CURRICULUM FOR INCOMING EXCHANGE STUDENTS...CURRICULUM FOR INCOMING EXCHANGE STUDENTS WINTER...

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1 IUT PARIS DESCARTES CURRICULUM FOR INCOMING EXCHANGE STUDENTS WINTER SEMESTER (SEPT. 2019-JAN. 2020) Course content in Business and Administration 1 DESCRIPTION Foreign exchange students at the University Institute of Technology Paris Descartes (IUT) can choose courses in English or/ and French (undergraduate level -1 st cycle- ONLY) All the questions concerning the study offer should be addressed to Mr. Guillaume ROBIN [email protected] We inform you that we will not accept students with a learning agreement of less than: 20 ECTS credits for 1 trimester exchange (3-4 months) 30 ECTS credits for 1 semester exchange (5-6 months) 60 ECTS credits for 1 full academic year exchange (7-10 months) Keep in mind that during the application at our institution the students will fill out a provisional learning agreement which will surely be confirmed or updated at their arrival. Therefore, the official learning agreement will be established few weeks after the students’ arrival at our institution (with the help of the teaching Departmental Coordinator: Mr. Guillaume ROBIN). Erasmus+ Code for the field of study: 0410

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IUT PARIS DESCARTES

CURRICULUM FOR INCOMING EXCHANGE STUDENTS

WINTER SEMESTER (SEPT. 2019-JAN. 2020)

Course content in Business and Administration1

DESCRIPTION

Foreign exchange students at the University Institute of Technology Paris Descartes (IUT) can choose courses in English or/ and French (undergraduate level -1stcycle- ONLY) All the questions concerning the study offer should be addressed to Mr. Guillaume ROBIN [email protected]

We inform you that we will not accept students with a learning agreement of less than:

20 ECTS credits for 1 trimester exchange (3-4 months)

30 ECTS credits for 1 semester exchange (5-6 months)

60 ECTS credits for 1 full academic year exchange (7-10 months)

Keep in mind that during the application at our institution the students will fill out a provisional learning agreement which will surely be confirmed or updated at their arrival.

Therefore, the official learning agreement will be established few weeks after the students’ arrival at our institution (with the help of the teaching Departmental Coordinator: Mr. Guillaume ROBIN).

Erasmus+ Code for the field of study: 0410

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COURSES FOR EXCHANGES STUDENTS

Title of the course /Level Français Langue Etrangère (French for Foreigners)

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Ophelie Sitbon: [email protected]

Department / Level Maison des Langues (Paris Descartes):Beginners or Intermediates

Workload 18 hours (1,5 hour/ x 12 weeks) + home workload

Evaluation Continuous assessment

Course content For all exchange students who want to learn French as a beginner or improve their language skills in French. This course aims at consolidating your grammar, developing your cultural knowledge about France and using French in a communication and professional context by working on your listening, speaking, reading, and writing skills.

Title of the course /Level Communication interculturelle (Intercultural communication)

_________________________________________________________________________________

ECTS Credits 2

Taught in In French & English

Name of the professor Guillaume Robin:[email protected]

Sylvie Decaux : [email protected]

Department / Level For exchange students only

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Presentation + paper work

Course content This course enables exchange students to discover, understand and share their intercultural differences. This course is the continuation of the course “French for foreigners”. For all exchange students who want to put their language skills into practice. It aims at using the language skills in a cultural context. The students have to prepare some presentations about Paris, its story and the identity of its districts through a common thread, organize and animate in team a cultural programme of visits (districts, museums, institutions), prepare a feedback and write a little report.

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Title of the course /Level Innovative business and communication models

___________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Alice Leroy : [email protected]

Department / Level For exchange students only

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content The workshop focuses on business models centered on innovative products

and services that meet new or poorly satisfied needs, where the commitment of local stakeholders and IT-enabled innovation are the main drivers of success. Three field trips introduce the students to entrepreneurs who have succeeded in defining business models and communication strategies that are tailored to the territorial context, using its infrastructure and local know-how.

Ce module enseigné en anglais abordera par des études de cas la création de biens et services apportant des réponses à des besoins nouveaux ou mal satisfaits, où la participation des acteurs concernés et le recours aux nouvelles technologies renouvellent profondément le mode de production et de distribution de ces biens et services. Des visites de terrain à Paris et en Ile de France permettront de partir à la rencontre d'entrepreneurs innovants et de découvrir leur ancrage territorial en terme de financements, d'infrastructures, de savoirs et de savoir-faire. Les modèles d’innovation, qui s'appuient sur des stratégies de communication en rupture avec les modèles traditionnels, seront envisagés à travers le prisme des écosystèmes locaux, ce qui conduira à s’interroger sur la diversité de ces écosystèmes.

Des études de cas

Vélib et Autolib - vélos et voitures partagés à Paris et en petite couronne BlaBlaCar – plateforme de partage de trajets en voiture Le Bon Coin – site de petites annonces situées KissKissBankBank – financement participatif La Louve – supermarché coopératif Colette, Maison Plisson et Merci – concepts-stores expérientiels parisiens Le Triangle Vert de Marcoussis – agriculture périurbaine, brasserie artisanale, conserverie

Des visites de terrain

L'éco-quartier Pajol (ancienne friche industrielle convertie en espace de bureaux, commerces, équipements publics, centrale photovoltaïque, parc et jardins partagés), Paris 18e La Ruche – incubateur et espace de coworking collaboratif, Paris 10e La Cité des métiers d'Hermès, et Le Petit H, laboratoire de création et d'up-cycling, Pantin, Seine-Saint-Denis Mundo-M, centre d'affaires éco-conçu et labellisé par l'Ademe, créé par le groupe britannique Etic, Montreuil, Seine Saint Denis Voies sur Berges Rive gauche (dans un paysage classé au Patrimoine mondial de l'Unesco, transformation d'une autoroute urbaine en espace de promenade, de sport et de loisirs), Paris 7e Les Grands Voisins (conversion temporaire d'un site hospitalier – l'hôpital Saint Vincent de Paul- en lieu cuturel, bar-restaurant, ressourcerie, ateliers d'artisans et d'artistes, lieu de réunion et refuge pour personnes déplacées), Paris 14e

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COURSES IN ENGLISH

Title of the course /Level Commercial communication __________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Eric Bouhancheau : [email protected]

Dep Marketing & sales, Semester 3

Workload 15 hours

Evaluation Continuous assessment

Course content The students will learn how to: Set up a communication plan; Evaluate a communication campaign; Measure the impact of a communication campaign of a communication campaign.

Title of the course /Level English applied to sustainable development _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Jana Kovarik: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5 (level: intermediates)

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content

This is a task-based learning course. Through the listening to and working on British and American radio programmes, students will be asked to produce documents in English on sustainable issues and do their own radio programme. Group Work on brand names, content of radio chronicles.

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Title of the course /Level Corporate Social Responsibility _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Claire Dartigues: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content

Definition and stakes in the social responsibility of companies. Ethical, cultural, legal, economic and financial aspects of CSR. Governance, social responsibility and corporate social responsibility. Thesocially responsible investment (ISR). Tools and standards in the service of the Legal aspects of the RSE. External and internal communication on the steps (initiatives) of CSR. Between speeches andreality. Case studies

Title of the course /Level Applied mathematics: game theory _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Michel Sortais : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content

Financial mathematics. Introduction to the theory of games. Main

notions of the discipline (Utility, Preference, Balances) illustrated by

means of particularly famous examples (Dilemma of the Prisoner).

The objective is to help the student become familiar with these

notions, understand some of their main applications and know how to

use them in new contexts. Role plays.

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Title of the course /Level Macroeconomy &Finance of International Trade _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Armağan Güneş : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content

Deepen the knowledge on the economic environment of the foreign trade; analyze the big stakes in the current international economy by specifying the strategies of the actors and the international frames of the exchanges. Globalization (Definition and origins; characteristics of the globalization; Dynamics and structures of the international trade; strategies of internationalization of firms; financial globalization; world Communication and world system; regional polarizations of the exchanges) and of the institutional frame of exchanges (Problems of governance; multilateralism or regionalism? Ambiguities of multilateralism: the WTO (WORLD TRADE ORGANIZATION); stakes in regionalism: the European example.

Title of the course /Level Intercultural Management _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Guillaume Robin: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Case study (teamwork) + Final exam

Course content

General introduction: from anthropology to intercultural management Definition of culture

Cultural expertise versus stereotypes Theoretical tools, applications and limits (Hall, Trompenaars, Hofstede) Typology of intercultural risks Analysis of a documentary movie “A la poursuite de Madame Li”: French winegrowers trying to do business in China Case studies in Human resources, expatriation policy, strategy, marketing, merger, company implementation etc: Puma in the Emirates, the case of Airbus EADS, Samsung in Brasil, Ikea in Saudi Arabia, Orangina in Japan etc…

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Title of the course /Level Business English for Intermediates _________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Marie-Annick Mattioli:[email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 25 hours + home workload

Evaluation Continuous assessment

Course content

Approfondir les competences linguistiques applicables au monde professionnel L’etudiant doit etre capable de : Comprendre un document professionnel ou general (Ecrit /Oral) Communiquer a l’écrit comme a l’oral Acquérir les outils pour faire une presentation orale Acquérir les outils pour interagir dans une situation professionnelle Tous types de supports et de documents – transdisciplinaires et si possible authentiques – relevant du domaine de la gestion, de l’économie, du marketing et du commerce de maniere plus generale. Il est recommande de traiter les points suivants dans un souci de coherence transversale sur les 4 semestres: - se presenter et présenter son entreprise, son activite professionnelle - correspondance commerciale (emails, lettres) - CV, lettre de motivation, entretien d’embauche - comprendre / produire un document commercial (brochure, organigramme, etc.), faire une presentation commerciale - presenter et commenter un graphique - conversation telephonique, vidéo conférence - animer réunion et/ ou prendre la parole en public - gestion de projet, resolution de problemes - negociation avec des locuteurs étrangers - sensibilisation aux problematiques environnementales et de responsabilite sociale - management d’equipes commerciales - appréhender la dimension interculturelle des situations professionnelles - etc.

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Title of the course /Level International Marketing

_________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Laurice Alexandre : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content The international environment, the sociocultural approaches, the international risks, the PESTEL analysis (specific international market studies, how to adapt its international marketing strategy, adaptation of the product, adaptation of the price, the adaptation of the distribution network, the adaptation of the communication strategy, the choice of a target).

Title of the course /Level Import Export _________________________________________________________________________________

Credits 4

Taught in English

Name of the professor Tanguy Hemmet : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content Knowledge of the various risks encountered by Small and Medium Enterprises (SME) which operate on overseas markets, choice of incoterms, maritime insurance policies, consequences in case of damage, the various international payment conditions (including the documentary credit). The various customs solutions offered to a SME which imports or exports goods regularly between third countries and the European Union (EU) or which exchanges with the countries of the EU

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Title of the course /Level Negotiation _________________________________________________________________________________

Credits 4

Taught in English

Name of the professor Frédérique Touzellier: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 15 hours (1,5 hours x 12 weeks) + home workload

Evaluation Continuous assessment

Course content Approfondir la maîtrise de l’entretien de négociation

Appréhender des contextes de négociations complexes Découvrir les spécificités des négociations commerciales (dans l’industrie, les services, la grande distribution, les collectivités…) Compétences visées L’étudiant doit être capable de : • Maîtriser l’entretien de vente dans différentes situations • Gérer la préparation de l’entretien Contenus • Les spécificités de certaines négociations - Négociation grande distribution - Négociation services - Négociation industrielle Modalités de mise en œuvre Jeux de rôle complets avec élaboration des outils sur un sujet complexe Prolongements Achat-qualité, animation des équipes commerciales, participation aux concours Masters de négociation organisés par le réseau TC Mots clés Entretien de négociation, aide à la vente

Title of the course /Level Case studies in sport business

_________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Guillaume Robin:[email protected]

Department / Level Dep. of Marketing & Sales, Semester 3 & 5

Workload Online Course + home workload

Evaluation Final exam

Course content

This course aims at understanding two opposite strategies in the field of sport business

and marketing: the first one in conventional (naming rights) whereas the second one

is less conventional and even legally questionable (ambush marketing), for instance

during international sport events. This course is based on several case studies and on

the research works of Nicholas Burton.

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Title of the course /Level Entrepreneurship (Business creation game) –_________________________________________________________________________________

ECTS Credits 4

Taught in English

Name of the professor Guillaume Robin: [email protected]

Department / Level Semester 5 (Dep. Of Marketing & sales)

Workload Team work + weekly meeting

Evaluation Paper work + presentation (teamwork)

Course content This entrepreneurship module is a team work and consists of two parts (the business creation & the commercial strategy). The first part of the entrepreneurship project consists in creating a company with the help of the “Starter”, the business incubator of the university. The first part is dedicated to the document research about how to implement a microbrewery in Berlin, Germany, starting with a very small production of 1000 up to 2000 l/year. You will have to : Find out a beer name to illustrate the double identity of the brand (« Designed in France, crafted in Berlin »)Find the most appropriate administrative status for the company and for the entrepreneur (legal obligations, liabilities, in case of bankrupt);find all the necessary informations about the local legislation (taxes, custom, export, ticketing norms, registration fees of the company by the authorities, license for commercializing alcoholic products, security norms, norms for organic beers, brewing legislation, specific legislation for microbreweries) ; set up a funding plan (self investment, regional or European subventions, finding the most appropriate crowd funding platform and set up a crowd funding plan) ; calculate the costs : row material (water, malt, hop, yeast) ; ask the malt and hop producers for quotes and by the brewing machines manufacturers, bottles and bottle deposit ; renting costs of a brewing place, marking, investment costs in the brewing material, investment costs in the transport (cargo bike) ; electricity and gas fees ; costs of plastics cases and barrels, company taxes, costs to recruit an employee or intern. Calculating the environmental footprint (water provider, and CO2 footprint). Solving the bottle recycling problematic and recycling the brewing waste&converting them into pet food. Being able to synthesize everything with a scheme all the stakeholders and elements to take into considerations (mind mapping)

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COURSES IN OTHER FOREIGN LANGUAGES

Title of the course /Level Spanish or German for intermediates ______ __________________________________________________________________________

ECTS Credits 4

Taught in Spanish or German

Name of the professor Spanish: Yolande Puissant : [email protected]

German: Guillaume Robin: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 25 hours (1 hr +1,5 hr x 10 weeks) + home workload

Evaluation Continuous assessment

Course content

Objectifs du module

•Approfondir les compétences linguistiques applicables au monde professionnel Compétences visées L’étudiant doit être capable de : •Comprendre un document professionnel ou général (Ecrit /Oral) •Communiquer à l’écrit comme à l’oral •Acquérir les outils pour faire une présentation orale •Acquérir les outils pour interagir dans une situation professionnelle Contenus Tous types de supports et de documents – transdisciplinaires et si possible authentiques – relevant du domaine de la gestion, de l’économie, du marketing et du commerce de manière plus générale. Il est recommandé de traiter les points suivants dans un souci de cohérence transversale sur les 4 semestres: -se présenter et présenter son entreprise, son activité professionnelle -correspondance commerciale (emails, lettres) -CV, lettre de motivation, entretien d’embauche -comprendre / produire un document commercial (brochure, organigramme, etc.), faire une présentation commerciale -présenter et commenter un graphique -conversation téléphonique, vidéo conférence -animer réunion et/ ou prendre la parole en public -gestion de projet, résolution de problèmes -négociation avec des locuteurs étrangers -sensibilisation aux problématiques environnementales et de responsabilité sociale -management d’équipes commerciales -appréhender la dimension interculturelle des situations professionnelles -etc. Modalités de mise en œuvre Etudes de documents audio, vidéo, articles de presse; jeux de rôle, présentations orales ; résumés ou synthèses de documents ; recherche documentaire (exposés, dossiers de presse,…), études de cas. Utilisation des TIC Prolongements Stages et/ou poursuite d’étude à l’étranger, PPP, bureautique, expression, modules cœur de compétences, projets tutorés, certifications en langues, Masters de négociation

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COURSES TAUGHT IN FRENCH

Title of the course /Level Fairtrade

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Marc Unfried [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 21 hours (3,5 hours x 6 weeks) + home workload

Evaluation Continuous assessment

Course content

-Fair trade: principles and tools of fair trade. The structures of fair trade. Labels. Distribution. Critical approach and debate. Case studies -Voluntary and united Sector: history of the cooperative and mutualist movement. The principles of the voluntary sector. The CCI (co-operatives of collective interest), SLE (systems of local exchanges) and the APPA (associations for the preservation of peasant agriculture). Debates andperspectives.

Title of the course /Level Psychologie sociale de la communication _________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor /

Department / Level Dep. of Marketing & Sales, Semester 1

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content

Prendre conscience des enjeux des differentes situations de communication Compétences visees L’etudiant doit etre capable de : Identifier et analyser les différentes situations de communication Comprendre les processus d’influence (interpersonnels, socioculturels et mediatiques) Contenus - Définition du processus de la communication et du processus de communication (modeles de la communication, ...) - Rôle et influence de la culture (statuts, roles, normes sociales, stereotypes, valeurs, identite sociale) et des groupes sociaux (mecanismes d’influence, leadership) dans la communication - Communication persuasive et psychologie sociale des médias (influences conscientes et non conscientes sur les attitudes et les comportements, communication engageante, ethique de la

manipulation, rumeurs, e-communication, médias sociaux et communautes en ligne) Modalités de mise en œuvre Analyses de supports filmiques, iconographiques, de reportages, etc., etudes de cas, jeux de roles

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Title of the course /Level Etudes et recherches commerciales

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor /

Department / Level Dep. of Marketing & Sales, 1st Semester

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content

Connaitre les differents types d'etudes commerciales Connaitre les methodes de collecte de l'information et les contraintes inherentes Compétences visees L’etudiant doit etre capable de : Identifier les besoins et la nature de l'information Reperer et apprecier les sources d'information (pertinence, fiabilite) Construire une méthodologie d'étude (cahier des charges) Prerequis Aucun Contenus - Place et role de l'information dans le processus decisionnel : typologie des informations - Typologie des études : documentaire, qualitative, quantitative, panels - Etapes d'une étude : typologie des informations, cahier des charges - Recherche documentaire (reperage des sources d'informations, collecte et synthese des Informations) - Réalisation d’un questionnaire

Title of the course /Level Marketing direct : gestion de la relation client

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Mme Jean : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content Objectifs du module

Comprendre les enjeux de la relation client Maitriser les outils de la relation client Maitriser la realisation de documents Compétences visées L’etudiant doit etre capable de : Creer des documents d’information et de communication Connaitre les modalites d’evaluation d’une campagne Utiliser des outils de la gestion de la relation client Analyser des documents de suivi Contenus - Enjeux de la relation client, - Contenu, structure et exploitation d’une base de donnees (fichiers, collecte de donnees, scoring) - Mise en place d’une campagne de relation client (objectif, ciblage, outils) - Mesure de l’efficacite d’une campagne - Fidelisation de la relation client - Utilisation de logiciels de la relation client Modalités de mise en œuvre Methodologie, etudes de cas, cas pratiques, outils logiciels de GRC

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Title of the course /Level Statistiques probabilités appliqués _________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Philippe Radi : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 5

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content

• Savoir faire des calculs de probabilite, d’intervalle de confiance et de test d’independance en rapport avec des situations d’entreprises, avec l’utilisation des tables • Savoir formuler une hypothese et tester un risque Compétences visees L’etudiant doit etre capable de : • Savoir identifier la loi de probabilite regissant un phenomène • Savoir poser des hypotheses • Savoir les tester dans des situations classiques rencontrees en études et recherches commerciales Contenus - Lois de probabilités usuelles (binomiale, poisson, normale) - Test d’ajustement (Khi-2) - Echantillonnage, estimation (moyenne, frequence) Modalités de mise en œuvre - Utiliser des exemples de situation d’entreprise ou de marche (notamment en probabilite) - TIC, ERC Prolongements / Analyse de variance, travail transversal avec Qualite

Title of the course /Level Négociation

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Frédérique Touzellier : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content

• Approfondir la maitrise de l’entretien de negociation • Appréhender des contextes de negociations complexes • Decouvrir les specificités des negociations commerciales (dans l’industrie, les services, la grande distribution, les collectivites...) Compétences visees L’etudiant doit etre capable de : • Maitriser l’entretien de vente dans differentes situations • Gerer la preparation de l’entretien Contenus • Les specificités de certaines negociations - Négociation grande distribution - Négociation services - Négociation industrielle Modalités de mise en œuvre Jeux de role complets avec elaboration des outils sur un sujet complexe Prolongements Achat-qualite, animation des equipes commerciales, participation aux concours Masters de negociation organises par le reseau TC

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Title of the course /Level Marketing du point de vente

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Emmanuel Bonsang: [email protected]

Department / Level Dep. of Marketing & Sales, Semester XXX

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content • Connaitre les enjeux et concepts de l’implantation et de la gestion du point de vente • Acquérir des outils et techniques de terrain Compétences visees L’etudiant doit etre capable de : • Mener une etude d’implantation • Analyser quantitativement et qualitativement l’assortiment d’un rayon / d’un univers • Amenager et animer l’espace de vente Contenus - Implantation d’un magasin de détail : urbanisme commercial et analyse d’une zone de chalandise - Amenagement du point de vente : organisation, animation, agencement, merchandising - Assortiment du point de vente : relations producteurs-distributeurs (achat, referencement, plan de collection, Marque De Distributeur) - Politique prix : enjeux, objectifs et fixation Modalités de mise en œuvre Etudes terrain, revues de presse specialisee, cas pratiques

Title of the course /Level Communication Commerciale _________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Eric Bouhancheau : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content • Maitriser la strategie et la mise en application des outils • Savoir mettre en œuvre une politique de communication commerciale Compétences visees L’etudiant doit etre capable de : • Elaborer un plan de communication commerciale • Evaluer une campagne de communication • Mesurer l’impact de la campagne • Accompagner la force de vente Contenus - Strategie de communication : conception d’une campagne (budget, copy strategy, plan media) - Strategies de creation - Construction d’un plan media - Analyse et evaluation de la campagne (pre-test et post-publicitaire) Modalités de mise en œuvre Methodologie, etudes de cas, cas pratiques

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Title of the course /Level Approche des marchés étrangers et intelligence économique _________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Laurice Alexandre : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment Course content

• Identifier et selectionner les cibles • Evaluer les potentialites des prospects • Organiser les operations de prospection et de vente dans un contexte international • Appréhender la notion d’intelligence economique Compétences L’etudiant doit etre capable de : • Identifier les sources d’information et les methodes de collecte • Identifier et selectionner les cibles selon les specificités du marche • Organiser l’offre commerciale à l’export et les operations de prospection • Obtenir, gerer et proteger les informations strategiques de l’entreprise Contenus 1. Evaluation du marche Le diagnostic export : diagnostic interne et externe L'analyse et la selection des marches 2. Les particularites de l’offre à l’international Politique de produit Politique de prix Politique de distribution/prospection Politique de communication 3. Intelligence economique Modalités de mise en œuvre Etudes de cas quantitatives et qualitatives, revues de presse

Title of the course /Level Économie générale

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Jonathan Rivalland:[email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content • Appréhender les grands enjeux economiques contemporains • Appréhender la dimension systemique de l’economie Compétences visees L’etudiant doit etre capable de : • Decrypter l’information economique • Exercer un regard critique sur les grands debats economiques Prerequis Semestre 1, Semestre 2 Contenus - Les origines des desequilibres contemporains : Crises economiques Crises financieres Chomage - Les modes de regulation economique Modalités de mise en œuvre Etude d’articles de reportages, exposes, revues de presse

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Title of the course /Level Droit commercial - Droit des affaires

________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Francine Tran: [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 27 hours + home workload

Evaluation Continuous assessment

Course content • Connaitre les notions de base du droit commercial

• Connaitre les structures juridiques de l’entreprise Compétences visees L’etudiant doit etre capable de : • Choisir la structure juridique de l’entreprise • Connaitre les risques juridiques lies a l’exploitation Contenus L’activite commerciale : - Le commercant - Le fonds de commerce et le bail commercial - La propriéte industrielle Le cadre de l’activite commerciale : - Le choix de la structure juridique : Creer une entreprise seul : entreprise individuelle ou societe unipersonnelle Creer une entreprise a plusieurs : societes commerciales - La création et le fonctionnement d’une societe commerciale L’entreprise en difficulte : - L’approche du chef d’entreprise - L’approche des creanciers Modalités de mise en œuvre Consultation du site de l’INPI, de Infogreffe Lecture et redaction de statuts Cas pratiques, analyse de decisions de justice

Title of the course /Level Technologies de l’information et de la communication

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Laure Ramahalison: [email protected] Department / Level Dep. of Marketing & Sales, Semester 3 Workload 27 hours + home workload Evaluation Continuous assessment Course content

• Connaitre les fonctions avancees d’un tableur • Connaitre les outils de simulation avec un tableur (solveur, gestionnaire de scenarios,...) • Connaitre et comprendre les outils de gestion de base de donnees • Connaitre et maitriser les outils de gestion de contenu internet (CMS) Compétences visees L’etudiant doit etre capable de : • maitriser un logiciel de tableur • maitriser les concepts, definitions et notions d’une base de donnees • maitriser un logiciel de Systeme de Gestion de Base Donnees relationnel (conception table, saisie, requetes simples et poussees) • maitriser un logiciel de creation de site internet Contenus 1. Notions poussees du tableur Maitriser et utiliser les fonctions poussees d’un tableur (extraction, filtres, formules matricielles, tableaux croises dynamiques, ...) Maitriser et utiliser les fonctionnalites de simulation d’un tableur 2. Outils de gestion de base de donnees Maitriser la creation d’une base de donnees Etre capable de saisir une base de donnees en fonction des contraintes relationnelles Savoir faire des requetes simples et poussees a l’aide des assistants 3. Gestion de contenu internet savoir utiliser un logiciel de creation de site interne

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Title of the course /Level Expression, communication professionnelle

_________________________________________________________________________________

ECTS Credits 4

Taught in French

Name of the professor Anne Marie Hinault : [email protected]

Department / Level Dep. of Marketing & Sales, Semester 3

Workload 25 hours + home workload

Evaluation Continuous assessment

Course content

• Developper les competences de communication ecrite et orale en situation professionnelle • Enrichir sa culture generale Compétences visees L’etudiant doit etre capable de : • Savoir valoriser un dossier de candidature • Formaliser une experience • Rendre compte d’activites professionnelles Contenus - Dossier de presse, communique de presse - Découverte et presentation d’un univers culturel - Appropriation des outils vus aux precedents semestres a travers des dossiers, thematiques, des supports iconographiques, des articles de presse, des lectures, ... Modalités de mise en œuvre Travaux de groupe et travaux individuels Sortie culturelle et restitution sous forme de guide, d’ecrit, de visuel, d’expose

Title of the course /Level Reporting du development durable

_________________________________________________________________________________

Credits 4

Taught in French

Name of the professor Amel Ben Rhouma:[email protected] Department / Level Dep. of Marketing & Sales, Semester 5 Workload 21 hours (3,5 hours x 6 weeks) + home workload Evaluation Continuous assessment Course content

La transparence : principe fondamental du développement durable et de la RSE - principes et historiques du DD et de la RSE - le Triple Bottom line et la pérennité de l’entreprise - le reporting DD : définitions et historique Les outils et standards du reporting DD -Les référentiels internationaux -Les référentiels européens -Le dispositif français du reporting DD Liens entre le reporting financier et le reporting DD - La prise en compte des différents acteurs et la relation avec eux. - Définition des indicateurs clés de performance La vérification du reporting DD - Les agences de notation sociétale - Les indices éthiques