� A logo in the simplest sense can be termed as a

medium, a tool which is an identity for your brand

or a product or service.

Ø For example Nike has the famous swoosh symbol

that represents it among its target market and

has been considered as one of the best logo

worldwide

1.1.1.1. A good Logo Design must be simple and effective2. It must be easy to recognize.3. A good logo design needs not be created by the best agency.4. Irrelevant logos can hamper your brand image.5. It must be appropriate to the target audience.

› Logos need not be very expensive.

› A custom logo design must be revised several times

before finalizingbefore finalizing

› The recent Gap Brand’s Logo which was a disaster

and irrelevant to the target audience which loved

their old logo which was simple yet effective

Ø First research in your competitors

Ø Study what your target market isØ Study what your target market is

Ø Study the culture, regional likes and dislikes of the

market

Ø Establish the best development tools for designing

� In short, a logo design process usually consists of

� The Design Brief

� Research & Brainstorming

� Sketching is mandatory

� Prototyping & Conceptualizing to test your logo

� Send To Client For Review before finalizing

� Revise & Add Finishing Touches

� Supply Files To Client and Give Customer Service