Current Status of Recreational Tourism 11.6.14
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Transcript of Current Status of Recreational Tourism 11.6.14
![Page 1: Current Status of Recreational Tourism 11.6.14](https://reader036.fdocuments.in/reader036/viewer/2022081517/5871e1ad1a28ab6a7b8b5e47/html5/thumbnails/1.jpg)
Bryan Dangerfield
Director of Athletics & Leisure Services
Recreational Tourism
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Creating nostalgia
and differentiation
World Famous for…?
What can you do here, you
can’t do anywhere else?
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Recreational Assets
Home of Long Drive
Athletic Venues
Tournaments (Softball, Baseball, Soccer, Football)
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Golf Destination
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Outdoor Adventure
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Special Events
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Reaching out to new markets
Use events to promote Mesquite
TV Sports Networks (Golf Channel, ESPN, others)
Stories in Media Nationwide
Golf Mesquite, International Network of Golf
Resort Marketing
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Sports Visitor Direct Impact
Athlete brings 2.5 visitors
Average Spending per person, per visit = $109.31(Hotel, Food/Drink, Local Transportation, Shopping, Entertainment, Recreation, Other)
Sample 3,000 competitors
Soccer Tournament + 7,500 spectators
10,500 total visitors
x $109.31
$1.147 MillionData from LVCVA, formula from National Association of Sports Commissions
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Success by Increasing…
Impact of each event (marketing reach, branding)
Number of visits (availability and weather)
Visitors per event (Hotel Rooms/Venues)
Number of events (Venues, weather)
Spending per visits (shopping, activities)
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Real Growth Opportunities
Disabled Golf, Events/Sales for Events Upgrade Existing and Build New Venues
More Hotel Rooms
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Business can Benefit from
Supporting Recreational Tourism