8/10/13

Current Scenario of Advertising in India

i nd i a 1/2

Marketing Articles FROM 270,000

1. Bumper Stickers - An Effective Marketing ToolAuthor: Paul Harris

2. Name Badges Have Become A Trend For Many CompaniesAuthor: James Harry

3. Expand Your Business W ith The Help Of Consultancy ServicesAuthor: kylenjacob

HOME ABOUT US CONTACT US

Search:

Top 100 Authors | Mos t Popular Article s | Cate gorie s | Submis s ion Guide line s | RSS Fe e ds | Me mbe r Login | Pos t Ne w Article s | Link to Us

Colgate® T oothpaste

www . c o l ga t e . c o . i n /t oo t h pa s t e s It's important to choose the right toothpaste! Learn more

now.

Article

Categories

Business Health

Travel

Shopping/ProductReviews

General Home and

Garden Computers

Education

Technology,

Gadgetand Science

Real Estate andForeclosure

Internet Marketing

Legal

Automobiles

Sexuality

Web Design

View all Categories

► India ADS► Way India► Mumbai India

W elcome to

123ArticleOnline.com! ALL »

Marketing >> View Article

Current Scenario of Advertising in IndiaBy Expert Author: TDI International India P Limited

Advertising through outdoor media or in other w ords presenting any brand or business message through an out ofhome channel has become one of the common practices amongst brand and business ow ners. A big leap has beenseen in the outdoor advertising in India and its various avenues. OutdoorAdvertising in Delhi, Mumbai, Bangalore, Ahmedabad etc. are grow ing at a fastpace. Delhi is one of the major hubs of advertising in India. Delhi Advertisingavenues such as Billboard Advertising, Airport Advertising, Mall Advertising, and Metro Advertising- all these providepromotion solutions for various local, national and international brands. In the follow ing paragraphs, let us have a brief look at the current scenario ofoutdoor advertising in India.More Brands are adopting OOH mediaOf late, it has been observed that more brand ow ners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is grow ing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, themushrooming market- are three main factors that have so far provided a boom in OOH sector in India.Rich means, affluent techniques of brand promotionAnother much observed feature about outdoor advertising practices in India is theimplementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOHpractices such as ordinary billboard advertising campaigns, w all paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity betw eencustomers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.Seamless brand communicationToday seamless brand communication is possible to OOH media. Advertisers can keep talking w ith target customers relentlessly through the various OOH channels. Be it at cinematheatres, shopping malls, eating outlets, entertainment houses and highw ays or simply at the community gate, outdoor advertising practices ensure that customers’ are continuously encouraged to try out their products by providing repeated and seamless brand messages.Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as w ell as emerging brands, outdoor media is the right means of communicating their ad messages tocustomers. Evaluating the manifold utilities, every brand ow ner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers w ho are on the go.For more info visit: h tt p :// w w w . t d ii n d i a . c o m h tt p :// w w w . t d ii n t e r n a t i o n a li n d i a . b l o g s p o t . c o m

Total View s : 1557 W ord Count Appx. : 445 See All articles From Author

► Delhi India ► Advertising ► India Today ► India ADS

Login To Account

Login Em ail:

Pas s word:

Login

Forgot Pas s word?

New Us er?

Sign Up Newsletter

Em ail Addres s :

Sign Up

Search

Bullet ElectraFROM 50,000

Hyundai SantroFROM 55,000

Mahindra Scorpio

4. Have a Look At The Stylish Looking Designer BadgesAuthor: James Harry

5. Automated Forex Trading: Great W ay To Make MoneyAuthor: Sean Murphy

6. Tips And Tricks Every W eb Designer Should KnowAuthor: Demarcus Lynch

7. Incredibly Easy Social Media Marketing Tips For Your BrandsAuthor: Demarcus Lynch

8. Using W edding Sparklers to Brighten Up Your Big DayAuthor: Stam Bett

9. The Great Things About Penning Sustainability Journal ArticlesAuthor: Jenifer W hitmire

10. Grab the Best Giveaw ay from Reliable Promotional Gifts Supply in UK Author: Promotional Gifts Store

11. Top Eco-Friendly Items Used As Business Promotional Items & GiftsAuthor: Promotional Gifts Store

12. W here to Find Advertisers for Your Site? Author: Michael David W ilson

13. 6 DIY W edding Favor Ideas: From W edding Sparklers to Homemade GranolaAuthor: Stam Bett

14. Individualize Your Car w ith Striking Stickers and DecalsAuthor: W onder W ebprint

15. Product Promotional Ideas w ith Tax Holders and Key RingsAuthor: W onder W ebprint

© 2006 123ArticleOnline.com. All Rights Reserved. Use of our service is protected by our Privacy Policy and Terms of Service