CURRICULUM & SYLLABUS · Training and Development 0 3 20MB604HR 3 PE International Human Resource...

CURRICULUM & SYLLABUS

CHOICE BASED CREDIT SYSTEM (CBCS)

FOR

MASTER OF ADMINISTRATION (M.B.A.)

(2 Year Postgraduate Degree Program)

IN

Faculty of Management

[w. e. f. 2020-21]

FACULTY OF MANAGEMENT

SRM UNIVERSITY DELHI-NCR, SONEPAT Plot No.39, Rajiv Gandhi Education City, P.S. Rai, Sonepat

Haryana-131029

SRM UNIVERSITY DELHI-NCR, SONEPAT (HARYANA)

VISION

SRM University Haryana aims to emerge as a leading World Class Institution that

creates and disseminates knowledge upholding the highest standards of instruction in

Engineering & Technology, Science & Humanities, Commerce, Management, Hotel

Management & Medicine & Health Science. Along with academic excellence, our

curriculum imparts integrity and social sensitivity so that our graduates may best

serve the Nation and the World.

MISSION

To create a diverse community campus that inspires freedom and innovation.

Strengthen Excellence in educational & skill development processes.

Continue to build productive international alliances.

Explore optimal development opportunities available to students and faculty.

Cultivate an exciting and rigorous research environment.

FACULTY OF MANAGEMENT

VISION

To attain worldwide prominence by developing thought leadership and

responsible business leaders through academic excellence and values-

based management education.

MISSION

The mission of the Faculty of Management is to provide high-quality teaching,

innovative courses, pedagogy of learning and values-based management education

in India for creating leaders to transform the industry and society; to contribute

to the body of knowledge through innovative research, case development for a

sustainable world.

PROGRAM REQUIREMENT

General Education Requirements: Any udergraduate

Basic Requirements: Through regular/online mode

Disciplinary Requirements comprising of:

Faculty of Management Core courses (through regular/online mode)

Faculty of Management Electives (through regular/online mode)

Faculty of Management Open Electives (through regular/online mode)

Practical and Research component:

1. Regular Practical and Research

2. Summer Internships

3. Specialized courses through the Study Abroad program

4. Minor and Major Project

5. Industry internship through the semester.

SEMESTER-I

Code Category Course L T P C

Theory

20MB501 PC Business Laws 3 0 3

20MB502

PC Managerial Economics 3 2

3

20MB503 PC Marketing Management 3 0

3

20MB504

PC Management Accounting 3 0

3

20MAS505

SEAS-1 Financial Mathematics, AS-1 3 0

3

20MB506

PC Basics of BRM 2 0

2

20PS507 SEPS-1

Business Communication, PS-1 2 0

2

20PS508 SEPS-2

Developing Self Awareness, PS-

2 2 0

2

Total 21 2 21

Total Contact Hours 30

Abbreviations: PC- Program Core

SEPS- Streamed Elective People Skill

SEAS- Streamed Elective Analytical Skill

SE- Skill Enhancement

PE- Program Elective

BS- Business Skill

SEMESTER-II


Theory

20MB509 PC

Financial Management 3 0 0

3

20MB510 PC

HRM Systems 2 0 0

2

20MB511 PC

Operations Management 3 0 0

3

20MB512 PC

Strategic Management 3 0 0

3

20MB513 PC

Macro-economic environment 3 0 0

3

20MB514 PC

Management

Information System

3 0 0

3

20PS515 SEPS-3

Creative Problem Solving 2 0 0

2

20AS516 SEAS-2

Quantitative techniques in

Management, AS-2

3 0 0

3

Practical

20CSA517 SE

Social Sector Attachment 0 0 2 1

Total 22 8 4 23


SEMESTER-III


Theory

20MB602 ID/PC Entrepreneurship

Development 3 0 0

3

20PS518 SEPS-4 Business Negotiation

2 0 0

2

20MB603HR PE

Training and Development 3 0 0

3

20MB604HR PE

International Human Resource

Management 3 0 0

3

20MB603M PE

Consumer Behaviour 3 0 0

3

20MB604M PE

Service Marketing 3 0 0

3

20MB603F PE

Financial Institutions and

Markets 3 0 0

3

20MB604F PE

Security Analysis and Portfolio

Management 3 0

0

3

20MB603O

PE1 3 0 0

3

20MB604O

PE2 3 0 0

3

20MB603IB

PE1 3 0 0

3

20MB604IB

PE2 3 0 0

3

20MB603IT

PE1 3 0 0

3

20MB604IT

PE2 3 0 0

3

* Two specializations will be opted by the student-2 subjects per specialisation

Practical

20CSA601 SE

Summer Internship 0 0 10 5

Total 17 0 8 22


SEMESTER-IV


Theory

20MB606HR PE

Strategic Human Resource

Management

3 0 0

3

20MB607HR PE

Change Management 3 0 0

3

20MB606M PE

Sales and Distribution

Management 3 0 0

3

20MB607M PE

International Marketing

Management 3 0 0

3

20MB606F PE

Insurance and Banking 3 0 0

3

20MB607F PE

Corporate Finance 3 0 0

3

20MB606O

PE1 3 0 0

3

20MB607O

PE2 3 0 0

3

20MB606IB

PE1 3 0 0

3

20MB607IB

PE2 3 0 0

3

20MB604IT

PE1 3 0 0

3

20MB603IT

PE2 3 0 0

3

* Two specializations will be opted by the student-2 subjects per specialisation

Practical

20MB605D BS

Dissertation 0 0 12 6

Total 12 0 12 18


SUMMARY OF CREDITS

I Sem

II Sem

III Sem

IV Sem

Total %

21 23 22 18 84

EVALUATION SCHEME

INTERNAL EVALUATION (THEORY)

Subject type Components

17/8/2020 and 2/9/2020 (tentative)

Conducting

marks

Converting

Marks

Theory

Internal Assessment-1 and Quiz 10 5





Assignment-1 10 5

Assignment-2 10 5

Presentation-Individual 10 5

Group Activity/Group Project 10 5

Behavioral/discipline-Formals on prescribed

days/timely entry in class/every

lecture/attitude/ etc.

10 5

Ground Total 50

INTERNAL EVALUATION (PRACTICAL)

Practical-Summer Internship Project/Dissertation

Review 1 10 10

Review 2 10 10

Review 3 10 10

Originality/Plagiarism/Discipline 10 10

Project Report Submission 10 10

Ground Total 50 50

EXTERNAL EVALUATION (THEORY)

Assessment End Semester Examination Total

Marks 50 Will be scaled in 50

EXTERNAL EVALUATION (PRACTICAL)

Assessment Record File Viva- Voce Total

Marks 20 30 50

Note:

1. The evaluation Scheme may change as per the university guidelines.

2. Evaluation scheme of Industrial training may vary department wise.

3. Evaluation scheme project/minor project may vary department wise.

4. These guidelines will be applicable to 2017 IMBA Batch.

PROGRAM OBJECTIVE (POs)

The department has designed the two-year full-time programme with the following Programme Objectives (POs) as per the current industry needs:

The prime objective of department is developing young men and women into highly

adept professional managers. To develop and make them capable of working in diverse sectors, continuously

striving for excellence in performance and solve challenging management

problems.

The postgraduates are broadly educated to have an understanding of the impact

of managerial solutions in a global, economic, environmental, and societal

context, while propagating thought leadership and contributing to the welfare of the

society.

To be able to design various models and to test, analyze and interpret the

model by applying in real life.

The postgraduates nurtures and develops world-class business leaders by offering

opportunities to perform thorough rigorous classroom teaching, summer

internship research project and dissertation in their field of interest and come out with managerial skills based solution that meets desired needs within

realistic constraints.

The students get equipped with the skills set required to work in small groups

and teams through leaning in a practical, application-oriented environment.

The postgraduate programme has been designed for overall personality growth

such that they have an ability to understand professional and ethical

responsibility and are able to diagnose managerial problems and formulate

strategies to solve the same by applying the techniques, skills, and modern

managerial tools learnt as a student of management.

The students are expected to have knowledge of contemporary issues to meet

the managerial problems and they must be able to demonstrate an ability to function on multidisciplinary areas.

Every year aspirants avail the opportunity of realizing their dreams through this

programme after proving their mettle in one of the most rigorous selection processes.

PROGRAM OUTCOME (POs) .

The faculty strives to achieve the following specific outcomes from its MBA (Full

Time) programme:

(PO1) Academic Performance Indicator: It helps students in becoming highly

adept professional managers by attaining specific number of credits to complete the

course.

(PO2) Course Activity: The number of courses are offered in chronological

order so that student can move from basic to advanced course in the subsequent

semesters. It helps students explore the practical application of the management

concept.

(PO3) Professional Activities: These foundation courses help the students in

their professional development plans by reflecting on their learnings and

summer internship experience and dissertation work of National/International

standard, which they may publish in various Journals/Conferences of repute.

(PO4) Empowerment: Empowers students in developing their capability to do

creative innovation and the ability to execute the same in real-life situations.

(PO5) Synergy: Helps students create synergies amongst the most diverse set

of variables and their ability to continuously learn, improvise, adapt, energize,

excel and grow.

(PO6) Employability: It helps to inculcate respect for diversity, sensitivity

towards societal needs and ethical attitude and they become able to take up

leadership roles. Hence, this further helps in employment, entrepreneurship and

research.

Semester I

L T P C

Course Code

20MB501

Business Laws 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite: 20MB509


COURSE OBJECTIVE

To develop basic understanding of laws related to business.

UNIT Course contents Contact Hours

Unit-I Introduction to Law: Sources and development of law,

types of law: Civil, criminal, revenue, personal, labour,

environmental, Constitution of India: Basic features,

fundamental rights, union and state judiciary, writ

jurisdiction, types of writs - habeas corpus, certiorari,

mandamus, prohibition, division of power between union

and state, public interest litigation.

9

Unit-II Laws of Contract: Formation of contract, offer,

acceptance, revocation of offer and acceptance, essentials

of contract, void and voidable contracts, consideration,

tender, performance of contract, breach of contract and

remedies thereof, Sale of Goods: Essentials of sale, sale

and ownership, conditions and warranties, sale by

description, sale by general name, caveat emptor, case

studies, Negotiable Instruments: Meaning, promissory

note, bill of exchange, cheque, parties to a negotiable

instrument, negotiation, dishonor and discharge, banker

and customer, liability of banker.

9

Unit-III Company Law: Formation of company, doctrine of Ultra

virus, indoor management, corporate veil, memorandum

and articles of association, prospectus and raising of

capital, meetings of companies, directors, foreign

companies, winding up, Limited Liability Partnership:

Meaning, formation, comparison with other business

organizations.

9

Unit-IV Direct Tax: Income tax law, concept of income, exempt

incomes, income from business, major tax incentives,

MAT, Indirect Tax: Excise duty, incidence, CENVAT, service tax, introduction to GST,

9

Unit-V Employee Related Legislation: Payment of bonus,

gratuity, provident fund, Miscellaneous Laws: Right to

information, business and criminal liability, mens rea,

classification of offences, structure of courts in India.

9

LEARNING OUTCOME:

1. To develop basic understanding of laws related to business. 2. To develop the understanding of legislations and taxes regarding business.

Learning Resources

Text Book 1. Datey, V.S., “Business and Corporate

Laws”,TaxmannPublications, 2009.

Reference Book and other

materials 1. “Corporate Laws”,Taxmann Publications, 2008.

2. Jain, D.K., “Company Law Ready Reckoner”, 8th

Edition, Bharat Law House, 2010.

L T P C

Course Code

20MB502

Managerial Economics 3 0 0 3

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To acquaint the students with various aspects of micro and macroeconomics.

UNIT Course contents Contact

Hours

Unit-I Introduction to managerial economics, nature of micro

and macro Economics, Theory of demand, demand

functions, income and substitution effects, Production and

cost- return to scale, cost curves, break even analysis, Case

Study.

9

Unit-II Theory of firm: profit maximization, Theory of

distribution-functional vs personal distribution, micro and

macro theories, marginal productivity, marginal revenue

product, Market structure- competition, monopoly;

oligopoly; non-price 'competition, Case Study.

9

Unit-III National income determination, Aggregate demand

function, aggregate demand curve, concept of investment

multiplier, multiplier analysis, Case Study.

9

Unit-IV Business cycles- phases, features and theories, Inflation-

meaning, demand pull inflation, cost push inflation, Fisher

effect, Monetary and fiscal policies, Case Study.

9

Unit-V Exchange rate, International trade- concepts and current

scenario, Case Study.

9

LEARNING OUTCOME:

1. To acquaint the students with various aspects of micro and macro economics. 2. To acquire the knowledge of various fundamental aspect of economics.

Learning Resources

Text Book 1. Dornbush, R., Fischer, S. and Startz, R.,

"Macroeconomics, 9th Edition, McGraw Hill, 2004.

2. Mankiw, N.G., "Principles of Microeconomics", 5th

Edition, Cengage, 2009.


materials 1. Mankiw, N.G., "Macroeconomics", 7th' Edition, Worth

Publishers, 2010.

2. Sikdar, S., "Principles of Macroeconomics", 9th' Edition,

Oxford University Press, 2006.

3. Sen, A., "Microeconomics", 2nd Edition, Oxford

University Press, 2006.

4. Koutsoyannis, A., "Modem Microeconomics", 2nd

Edition, ELBS Macmillan, 1985.

L T P C

Course Code

20MB503

Marketing Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To develop basic conceptual abilities, analytical skills, and knowledge in the field of marketing

analysis and planning.


Unit-I Introduction: Understanding marketing management,

Developing Marketing Strategies and Plans: Marketing

and customer value, corporate, division and business unit

strategic planning, Case Study.

9

Unit-II Capturing Customer Insights: Scanning the

environment, conducting marketing research and

forecasting demand, Connecting with Customers:

Creating satisfaction, loyalty and analyzing markets,

identifying market segments and targets, Case Study.

9

Unit-III Building Strong Brands: Brand Concepts, Dealing with

competition, creating brand equity, brand positioning, Case

Study.

9

Unit-IV Shaping the Market Offerings: Designing, developing

and managing product, services, and pricing strategies and

programs, Delivering Value: Designing and managing

integrated marketing channels, retailing, wholesaling and

logistics, Case Study.

9

Unit-V Communicating Value: Designing and managing

integrated marketing communication, mass

communications, and personal communications, Creating

Long Term Growth: Introducing new market offerings,

managing global markets and holistic marketing

organization, Case Study.

9

LEARNING OUTCOME:

1. To develop basic conceptual abilities, analytical skills, and knowledge in the field of

marketing analysis and planning.

2. To develop the fundamental concept of marketing.

Learning Resources

Text Book 1. Kotler, P., Keller, K L., Koshy, A.and Jha, M.,

"Marketing Management", 13th Edition, Pearson

Education, 2009.


materials 1. Mullins, J., Walker, O. and Harper, BJ. "Marketing

Management: A Strategic Decision-Making", 7th Edition,

McGraw-Hill, 2009.

2. Etzel, M.J., Walker, B.J., Stanton, WJ. and Pandit, A.,

"Marketing Concepts and Cases", 13th Edition, Tata

McGraw-Hill, 2006.

3. Kurtz, D. L. and Boone, L.E., "Principles of Marketing",

12th Edition, Thomson, 2006.

4. Winer, R., "Marketing Management", 3rd Edition, PHI,

2006.

L T P C

Course Code

20MB504

Management Accounting 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite: 20MAS505


COURSE OBJECTIVE

To develop an insight into utilization of financial and cost accounting information for planning,

controlling and decision making in the business.


Unit-I Introduction: Nature, scope and tools of management

accounting, management accounting vs financial

accounting and cost accounting, Cost Accounting:

Meaning, scope and classification of costs, absorption

costing, cost sheet and cost analysis, Marginal Costing

and Cost-Volume-Profit Analysis: Marginal cost

equation, contribution, break-even point, PN ratio and

margin of safety, applications of marginal costing and

CVP, Two Case Studies.

9

Unit-II Preparation of Budgets and Budgetary Control: Types

of budgets, components of master budgets, operating

budgets, financial budgets, budgeted income statement and

balance sheet, sales forecasting and their use in the

budgetary process, Two Case Studies.

9

Unit-III Standard Costing and Variance Analysis: Establishment

of cost centers, types of standards, setting the standards;

Material variances, labor variances, overhead variances,

sales & profit variances, standard costing and budgetary

control- a comparison, Two Case Studies.

9

Unit-IV Responsibility Accounting: Concept, responsibility

centers, goal congruence, managerial efforts and

motivation; Controllability and measurement of financial

performance, responsibility accounting in service,

government and non-profit organizations, Activity Based

Costing: Introduction, concept of ABC, cost drivers and

cost pools, development of ABC system, allocation of

overheads under ABC, traditional Vs ABC approach to

designing a costing system, Four Case Studies.

9

Unit-V Management Control System: Concept, organizational

goals, critical process, key success factors, responsibility

centers, measures of performance, balance scorecard, key

performance indicators and quality control, Decision

involving Alternative Choices: Opportunity, outlay and

differential costs; Make or buy, joint product cost,

irrelevance of past costs, conflicts between decision

making and performance evaluation, influence of income

statements on decision making, Two Case Studies.

9

LEARNING OUTCOME:

1. To develop an insight into utilization of financial 2. To develop an insight into cost accounting information for planning, controlling and

decision making in the business.

Learning Resources

Text Book 1. Khan, M.Y. and Jain, P.K., "Management Accounting".

4th Edition, Tata McGraw-Hill, 2007.

2. Horngreen, C.T., Sundem, G.L. and Stratton, W.O.,

"Introduction to Management Accounting", 13th Edition,

PHI, 2007.


materials 1. Bamber, L.S., Braun, K.W. and Harrison, T.W.,

"Managerial Accounting, Pearson Education, 2009.

2. Hansen, D.R. and Mowen, M.M., "Management

Accounting", 7th

Edition, Thomson South Western, 2005.

3. Louder, J.G. and Holmen, J.S. "Managerial Accounting",

10th

Edition, Thomson South Western, 2008.

L T P C

Course Code

20MAS505

Financial Mathematics 3 0 0 3

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

This course is about the active and practical use of mathematics.


Unit-I Introduction to mathematics: Definition of mathematics, Theory of Sets – Meaning, elements, types, presentation and

equality of sets, union, intersection, compliment & difference of

sets; Venn diagrams; Cartesian product of two sets; applications

of set theory.

9

Unit-II Solving linear algebra: Matrices – Types, properties,

addition, multiplication, transpose, adjoint and inverse of a

square matrix, solution of simultaneous Linear Equations-

Matrix inverse method, Cramer’s rule, Gauss Jordan

elimination method; Determinants, properties of determinants.

9

Unit-III Fundamentals of Statistics: Measure of Central

Tendency-mean, median mode, properties and application,

Measures of Dispersion- range, standard deviation, quartile

deviation, properties and application, Correlation – Simple

Correlation, Regression – Simple Regression

9

Unit-IV Parametric and Non-parametric tests: Sampling Theory

– Basic Concepts in sampling theory – T Test, Z Test –

One sample mean, Difference between means – F Test, I

way ANOVA, 2 way ANOVA - χ² Test – Goodness of fit

and Independent of Attributes-Non Parametric Tests – H

Test, U Test, K-S Test, Whitney test.

9

Unit-V Mathematical Methods In Finance: Capital structure,

Optimal portfolios in the Heath-Jarrow-Morton model,

Modelling credit risk – a structural approach, Credit risk –

reduced form approach, Credit risk – probabilities of

default.

9

LEARNING OUTCOME:

1.This course is about the active and practical use of mathematics. 2. To develop the insight into statistical tools and techniques.

Learning Resources

Text Book 1. Ales Cerny (2009). “Mathematical Techniques in

Finance: Tools for Incomplete Markets”. Princeton

University Press.


materials 1. Business Statistics by S.P.Gupta.

L T P C

Course Code

20MB506

Basics of Business Research Methods 2 0 0 2

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To familiarize students with essential elements and tools of the market research process and

methodology.


Unit-I Introduction to marketing research and defining

marketing research problem, Research design-

exploratory, descriptive and causal.

9

Unit-II Attitude measurement and scaling- fundamental,

comparative and noncomparative scaling techniques,

Design data collection methods and forms- primary and

secondary data, questionnaire and data collection forms.

9

Unit-III Sampling- design and procedures, determining sample

size, non-sampling errors, Frequency distribution, cross

tabulation, regression, correlation, ANOVA, discriminate

analysis.

9

Unit-IV Factor analysis, cluster analysis, multidimensional

scaling, correspondence analysis, conjoint analysis.

9

Unit-V Report preparation and presentation. 9

LEARNING OUTCOME:

1. To familiarize students with essential elements and tools of the market research process

and methodology.

2. To develop the skills of research methodology tools and techniques for conducting the

research.

Learning Resources

Text Book 1. Malhotra, N., “Marketing Research: An Applied

Orientation”, 6th Ed., PHI, 2009.


materials 1. Aaker, D. A. Kumar, V., and Day, G.S., “Marketing Research”,

10th Ed., Wiley, 2009.

2. Burns, A.C. and Bush, R.F., “Marketing Research”, 6th

Ed., PHI, 2009.

3. Iacobucci, D. and Churchill, G.A.J., “Marketing

Research: Methodological Foundations”, 10th Ed., South-

Western College Pub, 2009.

4. Zikmund, W.G. and Babin, B.J., “Essentials of Marketing

Research”, 4th Ed., South-Western College Pub, 2009.

L T P C

Course Code 20PS507

Business Communication 2 0 0 2

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To acquaint students with the required skills for effective communication in business

organizations.


Unit-I Introduction: importance, nature, role and process of

business communication, perceptions and realities,

different forms of communication and their importance

including body language, barriers in communication, how

to make communication effective, improving listening

skills, Writing curriculum vitae, facing interviews, group

discussions, Case Study.

9

Unit-II Communication with colleagues including brain

storming, verbal communication with colleagues and

clients and telephonic conversation, Written

communication, individual communication-letters and

memos, group communication-circulars and notifications,

legal communication, agreements, MoUs and negotiations,

Case Study.

9

Unit-III Preparing business reports, making and presentation of

business Proposals, Case Study.

9

Unit-IV Mass communications, newsletters, publicity handouts,

instructions and manuals, handling the press, Case Study.

9

Unit-V Business etiquette, business presentations and public

speaking, Electronic communication, fax, e-mail, internet

and multimedia, Case Study.

9

LEARNING OUTCOME:

1. To acquaint students with the required skills for effective communication in business

organizations.

2. To acquaint student with the skills of preparing business reports.

Learning Resources

Text Book 1. Hair, D., Friedrich, G.W. and Dixon, L.D., "Strategic

Communication: In Business and the Profession", 6th

Edition, Pearson Education, 2008.

2. Hudson, R.H., "Business Communication", 5th Edition,

Jaico Publishing House, 2006.


materials 1. Lesikar, R.V., Flatley, M.E., Rentz, K. and Pande, N.,

"Business Communication: Making Connections in a

Digital World", 11th Edition (Special Indian Edition),

Tata McGraw-Hill, 2009.

2. Lesikar, R.V. and Pettit, J.D., "Business Communication:

Theory and Application", l0th Edition, Richard D. Irwin,

2005.

3. Raman, M. and Singh, P., "Business Communication",

Oxford University Press, 2006.

L T P C

Course Code 20PS508

Developing Self Awareness 2 0 0 2

Course

Category

Pre-requisite: Nil

Co-requisite: 20MB503, 20MB510


COURSE OBJECTIVE

To impart the knowledge of self awareness, self reflection, self management, communication

skills and self management in different problems.


Unit-I Self Awareness Introduction to

Management: Introduction, Management: Meaning,

Nature and Concept of Management, Importance of

Management, Development of Management Thought,

Principles of Management; Management Process –

I: Meaning of Management Process, Planning –

Meaning of Planning-Process of Planning-Types of

Plans-Management by Objectives, Organization-

Process of Organizing-Formal and Informal

Organization-Organizational structure-

Departmentation-Centralization and Decentralization-

Span of Control; Management Process – II: Staffing,

Directing, Controlling

Self-Awareness: Introduction, Concept of Self-

Awareness, Importance of Self-Awareness, Self-

Awareness and Emotional Intelligence, Johari Window

Model, Personal Change Process, Strategies to

Increase Self-Awareness.

9

Unit-II Self- Reflection: Creative Thinking

Skills: Introduction, Concept of Creativity, Importance

of Creative Thinking, Process of Creative Thinking,

Techniques for Creative Thinking-

Brainstorming; Decision-Making Skills: Introduction,

9

Concept of Decision making-Importance of Decision

making, Decision making Process-Importance of

Ethics and Values in Reaching Decisions, Decision

making Techniques-Grid Analysis-Pareto Analysis-

Decision Trees-Blind Spot Analysis-Risk Analysis-

Delphi Technique-Impact Analysis-The Futures

Wheel, Challenges in the Process of Decision-

Making; Problem-Solving Skills: Introduction,

Concept of Problem solving-Importance of Problem-

Solving Skills for Managers, Process of Problem-

Solving, Techniques for Problem-Solving, Challenges

in Generating Creative Ideas; Leadership

Skills: Introduction, Concept of Leadership, Qualities

of a Good Leader, Leadership Styles.

Unit-III Self-Change Problems: Managing

Conflicts: Introduction, Concept of Conflict-

Characteristics of Conflict-Elements of a Conflict,

Functional and Dysfunctional Conflict, Level of

Conflict, Styles of Conflict Resolution, Conflict

Management Techniques, Barriers in Resolving

Conflicts; Negotiation Skill: Introduction, Concept of

Negotiation, Characteristics of a Negotiating

Situation, Types of Negotiation, Principles of

Negotiation, Steps of Negotiating, Win-win

Negotiation, Negotiation Tactics, Factors Affecting

Success in Negotiation; Delegation Skill: Concept and

Importance of Delegation, Determining Tasks for

Delegation, Process of Delegation, Training and

Follow-up, Factors Affecting Successful Delegation.

9

Unit-IV Managing Self: Relationship Management

Skills: Concepts of Relationship-Building- Importance

of Relationship-Building for Managers- Creating a

Great First Impression- Building Trust- Techniques to

Build Trust- Role of Communication in Relationship-

9

Building, Networking- Benefits of Networking,

Challenges in Building Effective Relationship; Team

Management Skills: Concept of Team Management,

Cog’s Ladder: Understanding Group Formation, Team

Effectiveness Assessment, Team Management

Techniques, Team Briefing, Management by

Wandering Around (MBWA), Losada Ratio, The

Broaden-and-Build Theory, Heron’s Six Categories of

Intervention; Time Management Skills: Introduction,

Concept of Time Management-Importance of Time

Management, Analysis and Diagnosis of the Use of

Time, Steps in Time Management, Techniques of

Time Management, Hurdles to Effective Time

Management.

Unit-V Communication Skills: Concept of Communication,

Types of Communication, Channels of

Communication, Communication Process and the Key

Elements; Presentation Skills: What is a Presentation?,

Types of Presentations, Benefits of a Successful

Presentation, Subject Selection and Organizing

Information- Organizing a Presentation.

9

LEARNING OUTCOME:

1. To impart the knowledge of self awareness, self reflection, self management,

communication skills and self management in different problems.

2. To develop the knowledge and awareness of self traits in the students.

Learning Resources

Text Book 1. Pillai, R.S.N & Kala, S. “Principles and Practice of Management”.


materials 1. Khanka, S.S., “Organizational Behavior”.

SEMESTER - II

L T P C

Course Code

20CSA517

Social Sector Attachment, 0 0 2 1

Course

Category

Pre-requisite: Nil



Practical Learning By the students.

L T P C

Course Code

20MB509

Financial Management 3 0 0 3

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To acquaint students with the planning and controlling of the firm's resources with a view to

maximize the firm's wealth through the process of increased value of the shares.


Hours

Unit-I Time value of money, Valuation of securities 9

Unit-II Capital investment decision making: quantification of

relevant cash Flows, appraisal techniques, projects with

unequal lives, issue of tax shields and adjusted net present value (NPV), depreciation bias.

9

Unit-III Concept of cost of capital 9

Unit-IV Capital structuring decision, implications of debt funding 9

Unit-V Brief overview of working capital computation and

funding

9

LEARNING OUTCOME:

1. To acquaint students with the planning and controlling of the firm's resources. 2. To develop the skills of maximize the firm's wealth through the process of increased

value of the shares.

Learning Resources

Text Book 1. Khan, M.Y. and Jain, P.K., " Financial Management', 5th

Edition, Tata McGraw-Hill, 2008. 2. Pandey, I.M., "Financial Management', 9th Edition, Vikas

Publications, 2009.


materials 1. Chandra, P., ".Financial Management", 7

th Edition, Tata

McGraw-Hill, 2009

2. Van Home, J.C., "Financial Management and Policy", 12th

Edition, PHI, 2009.

L T P C

Course Code

20MB510

HRM Systems 2 0 0 2

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To create an understanding of various facets of managing people and of policies and practices

relating to management of human resources.


Hours

Unit-I Concepts and perspective on human resource management,

role of HRM in a competitive business environment;

environment affecting HRM at the enterprise level, HR

planning and job analysis recruitment, selection,

placement, induction and socialization of the employee.

9

Unit-II Appraising employee performance and potential

evaluation, Manpower training and development,

Compensation and reward administration.

9

Unit-III Introduction to HR accounting, inventory and information

systems, Dispute resolution and grievance management,

trade unions and their role in collective bargaining.

9

Unit-IV Talent acquisition, talent management, Business

environment and workforce adjustments (economic

recession! financial boom), creating high performance

systems.

9

Unit-V HRD, organizational development, career planning and

Management, International human resource management,

empowerment and counseling, innovations in HRM.

9

LEARNING OUTCOME:

1. To create an understanding of various facets of managing people 2. To acquire the knowledge of policies and practices relating to management of human

resources.

Learning Resources

Text Book 1. Rao, V.S.P., "Human Resource Management", 2nd

Edition, Excel Books, 2009.

2. Dessler, G. and Verrky, B. "Human Resource

Management", 11th



materials 1. Snell, S. and Bohlander,G., " Human Resource

Management", Cengage Learning, 2009.

2. Decenzo, D. A. and Robbins, S.P, "Human Resource

Management", 8th Edition, John Wiley and Sons, 2006.

3. Flippo,E. B., "Personnel Management", 6th Edition,

McGraw Hill, 2006.

4. Mondy, R. W. and Noe, R. M., "Human Resource

Management", 9th


L T P C

Course Code:

20MB511

Production and Operations Management 3 0 .

0 3

Course

Category

Pre-requisite: Nil

Co-requisite: 20AS516


COURSE OBJECTIVE

To provide systematic view of operations management and its role in the total enterprise

management.


Hours

Unit-I Introduction: System concept and OM systems, role of

OM in the enterprise management, Manufacturing

Strategy: Concept of product life cycle, manufacturing

strategy and competitive advantage.

9

Unit-II Forecasting Techniques: Approaches, accuracy and

control of forecast, computers in forecast, Inventory

Models: Static and probabilistic models, inventory control

methods, Aggregate Production Planning: Aggregate

demand, dimensions of production capacity, mathematical

models for aggregate planning; Master production

scheduling.

9

Unit-III Material Requirement Planning: Concepts, logic and

system parameters, MRP I to MRP II to ERP, Scheduling

and Dispatching Rules: Scheduling process-focused

manufacturing, scheduling product-focused manufacturing

9

Unit-IV Facility Location and Layout: Methods of facility

location and types of layout, Quality Control: Process

capability, six sigma methodology, introduction to TQM

and business excellence models.

9

Unit-V Project Management: project planning, scheduling and

controlling, Advanced Manufacturing Technologies:

JIT, TOC, lean/ green manufacturing, WCM and safety

concepts.

9

LEARNING OUTCOME:

1. To provide systematic view of operations management and its role in the total enterprise

management.

2. To provide the knowledge of total quality management in an organization.

Learning Resources

Text Book 1. Kachru, U., “Production and Operations Management

Text and Cases”, Excel Books, 2007.

2. Buffa, E.S. and Sarin, R.,“Modem Production and

Operations Management”, 8th Edition, John Wiley and

Sons, 2009.


materials 1. Chase, R.B., Jacobs, R.F., Aquileno, N.J. and Agarwal,

N.K., “Operations Management for Competitive

Advantage”, 11th Edition, Tata McGraw-Hill, 2009.

2. Gaither, N. and Frazier, G., “Operations Management”,

9th Edition,Cengage Learning, 2004.

3. Russell, R.S. and Taylor, B.W., “Operations

Management”, 6th Edition, John Wiley and Sons, 2009.

4. Monks, J. G., “Schaum’s outline of Operations

Management”, 2nd Edition, McGraw Hill, 2006.

L T P C

Course Code

20MB512

Strategic Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite: 20MB509, 20MB510, 20MB511, 20MB503


COURSE OBJECTIVE

To impart knowledge for developing long range strategic plans for any organization.


Unit-I Evolution of strategic management, conceptual

foundations of strategy formulation, implementation and

evaluation, Vision, mission, goals, objectives and

policies, Environmental scanning covering both internal

firm environment, and external environment including

political, social, cultural, economic and technological

issues.

9

Unit-II Business strategy, low cost strategies, differentiation

strategies, strategic business units; Competitive strategies,

competitive tactics, market location tactics, offensive

tactics and defensive tactics, Cooperative strategies,

collusion, strategic alliances, joint ventures, Licensing

arrangement, Corporate strategy, growth strategies,

stability strategies, downsizing strategies, mergers and

acquisitions and the process of due diligence.

9

Unit-III Corporate parenting strategy, parenting advantage, core

competence, Functional strategy, strategic flexibility,

strategic marketing, strategic HRM, strategic SCM.

9

Unit-IV Blue ocean strategy and fortune at the bottom of the

pyramid capability approach, Strategy implementation,

balanced scorecard, strategy evaluation, strategic audit.

9

Unit-V Business strategy, sustainable business practices and

management of environment, corporate social

responsibility, ethics, values and business, ethics as a

strategy.

9

LEARNING OUTCOME:

1. To impart knowledge for developing long range strategic plans for any organization. 2. To impart knowledge for developing the business and corporate level strategies.

Learning Resources

Text Book 1. Hitt, M.A., Hoskisson, R.E. and Ireland R.D.,

“Management of Strategy” 7th Edition, South-Western

Cengage Publication, 2008.

2. Wheelen, T.L., Hunger, J.D. and Rangarajan, K.,

“Concepts in Strategic Management and Business

Policy”, 11th Edition, Pearson Education,2006.

3. Azhar Kazmi, Strategic Management and

Business Process


materials 1. Jauch, L.R. and Glueck, W.F., “Business Policy and

Strategic Management”, 6th Edition, Frank Brothers and

Co., 2004.

2. Thompson, A.A., Jr., Strickland, A.J. III, and Gamble,

J.E., “Crafting and Executing Strategy” 15th Edition, Tata

McGraw-Hill, 2006.

3. Sen A., “Development as Freedom”, Oxford University

Press, 2000.

4. Prahalad, C.K., “The Fortune at the bottom of the

pyramid”, Pearson Education, 2006.

5. Kim, W.C. and Mauborgne, R., “The Blue Ocean

Strategy”, Perseus, 2005.

6. Chakraborty, S.K., “Ethics in Management: Vedantic

Perspectives”, Oxford University Press, 2004.

L T P C

Course Code

20MB513

Macro – economic Environment of Business 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To acquaint students with economic, technological, socio-cultural and political environment to

enable them to understand the external forces that influence business policies.


Unit-I Introduction to business environment, macro economics

concepts, consumption, savings, investment, social,

cultural, political and technological environment, An

overview of planning in India, objectives of economic

policy; Nature of economic policies, chronological survey

of policy pronouncements and their impact on business.

9

Unit-II Industrial policy resolutions, IDRA, public-private

partnership, privatisation and disinvestment, MSMEs,

industrial sickness, Indian Company Law, MRTP,

Competition Act, Labour legislation, laws relating to

weaker sections, specific industries, trade unions and

industrial relations.

9

Unit-III Business and government relations and government

influence on income planning, prices and production

policies, Impact of tax and inflation on corporate policy

planning; Problem of determining planning horizon;

Effect of uncertainties.

9

Unit-IV An overview of Indian financial system, financial

institutions and financial markets, Societal environment,

social responsibility of business, corporate governance,

consumerism and consumer protection act, sustainable development.

9

Unit-V Global environment, impact of global integration,

GATT/WTO, MNCs, flow of FDI and FII, FEMA.

9

LEARNING OUTCOME:

1. To acquaint students with economic, technological, socio-cultural and political

environment.

2. To acquaint students to enable them to understand the external forces that influence

business policies.

Learning Resources

Text Book 1. Aswathappa, K., "Essentials of Business Environment",

10th' Edition, Himalaya Publishing House, 2009.

2. Cherunilam, F., "Business Environment-Text and Cases",

19th Edition. Himalaya Publishing House, 2009.


materials 1. Dutt, R. and Sundaram, K.P.M., "Indian Economy", 59th

Edition, S. Chand and Co., 2009.

2. Gopal, N., "Business Environment", 2nd Edition, Tata

McGraw-Hill, 2009,

3. Paul, J., "Business Environment-Text and Cases", 2nd

Edition, Tata McGraw-Hill, 2007.

4. Saleem, S., "Business Environment", 2nd Edition, Dorling

Kindersley (India), 2010.

5. Worthington, I. and Britton, C., "The Business

Environment", 6th


L T P C

Course Code:

20MB514

Management Information Systems 3 0 0 3

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To provide insight into the approaches to information system design, development, operation and

maintenance.


Unit-I Overview of digital economy and understanding of

business pressures, 5 strategic importance of information

management; Definition of management information

systems, the role of information systems, types of

information systems, components of information systems, information system activities.

9

Unit-II Building systems, system design life cycle, need and

stages in system analysis, 5 system development models,

roles of managers, users and designers; Structured Vs object oriented design.

9

Unit-III Linking information systems with information

technology, information 5 technology architecture,

managing IT infrastructure, introduction to data centers

and networking infrastructure, technologies for

information distribution and messaging and publishing;

securing IT and business transactions, emerging technologies - sensors and biometrics.

9

Unit-IV Cross Functional e-business Applications, introduction

to Enterprise Resource 8 Planning (ERP), customer

relationship management (CRM) and supply chain management (SCM), enterprise application integration.

9

Unit-V Business process reengineering, linking IT strategy to

business strategy, business flexibility and IT, security and

ethical challenges, managing information technology,

outsourcing IT and IS, managing globally integrated

organizations, societal implications and the future of IT.

9

LEARNING OUTCOME:

1. To provide insight into the approaches to information system design, development,

operation and maintenance.

2. To provide the insight into the management information system and decision support

system.

Learning Resources

Text Book 1. O'Brien, JA., George, A., Marakas, M. and Behl, R.,

"Management Information Systems", 9th Edition, Tata McGraw-

Hill,

2009.

2. Lucas, H.C., "Information Technology for Management",

7th Edition, Tata McGraw-Hill, 2009.

Reference Book and

other materials

1. Loudon, K. and Loudon, J., "Management Information

Systems", 11th Edition, Pearson Educations, 2010.

2. Murdick, R.G., Ross, J.E. and Clagget, J.R., "Information

Systems for Modem Management", 3rd Edition, PHI,

1994.

3. Turban, E. and Volonino, L., "Information Technology

for Managers: Improving performance in Digital

Economy", 7th Edition, Wiley India, 2009.

L T P C

Course Code

PS 515

Creative Problem Solving 2 0 0 2

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE The objective of this course is to focus on the application of creative and critical thinking instruction as

applied in the classroom, and also team and group training for competitive teams or in professional settings.


Unit-I Problem Definition: Understanding, Representing;

Pattern Breaking- Thinking differently, Changing

your point of view, Watching for paradigm shift,

Challenging conventional wisdom, Lateral thinking,

provocation (escape, random word), Mind

stimulation: games, brain-twisters and puzzles

9

Unit-II General Strategies- Idea-collection processes,

Brainstorming/Brain-writing, The SCAMPER

methods, Metaphoric thinking, Outrageous thinking ,

Mapping thoughts, Other (new approaches)

9

Unit-III Using Math and Science: Systematic logical thinking,

Using math concepts

9

Unit-IV Eight-Dimensional (8D) Approach to Ideation-

Uniqueness, Dimensionality, Directionality,

Consolidation, Segmentation, Modification,

Similarity, Experimentation

9

Unit-V Systematic inventive thinking: The TRIZ

methodology, Levels of inventions, Evolution of

technical systems, Ideality and the ideal final result

(IFR), Stating contradictions and the contradiction

table, 39 standards features and 40 inventive

principles, Separation principles, Using physical,

geometrical, and chemical effects, fields

9

LEARNING OUTCOME:

1. Identify and explain several reasons for the importance of creativity.

2. Define creative and critical thinking and explain how both contribute to effective problem solving.

3. Identify their own personal problem-solving style preferences and the implications of style for

working effectively on problems or to manage change, both individually and as part of a team or group.

Learning Resources

Text Book Treffinger, D. J., Isaksen, S., & Dorval, B. (2006). Creative problem solving: An introduction (4th ed.). Waco, TX: Prufrock Press. Suggested reading


materials

Treffinger, D. J., Schoonover, P. F., & Selby, E. C. (2013). Educating for Creativity and Innovation. Waco, TX: Prufrock Press

L T P C

Course Code

20AS516

Quantitative Techniques in Management 3 0 0 3

Course

Category

Pre-requisite: Nil



COURSE OBJECTIVE

To impart knowledge in basic quantitative tools and techniques used in managerial decision

making.


Unit-I Introduction: LP model formulation; the simplex method,

special cases, sensitivity analysis, Duality and Post-

optimal Analysis: Formulation, economic interpretation,

and managerial significance.

9

Unit-II Integer Programming: Branch and bound method, cutting

plane method, introduction to 0-1 programming, site

selection problems, Transportation Models:

Transportation problems, assignment problems, travelling

salesman problems.

9

Unit-III Game Theory: Optimal solution to two person zero sum

games and solution to mixed strategy games, Queuing

Theory: Cost related with queuing models, single and

multi server models.

9

Unit-IV Simulation: Monte Carlo simulation, random numbers,

application in queuing, inventory and marketing problems,

Replacement Analysis: Individual and group replacement.

9

Unit-V Goal Programming: The weights method, the preemptive

method, Dynamic programming: Traveling salesmen

problem, capital budgeting problems, employment

smoothing problems.

9

LEARNING OUTCOME:

1. To impart knowledge in basic quantitative tools and techniques used in managerial

decision making.

2. To impart knowledge about various tools and techniques of quantitative techniques in

management.

Learning Resources

Text Book 1. Taha, H. A., Natrajan, A.M., Balasubramanie, P. and

Tamilarasi, A.,"Operations Research", 8th Edition,

Pearson Prentice Hall, 2009.

2. Hillier, F.S. and Lieberman, G.J., "Introduction to

Operations Research" 8th Edition, Tata

McGraw·HiIl, 2009.


materials 1. Wagner, H.M., "Principles of Operations

Research", 2nd Edition, PHI Leamin!!, 1998.

2. Ravindran, A., Phillips, D.T. and Solberg, J.J.,

"Operations Research Principles and

Practice", 2nd Edition, John Wiley and Sons,

2004.

3. Sharma, J. K., "Operations Research

Theory and Applications", 4th Edition,

Macmillan, 2009.

Semester III

L T P C

Course Code

20CSA601 Summer Internship

0 0 10 5

Course

Category

Pre-requisite: Nil

Co-requisite: Basic Knowledge of HR, Marketing, Finance and IB/IT


L T P C

Course Code

20PS518

Business Negotiation 2 0 0 2

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

The main objective of this subject is to define the stages and elements of the negotiation process.

Develop the skills and techniques of a successful negotiator. Identify optimal win-win solutions

in negotiations and make profitable deals. Differentiate negotiation styles and mental models,

analyze their own and their partner’s behavior in negotiations . Learn to counter manipulation

and psychological press in negotiations.


Hours

Unit-I Introduction: What is Business negotiation?, Definition,

Negotiation vs other social interactions, Aspects of

negotiation research and practice, Aspects of negotiation.

Preparing the negotiations: Goal-setting: identifying your

goals, options and criteria of success, Identifying your

BATNA (best alternative to a negotiated agreement) and

ZOPA (zone of possible agreement), Assessing the other

side, red-teaming, Learning about catalysts and barriers of

successful collaboration, Designing a negotiation plan, Creating a negotiation team.

9

Unit-II The actual negotiation stage: 3 phases of actual

negotiations: initial phase, exploratory phase and

finalization, Rational and emotional elements of trust,

cultural and psychological differences of trusting people,

Tactics for promoting a constructive negotiation climate,

Positions and interests in negotiations, negotiation

scenarios: win-win, win-lose, lose-win, lose-lose, The

Thomas-Kilmann Conflict Mode Instrument in

negotiations, Leigh Thompson’s 5 negotiation mental

models, Negotiation styles, Persuasion techniques,

Instruments of negotiations, The role of outside actors in

negotiations: the media and interest groups, Finalization:

overcoming impasse, Reaching an agreement, types of agreements.

9

Unit-III Negotiation strategies: Positional bargaining, Principled

negotiations by Roger Fisher and William Ury, Mixed

negotiating by Willem Mastenbroek, 3-D Negotiation by

David Lax and James Sebenius.

9

Unit-IV Countering manipulation and psychological press: The

methods and algorithms of revealing and countering

manipulation, Transactional analysis in negotiations.

9

Unit-V Post-negotiation stage: Implementation and compliance,

Post-negotiation assessment and evaluation, Special

negotiation cases: International and cross-cultural

negotiations, Crisis negotiations.

9

LEARNING OUTCOME

Students successfully completing the course will be able to: 1. Describe the actions taken on different stages of negotiations; appreciate and explain the

importance of pre-negotiation and post-negotiation phases

2. List the roles and functions in negotiation teams; demonstrate the skills of organizing and

managing negotiation teams

3. Formulate and apply the instruments of negotiation strategy and tactics • Identify the

zone of possible agreement (ZOPA) in negotiations

4. Explain the functions of the best alternative to a negotiated agreement (BATNA);

recognize and use BATNA in negotiations.

Learning Resources

Text Book 1. Berghoff, E. A. et al. (2007). The International Negotiations Handbook. Success through Preparation, Strategy, and Planning. PILPG and Baker & McKenzie.


materials 1. Jensen, K. (2013). The Trust Factor: Negotiating in

SMARTnership. Palgrave Macmillan.

2. Lax, D. A., and Sebenius, J. K. (2006). 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals. Harvard Business Press.

3. Lewis, R. D. (2006). When Cultures Collide: Leading Across Cultures. Boston: Nicholas Brealey International.

4. Lyons, C. (2009). I Win, You Win: The Essential Guide to Principled Negotiation. A&C Black Business Information and Development.

5. Mastenbroek, W. (1999). Negotiating as Emotion Management // Theory, Culture & Society. Vol. 16 (4). P. 49-73.

6. Tracy, B. (2013). Negotiation. AMACOM.

20MB602 Entrepreneurship Development L T P C

3 0 0 3

COURSE OBJECTIVE

To enable students understand the principles, practices and areas of application through

Entrepreneurship.


Unit-I New Venture Creation: Introduction to

Entrepreneurship,Value Creation through Resources

Organisation, Entrepreneurial Opportunities provided by

Indian Economy, Understanding Idea and Opportunity,

Various sources of opportunity,Opportunity Recognition,

Assessing the business potential of an

Idea,Understanding the steps involved in tapping of

opportunity. Sources of Funding: Boots Trap Financing,

Seed Funding, Angle Investors, Venture Capital

Funding, Funding from Banks-Fund Based and Non

Fund Based Schemes, lease Financing.

9

Unit-II Creatingand Presenting Business Plan, Introduction-

Business Plan Derives, Perspective of Entrepreneur-

Marketing Perspective,Investors Perspective,Lenders

pective, other Stakeholders persepective and Time

Perspective. Preparing Basic Bisinuss Plan including-

Objectives of Business, description of compan’sproducts,

Target Market and Competitors,Competitive Advantages,

Growth prospective, strength of Management Team and

Funding Requirementand Scheduling of Funds. Growth

and Exit Stretegies Pitching a Business Plan: Preparing

Elevetor Pitch and Power Point Presentation for

Investors,Co –founders,Creditors and Suppliers,possible

Partners of Company and Initial Customers.

9

Unit-III Launching a Venture: Developing effective

implementation strategy including –Giving Legal Status

to the business, Execution of Stockholders Agreement,

Leverage of Intellectual Property Rights, Raising

different resources including Finance in time, Building a

winner team, Motivating and Inspiration of Team,

Understanding the Technology trends, Managing Sales

with clear understanding of Markets, Marketing

9

Strategies and Product Positioning, Managing Cash and

Scheduling Implementation Plan

Unit-IV Intellectual Property Rights: Importance of Intellectual

Property Rights, Importance for Entrepreneur,

Intellectual Property Rights and their Area of

Operations-Patent, Copy rights, Trade Marks Industrial

and layout design, International Patent. Growth of

Business Venture: Understanding key factors of Growth

such as –Responsibility, growth, Tolerance of Failure,

Change Management, Leadership, Time Management,

effective delegation-Venture Development Stages

9

Unit V Marketing Plan:understanding Target Customers,

Identification of Target Market,Position,segmentation

and Sizing ok Market Production and Operations

Plan:Production Planning and Control, Product

Designing and Development,New Product

Development,Quality Aspects, Total Quality

Management(TQM Liquidation:Different Type of

Liquidation, Exit Strategies for entrepreneur-By family

Succession, By Selling Business and Buy outs.

9

Learning Outcome

1. To enable students understand the principles, practices and areas of application through

Entrepreneurship.

Learning Resources

Text Book 1. Kuratko, D.F. & Hodgetts, R.M. ( 2009).

Entrepreneurship: Theory, Process and Practice. Thomson

Press

2. Charantimath, P. (2009). Entrepreneurship Development:

Small Business Enterprises. Pearson


materials 1. Kaulgud, Aruna (2003). Entrepreneurship

Management. Vikas Publishing House, Delhi.

2 Balaraju, Theduri (2004). Entrepreneurship

Development: An Analytical Study. Akansha Publishing

House, Uttam Nagar, New Delhi.

3.David, Otes (2004). A Guide to Entrepreneurship. Jaico Books

Publishing House, Delhi

20MB603HR Training and Development L T P C

3 0 0 3

COURSE OBJECTIVE

This course is designed to provide in depth understanding and enable the students to manage

training processes and system for developing human resource of the organization.


Unit-I Training – concept, nature, and rationale; training

process: role of stakeholders in training programme;

Organization and Management of training function;

Training needs assessment – organizational analysis,

operational analysis, person analysis; competency

mapping.

9

Unit-II Designing the training programme: process of learning in

training programme – attributes and factors influencing;

learning process; learning styles; training climate and

pedagogy.

9

Unit-III Training methods and techniques – role playing, business

games, in basket exercises, laboratory training; incidents

and cases; seminars, syndicates and group discussion;

lecture method.

9

Unit-IV Training aids, Inspirational techniques – brainstorming,

mind mapping, creative problem solving, Career

Management

9

Unit-V Evaluation of training – need for evaluation, principles of

evaluation, criteria and approaches; return on investment

in training, process of calculating ROI in training;

emerging trends in training and development; new

perspectives on training – cross cultural training, e-

learning, knowledge management

9

LEARNING OUTCOME:

1. To provide in depth understanding and enable the students to manage training processes.

2. To provide system for developing human resource of the organization.

Learning Resources

Text Book 1. De Simone, R.L. and Harris, D.M., Human Resource

Development, Thomson Learning

2. Sahu, R.K., Training for Development, Excel Books,

New Delhi


materials 1. Agochia, Devendra, Every Trainer’s Handbook,

New Delhi; Sage Publications

20MB604HR INTERNATIONAL HRM L T P C

4 0 0 4

COURSE OBJECTIVE:

This course will help the student to get exposure on how global business realize the huge potential

they can tap in the developing nation. IHRM is emerging as a crucial factor since organizations are

run by people.


Unit-I International Human Resource Management – Concept,

Nature, Scope – Difference between IHRM & Domestic

HRM – Developing IHRM strategies – Case Studies

9

Unit-II Globalization & HRM – Stages in Internationalization of

Business – Cross Cultural Implications

– Culture and Organization Performance–HRM in cross

border mergers and acquisitions- Case Studies

9

Unit-III Staffing of Multi Nationals – Planning, Recruitment &

Selection– Trends in International Staffing – Training &

Development – Training Strategies – Expatriate Training

– Cross Cultural Training – Trends in Training for

Competitive Advantage –Case Studies -International

Business Structure – Types of Multinational Structure.

9

Unit-IV Performance Management in International Organizations

– Variables influences performance of expatriate–

International Compensation management – Variables

influences Compensation – issues in compensation –Case

Studies

9

Unit-V Repatriation – Concept – Benefits from Returns – Challenges

of Re-entry – RepatriationProcess

– Managing Repatriation – International Industrial

Relations – Nature & Approach – Future of IHRM--Case

Studies

9

LEARNING OUTCOME:

1. To get exposure on how global business realize the huge potential they can tap in the

developing nation.

2. To get knowledge of IHRM as a emerging factor since organizations are run by people.

Learning Resources

Text Book 1. International HRM, K.Aswathappa&SadhnaDesh, Tata

McGraw Hill, 2016

2. International HRM, S.C. Gupta, Mac Millan, 2010


materials 1. International HRM, Peter J. Dowling, Denice E.Welch,

Thomson Leaning, 2010

20MB603M Consumer Behaviour L T P C

3 0 0 3

COURSE OBJECTIVE: To understand the buyer’s behavior better.


Unit-I Concept, nature and scope of Consumer Behaviour,

evolution of CB, methods to study CB, Consumer

Behaviour and Marketing Strategy: Market

segmentation, customer loyalty Perception - Process,

interpretation, and marketing strategy, Elements,

Perceptual organization and defense, consumer

imagery, perceived risk & how to handle the risk

9

Unit-II Consumer decision-process, variables affecting, types of

decision process: initial purchase, repeat purchase-

Reutilized response, limited and extensive problem

Solving behavior. Different buying situations-

programmed and non-programmed buying occasions,

Howard-Sheth, Engell, Kollat-blackwell and Nicosia

model of consumer decision-making.

9

Unit-III Motivation – types of consumer needs, Motivational

conflict and need priorities, motivating consumers,

Personality, Social Class – determinants, social class

and CB, Culture and CB Family Decision Making –

importance- role behaviour, Groups - types, Celebrities,

Family, Socialization of family members, Function of

family, Family life cycle.

9

Unit-IV Group And personal influences: Influence of reference

groups – types of groups, Opinion leadership & process,

Dynamics, motivation and opinion leadership, Need,

Measurement and corporate strategy of opinion

leadership, models and role relationship, Profile of

opinion leader, OL and firm’s marketing strategy,

Innovation, Characteristics, Types, Profile of consumer

innovator, Diffusion of innovation-process, Adoption

process.

9

Unit-V Consumer knowledge- importance, types, sources,

benefits/implications, shaping consumer opinions:

formation, change, advertisings role, Impact of

communication process on developing persuasive

strategies Consumer gifting behavior. Relationship

marketing. Online buyer behaviour characteristics-

difficulties and challenges.

9

LEARNING OUTCOME:

1. To get the knowledge about consumer behaviour for decision making process.

2. To get the knowledge of consumers regarding various strategy formulation and implementation.

Learning Resources

Text Book 1. Michael R. Solomon, PHI Learning Private Limited


materials 2. Blackwell, Consumer Behaviour, 2008

20MB604M SERVICE MARKETING L T P C

3 0 0 3

COURSE OBJECTIVE: The purpose of this course is to acquaint the participants with the unique challenges faced by service

marketers and augment skills and thinking to effectively marketing of services.


Unit-I The emergence of service economy: contributory

factors, consumption pattern analysis, economic

transformation: agricultural, industrial and service

economy, Service as marketing entity:

characteristics and strategy implications, service

dominant logic, Types of services: insurance,

banking, air transportation, courier, education

etc.

9

Unit-II

Marketing mix: concept of value and

value drivers, extended framework

Relationship building: relationship

marketing, bonding and life time value

Service encounter: moment of truth, service types and

service encounter, service encounter classification Service

innovation: through encounter and system modification

9

Unit-III Service marketing system: servuction system,

consumer and prosumer, service system

mapping, front line, line of internal

interactions and line of visibility, service

blueprinting

Service system and functional orientations: service

management trinity, interaction between

production, marketing, human resources, inter-

functional conflict and harmonization

9

Unit-IV Service buying behaviour; difference in perspective, risk analysis,

decision process Service marketing strategy; segmentation,

targeting and positioning, market innovation Competitive

differentiation; competitive advantage and value chain analysis

9

Unit-V Service quality: concept, technical and

functional quality, service quality models and

measurement and implementation

Demand and supply imbalances

management; challenges and strategies;

Service culture; managing by values,

recovery and empowerment, service

culture

9

Course Learning Outcomes:

1. Appreciation of differences between goods and services marketing

2. Understanding the process by which value is created in service businesses

3. Learning and mapping of consumer response to service buying situations

4. Understanding quality concept, measurement and implementation processes in services

5. Appreciation of differences in marketing issues like demand management and advertising

Learning Resources

Text Book 1. Vaiarie A Zeithaml, Ajay Pandit and others,”

Services Marketing”, McGraw Hill Special Indian

Edition, 4th Edition, 2008.


materials 1. Fisk, R. P., Grove, S. J., & John, J.

(2013). Services Marketing: An interactive

approach (4th ed.). USA: Cengage Learning.

2. Glynn, W. J., & Barnes, J. G.

(2006). Understanding services management:

Integrating marketing, organizational behaviour,

operations and human resources management.

New Delhi: Prentice Hall.

3. Gronroos, C. (2007). Service management

and marketing: Customer Management in

service competition (3rd ed.). New Delhi:

Wiley India.

4. Gronroos, C. (2015). Service management

and marketing: Managing the service profit

logic. New York: John Wiley.

5. Hoffman, K. D., & Bateson, J. E. G. (2016). Marketing of ser

vices: Concepts strategies and cases. USA: Cengage Learning.

20MB603F FINANCIAL INSTITUTTIONS AND

MARKETS

L T P C

3 0 0 3

Course Objective:

The objective of the course is to give the students an insight into the principles, operational

policies and practices of the prominent Financial Markets and Institutions, their structure and

functioning in the changing economic scenario, and to make critical appraisal of the working of

the specific financial institutions of India.


Unit-I Indian Financial System and Financial Markets:

Organizational structure of the Indian Financial System,

Major Components- Financial Markets; Financial

Institutions/ Intermediaries; Financial Instruments;

Financial Services.

9

Unit-II Primary market - Public Issue, Right Issue and Private

Placement, Underwriters, Book Building Process, Indian

Money Markets and Recent Reforms Call Money

Market, Treasury Bills Market, Commercial Bills

Market, Markets for Commercial Paper & Certificate of

Deposits, Secondary Market - Capital Markets in India

(Recent development like E-Trading).

9

Unit-III Financial & Banking Institutions: Role, Meaning and

Importance of Financial Institutions and Banks, Banking

Concept and Norms - E-Banking, Securitisation,

Universal Banking, Consortium Loaning, Maximum

Permissible Banking Finance, Loan Pricing, Non-

Performing Assets, Asset Classifications, Income

Recognition Provisioning and Capital Adequacy Norms,

Disinvestments, Interest Rate Analysis, Narasimham

Committee Reports, Credit Gaps, Yield Curve, Risk and

Inflation.

9

Unit-IV Mutual Funds & Regulators in IFS: Investment Trust

Companies v/s Unit trust, Mutual Funds, A Detailed

Critical Appraisal of UTI in the Indian Financial System,

Reserve Bank of India, Securities and Exchange Board

of India, Objectives and functions of RBI and SEBI.

9

Unit – V NBFC and Financial Services: Activities and Role of

nbfc; Regulatory Framework of NBFC; Credit Rating,

Leasing and Hire Purchase, Factoring, Housing Finance,

Venture Capital, Merchant Banking.

9

LEARNING OUTCOME:

1. To give the students an insight into the principles, operational policies and practices of the

prominent Financial Markets and Institutions,

2. To give the students an insight into structure and functioning in the changing economic scenario,

and to make critical appraisal of the working of the specific financial institutions of India.

Learning Resources

Text Book 1. Bhole, L.M. (2009). Financial Institutes & Markets, 5th

Edition, Tata McGraw Hill.

2. Pathak Bharti V. (2007). Indian Financial System-

Markets, Institutions and Services”, 2nd edition, Pearson

Education.


materials 1 M Y Khan,(2009). Financial Services, 6th Edition, Tata McGraw Hill.

2. Hull. John C. (2009). Management and Financial Institutions”,

2nd Edition, Prentice Hall.

3. Fabozzi, Frank J. “Foundations of Financial

Markets and Institutions”, (Latest Edition). Prentice

Hall.

4. Varshney and Mittal. (2009). Indian Financial System,

10th Edition, Sultan Chand & Sons. Periodicals:

1. Reserve Bank of India, RBI Bulletin.

2. Indian Institute of Finance, Finance India.

3. NSE/BSE Publications

4. SEBI Publications

20MB604F Security Analysis and Portfolio Management L T P C

3 0 0 3

Course Objective

The objective of this course is to impart knowledge to the participants regarding the theory and

practice of Security Analysis and Portfolio Management.


Unit-I Overview of Investment

Investment-Objectives-Indian Financial system-

investment process investment avenues-capital market:

primary market-IPO process participants- Regulatory

mechanism, Secondary market: stock exchanges

structure and trading mechanism-settlement-

participants/intermediaries in the secondary market-

regulatory framework of secondary market-margin

trading-stock index: types of Index: India, Global-

construction of stock Index

9

Unit-II Valuation of Securities

Risk-Return analysis in Investment stock valuation:

valuation based on accounting information, valuation

based on dividends, valuation based on earnings-Bond

valuation-bond yield-bond value theorem- preference

shares valuation.

9

Unit-III Fundamental and Technical Analysis

Fundamental analysis: Economic analysis, Industry

analysis, Company analysis-Technical analysis and

market efficiency: basic tenets- tools of technical

analysis – indicators-patterns- Efficient market

Hypothesis-efficient market-forms of market efficiency-

tests of market efficiency-random walk Hypothesis

9

Unit-IV Portfolio Strategy Portfolio analysis Efficient portfolio-

efficient frontier-Markowitz portfolio optimization

Sharpe Single Index model-capital assets pricing model-

factor model and Arbitrage pricing theory

9

Unit-V Portfolio evaluation and revision –portfolio evaluation:

Sharpe ratio, Treynor’s ratio, Jensen’s Index-measures of

portfolio performance.

9

LEARNING OUTCOME:

1. To impart knowledge to the participants regarding the theory and practice of Security Analysis

and Portfolio Management.

Learning Resources

Text Book 1. Donald E. Fischer, Ronbald J. Jordan - Security Analysis

and Portfolio Management– Pearson Publications – 6th

edition – 2010.

2. Herbert B. Mayo - An introduction to Investments - Cengage

Learning – 2nd edition, 2010.


materials 1. Kane, Bodie, Marcus- Essentials of Investments- McGraw Hill

2. Frank Reilly, Keith Brown (2011)- Investment Analysis

and Portfolio Management-Cengage Learning

3. Charles P Jones –Investments Analysis and Management-9th

edition –Wiley

L T P C

Course Code

20MB605D

Dissertation 0 0 12 6

Course

Category

Pre-requisite: Nil

Co-requisite


20MB606HR STRATEGIC HRM L T P C

3 0 0 3

COURSE OBJECTIVE

This course will help the student to get exposure on Strategic Human Resource Management.

Understand the different strategies relating to human resource management.


Unit-I Human Resource functions in India – Emergence of

Human Resource Management – Distinctive features of

human resource management – Strategic Human

Resource Management – Aligning human resource to

corporate strategy – Human Resource Management in

practice-Approaches – Case Studies

9

Unit-II Organization Socialization process – Mentoring –

Organizational Culture – Organizational Change –

Human Resource Planning – Employee Resourcing –

Recruitment & Selection process- Case Studies.

9

Unit-III Performance Management – Performance Appraisal

System – Reward & Performance Management –

Motivation – Job Redesign – Job Enlargement – Wage

Structuring – Wages & Salary policies – Case Studies.

9

Unit-IV Training Methodologies – Career Development –

Succession Planning – Welfare & Health – Industrial

Relations – Concept, Scope.

9

Unit-V Trade Unionism – Employee participation in

management – Collective Bargaining – Grievance

Procedure – Case Studies. Ethics in India – Work &

Business Ethics – Corporate Social Responsibility –Case

Studies.

9

LEARNING OUTCOME:

1. This course will help the student to get exposure on Strategic Human Resource Management.

2. Students will understand the different strategies relating to human resource management.

Learning Resources

Text Book 3. .Strategic Human Resource Management, K.Prasad, Mac

Millan

4. 2.Strategic Human Resource Management, Tanuja

Agarwal, Oxford


materials 1. Strategic Human Resource

Management, Thomson

Learning

20MB607HR CHANGE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:

To enable students to understand organizational change and development, frame work and

dimensions of change which results into better performance.

To enhance skills in facilitation, OD skills, group process, communication, and collaboration


Unit-I Introduction to organizational change: Nature of change,

forces of change, organizational routines and mental

models, content of change, types and styles of change,

building capability for change, providing leadership to

change, types of change, cultural change, Dynamics of

planned change, models and theories of planned change,

triggers for change, strategies for implementing

organizational change.

9

Unit-II Organizational development– An introduction:

Organizational Development – Meaning and Definition,

History of OD, Relevance of Organizational

Development for Managers, Characteristics of OD,

Competencies Required for an OD Professional, Scope

of the Role of an OD Professional.

9

Unit-III Designing Interventions :OD Interventions,

Characteristics of OD Interventions, Conceptual

Framework of OD, OCTAPACE model– Managing OD

Process, Classification of OD Interventions, team

building Interventions, structural interventions,

comprehensive OD interventions, Power and Politics in

OD, Issues in Client Consultant Relationship,

Interdisciplinary nature of OD.

9

Unit-IV Technology and OD: Technology & OD: Basic Concept,

Impact of Technology in Organizations, Benefits of

Using Technology in OD, Guidelines for Integrating

Technology in OD Interventions, Tools used in OD–

Issues Faced in OD: Introduction, Issues Related to

Client Relationships, Power, Politics and Organizational

Development.

9

Unit-V Evaluating OD Interventions: Evaluation, Importance of

Evaluating Interventions, Types of Evaluation, Methods of

Evaluating Interventions – Future of OD: Organizational

Development and Globalization, Emerging Trends in OD.

9

LEARNING OUTCOME

1. To enable students to understand organizational change and development, frame work and

dimensions of change.

2. To enhance students skills in facilitation, OD skills, group process, communication, and

collaboration

Learning Resources

Text Book 5. Organizational Theory, Design, and Change: Global

Edition [Print Replica] Kindle Edition by Gareth R

Jones

6. Organization development and change – Book by Edgar F

Huse


materials 1. Organization Development: The Process of Leading

Organizational Change Book by Donald L. Anderson.

L T P C

Course Code

20MB606M

Sales and Distribution Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge of sales and distribution channel management in coherence with complete

supply chain management system.


Unit-I Nature, Scope and process of sales management, relevance

integration with product management and integrated

marketing communication, Recruiting, Selecting, Training

and development of sales force and sales organization,

evaluation of sales personnel.

9

Unit-II Comprehension and motivation of sales personnel, impact

on the sales practices and sales achievements, Designing

territories and allocating staff efforts, associated strategic

advantages and disadvantages.

9

Unit-III Managing major accounts, role of major accounts versus

average business accounts and approach towards the

balance of efforts associated with the same, Sales

Budgeting, Sales forecasting and control, approaches,

techniques, role as a sales and marketing performance

measurement tool and strategic marketing tool.

9

Unit-IV Importance of distribution management in competitive

business environment, associated strategies and techniques,

Marketing Channels – Roles, structures, functions and

relationships with the elements of marketing mix.

9

Unit-V Managing distribution channels, channel design and

planning and associated models, strategies and the role of

strategies in business enhancement and growth, Physical

Distribution management – transportation and

warehousing.

9

LEARNING OUTCOME:

1.To impart knowledge of sales and distribution channel management in coherence with

complete supply chain management system.

Learning Resources

Text Book 1. Jeff, T., Earl, D.H. and Robert, C.E. “Sales Management”

Prentice Hall, 2008.

2. Still, R.R., Cundiff, E.W. and Govoni, N.A.P., “Sales

Management”, 5th

Edition, Prentice Hall, 1988.


materials 1. Kotler, P., Keller, K., Koshi, A. and Jha, M., “Marketing

Management”, 13th

Edition, Pearson, 2009.

2. Jobber, D., Lancaster, G., “Selling and Sales

Management”, 5th


L T P C

20MB607M International Marketing 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To acquaint students with environmental procedural, institutional and decision aspects of

International marketing with emphasize on global nature of marketing.


Unit-I Globalization: Globalization imperative, globalization of

markets, evolution of global marketing.

9

Unit-II Global Marketing Environment I: Global economic

environment, country competitiveness, evolution of

cooperative global trade agreements, financial

environment, foreign exchange and foreign exchange rates.

Global Marketing Environment II: Elements of culture,

culture and the marketing mix, political environment and

legal environment, international law and local legal

requirements, issues transcending national boundaries.

9

Unit-III Developing Competitive Marketing strategies I: Global

marketing research, market size assessment, segmentation

and positioning, international market segmentation

approaches, segmentation scenarios, international

positioning strategies, Developing competitive marketing

strategies II: Global marketing strategies, regionalization

of global marketing strategy, market entry strategies,

strategic alliances, exit strategies, global sourcing

strategies, value chain and functional interfaces,

procurement and types of sourcing strategies.

9

Unit-IV Global Marketing Strategy Development I: New product

development, global product strategies, multinational

diffusion, managing products and services, global branding

strategies, managing multinational product lines, global

marketing of services, global pricing, transfer pricing, price

coordination, Global Marketing Strategy Development II:

Global distribution and logistics, free trade zones, global

retailing, communication for global markets, creative

strategy, global media decisions, sales management, export

and import management

9

Unit-V Managing Global Operations: Planning, Organizing and

control of global marketing operations, using internet for

global marketing.

9

LEARNING OUTCOME:

1. To acquaint students with environmental procedural, institutional and decision aspects. 2. To acquaint students with International marketing with emphasize on global nature of

marketing.

Learning Resources

Text Book 1. Keegan, W.J. and Green, M., “Global Marketing”, 6th


2. Kotabe, M. and Helsen, K., “Global Marketing

Management”, 5th

Edition, Wiley, 2010.


materials 1. Czinkota, M.R. and Ronkainen, I.A., “International

Marketing”, 9th

Edition, South Western College, 2009.

2. Lee, K.and Carter, S., “Global Marketing Management”,

2nd

Edition, Oxford University Press, 2009.

3. Johansson, J., “Global Marketing: Foreign Entry, Local

Marketing, and Global Management”, 5th

Edition, Mc

Graw Hill, 2008.

L T P C

Course Code

20MB606F

Banking and Financial Services 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To enhance the role and importance of banks in the contemporary business scenario. To discuss the

services of modern banking and its role in economic development. To Know the recent developments in the

banking sector


Unit-I Banking basics- Recent developments in the

Indian banking system- Types of Banks-

Banking structures - Role and functions of

Bank- Role of commercial banks as a

Financial Intermediary –RBI and its role as

the central bank of our country- Constituent

of Payment System. Mode of

delivery:Lecture Mode /PPT- Indian banking

systems

9

Unit-II Branch banking Vs Unit banking-Wholesale

Banking and Retail Banking – Products/

Services offered by banks - Bank-Customer

Relationship - Negotiable Instruments-

Types, features and Precautions to be taken

while honoring the cheque – Crossing-

Material alteration-Modes of creating

charge.Mode of delivery: Lecture Mode

/PPT- Wholesale Banking and Retail

Banking

9

Unit-III Types of customers for a bank- KYC, AML, Customer

relationship management- Non-fund based facilities, Core

Banking, E- Banking, Electronic Fund Transfer, ATM - Types

of Charges levied in a bank - Code of Bank Commitment to

Customers - Impact of Technology in Banking Sector,

Mode of delivery: Lecture Mode / PPT-

KYC, AML, Customer relationship

management

9

Unit-IV Bank balance sheet structure. - Record keeping - 5S concepts,

Principles of Lending, Credit appraisal- Money Market

Operations, Credit Risk 62 MBA Full Time Syllabus - 2017

Management, Prudential Norms- Asset Classification –

Nonperforming assets – Provisioning - Recent reforms in the

banking sector in India.

Mode of delivery: Lecture Mode /PPT-

Principles of Lending/NPA

9

Unit-V Asset Liability Management - Capital Adequacy in Banks -

Basel norms-CAMELS rating of Banks - Banking

Ombudsman - SARFAESI Act - Banking Regulation Act–

Provisions relating to service and operations in banksMode of

Delivery – Lecture, GD, - Capital Adequacy in Banks and

Basel norms

9

LEARNING OUTCOME:

1. To enhance the role and importance of banks in the contemporary business scenario.

2. To discuss the services of modern banking and its role in economic development.

3. To Know the recent developments in the banking sector

Learning Resources

Text Book 1. Padmalatha Suresh and Justin Paul -Management of Banking and Financial services- Pearson Publication 2/e, 2010.


materials

1. Sundaram&Varshney- Banking Theory, Law &Practice –Sultan

Chand&Sons, 2010

2. D. Muraleedharan - Banking Theory and Practice –PHI Learning

Pvt. Ltd, 3rd edition, 2011

3. Taxmann- Principles &Practice of Banking- Macmillan 4. S. Natarajan&R. Parameswaran- Banking Law&Practice-S. Chand

20MB607F CORPORATE FINANCE L T P C

3 0 0 3

COURSE OBJECTIVE:

To familiarize the students with the Techniques and methods of corporate finance.


Hours

Unit-I Introduction to Finance, Objectives of Financial

Management – Profit Maximization and Wealth

Maximization. Changing role of finance managers in

globalized environment. Organization of finance

function. Time value of Money, Risk Return Analysis.

9

Unit-II Appraisal of risky investments certainty equivalent cash

flows and risk, adjusted discount rate, risk analysis in the

context of DCF methods using probability information,

simulation and investment decision, decision tree

approach in investment decisions.

9

Unit-III Capital structure- Different Approaches in Capital

Structure: NI, NOI, Traditional and M M Approach of

Capital Structure. Cost of capital: Cost of Equity,

Preference, Debentures and Retained Earnings. Weighted

Average Cost of Capital and its implication.

9

Unit-IV Dividend policy, Walter’s model, Gordons’s dividend

growth model, M.M irrelevance doctrine, practice in

industry, Interdependence of investment, financing and

dividend decisions.

9

Unit-V Working Capital Planning and Management: Concept

and types of working capital. Operating and cash cycle.

Estimation of working capital requirement. Working

capital financing. Determinants of working capital.

Components of working capital management. Cash

management- Baumol’s Model and Miller-Orr Model of

managing cash.

9

LEARNING OUTCOM

1. To familiarize the students with the Techniques and methods of corporate finance.

Learning Resources

Text Book 7. I.M. Pandey- Financial Management, Vikas publishing

House Pvt. Ltd. 8th Edition.

8. Prasanna Chandra- Financial management, theory and

practice, Tata Mcgraw Hill publishing company Ltd,

5th edition, 2001.


materials 1. AswathDamodaran- Corporate Finance theory and Practice,

John Wiley & sons, 2000.

2. Khan and Jain – Basic Financial management & practice,

Tata Mcgraw Hill publishing company ltd. , 5th edition,

2001.

L T P C

Course Code

PS 516

Individual Behavior in Organization 2 0 0 2

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To develop insight into understanding individual behaviour in organisation.


Unit-I Planning and decision making, planning processes, rational

model of decision making

9

Unit-II individual decision making and problem solving. 9

Unit-III Values and attitudes, formation of attitudes, job related

attitudes and behavior learning in organizations;

9

Unit-IV Motivation, concepts of motivation, behavioral

consequences of motivation, organizational conflict and creativity.

9

Unit-V Perception, Personality and individual traits. 9

LEARNING OUTCOME:

1. To develop insight into understanding individual behaviour in organisation.

Learning Resources

Text Book 1. Khanka, S.S., “Organizational Behavior”.


materials

L T P C

Course Code

20MB515

Organizational Structure and Processes 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To assist the students to the importance of organization structure.

To facilitate the students understand the challenges and strategies to cope up with issues associated

with organizational structure.


Unit-I What is an organization-Organization Structure- design-Dimensions of Organization-the biological metaphor- Different ways of looking at organizationsThe Evolution of organization theory- organizational effectiveness- Dimensions of organization structure.

9

Unit-II The Determinants: What causes structure-

Strategy- Organization Size-

TechnologyEnvironment- Power control- The

Star Model

9

Unit-III Organizational Design: Choosing the right

structural form- Organizational design options-

Bureaucracy and Adhocracy- A closer look-

Internal Design elements.

9

Unit-IV Applications- Contemporary issues in

organization theory- - Open System Design

Elements- The External Environment- Inter

organizational relationship-Designing

organizations for the internal environment-

Organizational design challenges and

opportunities resulting from big data.

9

Unit-V Managing organizational change – Model for managing the

organization changeDescriptive view of organizational change-

conflict and organizational effectivenesssources of

organizational conflict- resolution techniques and simulation

techniques- culture- Managing Organizational evolution.

9

LEARNING OUTCOME:

1. The students will learn the importance of organization structure.

2. The students understand the challenges and strategies to cope up with issues associated with

organizational structure.

Learning Resources

Text Book 1. Organization Theory: Structure Design and Applications, by Robbins / Mathew 3 rd Revised Edition, Pearson Education 2. Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels, Jay R. Galbraith, 3rd Edition, Wiley Publications 3. Organization Theory and Design, 12th Edition by Richard L. Daft, Cengage.


materials

L T P C

Course Code

20MB608HR

Organizational Change and Development 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To understand various aspects of change management process and methodologies.


Unit-I Forces of change, planning for change, change agents and

champions, resistance to change, managing organizational

change, organization development (OD) and transformation.

9

Unit-II Types of change- cultural, strategic, structure, process and

technological changes, Transformational leadership,

learning organizations.

9

Unit-III OD interventions, creativity and innovation, Cross role of

visioning and leadership, change mechanisms, functional

linkages.

9

Unit-IV Teams and teamwork: empowerment and participative

management collaboration and intrapreneurship,

knowledge based organization.

9

Unit-V TQM, business process reengineering, simultaneous

engineering, small group activities, self managed teams,

QFD, workplace innovations, lean organization, Kaizen,

pokayoke, Implementing organizational change, diffusion

of change, management of change projects, and evaluation

of impacts, building and sustaining changing organizations.

9

LEARNING OUTCOME:

1. To understand various aspects of change management process and methodologies. 2. To understand the total quality management and Kaizen approach for continuous

improvement in production activities.

Learning Resources

Text Book 1. John, H,” Theories and Practices of Change Management”

2nd

Edition, Palgrave Macmillan, 2007.

2. Sharma, R, “Change Management: Concept and

Applications”, Tata McGraw Hill, 2006.


materials 1. Michal, B, “Strategic Organizational Change”, 2

nd

Edition, Practitioner Press International, 2006.

2. Richard, L, “Managing Change and Transition”, Harvard

Business School, 2003.

3. Harrington, H, Conner, D and Horney, N, “Project

Change Management”, Tata McGraw Hill, 1998.

L T P C

Course Code

20MB609HR

Managing Innovation for Organizational Effectiveness 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge of management of creativity and organizational innovations.


Unit-I Creativity, process, determinants, skills creative thinking,

nature and characteristics of creativity, innovation

incremental and radical innovation, innovation in process,

service innovation, case studies: GE- success story of

innovation, BBC’s walking with dinosaurs, an innovative

leader- case of apple.

9

Unit-II Stages in creative thinking, creative decisions, training in

creative problem solving, taping the ideas of customers,

learning from lead users, Creative and leadership,

opportunity recognition, develop and innovation friendly

culture, apply portfolio thinking, organizing team creativity

and innovation and harvest ideas.

9

Unit-III Creative and entrepreneurship, creativity and

organizational innovations, establish strategic direction,

improve the idea of commercialization, creation of an

ambidextrous organization, developing self creativity.

9

Unit-IV Channeling creativity in organization, managing creativity,

creativity and innovation, handling creative groups,

enriching the organization and workforce, time pressure

and creativity.

9

Unit-V Cultural- innovation, innovation – group style, creative and

organizational innovations.

9

LEARNING OUTCOME: (Specific learning outcome must be mentioned)

1. To impart knowledge of management of creativity and organizational innovations. 2. To understand about creativity in entrepreneurships.

Learning Resources

Text Book 1. Constatine, P. and Dawson, M.B, “Managing Change

Creativity and Innovation”, Sage Publications, 2009.

2. Estrin, J, “Losing the Innovation Gap: Reigniting the

Spark of Creativity in a Global Economy”’, Tata McGraw

Hill, 2008.


materials 1. Sawyer, R.K, “Explaining Creativity: The Science of

Human Innovation”, Oxford University Press, 2006.

2. Biech, E, “Creative and Innovation”, Tata McGraw Hill,

1998.

L T P C

Course Code

20MB610HR

Organizational Development 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impact knowledge of processes of organization development and tool and techniques for

change and development.


Unit-I Understanding Organization, approaches, typology:

organizational development (OD) – characteristics,

historical prospective and evolution, emerging issues of work organization, values and assumptions in OD.

9

Unit-II Organizational change, process, forces, resistance to

change, overcoming and minimizing resistance to change,

change and human resource, organizational culture and

climate as change agent, strategies for effective change,

models of change, change and transition management,

organizational growth, systematic approach to change, effective change management.

9

Unit-III Model of OD action research, Action research and

intervention model, action research as a process, features

of action research, OD interventions, selection of OD

intervention, classification and type of OD intervention-

interpersonal interventions, team development interventions, intergroup development interventions.

9

Unit-IV Organization and implementation of OD process,

diagnostic strategies and skills- process of diagnosis

model, diagnosis model, diagnostic skills, client

consultants relations in OD, power politics and ethics in OD.

9

Unit-V OD in Indian industries, future prospects, organizational

learning, approaches to organizational learning, knowledge

management and OD, knowledge workers as change

agents, OD and technology- use of IT for selecting,

implementing, and analyzing OD intervention intranet and

internet for OD, significance of database management

system in organizational development, human resource

information system and OD.

9

LEARNING OUTCOME:

1. To impact knowledge of processes of organization development. 2. To impact knowledge of tool and techniques for change and development.

Learning Resources

Text Book 1. Thomas G.C. and Christopher G.W., “Organization

Development and change”; 9th

Edition, South Western

College Publication, 2008.

2. Hatch, M.J., “Organization Theory, 2nd

Edition, Oxford

University press, 2006.


materials 1. Daft, R. L, “Organization Theory and Design, 8

th Edition

Thompson Learning, 2004.

2. French W.L and Bell, C.H, “Organizational Development:

Behavioral Science Interventions for Organizational

improvement”. 6th

Edition, Prentice Hall of India, 1999.

3. Sorensen, P.F, Head, T.C, Yaeger, T. and Cooperrider, D,

“ Global and International Organization Development”,

Stipes Publication, 2004.

4. Wendell, L., French, B. and Robert A. Z, “Organization

Development and Transformation”, 6th

Edition, Tata

MCGraw Hill, 2008.

FINANCE

L T P C

Course Code

20MB608F

Working Capital Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To acquaint the students with various aspects of management of current assets and current

liabilities in the firms for effective decision making.


Unit-I Working Capital Management, meaning, concepts,

classification and importance of working capital,

objectives of working capital, factors determining working

capital requirements, working capital approaches.

9

Unit-II Assessment and forecasting of working capital

requirement, working capital financing, determining the

working capital financing mix, New trends in financing of

working capital by banks, recommendations of Tandon

committee report, chore committee report, major

recommendations of Marathe committee report,

Chakravarty committee report and Kannan committee

report.

9

Unit-III Management and nature of cash, motives of holding cash,

cash management, managing cash flows, determining

optimum cash balance, cash management models, Baumol

model, Miller – Orr model, Stone model, Investment of

surplus funds.

9

Unit-IV Receivables management, meaning of receivables, cost of

maintaining receivables, factors influencing receivables,

formation and execution of credit policy.

9

Unit-V Inventory management, meaning and nature of inventory,

purpose and benefits of holding inventory, risk and cost of

holding inventory, inventory management – tools,

techniques, objective and meaning, determining stock

levels and safety stocks, Management of payables,

meaning, objectives and dimensions of payables

9

management.

LEARNING OUTCOME:

1. To acquaint the students with various aspects of management of current assets and

current liabilities in the firms for effective decision making.

2. To acquaint the students with various aspects of management of receivables and

inventory management.

Learning Resources

Text Book 1. Bhattacharya, H., “Working Capital management”, 2nd


2. Mathur, S.B, “Working Capital Management and Control:

Principles and Practice”, New Age, 2003.


materials 1. Bhalla, V.K., “Working Capital Management: Text and

Cases”, 4th

Edition, Anmol Publications, 2007.

2. Hampton, J.J. and Wagner, C.L. “Working Capital

Management”, 4th

Edition, John Wiley, 2007.

3. Pandey, I.M., “Financial Management”, 9th

Edition, Vikas

Publishing, 2007.

L T P C

Course Code

20MB609F

Indian Financial System 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To acquaint students with the organization, operations and growth of the financial systems in

India.


Unit-I Nature and Role of Financial system, Indian Financial

System, an overview, Reserve Bank of India – history,

structure and growth, Monetry Policy, evaluation,

Commercial Banks and co-operative banks – history,

structure and growth.

9

Unit-II Call Money Market, Treasury Bills Market, Commercial

Bills Market, Markets for Commercial Paper and

Certificate of Deposits, Discount Market, Market for

Financial Guarantees, level and structure of interest rates,

interest rates in India, Non-Banking Financial Companies.

9

Unit-III National Bank for Agriculture and Rural Development,

Deposit Insurance and Credit Guarantee Corporation,

Export Credit Guarantee Corporation, Export – Import

Bank of India, Specialized financial institutions like Power

Finance Corporation, Indian Railway Finance Corporation,

Unit Trust of India, Insurance Companies.

9

Unit-IV Financial Instruments – equity, debt, mutual funds,

Securities and Exchange Board of India - origin, structure

and growth.

9

Unit-V Capital Markets and other institutional arrangements of

Capital Markets like SHCIL, NSE, BSE, scams in India

Financial Markets, International dimensions of financial

markets, integration of Indian Financial system with global

financial system, global financial crisis.

9

LEARNING OUTCOME:

1. To acquaint students with the organization, operations and growth of the financial

systems in India.

2. To impart knowledge in students about money market and capital market institutions,

services, and instruments.

Learning Resources

Text Book 1. Bhole, L.M. and Mahakud, J., “Financial Institutions and

Markets: Structure, Growth and Innovations”, 5th

Edition,

Tata McGraw Hill, 2009.

2. Burton, M. and Brown, B., “The Financial System and the

Economy”, 5th



materials 1. Desai, V., “Fundamentals of the Indian Financial

System”, 6th

Edition, Himalaya Publishing House, 2008.

2. Gomez, C., “Financial Markets, Institutions and Financial

Services”, Prentice Hall of India, 2008.

3. Gurusamy, S., “Indian Financial System”, 2nd

Edition,

Tata McGraw Hill, 2009.

4. Kohn, M., “Financial Institutions and Markets”, Oxford

University Press, 2007.

L T P C

Course Code

20MB610F

International Financial Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To provide students with an overall view of international financial system and the way

multinational corporations.


Unit-I Exposure of Risk – Concept, Types and measurement. 9

Unit-II Concept of arbitrage between spot markets, Spot vs

forward markets and the parity principles.

9

Unit-III Hedging and exposure/risk management – instruments and

strategies, Hedging and speculations with options, Hedging

with futures and forwards.

9

Unit-IV Swaps – applications and pricing 9

Unit-V Management of operating exposure 9

LEARNING OUTCOME:

1. To provide students with an overall view of international financial system and the way of

multinational corporations.

Learning Resources

Text Book 1. Shapiro, A.C., “Multinational Financial Management”, 8th

Edition, Allynand Bacon, 2006.

2. Levi, M., “International Financial Management and the

International Economy”, 4th

Edition, Routledge, 2005.


materials 1. Buckley, A., “Multinational Finance”, 5

th Edition,

Pearson, 2006.

2. Apte, P.G., “International Financial Management”, Tata

McGraw Hill, 2006.

MARKETING

L T P C

Course Code

20MB608M

Market Research 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To familiarize students with essential elements and tools of the market research process and

methodology.


Unit-I Introduction to marketing research and defining marketing

research problem, Research design- exploratory,

descriptive and causal

9

Unit-II Attitude measurement and scaling- fundamental,

comparative and non comparative scaling techniques,

Design data collection methods and forms- primary and

secondary data, questionnaire and data collection forms.

9

Unit-III Sampling- design and procedures, determining sample size,

non-sampling errors, Frequency distribution, cross

tabulation, regression, correlation, ANOVA, discriminate

analysis.

9

Unit-IV Factor analysis, cluster analysis, multidimensional scaling,

correspondence analysis, conjoint analysis.

9

Unit-V Report preparation and presentation 9

LEARNING OUTCOME:

1. To familiarize students with essential elements and tools of the market research process

and methodology.

2. To familiarize students with essential elements of analysis and report writing.

Learning Resources

Text Book 1. Malhotra, N., “Marketing Research: An Applied

Orientation”, 6th Ed., PHI, 2009.

2. Aaker, D. A. Kumar, V., and Day, G.S., “Marketing Research”,

10th Ed., Wiley, 2009.


materials 1. Burns, A.C. and Bush, R.F., “Marketing Research”, 6th

Ed., PHI, 2009.

2. Iacobucci, D. and Churchill, G.A.J., “Marketing

Research: Methodological Foundations”, 10th Ed., South-

Western College Pub, 2009.

3. Zikmund, W.G. and Babin, B.J., “Essentials of Marketing

Research”, 4th Ed., South-Western College Pub, 2009.

L T P C

Course Code

20MB609M

Product and Brand Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge on complexities of a company’s market offer and product and Brand

management.


Unit-I Role of Product management in contemporary marketing

environment, Product Strategy and integration with

marketing mix elements, impact of product strategy on

marketing mix elements and marketing process, supply

chain system including cost and competition

considerations.

9

Unit-II Product planning and marketing planning, understanding

the relationship with respect to objectives of marketing

departments involved and departmental considerations,

Category planning and evaluation, category attractiveness

analysis, competitor’s analysis, customers analysis, market

potential and sales forecasting.

9

Unit-III Introduction to product and offerings, developing product

strategy, role of technology, inventions and innovations,

pricing and brand development considerations,

Understanding innovation and new product development,

keeping pace with market expectations, understanding of

customers, future market development and global market

scenario.

9

Unit-IV Taking innovation to markets, propelling market share and

growth through innovation, brand development, integrated

marketing communication and strategic choices, Branding

as a concept, brand creation principles, relevance of brand

development, brand evolution and growth, branding and

9

brand development strategies.

Unit-V Building global brands, integrating brand strengths with

globalized marketing perspective, customer orientation,

awareness and buying behavior process.

9

LEARNING OUTCOME

1. To impart knowledge on complexities of a company’s market offer and product and

Brand management.

2. To impart knowledge about development and strategies of brand management.

Learning Resources

Text Book 1. Donald, R.L. and Russell, S.W., “Product Management”,

3rd

Edition, Tata McGraw Hill, 2002.

2. Kotler, P., Keller, K., Koshi, A., and Jha, M., “Marketing

Management” 13th

Edition, Pearson, 2009.


materials 1. Wheelwright, S.C. and Clark, K.B., “Revolutionizing

Product Development: Quantum Leaps in speed efficiency

and quality”, Free Press, 1992.

2. Trott, P., “Innovation Management and New Product

development”, 4th

Edition., Prentice Hall, 2008.

3. Kapferer, J.N., “Strategic Brand Management: New

Approaches to creating and evaluating brand equity”, 2nd

edition, Kogan Page, 1997.

L T P C

Course Code

20MB610M

Integrated Marketing Communications 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge on Integrated role of marketing communications.


Unit-I IMC Objectives and strategy, role in marketing process,

associated perspectives, Determining the promotions mix,

elements, interrelationship, application, relevant

combination.

9

Unit-II Advertising concept, role, functions, setting advertising

objectives, methods, associated factors, setting advertising

budget, developing campaigns, message and channel

design, evaluation and monitoring.

9

Unit-III Direct marketing/database marketing, role, functions,

application and comparative advantages, Personal Selling –

role, functions, integration with advertising and sales

promotion.

9

Unit-IV Sales promotion – role, functions, integration with

advertising and personal selling, PR and media

management, On-Line/Interactive promotion-relevance in

the present and future sales and marketing scenario.

9

Unit-V Legal and ethical considerations of promotional strategies,

role of media agencies, government marketers’ other

stakeholders in defining and redefining Integrated

marketing communication, Implementation and evaluation

of marketing communication, process, feedback, reanalysis

and refinement.

9

LEARNING OUTCOME:

1. To impart knowledge on Integrated role of marketing communications. 2. To impart knowledge about integrated marketing process and strategies.

Learning Resources

Text Book 1. O’Guinn, T., Allen, C., Semenik, R.J., “Advertising

Management” Cengage Learning, 2009.

2. Clow, K.E. and Baack, D., “Integrated Advertising

promotion and marketing communications”, 2nd

Edition,



materials 1. Smith, P.R., “Marketing Communications – An Integrated

approach”, 2nd

Edition., Kogan Page publication, 2004.

2. Iane, R.W., King, W.K., Russell, T.J. and Keeppner’s

“Advertising Procedure”, 16th

Edition., Pearson

Education, 2005.

L T P C

Course Code

20MB611M

Industrial Marketing Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge of the realities of industrial market place, cross – functional decision –

making processes, supply chain management, e - commerce and related areas.


Hours

Unit-I Dimensions of Industrial Marketing: Nature and

environment of industrial marketing, understanding of

industrial markets, Organizational buying and buyer

behaviour: Nature of industrial buying, dynamics of

industrial buying behavior.

9

Unit-II Strategy formulation in the industrial markets: Strategic

planning process, assessing market opportunities, industrial

market segmentation, target marketing and positioning.

9

Unit-III Formulating product planning: Developing product

strategy, strategic innovation and new product

development, Formulating Channel Strategy: Channel

participants, Logistics, distribution and customer service.

9

Unit-IV Formulating marketing communication planning:

Developing the industrial sales force, planning,

organization and controlling the selling function, managing

advertising, sales promotion and publicity strategy.

9

Unit-V Formulating Pricing policies: Price determinants, pricing

decision analysis.

9

LEARNING OUTCOME:

1. To impart knowledge of the realities of industrial market place, 2. To impart knowledge of cross functional decision making processes.

3. To impart knowledge of supply chain management, e - commerce and related areas.

Learning Resources

Text Book 1. Hutt, M.D. and Speh, T.W., “Business Marketing

Management: B2B”, 10th

Edition, South – Western

College, 2009.

2. Brennan, R., Canning, L.E. and Mc Dowell, R.,

“Business-to-Business Marketing”, Sage Publications,

2007.


materials 1. Coe, J., “The fundamentals of business-to-business Sales

and Marketing”, Mc Graw Hill, 2003.

2. Morris, M.H., Pitt, L. and Honeycutt, E.D., “Business-to-

Business Marketing: A strategic Approach”, 3rd

Edition,

Sage Publications, 2001.

3. Reeder, R.R., Brierty, E.D., and Reeder, B.H., “Industrial

Marketing: Analysis, Planning and Control”, 2nd

Edition,

Prentice Hall, 1998.

OPERATIONS/IB

L T P C

Course Code

20MB603O

Services Operations Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To impart knowledge on various aspects of services operations management and provide

exposure to tools and techniques to gain strategic advantage through service operations.


Unit-I Understanding services economy, global trends in services

sector; Changing paradigms in competitiveness of services;

Services - manufacturing continuum, role of services in

manufacturing firms, recent trends· in manufacturing,

increased role of services in manufacturing.

9

Unit-II Developing a service strategy, service positioning and

implications for service delivery design, degree of

customer contact, divergence, customization; Service blue

printing, Service quality, SERVQUAL, technology in

services, pricing strategies in services.

9

Unit-III Performance issues ill service systems – DEA, Service

facility location, capacity issues in service systems.

9

Unit-IV Notion of capacity, capacity build up strategy, capacity vs

system performance, Queuing theory applications in

service systems, simulation as a tool for design of services,

use of simulation· software for modeling, nature of design

issues addressed using simulation.

9

Unit-V The services supply chain, service supply relationships,

services management in ITIITES sectors, capacity

management issues, models for manpower planning,

Managing facilitating goods, services management in

health care, insurance and financial services etc.

9

LEARNING OUTCOME:

1. To impart knowledge on various aspects of services operations management. 2. To provide exposure to tools and techniques to gain strategic advantage through service

operations. Learning Resources

Text Book 1. Fitzsimmons, J. A, and Fitzsimmons M. J., "Service

Management: Operations, Strategy, and Information

Technology", McGraiN-Hili, 2008.


materials 1. Haksever, C., Render B., Russel S. R. and Murdick R. G.,

"Service ManaQement and Operations", 2nd Ed., Prentice

Hall, 2007.

L T P C

Course Code

20MB604O

Total Quality Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To introduce various concepts and philosophies of quality management.


Unit-I Basic concepts and definition of quality, characteristics of

quality leaders, role of TQM leaders, strategic planning

and decision making, Customer satisfaction, service

quality, customer retention.

9

Unit-II Motivation and its tools, performance appraisal and

benefits of employee involvement, Continuous process

improvement, improvement strategies, PDSA cycle,

Kaizen, reengineering, six sigma.

9

Unit-III Principles of customer / supplier relationship, sourcing,

selection certification of suppliers, Strategies of

performance measurement, cost of quality, and awards

related to quality, Benchmarking, process, planning,

pitfalls and criticism of benchmarking, role of it in quality.

9

Unit-IV Quality management systems (ISO 9000 series),

environment management systems (ISO 14000 series).

Quality function deployment, quality by design and various

communication models.

9

Unit-V Statistical process control, various tools and their

application, acceptance sampling, Methods of experimental

design and taguchi method.

9

LEARNING OUTCOME:

1. To introduce various concepts and philosophies of quality management. 2. To gain knowledge about quality management system and statistical quality control process.

Learning Resources

Text Book 1. Besterfield , D.H., Michna, C.B. Besterfield, G.H. and

Sacre, M.B., “total Quality Management” , 9th

ED.


2. Juran, J.M. and Gryna, Jr. F.M. “quality Planning and

Analysis”, 5th

Ed. Tata McGraw Hill, 2005.


materials 1. Ronald G.D., “Quality Function Deployment Linking a

Company With its Customers”, ASQ Quality Press, 1993.

2. Howard, G., Oppenheim, A., Oppenheim, R. and David

L., “Quality Management”, 2ed Ed., Tata McGraw Hill,

2008.

L T P C

Course Code

20MB605O

Industrial Waste Management 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To introduce current ecological and environmental problems of industrial waste and its

management.


Unit-I Introduction – category of waste, evolution waste

management, history of waste management, recent waste

management initiatives, Onsite handling – storage and

processing, collection of solid wastes, transfer and

transport, solid waste control and management.

9

Unit-II Solid waste – definition and categories of solid waste,

municipal solid waste, industrial solid waste, medicinal

solid waste, hazardous solid waste, mining and agriculture

waste, construction debris, disposal of solid wastes and

residual matter, hazardous wastes management,

Management in transfer and transport of solid waste,

management in processing and in materials and energy

recovery.

9

Unit-III Management of disposal of “no alternative” option, plan

development, selection and implementation, Case Studies,

Public information programs, statistical analysis of solid

waste – techniques and procedures, process

instrumentation and control, project procurement.

9

Unit-IV Typical cost data and cost estimating waste water,

introduction, water pollution and their sources, waste water

sampling, flow measurement, estimation options, sampling

and methods of sampling, sampling procedure and

techniques, Management of waste waters, Planning and

managing industrial waste water treatment, Treatment

technology, management of waste water disposal systems,

waste water treatability assessment, batch test, bench scale

9

reactor test, physical and chemical test.

Unit-V Meteorology and air pollution; micro and macro –

meteorology, wind rose, atmosphere and air pollutants

management of air pollution, management policies for

pollution prevention and waste minimization, transfer of technology between plants.

9

LEARNING OUTCOME:

1. To introduce current ecological and environmental problems of industrial waste and its

management.

Learning Resources

Text Book 1. Pichte,J., “Waste Management Practices: Municipal

Hazardous and Industrial”, CRC Press, 2005.

2. Tchobanoglous, G. and Kreith, F., “Hand book of Solid

Waste management”, 2nd

Edition, Tata Mc Graw Hill,

2002.


materials 1. Blackman, W.C., “Basic Hazardous Waste Management”,

3rd

Edition, CRC Press, 2001.

2. LaGrega, M., Buckingham, P., Evans, J., “Hazardous

waste management”, 2nd

Edition, Mc Graw Hill, 2001.

3. Vanatta, B., “Guide for industrial Waste Management”,

Diane Publishing Co., 1999.

L T P C

Course Code

20MB606O

Manufacturing Strategy 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To provide a strategic perspective of manufacturing function and its role in competitive strategy

of an enterprise.


Unit-I Strategic issues in manufacturing, developing a

manufacturing strategy- principles and concepts, Order

winners and qualifiers – basic characteristics, specific

dimensions.

9

Unit-II Issues in new product development, strategic importance,

types of new product development, process of new product

development, CAD, modular design, product profiling,

Manufacturing investment, process choice and strategy.

9

Unit-III Developing a manufacturing strategy - methodology,

Process choice – overview, business implications, hybrid

process, technology strategy.

9

Unit-IV Focused manufacturing – principles and concepts, trade

offs in focused manufacturing, Focus methodology, origins

of existing plants, moving to focused plants, focus

regression vs focus progression, focused plant outcomes.

9

Unit-V Managing the supply chain, Manufacturing infrastructure

development, World class strategic manufacturing –

concepts, cases, development.

9

LEARNING OUTCOME:

1. To provide a strategic perspective of manufacturing function. 2. To impart knowledge of strategic role in competitive strategy of an enterprise.

Learning Resources

Text Book 1. Hill, T and Hill, A, “Manufacturing Operations Strategy

and Text and cases”, 3rd

Edition, Palgrave MacMillan,

2009.

2. Brown, S, “Strategic Manufacturing for Competitive

Advantage”, 2nd



materials 1. Todd, J, “World Class Manufacturing”, 2

nd Edition,

McGraw Hill, 2008.

2. Schonberger, R.J, “World Class Manufacturing: The

Lesson of Simplicity Applied’, 3rd

Edition, The Free

Press, 2008.

L T P C

Course Code

20MB607O

Supply Chain Analytics 3 0 0 3

Course

Category

Pre-requisite: Nil

Co-requisite


COURSE OBJECTIVE

To analyze the global business environment

To use critical thinking skills in business situations

To apply an ethical understanding and perspective to business solution.


Unit-I Introduction - Key concepts in SCM- Enablers

of supply chain performancecustomer service

and cost trade-offs- Supply chain performance

measuresLinking supply chain and business

performance, enhancing SC

performanceSourcing strategy

9

Unit-II Value information and order management,

distribution requirement planning, justin-time

system, warehousing and materials handling

management, operational mechanism of

warehousing, automated warehousing system

9

Unit-III Transportation, containerization, fleet

management, procurement management,

procurement process trends and improve

productivity, strategic sourcing and vendor

management, Outsourcing strategy for

logistics services

9

Unit-IV Supply Chain Integration - Chain

Restructuring – Agile supply Chains – pricing

and Revenue Management

9

Unit-V Information technology in SCM, Web based supply chain,

supply chain performance measurement, contemporary issues in

supply chain management,

9

LEARNING OUTCOME:

1. To analyze the global business environment

2. To use critical thinking skills in business situations

3. To apply an ethical understanding and perspective to business solution.

Learning Resources

Text Book 1. Janat Shah, Supply chain management – Text and cases, Pearson publication, 2 nd edition 2016 2. Supply Chain Management: Strategy, Planning, and Operation, Sixth Edition, by Sunil Chopra and Peter Meindl


materials

Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies, Third Edition, by David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi 2. D.K. Agarwal, Supply chain management – Stretegy, cases and best practices, McMillan publication, 2010 3. Essentials of Supply Chain Management, Third Edition, by Michael H. Hugos 4. Manufacturing Planning and Control for Supply Chain Management, First Edition, by F. Robert Jacobs, William Berry, D. Clay Whybark, Thomas Vollmann 5. Russell, Taylor, Operation and Supply Chain Management, 8th edition, Wiley

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