Current Trends in Digital Marketing
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![Page 1: Current Trends in Digital Marketing](https://reader036.fdocuments.in/reader036/viewer/2022062820/58a6871d1a28ab94238b6f5f/html5/thumbnails/1.jpg)
#letstalkdigital
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Connect with me:Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanksTwitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66
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/alastairbanks
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The Digital Landscape
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Trust, Authenticity, Consistent
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Be UsefulBe EngagingBe Different
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The Digital Landscape
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The Rise of the YouTuber
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4,908,576 subscribers • 349,515,420 views
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7,376,939 subscribers • 829,433,481 views
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9,920,949 subscribers • 946,861,280 views
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10,079,850 subscribers • 675,172,769 views
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10,079,850 subscribers • 675,172,769 views
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Multi Generational Selling
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The Rise of the Millennial
millennialmɪˈlɛnɪəl/noun
plural noun: millennialsa person reaching young adulthood around the year 2000.
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How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed
through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!
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Millennials turn to YouTube before Google
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Persona Development
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Buyer personas are fictional, generalised representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and
make it easier for you to tailor content to the specific needs, behaviours, and concerns of
different groups.
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Bob
Lucy
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Social Selling
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Influencer Marketing
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diff between celeb and influencer - show of hands
Is this an Influencer? - lady Ga Ga
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diff between celeb and influencer
Is this an Influencer? - Paul Boag
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Content Marketing
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Case Study – Reed Global
Reed Global• Planned & Executed entire employers advice hub.• 69 new pages indexed on Google.• Over 100 new rankings.• 14642 new page views since we’ve been working
together.
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Answer Questions / Pains
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16,658 views
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Company Blog Sites - Show Personality - Hubspot
Solve My probs
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Tools to Do Make Your Job Easier
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Managing Multiple Social Media Accounts
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Targeted Business Development
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Broad Business Development
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• followerwonk - HR directors
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• linkedin - HR directors
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• linkedin - HR directors
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Paid Advertising
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Marketing / Personal Branding
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/alastairbanks
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Connect with me:Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanksTwitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66