CURRICULUM VITAE- Thien Huong ( Ivy Nguyen)

CURRICULUM VITAE

Personal Information

Sure Name Nguyen

Give Name Tran Thien Huong (Ivy)

Address 115/30 Le Quang Dinh Street

Ward 14, Binh Thanh District

Ho Chi Minh City, Vietnam

Date of Birth 09 April 1981

Nationality Vietnamese

Marital Status Married

Email [email protected]

Tel +84 979 79 99 63

Objective

To secure a rewarding assignment to lead Hotel Revenue and Gross Operating Profit to its next level through yield management and skillful management by guiding strategies, moti-vating, training and supporting the team to achieve higher standard performance.

Profile

A Hospitality Director of Revenue Management at 5 star hotel looking for higher opportuni-ties to work in Revenue Department of International establishment.

Highlights

• Hospitality and Financial background.

• Professional in work

• Motivation, organization

• Leadership and Time management skill

• Highly responsible and active in team work

• Hardworking and dedicated

Experience

November 2014 – Present: Director of Revenue Manag ement - New World Saigon Hotel, Vietnam

Champion the revenue maximization initiatives in rooms and banqueting and create the Revenue Management process in the hotel. Lead cross functional decision making of all revenue generating departments including Sales and Marketing, Rooms, Catering, Spa and Food and Beverage departments. Responsible for competitive intelligence and facili-tate strategic competitive practices through scientific decision support tools. Hotel Profitability and Revenue Opportunities

To determine and recommend strategies to price optimally and maximize revenues and profits for various departments

• Determine Banquet Space Utilization Strategy to optimize RevPASM (Rev-

enue per available Square Meter) per Day Part including dynamic menu pricing.

• Determine F&B Outlet Space Utilization Strategy to optimize RevPASH (Revenue per available Seat Hour) including promotion impact and ROI

• Give space and price recommendations for corporate, group and catering

contract negotiations based on historical data of forecasted demand versus material-ization, seasonality of expected demand versus hotel’s occupancy, day of week pat-tern, room type booked, F&B and other revenue earned etc.

• Review competitive information reports for benchmarking against competi-

tive set and develop strategy to increase Revenue Share Position.

• Analyze historical data of individual guests at both hotel and group wide level, to identify opportunities for higher total revenue and profit per customer stay, cross-selling opportunities, value added packages, incremental pricing or occupancy etc.

• Analyze distribution channels and companies to understand transaction

costs, customer type and revenue and suggest incremental profitability opportunities.

• Analyze past data to understand the price elasticity of the hotel’s demand in different market segments to devise the appropriate pricing strategy for all products and services.

• Ensure that regrets (Turndown from the customers side) for Banquet

Space, Rooms are properly tracked to determine the Price Sensitivity Index and to devise appropriate pricing strategy for all products and services

• Evaluate Non-contracted Transient Displacement by any other segment to

ensure business mix is optimized and RevPar maximized

Strategy Review and Communication

To communicate strategy recommendations effectively and efficiently

• Conduct weekly Revenue Strategy Meetings with the Revenue Team in-cluding General Manager, DOSM and key department heads. Review the weekly forecast and critique against actual for last week, decide on yield strategy for follow-ing week and pricing strategy for next month. Include Strategies of other revenue generating departments as seen fit

• Communicate strategy to relevant departments and monitor implementation

• Work with DOS to ensure set revenue production targets from accounts are

achieved and have time-related strategic value.

April 2012 – October 2014: Revenue Manager - New W orld Saigon Hotel, Vietnam

• Responsible for Revenue and Reservation Department in ensuring effective and efficient operations.

• Identify new trends of business and recommend selling strategy to drive rev-enue

• Control all booking channel: TPIs, GDS, Booking Engine, Wholesales B2B

• Develop and communicate strategies to optimally sell the constrained inven-tory of rooms.

• Forecasting and Budgeting. Analyze financial budgets; coordinate with Direc-tor of Sales and Marketing and Accountings for preparing budget.

• Lead, direct, motivate and guide Sales and Reservation team to surpass forecast.

• Provide effective strategies to not only maximize hotel’s revenue but also marketing campaign to attract clients and enlarge new markets.

• Yield management. Develop and recommend RevPar maximizing Yield Strategies

• Determine and recommend strategies to price optimally and maximize reve-nue and profits for various departments.

• Approve and implement sell strategies for all group proposals.

Apr 2010 – Mar 2012: Market Analyst - Sheraton Sai gon Hotel & Towels, Vietnam

• Gather market intelligence and provide analysis to aid decision-making pro-cess.

• Prepare month-end performance reporting.

• Analysis of hotel performance.

• Pricing analysis in different departments in the hotel and on the local market. Assist development of the Marketing plan and the annual Budget plan.

• Assist Forecast process. Responsible for developing competitive packages to the market to maximize revenue opportunity.

Sep 2009- Mar 2010: Business Development Manager - Asia Gold Investment (AGI),

Vietnam

• Responsible for the entire operation of the development marketing depart-ment with 10 subordinates.

• Formulate marketing plan and marketing strategy.

• Market research.

• Direct contact with clients.

• Expand the market shares.

Year of 2009: Front Office Management Train ing - Hilton Atlanta, Georgia, USA

• Computer/Front Office Training, Guest Service/Front Desk Agent, Guest Ser-vices, PBX/Communications and Lobby Journey Ambassador.

Year of 2008: Room Division Management Trainin g - Sheraton Atlanta Hotel, Georgia, USA

• Floor supervisor, Laundry manager, front desk agent, reservation center, rev-enue management training

Year of 2006: Customer Services — Le Carrousel De Vidy – Lausanne, Switzerland

• Customer services with sales techniques and communication skills. Team-work.

Training

• 10 – 13 March 2014: 3 days IDeaS Revenue Management Training

• 28 May – 01 June 2012 : 4 days Sabre/CRS Cut-over Training

• 18 – 21 April 2012 : 3 days TSA Upselling Training

Education

• 2007 - 2008: Bachelor of Dual-Major: Business Administration and Hotel, Re-sort & Restaurant Management: Northwood University, Montreux - Switzer-land.

Graduate with Honor and Award of Excellent student in Finance and Eco-nomics by Banque Privée Edmond de Rothschild.

• 2004 - 2007: Higher Diploma in Hotel and Tourism Management: Swiss School of Tourism and Hospitality, Chür, Switzerland. Graduate with Honor with average of 5.5 / 6

• 1999 - 2003: Higher Diploma in Accounting and Auditing: Institute of Banking, Ho Chi Minh City Vietnam

Skills

• Languages: English ( fluent in 4 skills), Vietnamese: Mother tongue

• Other skills: Professional Selling Skills, Customer Service skills, Negotiation skills, Presentation skills, Leadership Skills, Management & Supervisory Skills, Time Management, Communication skills, Problem solving skills, In-terpersonal skills, thinking creatively.

• Computer skills: Opera System, EzYield System, Desktop Applications - MS Excel, Desktop Applications - MS Office, Desktop Applications - MS Word, Desktop Applications - MS PowerPoint

Reference

• Mr. Michael Celis – Director of Sales and Marketing – New World Saigon Ho-tel

Tel: +63 920 905 3378

Email: [email protected]

• Mr. Khieu Tuan – Director of Revenue Management- Sheraton Saigon Hotel and Towels.

Tel: +84903042326


• Mr. Tran Duy Truyen (Mark) – Senior Business Manager – Asia Gold Invest-

ment.

Tel: +84 97 400 11 33


* Additional references and documents are given as required

CURRICULUM VITAE- Thien Huong ( Ivy Nguyen)

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