagement analysis New media analysis Sentiment analysis Market basket analysis Next logical product analysis

Customer engagement

Campaign effectiveness Promotional effectiveness Channel attribution Channel migration Media mix modeling Price sensitivity analysis

Contact strategy

Success stories

©Mindtree Ltd 2012www.mindtree.com

About MindtreeMindtree is a global information technology solutions company with revenues of over USD 400 million. Our team of 11,000 experts

engineer meaningful technology solutions to help businesses and societies flourish. We enable our customers achieve competitive

advantage through flexible and global delivery models, agile methodologies and expert frameworks.

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Segmentation

OUR TECHNOLOGY CAPABILITY

OracleOWB / ODI

OracleDatabase

OracleOBIEE PlusHyperion

OracleData Mining

SAPBODS

BusinessObjects 4.0

SAPMDM

IBMSPSS

SAS

SSIS

SQL Server

MDMS

IBMDataStageQualityStage

IBMInfoshphereInitiative

SASTalend

InformaticaPentaho

IBM NETEZZA MySQL

MicroStrategyQlikViewSpotfire

Kalido

Coremetrics

IBM DB2

IBM CognosSAS

Informatica

R Library

Pentaho

OmnitureGoogle Analytics

Databases & appliances

ETL & cleansing

Analytics & reporting

Master data management

Advanced analytics

We have dedicated Center of Excellences (CoEs) on key technology platforms including Business Objects, IBM,

Technology expertise

Analytics factory for a leading global money transfer companyBusiness challenge Need for deeper understanding of customers, accounts, products, origination and payout country and agent

Solution highlights Analyzed 90 million customer profiles, USD1 billion in annual transactions

Monitored and analysed of country–to–country (230 countries); regional; and seasonal trends

Performed trend analysis, regression analysis and predictive modeling

Identified new product opportunities and new customer segmentation models

Better targeting of promotions led to increased sales